Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they spend it.
Born Sara Hood in a Sudan refugee camp after her parents escaped a civil war, this Seattle-bred influencer does not show any signs that she has been through any of the hardships she has ever endured. As a mother of two— including a first-born diagnosed with autism— Sara Lovestyle uses the many hats she wears as a mother, wife, advocate, and entrepreneur to demonstrate the true definition of living a "lovestyle", a pseudonym that was born out of her desire to live a life of happiness, wholeness and health.
In this installment of "Money Talks", xoNecole spoke with the 33-year-old social media coach and lifestyle influencer about the importance of investing, generational wealth being the greatest form of wealth, and her worst money mistake of not trusting her gut instinct.
On how much she saves and if it’s in a high-yield savings account:
"When it comes to being an influencer, it took me two years before I started making money and four years before it was significant. I've also discovered it's not so much about what you make (revenue) but what you keep (profit), so I do projections for my business revenue and personal income for a year, along with the budget. I also prioritize what needs to be done to retain a certain level of profit margin, normally at 30 percent, and I believe in saving/investing 20 percent."
On her definitions of wealth and success:
"The greatest form of wealth is generational wealth in the form of financial prosperity you can pass down from one generation to the next. Wealth at its core is also the financial freedom to do what you want to do when you want to do it—creating a prosperity engine where my kids are able to do the same, too…in perpetuity, as T.I. would say (laughs). Success to me is more than just financial freedom. It's the impact I can create and the legacy I can leave.
"Success is evolving to a level of impact where you can empower others. It's being able to start a VC fund for black, brown, and female entrepreneurs because we are so underrepresented and underfunded. Success is all about the tables I can build and fill for others. Whose lives did I touch with my success? Who did I encourage, uplift, impact with my success? Success for oneself leads to a lonely life, and I want so much more than that. Success is not a self-centered pathway to acquiring more clout and material possessions. It's empowering more leaders of excellence and creating the bold audacious change the world needs."
Courtesy of Sara Lovestyle
"Success is all about the tables I can build and fill for others. Success for oneself leads to a lonely life, and I want so much more than that. Success is not a self-centered pathway to acquiring more clout and material possessions. It's empowering more leaders of excellence and creating the bold audacious change the world needs."
On the lowest she’s ever felt when it came to her finances, and how she overcame it:
"In college, I was working at the gas station and at the mall making below minimum wage. I was literally working 16 hours every day while taking a full load of college credit hours. It was rough because I was in sheer survival mode, working whatever hours were necessary to pay rent and stay in school. The interesting thing about the low points when dealing with finances is that they made me scrappy and stronger. It's where my hustle and drive come from. I hustle the same at my lowest and at my highest because to level up from any spot always requires everything you got."
On her biggest splurge to date:
"My biggest splurge is my house. It's where I spend the most time. It's where I raise my children. But the biggest splurge inside my house is the chandelier in my office (laughs). I budgeted for everything, but my chandelier I had to have…because it was a symbol that made me feel like a boss. I love looking up at it because it reminds me to grind and continue to level up…every single day. Success is leased not owned, and rent is due every day."
Courtesy of Sara Lovestyle
On whether she’s a spender or a saver:
"I am a little bit of both. Majority of my splurges are for my business, and I don't consider them splurges; they are investments into my business. If I want to splurge on a purse or shoe I will, but it's planned and calculated if I earned it. If it's a reward, I will. Also, the rule I have is similar to what Jay-Z said. If I can't afford something three times, I don't buy it. If I can buy it once, I consider it a negative, if I can afford it twice, I break even, and if I can afford it three times, then I'm still in the positive.
"Another thing that I do is I plan my finances, my goals, and budgets for my entire year. I break it down to the month, and I have a specific budget each month. I'm blessed as well because my parents made sure to teach me financial literacy starting really young."
"The rule I have is similar to what Jay-Z said. If I can't afford something three times, I don't buy it. If I can buy it once, I consider it a negative, if I can afford it twice, I break even, and if I can afford it three times, then I'm still in the positive."
