What Does 'Lucky Girl Syndrome' Mean To Black Women?
If you’ve found yourself getting lost in a routine TikTok scroll recently, chances are it wasn’t long before you found yourself on the side of the app where manifestations and delusional mindsets flourish. From mantras to bring forth financial gain to affirmations that promise to have your greatest desires fall into your lap, Gen Z’s latest spin on the Law of Attraction has taken on a new form known as “Lucky Girl Syndrome.”
The term ‘Lucky Girl Syndrome’ was first popularized by creator Laura Galebe, who in a viral video, shared how one simple mindset shift allowed most things to work out effortlessly in her favor. "I just always expect great things to happen to me, and so they do," Galebe explained. As she continued in her video, repeatedly saying, “good things happen to me unexpectedly” for as long as she can remember, was the key to unlocking a life where opportunities were unceasing.
But what exactly is ‘Lucky Girl Syndrome’ and can you truly just think your way into getting everything your heart desires?
According to wellness and life coach Faith Hunter, Lucky Girl Syndrome is essentially the mental, emotional, and spiritual state of ultimate gratitude.
“Lucky Girl Syndrome is all about having a positive mindset, but more than just thinking positive, it’s also feeling it,” Hunter says. “It’s feeling that sensation in your heart and then intentionally moving through your day with that feeling of, ‘I am a blessed person’ and being open to seeing all the different ways the universe can bless you.”
Over the years, the theory behind the Law of Attraction has offered varying interpretations based on which generation is perceiving it. Whether you were raised with the influence of the prosperity gospel or found your way to the popular self-help book, The Secret by Rhonda Byrne, the Law of Attraction/Assumption has a way of evolving from generation to generation.
So when it comes to the Law of Attraction, Lucky Girl Syndrome is to Gen Z as vision boards are to millennials.
“It is definitely the Law of Attraction because it's all about positive thinking,” Hunter explains. “If you're thinking negatively, in most cases, it's going to continue to ripple and happen to you. The same thing goes for thinking positively — the universe will naturally start to deliver opportunities and allow you to see creative ways that things can come into your life.”
Since growing in its popularity, Lucky Girl Syndrome has become as catchy as it is contagious. Women from all sides of TikTok attribute their positive thinking to receiving job offers, brand deals, free food, random heaps of money, and even love. However, when you take a closer look at the faces that make up the trend’s TikTok hashtag with nearly 600 million views, you may notice the faces of Black women missing from the feed.
“When I found out what Lucky Girl Syndrome was, I was very confused, to be honest,” says Diamon Hawkins, a creative futurist and the founder/CEO of Pothos Beauty, who was raised on the notion that if you ask, you shall receive.
“There's this whole delusional mindset right now, so I'm very cautious of how we use literary terms and practices and how the world does that differently now,” she says. When the trend began to surface on her For You page, it initially took the 29-year-old a week to delve into the research behind what it actually meant, only to find that it was a similar mindset to what she grew up with. “I was like, oh, this is just a Law of Assumption and that is how I live my life. That is how I've been raised,” she recalls. “If you believe it and if you can see it, then you can do it. I live my life through that lens.”
Having grown up in the inner city of Bridgeport, Connecticut, Hawkins’ parents instilled in her the practice of not only speaking things into existence but putting the action behind her words. What some could argue is the very thing this latest take on the Law of Attraction via the Lucky Girl Syndrome fails to mention: privilege.
When trends like Lucky Girl Syndrome and “Being Delusional” ignore the systematic and structural inequalities that exist in communities of color and people who don’t come from wealth or means, it can lead to the perpetuation of toxic positivity. What starts off as an innocent trend can easily turn exclusionary when you don’t consider the mental hurdles it takes to overcome one’s daily circumstances. Life doesn’t always deal us a fair card, and to conflate luck with inherited privilege is dismissive. And sometimes, it takes a lot more than simply “thinking” your way out of adversity.
That’s why when it comes down to the trends that we consume via social media, it’s important to have people who look like us sharing their experiences. “I'm really excited to see this trend come to the mainstream. But I would honestly say, I've lived my life in the perspective of manifesting before I even knew the word manifestation.”
For Hawkins, Lucky Girl Syndrome coupled with the support of her communities was vital to helping her get out of a recent depression from balancing the loneliness of being an entrepreneur. “I was in a mental space of lack. Negativity is a parasite to my own mind. And once I started applying Lucky Girl Syndrome or Law of Assumption back into my life things have changed,” she says.
Her revenue streams have increased, career opportunities have come into her life, and she’s seen an overall improvement in her mental and physical health.
“Productivity is a medicine. I had to get back to the mindset of, ‘it will work out for me.’”
