
Some of y'all might recall a couple of years back when I wrote an article for the site entitled, "How To Handle Folks Who 'Trigger' You". Hmph. Let me just say from very up close and personal experience that once you have truly mastered how to "deactivate your triggers" (oh, and control your physical and sexual appetite yet that's another topic for another time), you are pretty much unstoppable.
And while a lot of what I said in that piece could translate to how you handle your Instagram, Twitter, Facebook and other social media accounts, I thought it would also be beneficial to offer up some tips on how to handle those specific kinds of triggers. Because since most folks spend around 2 ½ hours a day on various social media accounts, it's really important to know how to navigate the rocky waters known as the internet — how not to let people (or content) get (or keep) you shook.
1. Remember, Social Media Isn’t Therapy

Not too long ago, I was having a conversation with someone who asked me if I thought they shared too much on social media. My response was, "I think the bigger question is do you think you expect too much from it?"
Listen, people are fickle. Humans are fallible. And when you're interacting with dozens, if not hundreds or thousands of them at a time, you are setting yourself up to, at the very least, be disappointed.
You're grown, so if you want to tell all of your business on your pages, that is totally up to you. However, sitting around taking in opinions about your personal life, dilemmas and traumas all day is setting you up to be disappointed more than helped. I have a motto — social media ain't therapy. Sure, it might be free to use yet therapists/counselors/life coaches are far more equipped to give you what you need than a whole lot of random commenters. If you remember this point alone, it can spare a lot of triggering. Trust me.
2. Use It for a Purpose. More than a Distraction.

If you've ever been curious about the history of social media, an article worth checking out (that was published by Maryville University) is "The Evolution of Social Media: How Did It Begin, and Where Could It Go Next?". A line in it says, "In less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century marketing tool." Indeed. Yet, let's be real — it's also turned into a cesspool for gossip, trolling and passive aggressive ways to target people. Although I don't personally use social media, I see various purposes that it can serve and that's kind of my point — remember the purpose for why you are using it. If all that you're on there for is to see which real housewife is in some mess or to spend hours talking about how men are trash (eye roll), all that's doing is wasting precious time. Plus, how is that improving you and your life on any substantial level?
Am I saying that social media shouldn't be fun? Sure, it should. Yet really think about why it can easily take up hours and hours of your day. If you can't connect it to how it's helping you progress on some level, that's a good enough reason to scale back. Even if it's just a little bit.
3. Customize Your Notifications

Other than having a low-key social media addiction (check out "Social Media: How To Take Back Control Of What You're Consuming"), I'm not sure what would make us watch our phone ring and then let it go to voicemail and yet see notifications go off and think that we immediately need to check every single one. And then, based on what we see, let it totally throw us off and even put us in a not-the-best-kind-of mood for hours on end. That's why I'm all about folks learning how to customize their notifications so that only certain ones go off or they are reminded to only check them during certain times of the day. Listen, keeping up with the monkey-branching hamster wheel dynamic of Ben and J.Lo isn't going to help you to finish that report that's due, clean up your bedroom or pay those bills.
Besides, if there's one thing about the internet, it's that, whatever's been posted, you can find it by doing a quick Google search hours, days and even years later. In other words, you're really not missing much to the point where you need to act with a sense of urgency; regardless of how much your notifications go off. Anyway, if you want to learn more about this particular point, check out Shift's "How to Avoid Notification Overload" and then consider doing what it says. You shouldn't be a slave to your notifications. You've got the power not to be.
4. Post Something Positive to Combat Negativity

Negative bias is a real thing. If you don't believe me, ask someone to share with you five things they like about themselves followed by five things that they don't; I'd be shocked if they didn't list the things that they don't like first. This is why a lot of people can be drawn to bad news more than good news. Unfortunately, social media has plenty of the former. If, as much as you like being on Black Twitter or surfing IG, this is what gets on your nerves the most, be a light in your little part of cyberspace by posting something positive — a quote, a great picture…something that will inspire others. It might not seem like you're doing much on the surface yet you'd be amazed how much something this simple can help to shift energy, even if it's only on your own pages. Just try it and see.
5. Actually Use the “Mute” Feature

I'll be honest — when I do tiptoe in to see what folks are doing out in social media, it's like it's a social media experiment on how many people know what a monologue vs. a dialogue actually is. In other words, while social media apps are supposed to be about communicating with others, some folks just want others to hear them talk all day long and so, whenever someone else doesn't think they've got the greatest thoughts ever, they mute or block them. Yeah, one day we'll get into the rise of social media narcissism. For now, I'll just say that I once read an article that stated social media has caused a 25 percent increase in narcissism among people who are between the ages of 18-34. So, when I talk about using the mute feature that's available on most apps, I'm not advising this to folks who only want to hear themselves speak.
No, what I mean is some folks are contrary just to be contrary. They don't want to get to know you better, hear your point of view or have a healthy exchange. They really just want to be assholes. If as much as you know that, you still can't seem to shake how they affect you, then yeah — mute 'em. That way, they can keep on ranting if they want without you having to see it. By the way, the mute feature is also cool for if you want to hop online but you need a break from someone else's timeline traffic or you want to mute a word so that you don't have to keep hearing about the same things over and over again. Muting is a social media feature and a blessing. Use it as another way to deactivate an online trigger.
6. Know What You Know