On the importance of investing:
"It's interesting I went from having never invested to several in a matter of months. Investing has expanded my mind to many experiences and knowledge I would've never gotten in different sectors of business. I invest in financial investments (stocks), and normally put 10 percent of my income toward it. In addition, I make business investments as an angel investor, which I'm most proud of. I invested into Moon UltraLight, an innovative new touch-controlled mobile lighting device designed to clip onto any smartphone or tablet. Its founder is a genius black entrepreneur named Ed Madongorere.
"The number one tip I would give before investing in a business is, you're investing in the person not the business. There could be an exceptional business idea, but if the founder doesn't have a plan of execution or isn't focused, then it won't matter. A recommendation I would also give is to truly study the industry that you're passionate about. Binge on as much information as you can, and then connect with others in the same industry."
On her savings goals and what retirement looks like to her:
"My savings goal is to have three years of emergency savings in reserves. I am intentionally building cash flow systems so that I can be in position to retire in seven years by 40. At that point, my goal is to have built enough cash reserves and investments where I could live off the interest if I wanted to for the rest of my life. At this stage, I imagine [in my] retirement [that I am] still being impactful, so it would be filled with philanthropy, travel, and my family."
Courtesy of Sara Lovestyle
"My savings goal is to have three years of emergency savings in reserves. I am intentionally building cash flow systems so that I can be in position to retire in seven years by 40. At that point my goal is to have built enough cash reserves and investments where I could live off the interest if I wanted to for the rest of my life."
On her budgeting must-haves:
"Before you even make a substantial amount of money, you should always have a budget. It's the foundation to managing your finances. The basics of a budget is you must understand. To the penny. What's coming in or out. What is a necessity (i.e. rent/mortgage) and what's a want? Something I've noticed with even some of my own friends is [people] not paying attention to any subscriptions they have. Sure an app might only be $1.99 or something is $29.99, and something else is only $49.99, but all of that adds up. You have to stay on top of it all with a budget. The same discipline it takes to manage $1,000 is the same it takes to manage $1 million."
On her intentions behind multiple streams of revenue:
"When I created my lifestyle influencer platform, I was initially a make-up stylist and beauty influencer, and make-up styling services became a primary income stream. As I began to pivot and expand, I created income streams for even more influencer passions I have coined a 'Lovestyle' which includes fitness, cooking, and social media influencer coaching. The streams of revenue created for these areas of influence include sponsored social media posts and affiliate marketing, cookbooks, cooking classes, fine dining pop-up events, Belay & Bell Spices — and influencer coaching with my new business partnership with AgencyLuxCo and business partner Taylor Winbush.
"Having only one source as an influencer and entrepreneur isn't smart for me. Social media is a billion-dollar industry. To not have several streams would be doing myself and my audience a disservice, especially because all of my services are tangible, measurable, and scalable resources for others and their businesses."
On unhealthy money habits and mindsets:
"I would say an unhealthy habit is operating with a scarcity mindset. The thought of 'Is it enough?' can be stressful. It can consume you as well as take up precious mental space and energy with worry. I had to understand that to travel far in business and to truly be successful I needed to spend on my team, resources, software, and the things required to make me successful in my businesses. Once I changed my mindset, my businesses began to grow exponentially."
On her money mantra:
"What gets measured gets done."
On the craziest thing she’s ever done for money:
"I'm structured in my personal life, in my business, and I'm certainly structured with my finances. It's rare I'll make random purchases. If it doesn't make sense or if I can do without it, I just won't. The other thing is I rarely buy on trend. That goes for shoes, clothes, furniture—whatever. Even the items in my closet for the most part aren't [trends]. The problem with following trends is that trends change, and trends aren't budget-friendly because you always have to keep up."
On the worst money-related decision she’s ever made:
"The worst money mistakes I've made all happened because I did not follow my instincts. I was presented with a business deal that I didn't feel good about, but I did it to please others I cared about. The structure was wrong, there was no long-term plan, and I didn't trust the business owner completely. Within 90 days, the business collapsed, and I lost all the money I had invested. It makes me sick to my stomach to this day because I didn't trust my instincts that were 100 percent right. Discernment is real, and every mistake I've made is because I didn't listen to my spirit and it always backfired."