When starting on your path to positive thinking through Lucky Girl Syndrome, Faith Hunter says that starting with small doses of gratitude is the best approach. “In order for that mind shift to happen, you have to start small. The easiest and smallest step to take is to wake up every morning and feel a sense of gratitude. Say, ‘I am grateful that I awoke this morning. I am grateful that I have my body. I am grateful for the breath that I am breathing. I am grateful for the roof over my head,” she shares.
“What then begins to happen is that once you start to recognize and acknowledge those simple, basic things, over time you're going to think yourself into greater things.”
While reading the book, The Mastery of Self, Hawkins was drawn to a quote that read, “Negative thoughts are parasites. You need to be an ally to your brain.” This note, in turn, became a reminder that in order to truly embrace a positive inner voice that brings good into your life, you must first be a friend to yourself at every stage of your life.
“If you are someone who is hesitant about the Law of Assumption or Lucky Girl Syndrome, speak to yourself the same way you would speak to your younger self. Meet her in the middle. Pour into her. And tell her, ‘it's going to work out for us.'”
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
Exclusive: Brandee Evans On Faith, Fibroids, And Chosen Family
Do you remember your first time at The Pynk?
We were first introduced to Mercedes at Uncle Clifford’s beloved strip joint, a matrix of secrets and self-discovery nestled deep in the heart of the Mississippi Delta. Brandee Evans, who plays the ambitious single mother and seasoned dancer in the STARZ original P-Valley, quickly won our hearts and has since earned widespread critical acclaim.
Her captivating command of the pole left many of us intrigued, perhaps even tempted, to explore pole dancing ourselves after witnessing the mesmerizing performances at Mercedes Sunday. But it wasn’t just her physical prowess that kept us hooked. Mercedes is a character of depth—empowering, complex, relatable, and deeply human.
These are qualities that Brandee embodies both on and off the screen.
(L-R) Marque Richardson and Brandee Evans on 'UnPrisoned' Season 2
Courtesy: Hulu
A Memphis native, Brandee is no stranger to dance. She boasts an impressive career as a choreographer, having worked with renowned artists like Katy Perry, Monica, Ke$ha, and Ledisi. But while it has been a significant part of her journey, Brandee has her sights set on more—expanding her acting career beyond dance-inclusive roles. This ambition nearly led her to pass on the opportunity to appear alongside Kerry Washington in Hulu’s UnPrisoned, where she plays Ava, Mal's (Marque Richardson) new girlfriend.
“When Kerry Washington slid into my DMs, I nearly said no,” Brandee revealed with a laugh. “She mentioned pole dancing, and I told myself and my team that once I was done with Mercedes, I wasn’t going to do that again.” Fortunately, Washington assured her that the role would be vastly different, leading to what Brandee described as an invaluable masterclass in comedy under the guidance of Washington herself.
“Kerry is a force of nature,” Brandee reflected. “She’s everything you’d hope she’d be—strong, compassionate, and incredibly talented. Working with her was like a masterclass in acting.” This opportunity was no mere stroke of luck; it was something Brandee had manifested years earlier. But make no mistake–she credits her faith and praying hands for her success. “I’m praying, you know what I mean? I’m asking God for what I want and working for it too,” she said.
"When Kerry Washington slid into my DMs, I nearly said no."
(L-R) Brandee Evans, Kerry Washington, and Marque Richardson on 'UnPrisoned' Season 2
Courtesy: Hulu
This role marked Brandee’s first foray into comedy, and while she was eager to embrace the challenge, she found herself in the hands of an incredible mentor. “Kerry was always so kind in her critiques,” Brandee noted. “She’s not a diva by any means. She knows exactly what she wants, but she’s gentle and encouraging in bringing it out of you. That’s something I’ve taken with me to other sets—I want to lead with the same kindness and openness that Kerry showed me. It’s a lesson I’ll carry for the rest of my life.”
Brandee speaks with profound respect and gratitude for her peers and fellow actresses as many have shown her genuine sisterhood and support in an industry often notorious for its competitiveness. “Danielle Brooks sent me a prayer the other day, and I was just so touched. Those are the moments that people don’t see,” she shared. “I call Sheryll Lee Ralph my fairy godmother, and Loretta Devine is like my auntie. Being able to pick up the phone and seek advice from these incredible women is a true blessing.”
And she pays it forward.
Brandee Evans
Courtesy: Hulu
But her commitment to supporting others extends far beyond her career. As an advocate for health and wellness, she empowers women to prioritize their well-being. “Azaria [Carter], who plays my daughter on P-Valley, mentioned wanting to start a weight loss journey and get more fit. I told her, ‘Well, let’s work out together,’” Brandee recounted. But her dedication to healthy living goes beyond physical fitness, encompassing a holistic approach to wellness. “When she came to my house and tried to microwave something in plastic, I said, ‘Let’s use glass instead. At 20, I wasn’t thinking about that, but let me share some tips now so you’re not battling fibroids in your 30s.’”