Back in my Facebook days, many years ago, I set my page up to be a free forum for folks to share their thoughts. One rule that I had, even when it came to what folks said to and/or about me, was I wouldn't delete any comments. And boy, did that make things really interesting. Anyway, even back then, I had to really get pushed to get upset because I could tell who was sharing an opinion vs. who was actually speaking facts.
Something that's kinda crazy about social media is how many people are so passionate about their own feelings and conclusions that they think they are truth-based data when opening up a Google browser can oftentimes easily prove otherwise. That said, there is a pandemic of unteachable people on social media — individuals who think they know every damn thing (and don't). There's no point in letting those kinds of folks get to you. If you know that what you know can be proven and cited, share the info and then let the potential debate go. Facts can easily stand on their own which actually brings me to my next point.
7. Free Yourself from Always Needing to Have the Last Word

As I've gotten away from controlling relatives (check out "Why You Should Be Unapologetic About Setting Boundaries With Toxic Family Members"), it's amazing how less controlling I've become (check out "You Just Might Be A Control Freak (In Recovery)"). Hmph. Funny how when folks are trying to run your life, you find yourself trying to do the same thing to others…as a form of gaining back some sort of control (chile). As I've freed myself from this pattern, something I've needed to have less and less of is the last word.
People who are consumed with needing to have the final say on something are typically battling with some form of needing to control something or someone, whether they realize it or not. These days, I'm more concerned about being impactful with what I say; if that's the case, who cares if I said the "final" thing or not? Same point applies to you on social media. A profound word says so much more than needing to get the last one.
If you totally get this and you still have a weakness in this area, remember what I said about the mute feature? Exactly.
8. Remember, You Don’t Know Those People (at Least Most of Them)

The older (and hopefully wiser) that I become, the more I'm like, "These folks really think we're still in high school" — in life, in general, and definitely when it comes to social media. When it comes to caring what people think, those in my life who really know me (check out "5 Signs You Really Know A Person") know that the people's opinions I care about, I truly do; oh, but that list is quite far and few between. And when I was on social media? I don't know 80 percent of those folks while 10 percent more are pretty transient in my world. They don't shift my life dynamic on any real or lasting level, one way or another, so honestly, after about a five-minute exchange, who cares what they think?
We see a lot of celebrities who totally lose their minds due to what happens on social media. And while I get that social pressure is indeed a thing — again, like peer pressure was in high school…see my point? — when you really stop and ponder the fact that your tribe isn't all of your online friends and followers, it helps to put things into a healthier perspective. When you hop online and really think, "I don't know these people like that", it gets harder and harder for them to trigger you because…why do they matter enough to get to you in that kind of headspace? This brings me to my next point.
9. Accept Trolls for What/Who They Are

Bots. People with 10 followers. Folks with wack ass bios. Individuals who have avatars instead of pictures. People who have something ridiculous to say every time you say something. In short, trolls. They're basically folks who live to be controversial because they want to get up underneath your skin. What they say doesn't have to be right or even make a lot of sense; if they know it will get to you, they will say it.
You know what this means, right? You cannot give a troll the satisfaction of figuring out how to press your buttons. He or she isn't a significant part of your life, so why give their simple selves the satisfaction? Bottom line, if a troll truly gets to you, do some soul-searching into why. They're not worth it so why is it…worth it?
10. Have “Off” Days

Wanna know a sign that you've got a low-key social media addiction? One is if it's the first and last thing that you do on a daily basis (you wake up and get on it, you go to bed with your phone in your hand). Another indication is you can't imagine going even two days without checking your social media accounts. And here's the thing about both of these points — there is scientific evidence to support that taking social media fasts can decrease anxiety, increase positivity, boost your self-esteem, lower your stress levels and even help you to sleep better at night.
A couple of years ago, another writer penned, "What I Learned From My Two-Month Social Media Fast" for our site. Between it and other articles I've read on the topic, I haven't seen anyone say that they regretted taking time off of social media, a few times a year. It's definitely something to consider; especially if you find yourself getting triggered a lot later. Take some moments to woosah and gain your bearings. Because again, social media can be cool yet it's not worth having a heartache over — all because you've allowed too many randoms…to trigger you.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Style Innovators You Need To Know
She's beauty, she's grace, yes, she's the blueprint, and she's the moment. She's a Style Innovator, turning everyday moments into the kind of fashion statements we can't stop double-tapping. And she's not alone.
This year's It Girl 100 is a mosaic of brilliance, featuring entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving authenticity will always be in style.
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.

Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"

Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."

Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.

Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."

Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."

Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."

Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.

Beauty and Lifestyle Creator Toni Bravo
Credit: Adelynn Tourondel
Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."

Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.

Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."

Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.

Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.

Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.

Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."

Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."

Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.

Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.

Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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