
I’m not a fan of casual sex. One reason is because I used to participate in it with several guy friends, and it can come with challenges and complications that you can seriously underestimate…until it’s too late. Another reason is that I know what casual means, and I have no desire, these days, to participate in random, apathetic, and careless activities.
And still, another reason is that it can sometimes make you very sexually self-consumed in a way that can make you a very impatient person when it comes time to bring true and authentic intimacy into a sexual dynamic — because let’s be honest: casual sex is way different than sex that you experience with someone who you’re in something serious with (or at least it should be).
When you’re sharing all of yourself with another person, you’ve got to be willing to not just “grade them on their performance;” you should be willing to allow them to learn you…as you commit to doing the same.
And that’s why I decided to ask 15 different women to share with me, what they did, as they transitioned from casual to something deeper, and figured out along the way that there was some “sex-related tweaking” that needed to be done. As they strived to keep their relationship flourishing, here’s how they helped their partners to thrive in the bedroom department.

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1. Angelia. 43. Married for 12 Years.
“Now that I’ve got some time under my belt, it’s important for women to know the difference between your man not being good in bed and you comparing him to people from your past — most women confuse the two. For the first couple of years, I didn’t realize that was my issue: I was comparing. It wasn’t intentional, but it was happening. I realized that it wasn’t that my man didn’t know how to please me so much as his approach was different from what I was used to with other guys. That part, was my stuff to deal with.
"Once I purged it, I was able to be clear with my husband about what my likes and dislikes are and then give him the space and respect to allow him to ‘customize’ his approach. Bottom line, great sex is about consistent communication. Be honest, with yourself and your partner. The more open you are, the better the sex will be — or become.”
2. Dinah. 32. Dating.
“A big problem that I used to have was thinking that if a man was good in bed, it meant that he could figure out what I needed without me having to say much of anything at all. That’s until I was talking about it with some of my girlfriends, and one of them said, ‘Girl, we’re not “one size fits all.” Every time a man gets with someone else, he has to learn something new. You’ve got to speak up. Closed mouths don’t get fed.’ I took what she said to heart and learned to speak up when there’s something I don’t like or something that I really like.
"For a while, I was uncomfortable because I’m kind of shy. But guys seem to like knowing what we want in bed — what I’m saying is, they like to hear it. So long as you’re not barking orders, they feel like it’s a form of dirty talk. Now that I know that, I’m very vocal; especially during foreplay.”

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3. Wrenna. 28. Engaged for 11 Months.
“My man is not the size that I’m typically used to. When we first started dating, I thought it was going to be a deal-breaker. Then I realized that you can be sexually pleased by a man who isn’t packin’. It’s all about learning about which positions work best based on his size. That’s what we’ve learned to master. Even if you put a pillow underneath you, he can ‘hit those spots’ when you’re in the missionary position that a pillow wasn’t needed for with bigger men. Being endowed doesn’t make a man good in bed anyway; working with you to get things where you need them to be does. My man rises to that occasion, in every way, every time.”
Shellie here: She’s right on the size thing. Check out “BDE: Please Let The 'It Needs To Be Huge' Myth Go” if you’re looking for even more confirmation.
4. Emily. 30. Married for Six Years.
“If your man isn’t the greatest at foreplay, do what I did and turn everything into a guessing game: guess where I like to be kissed, guess what my favorite spot is, guess what activity turns me on the most — then don’t tell me, show me. And if you’re right, I’ll reward you with a sex-related surprise. If you’re wrong, I get extra time ‘on the clock’ in those same spots. Men don’t have a problem with what they don’t know; men don’t want to feel emasculated or humiliated for not knowing it.”

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5. Gemma. 25. In a Relationship for a Year.
“To each their own, but I don’t like guys who bring porn into the bedroom. Even if they learn how to talk from it, I’m annoyed because it’s not about seducing me; it’s about how nasty their words can get. I hate phrases like ‘good girl’ — it creeps me out. My boyfriend used to talk that way until I shared with him that I prefer questions instead of statements in bed: ‘How can I please you tonight?’ or ‘Baby, how does this feel?’. It took some getting used to [for him] at first. Now he likes it a lot because the questions get me there, and my answers get him there.”
6. Paula. 38. Engaged for Four Months.
“My man is GREAT in bed. I couldn’t ask for more. Our problem is that he couldn’t always ‘read the room’ when it comes to when I’m in the mood or not. He’s a morning guy and I prefer sex at night; not late at night either…sometime between 7-9. He used to think that because he can always ‘get me there’ that whenever he was down, I would be. Or he would come to bed after my window and then be frustrated when I didn’t want to wake up at five.
"Basically, we had to get our bodies on a bit of a sex schedule. We try to average having sex no less than twice a week, and yes, we both need to compromise. BUT if he wants to get me at my best, that 7-9 window is when it’s gonna happen. Once I figured that out, we’ve been pretty smooth sailing. We bust headboards, then. He gets a quickie or some amazing head otherwise. I think we’re both good with that.”

