March is one of the most important months of 2023 astrologically. March is going to be a game-changer for many people, and this is the month that changes everything for the collective. The month begins in Pisces Season with Mercury entering Pisces on March 2nd. Perspectives are opening to new compassion and guidance right now, and anything feels possible. Mercury in Pisces brings a spiritual approach to the world, and divine clarity is taking place this month- pay attention to the signs.
The Full Moon of the month is happening in Virgo, and this Full Moon will be occurring on March 7th. This Full Moon is the Worm Moon of the year, and new developments are taking place right now. This Full Moon is about letting go of the chaos, getting organized, and focusing on your health and what is worthy of your time. Saturn makes its significant transit from Aquarius into Pisces on the same day, and this is when things start to change. Saturn in Pisces turns the focus from the material to the spiritual. A lot of people will be moving through an inner awakening during this time, and the world at large will be more focused on transparency, compassion for humanity, and learning to trust and grow your intuition and connection to the universe.
When it comes to matters of the heart, Venus enters Taurus on March 16th, and love is about being grounded, supportive, and allowing romance to fill your world. Venus in Taurus is sensual, beautiful, and appreciates the value of love. Don’t be afraid to show others how you feel and focus on what feels stable and secure for you in your relationships right now. On the 20th, Aries Season officially begins, and there is a spark of excitement in the air right now. Aries Season is feisty and the passion runs high during this time. With a New Moon in Aries the next day on the 21st, the end of March is all about independence, courage, and setting intentions for where you want to be.
Pluto moves into Aquarius on March 23rd, where it will remain until 2043. Pluto's transits are generational, so Pluto’s move into Aquarius is a big one. Pluto now moving through this air sign is all about the progression of humanity, and about focusing more on what is going to serve the collective rather than just the self. A few days later, Mars moves into emotional Cancer after being in Gemini since August 2022, and this is good news as there will be less mental chaos, and more emotional growth, clarity, and progression.
If you are looking for a change in your life, March is the month it's going to happen for you.
Aries Monthly Horoscope for March 2023
AriesKyra Jay for xoNecoleMarch for you is all about not giving up on your dreams, Aries. Open your mind to the possibilities of what is ahead of you, and remember your strength when things feel challenging. With Saturn moving into your 12th house of endings, closure, and healing on March 7th until May 2025, you enter a multi-year journey of resolution, and a spiritual awakening will be occurring during this time.
There is a lot of energy moving through Aries in March with your season beginning toward the end of the month. Starting March 19th, Mercury enters your sign, the next day Aries Season begins, and the day after that on the 21st, there is a New Moon in Aries as well. Change is evident for you in March, and it’s all about knowing the difference between what is out of your control, and what can be transformed.
Taurus Monthly Horoscope for March 2023
TaurusKyra Jay for xoNecoleMarch is a month of success for you, Taurus. You have gotten your groove back, and you are moving full speed ahead. The support, achievements, and personal growth you have been working toward are all happening for you this month, and there is a lot to be grateful for right now. Align with your determination, focus on your goals, and claim your success.
There is something beautiful happening this month and that is Venus, your ruling planet, entering your sign from March 16th - April 11th. Love is on your side and it’s time to find your balance within your relationships. You are being received especially favorably in March and it’s all about allowing yourself to feel the joy in how far you have come, and the love that is coming your way right now.
Gemini Monthly Horoscope for March 2023
GeminiKyra Jay for xoNecoleThis is the month to put the work in, Gemini. March is all about honing in on your skills and talents in life, and also being open to learning something new. Remember that what you put in is a direct reflection of what you get and that it’s time to ground yourself in dreams you are bringing to fruition right now.
Mars has been in your sign for an unusually long time, over six months, and finally moves out of here on March 25th and enters Cancer. With Mars moving out of your sign, you can take a deep breath and release all of the pent-up energy that has been flowing through your world since August 2022. You have learned a lot about yourself during this period, and now you are more clear on what you want to invest in and prioritize moving forward with Mars now moving into your 2nd house of investments and finances until May.
Cancer Monthly Horoscope for March 2023
CancerKyra Jay for xoNecoleTrust the process this month, Cancer. It can feel like a lot is happening for you at once in March, and your main guidance for the month is to take things easy and not let life overwhelm you. Take a look at what is true, and what may be self-sabotage stemming from overthinking. Do what you can in each moment, and save what you can’t for another day.
The Full Moon happening this month on the 7th will be moving through your house of communication, and you are receiving important clarity and ready to let go of what’s been mentally impacting your happiness. Mars moves into your sign before the month ends on the 25th, and that sense of feeling drained at the beginning of the month begins to turn around for you now as you enter an action-packed next few months.
Leo Monthly Horoscope for March 2023
LeoKyra Jay for xoNecoleMarch is all about perspective for you, Leo. Life is really what you make it this month and the more you can focus on what is working out for you rather than what isn’t, the better. Look at changes to plans as new opportunities and try to see the treasures in what is presenting itself to you this month.
Saturn makes its new journey into your 8th house of transformation, debt, taxes, shared resources, sex, death, and rebirth this month as well. Over the next few years, you will be moving through a time of feeling more challenged when it comes to change and recognizing some fears and emotional patterns that need to be addressed. The month ends with a New Moon in your 9th house of adventure on the 21st, and you are embarking on a new, exciting path.