On her budget breakdown:
"My budget breakdown for my business is one-third goes back into the business, one-third toward business expenses, and one-third is for me. Keep in mind for a long time I did not take a salary. It was more important to keep my team and put it back into my business. When I teach financial budgeting for influencers, I normally use this breakdown for personal expenses:
Housing: 40%
Auto: 15%
Expenses: 20%
Savings/Investments: 15%
Wants: 10%"For more Sara Lovestyle, follow her on Instagram or visit her official website.
Featured Image Courtesy of Sara Lovestyle
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The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
This is an intro, so I don’t have a lot of time to get into why marrying someone who has been married before will absolutely never be an option for me (unless they are a widow) and honestly, because neither one of them has yet to jump a broom, I think that’s why there is still a part of us who romanticizes the notion that life may someday cultivate another chance for us. I don’t know — I’ve been humbled enough by his fineness and our undeniable chemistry to not pull a Brandy and “never say never” anymore (some of y’all will catch that later — LOL).
For now, I’ll just say that I’m only sharing all of this because of something that he — and many other men in my world over the course of my life — has said to me before: “I’ve only really loved you and one other woman”…and trust me, there have been MANY, so that statement is…something.
That’s why the man’s first love theory, something that has been generating quite a bit of chatter on social media these past few months, has intrigued me so. Because, even as a woman, I believe that men don’t “fall in love with love” that often. Not only that but, contrary to a lot of rambling gibberish that I oftentimes see on TikTok and Instagram, I also believe that when easily 80 percent of men genuinely love a woman, they take it far more seriously than they are given credit for.
Y’all don’t have to take my word for it, though. Let’s first unpack what the “theory” is all about and then hear what 10 men have to say about it all.
*Middle names are always used in my interview pieces so that people can speak freely*
First, What Is the “Man’s First Love” Theory?
@jayoffline♬ original sound - JB
Honestly, what this guy just said pretty much covers the theory in a nutshell: once a man has experienced true love for the first time, it’s hard for him to ever fully shake it. Okay, but what intel is there to support this notion beyond his post?
Well, a USA Today article on the topic said that this could be true due to the fact that since men are typically not encouraged to process their emotions in the same way that women are, that could be why their first love oftentimes has such a lasting impact on them. Beyond that, I once watched a social media post where a man said that since men are called to provide and protect and women expect men to do that, men love women like they do their daughters while women love men like they do their fathers — and since fathers are (mentally and emotionally) expected to die before daughters, that’s why men and women process love differently in the sense that women can see love ending and surviving it while men? Not so much. Pretty deep, right?
And I mean, the mere fact that 70 percent of divorces are initiated by women? That may help to prove that perspective to be pretty accurate (just sayin’). There’s also scientific research that says women tend to experience love more than men and that women tend to “fall out of love” before men do, although, interestingly enough, men reportedly “fall in love” faster than women and say “I love you” three times quicker (bet y’all didn’t see that last part coming).
What do I think personally? Well, I do think that women are oftentimes more relationship-minded and driven than men which makes sense when you think about the fact that we have a strong nurturing gene within us — and because of that, we’re probably more intentional about having a serious relationship and even more resilient should said-relationship come to an end.
On the flip side, I have talked to so many men about this topic over time that I will stand 10 toes down that I think that when it comes to real, genuine, and lasting love, most men probably have three of those max: their first love, their wife and perhaps someone in between or after (should the marriage end).
That’s just my thoughts on all of this, though. And so, I decided to actually ask 10 guys — guys with different relationship statuses — to share with me what they think about the man’s first love theory…based on what they believe and how they now feel about their own first love.
Here’s what they had to say.
Giphy1. Elijah. 29. Single.
“I was late to the game when it comes to love. My first love was in college and she almost ruined my life. Not because she was a bad person — I just had never felt that way about anyone, so it was hard for me to focus on school, I was thinking about changing my plans to follow her around the country and I was even losing some of who I was to make the relationship work. Social media will have you thinking that men don’t know how to love when the truth is that when we fall, we fall hard and if it was painful, we’re just not in a rush to do it again. We’re capable. We just don’t want to be martyrs.”
