
As I’m in the process of writing a follow-up to what I call my “sexual autobiography,” it’s interesting that while I’m not nearly talking about as much “sex fallout” as before (you’ve got to be having as much sex in order to do that), as I’m revisiting my past and updating readers on it, one word that just keeps on coming up is SAFE.
Honestly, it’s not just sexually where "safe" has become a real theme word for me and how I (now) choose to live. And that’s because, looking back over a significant portion of my life, “safe” was not something that was prioritized because safe wasn’t something that was (consistently) modeled or expressed to me.
And, as I oftentimes say, when you’ve been raised around dysfunction, you tend to do what’s familiar instead of what is actually right — right means what’s good for you, what’s rooted in facts and truth, what’s appropriate, what’s most favorable (beneficial) and what will keep you in solid holistic health.
For something or someone to be safe, they need to, as much as possible, be proactively intentional about keeping you from “harm, injury, danger or risk;” they need to be dependable and trustworthy; they need to (synonyms for "safe") protect you, cherish you, keep you out of danger, shield you, leave you undamaged, uninjured and unhurt. Yeah, to do safe things and be among safe people? That is more than a notion.
As far as romantic relationships, in general, go, check out “This Is How To Feel Emotionally Safe In Your Relationship” when you get a sec. Today, though, let’s talk about what safe sex is all about — because if you think that it only consists of using a condom (which, unfortunately, most folks are failing miserably at even that these days — SMDH), words cannot express how much culture and society have failed you.
Safe sex actually has billions of layers. Over the course of a few moments, I will attempt to merely scratch the surface.
Physically
GiphySo let’s address the most obvious point first: your body. Yeah, I’m pretty sure that whenever you hear the phrase “safe sex,” what immediately comes to mind is birth control, more specifically, bringing a condom into the mix. I mean, to a certain extent, that should be the case because condoms help to prevent unwanted pregnancies and STIs/STDs. And you know what? What’s sad about even this is that even though condoms continue to be one of the most reliable forms of protection, only one-third of men and one-fourth of women actually use them — and even then, not consistently so.
And y’all, you can’t tell me that this doesn’t play a role in reportedly three million unplanned pregnancies, with half of those ending in induced terminations annually. Yes, people, unless you are in a mutually-determined, long-term committed relationship, with some other sort of birth control plan in use (unless you’re currently trying to conceive), WRAP IT UP.
However, physically safe sex also means that you need to be serious about your sexual health in general. For instance, I can’t tell you how many people have told me that they got herpes from someone who either never got tested for STIs/STDs or was asymptomatic, so they didn’t test on an annual basis. Or even beyond sexually transmitted infections/diseases, they ignored side effects from oral birth control or symptoms related to urinary tract infections (UTIs), bladder infections, or tissue ruptures from vaginal and/or anal sex, which led to all sorts of unexpected (some major, some not) health-related complications up the road.
Not to mention how many folks — even grown-ass ones — still fail to acknowledge that there is no such thing as consequence-free oral sex, in the sense that you can get STIs/STDs from those, too (I have shared before that I know a guy who got an STD from receiving head not giving it). Yeah, and don’t even get me started on how sex, when you’re on your cycle, can actually increase your chances of getting some type of sexually transmitted infection or disease.
Bottom line on this one, across all lines, as far as your health is concerned, sex is a BIG DEAL. Humans can be made from the act, and no other activity between two people can say the same.
So, if you’re going to engage, you need to get tested before sleeping with a new partner; you need to stay getting tested every 6-12 months (all the while making sure that your partner(s) are doing the same); you need to use condoms at all times (don’t be out here putting it on right before your partner is going to ejaculate either; pre-ejaculate can surprise you…and not always in a good way); you need to know your body so well that you will notice almost immediately if/when something is different is transpiring with your health — and honestly, you need to try and know someone well enough beforehand so that their character indicates that they wouldn’t want to hurt or harm you on the physical tip anyway.
This brings me to the next type of safe sex that needs to be tackled…
Mentally/Emotionally
GiphyI’m willing to bet my next writing paycheck that if we were to ask every person on this planet who’s had sex with at least three people in their lifetime if they’ve ever been (or at least felt like they’ve been) mentally or emotionally manipulated into copulation, they would say “yes” without hesitation — not just women, men too because the reality is that if you’re using sex as a tool to get what you want, you are being manipulative, and since manipulation is a form of control and being controlled in a relational dynamic is potentially harmful…manipulation is definitely unsafe (check out “Are You Being Manipulated? Are You Manipulative? Here's The Breakdown.”).
So, what are some clear signs that someone is a master manipulator when it comes to a sexual dynamic?
- They gaslight you (cause you to think that your facts and truth about sex aren’t real or are invalid);
- They downplay your feelings, concerns, needs, and/or wants about sex;
- They use guilt or ultimatums to get you to have sex (or a certain kind of sex);
- They make you feel unreasonable for the boundaries and/or principles that you have surrounding sex;
- They give you the silent treatment or cold shoulder if you don’t do what they want (both in and outside of the bedroom);
- They distort the facts about themselves, you, or sex, in general, in order to get their way;
- They start fights when they can’t get their way when it comes to sex.
And hell, that’s just for starters! And before some of y’all want to point your fingers solely at the fellas, let me show you how some of my female married clients manipulate sex: they’re suddenly “in the mood” for it if they did something wrong and they’re trying to find a way to not hold themselves accountable or apologize. As far as how some of my single female clients get down, when they want a particular item, they will offer up sex, hoping that will help them to get it (or get it quicker). Hey, just because these tactics are common, that absolutely does not make them right.
Another way that some people will be mentally/emotionally manipulative with sex is they will “falsely advertise” it. What I mean by that is — say that someone is ready to get engaged or married, and their partner is a bit hesitant because they’re wondering if things will change after jumping the broom. Someone who uses manipulation may offer up a ton of sex to convince their partner that marriage will be complete and utter bliss, only to ration it out after saying, “I do. Happens all of the time.
And here’s the thing about that — as unpopular as it may be to say or hear, not only are you unfaithful to your marriage vows if you promise fidelity and sleep around, you’re also unfaithful if you expect someone to be monogamous when you’re not treating sex as a responsibility in a marriage and aren’t engaging in it (if you’re physically able) on a consistent basis (hey, take it up with Scripture: I Corinthians 7:5).
Oh, I could go on (and on and on) about how much sex is manipulated in relationships. For now, I’ll just leave you with the fact that motive reveals a ton — and if you and/or your partner’s motive in sex is to try and control on some level, that is sho ‘nuf a mental/emotional example of unsafe sex.
Spiritually
GiphyOne of my all-time favorite Scriptures is the Message Version of I Corinthians 6:16: “There’s more to sex than mere skin on skin. Sex is as much spiritual mystery as physical fact.” Mysteries are revelations. Indeed, there are revelations within the act of sex that are just as profound as the physical experiences that transpire within it. That’s another message for another time, though. Anyway, if you’re not a Bible, Quran, or Torah reader, then I won’t assume you know that holy Scriptures advocate for sex within marriage; those books say that sex was designed specifically for that dynamic and union. Full stop.
However, when I speak of “spiritually safe sex,” I’m (also) coming from the angle of an article that I wrote about four years ago for the platform: “What's The Difference Between Being 'Religious' And Being 'Spiritual,' Anyway?” Even if Scripture is not your basis and blueprint for how you strive to live your life, as I said in the article, spirit oftentimes speaks to one’s soul. The Hebrew word for soul is nephesh, and that is about your life: your desires, your passions, your appetite, your emotions — the things that make you, YOU.
Listen, Scripture says that sex makes two people one (Genesis 2:24-25). Thanks to oxytocin, science says something along those lines as well (because it bonds you to people through sex, kissing, and cuddling). Speaking of science, although TikTok ramblers may not want to talk about it, you should definitely check out TIME’s “How Previous Sexual Partners Affect Offspring” sometime (I’ll just leave that right there) — and so yes, you absolutely should factor in that sex has a way of affecting (and, if you don’t choose wisely, infecting) your spirit — your soul…YOURSELF.
So yeah, even outside of what holy books say about sex, it’s wise for all of us to factor in that our spirit is not just about what and who we desire. It’s about whether our appetite is going to throw off our emotional stability; it's about whether our passions are going to negatively impact the course of our life; it's about whether being with someone for a few moments is going to compromise ourselves in a way that is truly not beneficial for us.
And how does all of this shake out in a non-religious-yet-still-super-spiritual kind of way? One of my all-time favorite quotes immediately comes to mind:
“As soon as the love relationship does not lead me to me, as soon as I, in a love relationship, do not lead another person to himself, this love, even if it seems to be the most secure and ecstatic attachment I have ever experienced, is not true love. For real love is dedicated to continual becoming.” (Leo Buscaglia)
A spiritually safe sexual relationship will never call you to sacrifice (in a codependent way because, by definition, sometimes sacrifices are both necessary and good) your core being or who you are becoming. It will actually do the opposite by helping you to become a better person when it comes to how you handle your emotions, how you regulate your desires and appetites, and how you ultimately choose to live out your life.
Real talk, A LOT of people are in sexually unsafe relationships as far as their spiritual life goes. A part of the reason is because they don’t take the time to ponder, process, and really learn what their spirit is, what it needs, and the signs that a person, place, thing, or idea is ultimately detrimental to/for it. I hope all of what I just said sheds some light when it comes to that…for you.
Personally
GiphyThe word “personal” basically means oneself, which is yourself. Whenever the saying “come to oneself” is said, it pretty much means that someone has come to their senses, and coming to one’s senses is all about thinking rationally and reasonably; it’s about acting from a place of consciousness. It’s about not doing things that are wrong or foolish. Yeah, the word “personal” is a pretty loaded one.
As I close this out, let’s go back to “consciousness” for just a sec. To be conscious is to be self-aware. Some popular traits of a self-aware individual:
- Being able to manage your emotions
- Actually listening to your conscience
- You don’t talk yourself out of facts and truths (meaning reality)
- You don’t do what you know will cause you or others pain
- You’re kind and empathetic
- You’re not controlling
- You don’t excuse or justify poor choices
- You break habits that no longer serve you
- You are constantly on the path of self-improvement
- You are open to trying new things — even at the cost of releasing the old
Chile, do you see how if you’re involved with someone sexually and these things HONESTLY aren’t happening to and for you, you are in a sexually unsafe situation? No matter how good someone makes you feel, they are ultimately to your detriment (if not immediately, eventually) if they are costing you your self-awareness on all fronts. It’s not worth it…HEAR ME WHEN I YELL AT THE TOP OF MY LUNGS THAT YOU NEED TO LET IT…GO. Nothing that costs you self-awareness is safe. NOTHING.
___
Yeah, safe sex definitely has prophylactics involved yet, as you can see, it is about so much more than that. Y’all life is precious, and as the Chinese proverb goes, “It’s later than you think.” Love yourself enough to move in ways that are safe — this includes in the bedroom. Because if the sex ain’t safe, across the board, at the end of the day…it’s really not worth it.
Please don’t learn (or keep learning) this the hard way. Okay?
Y’all stay safe out here. LITERALLY.
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Featured image by Jacob Wackerhausen/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









