Nicole "Hoopz" Alexander Dishes On Breakup With Shaq & How She Flipped A $250,000 Reality Show Check

Nicole "Hoopz" Alexander has been in the public eye for the last decade–scouted in an airport for the pioneer of wild reality TV show on VH1, Flavor of Love, and later appearing on I Love Money. In most recent years, she was more notably known for her public and candid relationship with NBA vet, Shaquille O'Neal. But after a failed relationship in the same public eye that watched her win both Flava Flav's heart and $250,000, Nicole Alexander slowly seemed to fade into a world of unforgettable reality TV stars who come and go.
That didn't stop her drive behind the scenes. She used that very money to buy a huge home in Tennessee, launch a clothing business, and build her brand which includes her latest project It Takes a Sister on Oxygen. For the first time, Nicole isn't just a pretty face cast on another show for entertainment purposes, she also serves as the executive producer. Now, Hoopz is aiding in the shift of society's perception about black women on reality television. She's capable of leading, and after one messy moment on national television, loving again.
“I'm still hopeful for love," she tells me as she skims through her three-year relationship with retired NBA star Shaquille O'Neal nervously, fidgeting at several points that inch closer and closer to the embarrassing part of that chapter. She notes that she isn't regretful about those years, dropping her lessons learned in the areas of self-development and business.
“Shaquille is so smart in business and look at [Shaunie]...being together with him, you just gotta sit back and soak up [that knowledge] and pray you're making the right decisions, too."
With her own reality show under her belt, her family under her wing, a business that she hopes blossoms, and a new partner by her side, it looks like Nicole “Hoopz" Alexander finally made the right shot.
On your recent reality show, within the first episode we see you crying over your ex. We've followed your relationship over the last few years, and you guys were very cute and best friends. What happened?

It's so weird to watch myself crying on television, because you guys never see me cry in any of those shows. But I'm like a hopeless romantic, my heart is humongous so I do get hurt a lot.
I'm at my store and my phone started ringing off the hook from people I haven't talked to in awhile. And they're like, “Oh Nikki, I'm so happy you're on TV. You and Shaquille-you guys are at the Wimbledon." And I'm like, I'm not at the Wimbledon. I'm at my store right now, about to put up my opening sign. Then I looked, and the story was everywhere. And I'm thinking, but that's not me!
It was an uppercut. I just didn't expect him to do something like that!
And I literally sat there and I'm looking at them sitting next to each other and she's all over him, so I knew it had to have been longer than obviously what I just saw.
And everything was good before that right?
Yes, we were fine. We were in a little long distance relationship, but everything was fine. But the respect level of not being out in public. For me, let me have done that and he would have killed me. Out of respect, I would have never taken someone to a major event that you know would be televised. To me, it was like more of an 'F U!' And that's what hurt the most. We were supposed to be way better than that. Do that behind closed doors, not that I'm saying that would have been okay, but be better. Don't be sloppy.
At the end of the day, you can't hold on to that. People are going to do what they are going to do. There is no stopping that. I'm not saying it didn't effect me at first, because it still hurts now, but you gotta be like, okay, cool. It is what it is. It's what he decided to do and he has to live with that. I move on and be the best person I can be. I'm still hopeful for love.
Absolutely. As you should be. They only win when you stop being hopeful [for love]. But what I want to know is- did he ever tell you why?
No, we got into it. And, I don't know, with him it's weird -- we are still close, like the best of friends. We always will. No matter what. I love him still.
So you guys are working through it, but how does that work out? Because you have this amazing new guy that has just, showed you so much of his positive self, and he's treating you like a queen - but you're still friends with your ex. How does that work out?
By being honest, and that is the one piece of advice that I would give everybody in this world. If you're being honest about what is happening in your forefront about everything, who can say anything? You either respect it or you don't. And people usually respect that.
"There is not one thing in my life that I can tell you that I regret."
I make a decision 100 percent. So I feel like to keep hate in your heart, completely disown this person because you are with another, I don't know. To me, that's just a little inhuman. You have to forgive and just try and move on. You have to. The more that you hold on to, it affects everything. The way you think, the way you view things. I think that is one of the hardest things with being in relationship. Because when you are with that person, they consume your mind and everything. So you're not viewing the world through your eyes, you're viewing it through what they think their decisions and their reactions would be.
You get kind of confused, so you have to stay true to yourself. I think being in relationship is a risk all its own. And you have to be strong enough to take that risk.
Tell us about your new love!
His name is Ovince St. Preaux. We've been together a little over a year. I wasn't looking for anything. I was just happy I was going to be focused on me. Doesn't it always happen that way? The minute you're like no, I'm just going to focus on me, career, and that's it. And then, oh hi! You meet someone and then one thing leads to another.
I took a chance on love again, even after the past, which is really hard. But he is so patient and I love him to death for that. To be able to just be there and to still be okay with me letting all that go. And still loving me.
He has a big career on his hands too, [he is a UFC fighter], but we're juggling the time between our relationship and our careers between each other.
Do you think he is the one?
I think you always know, right? We're not intuitive for no reason. You have to follow that. But I don't know. I don't want to say just yet, I'm very superstitious. I know what I know but maybe that's another season.
From the looks of things, we can say that you are always winning! You won both Flavor of Love and you also received a huge quarter million dollar payout after winning I Love Money. Did you immediately flip it into your own business?
