
One day, while peeking into the social media world to see what was going on, I was tickled when I saw a sistah post a brief exchange between her and her cat.
After I chuckled, it crossed my mind that while a lot of us do indeed rock wigs, we hadn't done an article on how to care for our natural hair while wearing a wig. Whether you wear a wig like an accessory to your outfit, to grow your own hair out, or for any other reason, those fly looks are going to work against you if you're not making sure that your hair and scalp are handled with extreme care while you've got them on.
How to Care for Your Natural Hair Under Wigs
Now let me just give a heads up that, if you are a true wig connoisseur, then you already know that a topic like this really does deserve its own series. So, please just look at this as a CliffsNotes version; something that can, at least make you feel sure that, whenever you put a wig on, you can be confident that your hair is doing just fine until you take it back off again. And with that being said, let's get into the 12 tips that I've got, shall we?
1.Choose a Quality Wig

Before even learning how to take care of your natural hair, it's important that you put a quality wig on top of your head to begin with. As far as human hair wigs go, they do tend to look extremely natural however, they can also run you a few hundred dollars (at least). If money is tight, there are some synthetic ones that are much cheaper and are pretty impressive on the appearance tip too.
If you opt for a monofilament wig, they really do look like the hair from your wig is literally growing from your scalp while a hand-tied one is less dense and also looks more natural than machine-wefted or stitched wigs. Just make sure to keep in mind that the less money you spend on a synthetic wig, the less likely you'll be able to use heat-styling tools (because they will melt the hair). Also, please avoid wigs that have that crescent moon type of hairline; the more natural the hairline the better.
If you opt to go to an actual beauty supply store, the customer service agents there should be able to assist you with finding a wig that best fits your hair and personal style. But if you'd prefer to order a wig online, there are plenty of naturalista pros out in YouTube world who can totally help you out. Some videos worth checking out are located here, here, here, here, and here.
(Oh, and if you're looking for some real-looking affordable wigs, check out these videos here, here and here.)
2.Wash Your Hair and Scalp Regularly

What if you had a hat on, all day, every day, for days or weeks on end? Wouldn't that make you want to wash your hair on a consistent basis? This is the mindset you need to have when it comes to how to care for your hair and scalp when you're constantly wearing a wig. Because it's natural for your scalp to sweat when you're wearing a wig, not only can that lead to clogged hair follicles, but the dampness can also lead to your hair and wig not smelling very great. Plus, bacteria can start to form too. This is why, words cannot express enough, that it's super important to shampoo your hair and scalp, no less than every 10-14 days.
Also, while we're here, what's the point in keeping your hair and scalp clean if your wig is gonna be nasty? Isn't that a lot like putting dirty underwear on a clean body? Exactly. So, when it comes to how often your wig needs to be washed, every 30 wears or 4-6 weeks is a pretty steadfast rule.
You can wash a human hair wig with regular shampoo but a synthetic one? Eh. Either go with a synthetic shampoo or even a fabric softener like Downy. For tips on how to properly wash your wig, check out this video here.
3.Super Deep Condition Your Tresses

When I decided to get serious about length retention, it wasn't until I applied this particular tip that I started to make some real progress. So technically, this is a step that you should apply to your hair, no matter what. But when it comes to wig-wearing, you are going to REGRET IT (and yes, I am yelling that!) if you put yours on without deep conditioning your tresses first. Deep conditioning does everything from moisturizing your hair and adding some much-needed elasticity to it, to smoothing your cuticles and reducing your chances of getting split ends.
So, before you put your wig on, shampoo your hair, apply a deep conditioner, let it sit for no less than 30 minutes (a few hours is even better), and then rinse, dry and braid your hair before putting your wig on. It's a great way to keep extra moisture in your hair until your next wash day (which again, should be no less than 10 days later).
4.Oil Your Cornrows

If you want your wig to lay down as flat as possible and your hair is past the TWA (Teeny Weeny Afro) stage, it's best that you put it into cornrows. Not only will that help your wig to fit really closely to your scalp, but it's also a great way to protect your ends too. Just make sure that before you braid your hair you apply a carrier oil like avocado, sweet almond, grapeseed, coconut, or jojoba to your hair to keep your braids extra protected and your scalp well moisturized. Also, you might want to apply a little bit onto your braids, every time you take off your wig as well. In fact, if you want to keep your natural hair and your wig smelling nice, you can even add a few drops of your favorite essential oil to your carrier oil of choice. Lavender, orange, and jasmine oil all smell amazing.
5."Baby" Your Hairline

There are many people who end up with bald edges because they skipped this point. There's no way around the fact that your edges (and nape) are probably the most fragile parts of your hair. And when you've got a wig on, the pressure from the wig can start to weigh down on your edge's follicles, potentially causing irreversible damage. That's why it's best to pull out some of your "baby hairs" before putting your wig on.
Not only that, but make sure to baby your hairline too by gently massaging it with Jamaican black castor oil (which is loaded with nutrients), not using alcohol-based edge control gel (that can dry your edges and nape out), and making sure that your old toothbrush is wet before applying product to it or brushing your edges down; otherwise, the roughness of the brush can wreak havoc on your baby hairs too. By the way, if you're looking for a good edge control, one that I enjoy is by Arcani Coil Care. It's a sistah-owned company and the product is long-lasting.
6.Watch the Straps and the Combs

