The Lip Bar's Latest Release Reminds Us That Being A Mama Is Hot
Mother's Day is a special time of year when we take a moment to celebrate the women that have molded us into who we are today. With that idea in mind, The Lip Bar not only released a new "fire engine red" lip color called "Hot Mama," but crafted a campaign around young women celebrating the beauty of motherhood.
According to a statement The Lip Bar revealed that "Hot Mama is an ode to motherhood and a celebration of one of the most impactful roles a woman can have, being a mother. The color red has often been identified with 'power' and we salute and intend to further solidify the power that lies within each woman who has given life."
The Lip Bar founder Melissa Butler wearing "Hot Mama"
Courtesy of The Lip Bar
The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances.
In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."
Hot Mama Jordan
Courtesy of The Lip Bar
"I feel like I can tackle anything that comes my way."
Hot Mama Desire
Courtesy of The Lip Bar
This release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms.
Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she told the beauty brand.
The visuals are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all. And being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.
Check out additional photos from The Lip Bar's Hot Mama campaign below:
The Hot Mama campaign features real-life mamas Adrienne, Jordan, Lauren, Desire, and Tasneem rocking the bold lippie in motherhood power stances. In her portrait, Jordan can be seen breastfeeding her infant son Micah in bantu knots and full glam. The new mom shared, "I just got back to work and I've noticed that if I look good I feel good. So I make sure to make time in the morning to put on a little makeup, a power lip, and mascara, before I leave to drop the little one off at daycare. It provides me with some 'me time' (even though it's only about 5 minutes) and carries me for the rest of the day."
"I feel like I can tackle anything that comes my way."
This is release is a perfect match for the beauty brand as motherhood is embraced in different sizes, shades, and forms. Desire, who also starred in the Hot Mama campaign, was pregnant at the time and shared that for her motherhood began in that instant. "I became a mom when I learned that I was pregnant. I say that because immediately my mind started thinking through and adjusting for all of the ways I needed to make space in my life and lifestyle for my baby. From thinking about what I could and couldn't eat to even beliefs I had about parenting, my mind immediately went into preparation mode. I had 39 weeks to adjust and ready myself and my environment, but I definitely consider the day I learned I was pregnant as the day I became a mom," she shared with the brand.
The visuals from the campaign are not only striking but challenge the stigmas around public breastfeed (which was finally made legal in all 50 states in 2018) and showcases the diversity of motherhood because it's not one size fits all and that being a mom doesn't mean you can't embrace things that make you feel both powerful and sexy, including a poppin' red lip.
To shop the product and get into some "Hot Mama" of your own, click here.
Bianca Lambert is a proud Atlanta native soaking up the Los Angeles sun. She is the founder of Mae B: a stationery company for women of color and a digital content creator on a mission to elevate the voices of women of color everywhere.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The West is in the building! From music to entertainment, beauty, and bolder-than-bold content creators. Whether she moved to the West to chase her dreams or came from the soil, these women treat the West as their playground. They’re not just chasing dreams, they’re walking it like they talk it, all while ensuring our beloved West’s commitment to progress and preservation.
Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.
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