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7. Tanisha. 41. Engaged for 18 Months.
“TELL MEN WHERE YOUR SPOTS ARE. Because even the most attentive man, someone who knows to not only focus on our breasts and vagina, is not always going to know what your specific zones are. Something that I discovered about myself is, as I got older, my spots changed. I used to love to have my breasts sucked — until I had kids. I used to hate having my feet touched — until a few years ago. It’s not fair to expect a man to automatically know what you’re still figuring it out. If you’ve got a good lover, he aims to please. Let him know how to ‘warm you up’ — and if those places switch up, who cares? We evolve sexually, just like we do everywhere else.”
8. Fredricka. 25. In an Exclusive Sex Situation.
“I stayed single until I could find a man who could eat the box properly. Why do these guys think that just being down there is doing something? The man I’m with now? When I saw that it had some real potential, I flat-out asked him if he was okay with me showing him how I liked to get head. He told me that so long as we could be each other’s instructors, he was down for anything. He had to humble himself, and so did I. Do people even talk about how much humility and sexual satisfaction go hand in hand? Yeah, interview me when you’re ready to break that down to everyone.”

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9. Orpah. 34. In a Relationship for Three Years.
“My problem used to be, not that my boyfriend was a ‘minute man’; it was actually that he could go a really long time the first round and then be tapped out for the second one. So, what we had to do was find ways to shorten the first time, so that he’d have enough energy for 2-3 more. I think guys don’t realize that even if they can last a while, it can still take us the first round to warm up a bit. So, now what we’ll sometimes do is foreplay, sex for a few minutes, he goes down on me, and then we’ll have more sex. The goal is to keep him excited without him actually cumming. It works like a charm.”
10. Marina. 29. Engaged for Two Months.
“Did y’all see that nasty ass post of Kevin Gates spitting into that girl’s mouth on stage? I literally almost threw up. My man used to think that spit was a thing. I mean, it was for some of his other sex partners, so he assumed that I would like it, too. I. DO. NOT. What we had to do was have some hard discussions about what he was ‘programmed’ to think was sexy vs. what actually is sexually appealing — at least for me. It took some ego finessing because men tend to be like, ‘I’ve never had complaints before…’ and you have to find a way to convey that it doesn’t matter if you’re not happy. There can be a fine line there. Speak to him the way you would want him to speak to you.”
Shellie here: If you didn’t see what she’s talking about, just to be thorough, it’s here. Enter at your own risk, though. I could barely stomach watching it once, my damn self. UGH.

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11. Lee. 30. Dating.
“I consider myself to be a tour guide. I have no problem moving a man’s hands to where I want them to be, using my mouth to explain to him where I want his mouth to go, or putting my own body in a position to get what I need from him. Too many women are afraid to hurt a man’s feelings in bed by showing some aggression. Hmph, let me tell you something: if there’s one place where a man loves that sh-t, it’s in the bedroom. I will forever die on that hill.”
12. Revelynn. 41. In a Serious Relationship for a Year.
“Want to know if a man has been used to making love or not? Pay attention to how often he looks into your eyes. If he avoids them, he’s been having sex but not really connecting with you. And while I like doggy style as much as the next gal, we spent some time in missionary, cowgirl — any sex position where he had to look me in the eyes. When men look at you, it makes them more vulnerable, and that makes the sex more intense…and that ends up making them better lovers. I am a witness.”

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13. Karollynn. 32. Married for Five Years.
“With my husband, the sex itself has never been the issue. I was always fulfilled in that department. Our challenge was the ambiance. Girl, a man can have sex in a mechanic’s garage or a club bathroom, if you’re down. What I had to get my man to learn was, if you want to really get me in the mood — fold those clothes that are on the bed, light some scented candles, have some of my favorite food delivered if you don’t feel like cooking either.
"The reason why we as women show up as a different woman in hotel rooms is because we can relax there. At home, there is always something that needs to be done, so men need to learn how to make it feel less like a ‘home office’ and more like a place of escape. That’s the cheat code.”
14. Oren. 50. Married for 28 Years.
“I always feel badly for younger women who think that good sex means hopping from partner to partner; it’s like they assume that being the same person is toiling work. For me, it’s not. The more time I’ve been with my husband, the better the sex has become because our marriage has given us all the time in the world to learn each other — and sometimes relearn each other. My advice would be to not be in a rush to ‘be great in bed.’ Care about ‘becoming one’ with your partner. If you do that, the sexual satisfaction will come.”
15. Laylah. 46. “Rebounding” Her Divorce.
“Wanna hear something crazy? My husband and I divorced because I was so sexually unhappy — years of it. I loved him, but I’m sorry, I didn’t sign up for years of being ‘bedroom miserable’, and he seemed to be committed to not hearing me, so I ended things. It might sound superficial but when your partner isn’t meeting your needs in one department, it spills over…trust me. We spent a year apart and then started speaking and casually dating again. During that time, we talked about sex a lot.
"Then we took some sex classes together. We went to sex shops. We had sexcations. He started to act like a student of sex, and that changed everything. Because there is love and history between us, now that the sex is on track, we’re in the process of reconciling. I finally have everything I need. Ladies, get everything you need.”
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You know, there is an author by the name of Abhijit Naskar who once said, “Without attachment, a naked body is merely a lifeless sex toy.” When it comes to what all of these women just shared, there is clearly some truth to that because what they all said, in their own way, is truly connecting with your partner is the key to the best kind of sex possible.
So, if your man is already a top-tier lover — mazel tov!
If not, purpose in your mind to solidify a stronger attachment with him by being honest, present, and real. Then watch what happens when you do — as your lover and…well beyond.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

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On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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