Because she was.
While filming the first season of P-Valley, Brandee faced enormous stress—not only as a caregiver for her mother, who was diagnosed with multiple sclerosis, but also due to the physical demands of the role. Yet the impact on her body was far greater than she expected. “I was literally on my cycle every day while playing a stripper, which is far from ideal,” Brandee revealed. It was Harriet D. Foy, who plays her mother, who urged her to get checked for fibroids.
"I was literally on my cycle every day while playing a stripper, which is far from ideal."
Brandee Evans graces the 2024 ESSENCE Black Women In Hollywood Awards Ceremony.
Arnold Turner/Getty Images for ESSENCE
The statistics are staggering—80% of Black women develop abnormal uterine growths by age 50, making them more likely to suffer from fibroids than any other racial group. But like many, Brandee was initially unaware of these growths and their debilitating effects, and the prospect of surgery was daunting. “I was scheduled to have a myomectomy on my birthday, but I thought about what it would mean for my career. How am I going to climb the pole? The healing process is similar to a C-section.” Determined to avoid surgery, she committed to healing herself naturally.
After a deep dive, she sought treatment at The Herb Shop of Vinings in Atlanta, which ultimately led to a remarkable recovery. “This man saves lives. His name is Jeff, and I call him my doctor.” Brandee shared. “I started detoxing my body with herbs and following his program. During my follow-up with the gynecologist, they said, ‘We don’t know what you’re doing, but your fibroids are shrinking.’”
Emerging on the other side of this journey not only fibroid-free but with a regulated cycle and a renewed outlook on life, Brandee is now focused on sharing her story and advocating for women’s health. “I know y’all want to hear about P-Valley, but I want to talk about regulating your period,” she said with a laugh.
Of course, she didn’t leave fans hanging when it came to what to expect in the upcoming season. “It is worth the wait. The world is about to go crazy. Oh, the world is about to lose it,” Brandee teased. “Y’all might be mad at us right now, but baby, it’s going to be worth it.”
All episodes of Season 2 of UnPrisoned are now streaming on Hulu.
Featured image courtesy of Hulu
Black Owned Bos. Founder Lists 3 Effective Tips For Scaling A Business
While Black Business Month is coming to a close, we continue highlighting different Black businesses making a difference in their community.
Jae’da Turner founded Black Owned Bos. in 2019 as an Instagram resource for Black businesses in Boston, MA. Now, it has grown into an incredible network of 1,000+ businesses, offers programs to assist small business owners, and opened up a brick-and-mortar that features local Black-owned brands.
They are currently celebrating five years and partnered with Boston’s popular open-air space Seaport for a limited edition, curated box featuring rising Black entrepreneurs.
“The box kind of tells the story of different brands that have participated and have been a part of this journey of Black Owned Bos., but then also this particular activation that we've hosted with WS Development over the last five seasons,” Jae’da tells xoNecole.
Jae'da Turner
Courtesy
Jae’da’s vision of helping Black businesses came to life thanks to a tight-knit team that included relative Quontay Turner. Quontay has gone on to start her own business, Emerald City Plant Shop, which is New England’s first Black-owned plant shop, and credits Jae’da and her company for paving the way.
“I have been with Black Owned Bos. from the start. To see her business blossom and then reap the benefits of my business blossoming from it has been amazing,” Quontay says.
Quontay shares how they began working together. “So I originally was doing a market in District Hall, and kind of life took me in a different direction. Jae’da had just launched the directory, and I asked her if she was interested in potentially doing a marketplace, and I gave her all of my contacts,” she explains.
“And in the following season, the Black Owned Bos. Seaport market was born, and I was able to participate in a market without having to run it, which allowed me to really focus more on my business.”
With launching her business and assisting other small business owners, Jae’da knows what it takes to scale a business. The Boston native shares her three best tips. “Start right, so you don’t have to do it twice,” use resources such as the free resources found with the Chamber of Commerce, and build and nurture relationships with people in your city/ community.
Quontay echoes the statement about leaning on your community, especially for funding and suggests using crowdfunding platforms like GoFundMe or Patronicity. As Black Owned Bos. continues to expand, Jae’da gears up for what is next.
“Next for me is really leaning into the retail side of the business and utilizing my platform in the physical space to create more retail and sales opportunities for other businesses and on a more consistent basis,” she reveals.
“So really driving home Black business in the mainstream when it when it comes to your destination for gifting, or your destination for purchasing something for clients or etc. So being that kind of destination and building that name is really one of my goals, and on the horizon for me.”
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