No, I bought this big house in Tennessee first. I chose to move. And I think that is one of the main reasons- family is always in my head. Big family, my sisters are always with me, we're always together. It was just me and I ended up in Tennessee initially through an ex-boyfriend. Guys take you everywhere.
It was a little bit before me and Shaquille broke up that I thought, "I can have an easy life if I chose to just want to be with a millionaire and just take his money."
But I had a life and career before Shaq, before any of those things. And to me, I just knew that nothing lasts forever, but family. Relationships in this day and age, it's sad to say, but you just never know. And that scares me. So you always have to have that foundation and that backbone on your own. I can't depend on whether me and someone else are going to make it last forever and this, that or the other. And if he walks out and we're together, then where the heck does that leave me if I stop focusing on what I need to do?
I knew I needed to start a business so that I had a brick and water, and something that just created a value on its own. Even though I don't have kids, I can pass the money down to my sisters and they can learn the business. Learn this, help me run this store, help me run this business so we can just keep going.
"I never opened a business before. But we as a people, we have to find those steps. It's not going to be handed to you. You've got to do the research."
It's been over seven years since you've done reality TV, what influenced your decision to return?
I've gotten offers to do shows before, but I need substance behind my shows or something deeper. I wouldn't do it if it was anything different. We were the forerunners of reality television. We started the love shows [with Flavor of Love], and we started the challenge shows. I like to forefront new movements. And I'm not taking away from any of the family shows on TV. I think they are all great.
I think I just wanted to bring a different element of real. I have five younger sisters, you get to see them all. And with all the 13 kids, which you'll only get to see eight, it's such a humongous family. And they are such a big important part of my life. They are the reason that I work so hard and have to keep maintaining. They are my drive. And you have to keep the business in the family. So, I'm just passing it on down.
Do you see yourself having kids in the future?
I definitely want kids one day, I just don't feel like that's a goal.
"A lot of women get older and they start feeling like a ticking time bomb. I don't feel that way. I feel great."
I feel like I'm right where I am supposed to be. And I think things like that happen whenever they are supposed to happen. But that's not even in my view right now. I'm just focused on getting my sisters right.
I wanted to give them another chance in life, just to succeed and give them the things that I've had, and see what they do with it.
- Nicole "Hoopz" Alexander Dishes On Breakup With Shaq & How ... ›
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This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Dreaming Of A White Christmas? These 7 Winter Wonderland Destinations Are Perfect For The Holidays
While most people opt for a tropical vacation during the winter months, there are still many people who want to fulfill their winter wonderland fantasies, which are more than likely centered on watching snow by the fireplace while sipping some hot cocoa.
With Thanksgiving vastly approaching and Christmas a little under a month away, there is still time to ditch the traditional Christmas home to visit family or friends.
Whether you’re looking to put a new stamp on your passport and keep things domestic with a destination in the States, xoNecole has you covered with a few hotspots for those itching to go somewhere cold (but with cozy vibes) this holiday season.
Aspen, Colorado
Our Christmas queen, Mariah Carey, has been taking an annual trip to this snowy destination since 1997, just three years after dropping the track that would make her the unofficial (but official to us) ambassador of the winter holiday.
Aside from being a key vacation spot for one of the culture’s greatest musicians, Aspen also offers travelers access to world-class skiing and snowboarding and four distinct mountains that provide the perfect backdrop for a winter vacation.
Whistler, British Columbia, Canada
Home to the largest ski resort in North America, Whistler Blackcomb, this destination is located in the Coast Mountain Range and is about 75 miles north of Vancouver.
From luxury spas like Scandinave Spa Whistler to Olympic Park, this is another top winter vacation spot that offers a unique experience for people who love snow and the thrill of a good adventure.
Western Massachusetts
Dubbed the place for a magical holiday escape, Springfield, Massachusetts, blends the warmth of small-town charm with unforgettable experiences like Grinchmas at Springfield Museums, Winterlights at Naumkeag in Stockbridge, Historic Deerfield’s Winter Frolic, and many others.
This destination offers something for all ages, and it’s close to home, making it all the more reason to place on your radar for a winter getaway.
Rovaniemi, Finland
If you want to really get into the Christmas spirit, this just may be the place for you. As the official home to Saint Nick himself, Rovaniemi, Finland offers reindeer sleigh rides, the opportunity to stay in a glass igloo, as well as an opportunity to experience the Santa Claus Village.
Lake Tahoe, California/Nevada
Who says that visits to the lake house are only reserved for summer vacation? A winter trip to Lake Tahoe is equipped with stunning lake views and top-notch ski resorts, including Heavenly and Northstar.
Chamonix, France
Sitting at the base of Mont Blanc, Chamonix, France, is known for its skiing and mountaineering. This destination is home to the Aiguille du Midi cable car, the charming Alpine village, and is also close to various other European ski destinations.
Northeastern Pennsylvania
This area of the U.S. state is home to the Poconos Mountains, whose renowned ski resorts include Camelback Mountain, Blue Mountain, and Jack Frost Big Boulder. Whether you’re a ski expert, a beginner, or just there for the vibes, this destination makes for a winter vacation that balances fun adventures and cozy getaways. Additionally, Pennsylvania is home to the Christmas Tree Capital of the world.
Feature image by Shutterstock
Originally published on November 23, 2024