Virgo Monthly Horoscope for March 2023
VirgoKyra Jay for xoNecoleThis is a beautiful month of clarity, pleasure, and patience, Virgo. This month is setting you up to enjoy your time more and appreciate those little moments of bliss. You have planted the seeds, and right now it’s about nurturing your garden of dreams. There is new life upon you in March and you are truly seeing the fruits of your labor over the next few months.
At the beginning of March on the 7th, there is a Full Moon in your sign. This Full Moon is giving your clarity and shining the spotlight on you and who you are. Let go of what doesn’t support you and your growth, and dream big. On the 16th Venus moves into Taurus, and this is good news for you as a fellow earth sign. Love, relationships, and personal finances are all getting a boost of excitement and adventure for you until April 11th. Enjoy your life, Virgo.
Libra Monthly Horoscope for March 2023
LibraKyra Jay for xoNecoleThis is a powerful month for you, and you are manifesting your dreams, Libra. The power is in your hands right now, and you have all the tools necessary to succeed. March is all about offering a new perspective and allowing yourself to give the love you are wishing to receive. Write lists of gratitude, and know that the good you are feeling this month is only the beginning for you.
Saturn moves into your 6th house of health on the 7th where it will remain for the next few years. Health and working matters become prominent in your life, and this is where you should be investing more of your time and energy. Envision what a healthy, good, daily routine would look like for you, then take those steps toward that. The New Moon of the month happens on the 21st, and you are ready to start fresh in love.
Scorpio Monthly Horoscope for March 2023
ScorpioKyra Jay for xoNecoleMarch is a revelation month for you, Scorpio. You are gaining clarity on what experiences need to be laid to rest, and what growth can be enhanced through your positive attention toward them. The month begins with a Full Moon in your 11th house of friendship, and you are seeing who your people are this month. Don’t be afraid to open up and express to your support systems how you are feeling.
Your ruling planet Pluto makes a significant transit in March and that is its move from Capricorn into Aquarius. Pluto has been in Capricorn since 2008, as its transits are lengthy. Pluto will now be in your 4th house of home and family from March 2022 to March 2043. Pluto's attention here brings empowerment into your home life, but you will also be experiencing some intense changes. Generational healing will be taking place now.
Sagittarius Monthly Horoscope for March 2023
SagittariusKyra Jay for xoNecoleThis month is all about the vision, Sagittarius. Your empowerment is coming through from your positive and open perspective, and you are seeing things clearly right now. There is a lot of passion and excitement in your life in March, and everything feels possible for you right now. Saturn moves into Pisces on the 7th and into your 4th house, and you will be laying some new foundations in your life over the next few years and will be challenged to find more stability in your life.
On the 21st of the month, there is a New Moon in fellow fire sign Aries, and this is a romantic New Moon for you. Set your intentions for your relationships and love life during this time, and see what blooms for you. March is all about broadening your horizons and considering the possibilities of what is ahead of you. Consider the best possible outcome for yourself- then imagine it going even better than that.
Capricorn Monthly Horoscope for March 2023
CapricornKyra Jay for xoNecoleBalance is coming into your life this month, Capricorn. You have some important decisions to make this month, and you are also seeing the positive results of past intentions and paths that have been walked on. Karma is on your side right now and with your ruling planet Saturn making a significant transit into Pisces this month, you are feeling more light-heartedness in your life and will be working toward growth with friendships, neighbors, siblings, and business.
Moving further into the month, Venus moves into a fellow earth sign and will be in your house of love, happiness, and romance from March 16th to April 11th. There are a lot of opportunities for bliss coming into your life now and remember to remind yourself that you are worthy of this unconditional love. Express yourself and let the scales come into balance.
Aquarius Monthly Horoscope for March 2023
AquariusKyra Jay for xoNecoleEverything is coming full circle for you this month, Aquarius. March is your time of culmination and seeing positive progression when it comes to your financial world. Support is there for you, abundance surrounds you, and you are growing. This month is here to bless you and make sure you feel confident, grounded, and like you have everything you need in your life.
One of the most significant transits of the year for you is happening in March, and that is Pluto's entry into your sign. Pluto will be in your sign from 2022 to 2043, and you are moving through a long-term journey of finding yourself, expressing yourself, and feeling empowered doing so. Aquarians are often changing the world in some way, and you are aligning with this power of knowing what humanity needs to grow and progress right now.
Pisces Monthly Horoscope for March 2023
PiscesKyra Jay for xoNecoleThere is a settling down happening in your life this month, Pisces. March is a time to honor yourself, your energy, and your perspective, and allow change to take place gracefully. You need more time to figure some things out right now and you are choosing between two opportunities and paths forward. Give yourself space to work things out, and trust that the answers will come to you.
Saturn moves into Pisces on March 7th, where it will remain until 2025. You are entering a new journey of feeling more pressure to grow, develop, and be able to stand on your own for the time being. This time in your life isn’t here to push you around, but it is here to make sure you have enough foundation on your own to withstand the tests of time no matter what comes your way. You are growing, you are blooming, and you always have the power of choice.
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She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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