2. Ian. 30. Engaged.
“My first love was my high school sweetheart. It wasn’t until I got with my fiancée now that I realized that I really did compare every woman after [my first love]to her. That wasn’t fair or even healthy but until her, I had never really seen women on such an ‘all in’ way and, since she broke up with me, it’s not like I had wanted the love to end. Men don’t just not forget their first love, the way that they look at other women is influenced by her. Guys who deny that are lying.”
Giphy3. Yosef. 25. Dating.
“The timing of this conversation is strange because I’m wondering if I’m about to have a first love now. I’ve been seeing someone for a few months and even though it’s not serious and there is no title, I can’t get her off of my mind. In high school, there was nothing serious. In college, things stayed casual because I was focused on getting out. Now, I’m ready to consider a relationship and this girl has me seeing women really differently. It’s wonderful and terrifying at the same time. Is that what having a first love is like?”
4. Claude. 45. Married.
“My first love experience is something that I still try to figure out because my actual first love and my wife are very different women — and when I met my wife, it made me wonder if my first love was the real thing. It’s not because I don’t think that my first love experience wasn’t real or even valid but the way I feel about my wife is so much more. I guess what I will say is, if nothing else, men will always be impacted by their first love — and if it was a good situation, they will be grateful that it happened.”
Giphy5. Mykal. 33. Single.
“I totally agree with the theory that men don’t fall in love often. For what? What women don’t think about is, once we love you, we don’t have plans to leave. That’s why many men have stories of things that they put up with, too often and too long, because what comes with our love is loyalty. First loves can make or break us — that’s how crucial they are. Only women would challenge that. Guys know.”
6. Jackai. 37. In a Serious Relationship.
“My first love broke my heart and that had me on the war path for a long time. I don’t think women get that once we love you, we see you as perfection and don’t even consider that you will do something that will change that. Once it happens, it shakes us to where either we avoid relationships or we keep things very shallow and surface. While y’all are talking about all we think about is sex, what usually is happening is a guy who is still trying to get over his ex.”
Giphy7. Dorian. 39. Dating.
“Funny, because I just talked to my first love recently. Whenever either one of us makes a big life decision, we reach out to update each other. I think it’s because, when we were together, we consulted each other a lot. Anyway, I think that answers your question: men are connected to their first love, one way or another. It’s a space that no one can really compete with. That’s just the way it is.”
8. Franklin. 28. Single.
“Whenever I think about my first love, I’m pissed. She cheated on me and I never saw that coming. It has taken me a long time to believe that all women aren’t like her because when you tell a woman that you love her and she says it back, you don’t even comprehend that she could hurt you. Women don’t get how serious men are about love when it happens…that’s why it doesn’t happen a lot.”
lee daniels GIF by Empire FOX - Find & Share on GIPHYGiphy9. Cael. 42. Married.
“I’m lucky to say that I married my first love. It took us forever to get to that point because we’ve known each other since our freshman year in college. We dated for a year and broke up. After graduation, she moved away and got engaged while I dated someone for a few years. We always stayed in touch and when she ended her engagement, we talked more often. I always compared other women to her because she’s my favorite person. We’ve been married for eight years now. Marrying your first love is a pure experience.”
10. Westyn. 30. In a Serious Relationship.
“Your first introduction to anything is going to make up the fabric of who you are. How much you allow that to change you is a choice. A lot about how we love is a choice. But to say that a first love isn’t in the top five as far as life-altering matters? How could it not be? It teaches you about love for the first time. I don’t think any human, not just men, can forget something like that.”
____
You know what I appreciated so much about these answers? It’s because each man expressed that, yes, love is a very real thing to and for them, and their first time learning about it in a romantic way, it did indeed transform them on some level.
And that’s why, personally, I don’t think that the man’s first love theory is a mere theory at all. Men do love — and they love pretty hard whenever it happens. Especially when it transpires for the first time.
As you just saw.
“Theory” proven.
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Featured image by Daniel de la Hoz/Getty Images