Two of the most underrated reasons why natural hair ends up being damaged, especially around the nape and edges, once we take our wigs off, is we don't adjust our wig straps or pay attention to how our combs fit on our head. While your wig straps need to be secure, make sure they aren't so tight that they cause friction on the most fragile parts of your hair (your hairline). As far as your wig combs go, make sure they have rounded ends and that you place them into your hair gently.
It's also important to not put them exactly in the same place every time (that can result in breakage and, eventually balding). Oh, and it's a good idea to massage the areas where your straps and combs were when you take your wig off. It will bring blood to your scalp and nourish your hair follicles so that those vulnerable areas won't cause your hair to become extremely vulnerable and damaged.
7.Take Your Wig Cap Off at Night

Whether or not you go with a wig cap that you choose yourself, you cut up an old pair of stockings or you opt to use the wig cap that came with your wig installation (because more and more wig companies are including those), it's imperative that you take off your wig cap every night. Remember that the reason why you wear them at all is so 1) your natural hair can get as flat as possible; 2) your natural hair can be protected from the potential snagging that could come from your wig and 3) so your wig looks as natural as it possibly can (which is why it's a good idea to go with a wig cap that is nude rather than black).
Sleeping with a wig cap on keeps your scalp from getting an opportunity to breathe and that is another way for bacteria to form and for our hair follicles to weaken over time.
8.Detox Your Scalp Once a Month

Earlier this year, I wrote an article for the site entitled, "Treat Your Scalp To A Little Bit Of Detoxing This Weekend." The reason why it's so important to detox your scalp is because it removes build-up and it can also rebalance the pH level of your scalp too. Your scalp is really going to need this if you're someone who wears a wig on a consistent basis, so make sure that a thorough scalp detox is a part of your monthly hair care routine.
9.Take Breaks

Too much of a good thing can easily turn into a bad thing when there is no balance and moderation. Wigs aren't exempt from this fact. So, definitely make sure to take a break from your wigs from time to time. If you wear the kind that you can take off every day, consider going a weekend without one. If you opt for the kind that you can keep on for 4-6 weeks easily, give your natural hair at least a couple of weeks before installing a new one. Air, Vitamin D (from the sun) and the lack of stress and pressure that can come from wigs is necessary if you want your hair to be healthy and to thrive.
10.Wash Lace Front Wigs When You Take It Out of the Package

To tell you the truth, this particular tip should apply to any wig that you buy. The reason why you should wash your wig(s) before applying it/them is because you have no idea who handled the wig before you got it. Plus, not all wigs are packaged equally, and it would suck if there was dirt, debris, or…whatever in the wig; especially since you probably plan on wearing your wig for at least a couple of weeks at a time.
As far as how to properly wash a lace front, put a mild shampoo (remember that it needs to be synthetic or some type of fabric softener if it's made out of synthetic hair) into your sink or a basin of water. Put the wig into the water and allow it to soak for about 10 minutes. Use your hands to gently massage the wig (do not use a comb or brush). Then rinse the wig in lukewarm water, lightly dry it with a T-shirt, and then apply a spray that's made of half distilled water and half hair conditioner. Let that sit for about five minutes and thoroughly rinse it again with lukewarm water.
Use a T-shirt to gently wring the excess water from your wig and allow your wig to air dry on a wig stand with the weft of the wig exposed to the air. Once your wig is completely dry, you can then gently comb or use a wig brush.
11.For Lace Front Wigs, Use a Good Adhesive Brand

A bad lace front adhesive can be the absolute devil when it comes to damaging your natural hair. It's kind of a science class, trying to figure out which brand is best (especially if you're looking for a brand that is gentle on your hair but is also super long-lasting at the same time), but Oprah's site did an article on the best wig glues for lace fronts (you can check it out here) and this is another topic where the YouTube queens can definitely hold you do. Check out this video, this video and this video from some cool recommendations.
12.Wear Lace Fronts For No Longer Than 5-6 Weeks

I'll be the first one to say that some of these lace front wigs out here are absolutely mind-blowing when it comes to how real they look! But no matter how close to the real thing they might appear to be or how securely you're able to install yours, even the best of the best have an expiration date in the sense of how long you should wear them before it's time to take them off and take a break.
The standard? Somewhere around 5-6 weeks is when you need to remove it so that you can do all of the things that I just shared to your own hair and so that you can properly clean and condition your lace front too.
Again, while there is a lot more info that can be shared on wigs and wig maintenance, if you apply these suggestions, you can feel pretty confident that your own hair will thrive while you're out here being a baddie in your wig. And that truly is the best of both worlds when it comes to hairstyles—ain't it?
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios









