At this point, I don't think I personally know of anyone who doesn't have a copy of Dr. Gary Chapman's The 5 Love Languages book. But what I do find interesting is, when it comes to learning how to apply words of affirmation, quality time, physical touch, acts of service and/or gifts to our relationships, sometimes mastering that can be a bit of a struggle. You first have to figure out what your top love language is, then you have to discover what your loved ones' are (you and they can take a test here). But what I can vouch for is, once you do, it can make connecting with the ones you care about, so much easier.
Keeping this in mind, have you ever wondered how to apply you and your partner's love language to your sex life? Because, think about it—if you both feel the most loved in a certain kind of way, if you brought that knowledge into your bedroom, wouldn't that only make sexual satisfaction that much better? I thought the same thing. That's why I decided to devote a few keystrokes into how you and yours can take your sexual pleasure up a notch, simply by becoming more fluent in each other's primary (two) love languages, every time you're intimate with each other.
Words of Affirmation
Whenever I'm in a counseling session with a couple and one of them either says that they hate dirty talk or they prefer to have sex in silence, there aren't enough GIFs out in cyberspace to express the facial expressions that I'm unable to hide. Wow. There are folks who don't verbally communicate while doing-the-do? How is that even possible? Then I have to pause and remind myself that a part of the reason why I am so shocked is because my primary love language is words of affirmation. In many ways, it explains my writing career. It explains how my friends can oftentimes get off "cheap" by only needing to send me a sentimental email or a Hallmark card on special occasions. And, it also explains why dirty talk is one of my absolute favorite things about sex. Full stop. Hands down.
Someone who prefers for love to be expressed with words is probably going to feel similar to how I am when it comes to their own sex lives. However, it should also go on record that, in order for sex to be a peak satisfaction experience, it's a good idea for the words of affirmation person to be "warmed up" with things that their partner loves about them, their body and even the sex itself. And that's something that shouldn't happen, less than 10 minutes before penetration.
Seducing a words of affirmation individual with texts, out-of-nowhere calls, and even a handwritten love letter can be just the kind of foreplay that can take your next sexual experience with them to an entirely different level!
Quality Time
One of my closest friends is a quality time individual. Come to think of it, the last two men that I was in a relationship with were as well. It's interesting, the kind of things that can trigger this type of individual. My not making eye contact or looking at my phone while we're talking. Them being bigger on creating memories on their birthday rather than receiving an actual present. Yeah, it took me a while to figure out how to make them feel especially loved and appreciated. What I learned was, more than anything else, they simply wanted me to be fully present in the moment. With them.
Can you see how this translates into the bedroom?
When it comes to sex, quality time people are the ones who probably enjoy easing into sex the most. They like to wake up in the morning, just to look at the sunrise before engaging in morning sex. They need pillow talk before gettin' some late at night. And, if anyone is a fan of afterplay (which basically boils down to post-coital affection), quality time people would probably be the ones who are the biggest ones of all.
Physical Touch
Ah. Physical touch. It is so much my second favorite love language that, sometimes, I'm not sure if it actually ranks over words of affirmation. Anyway, just so we're clear, when it comes to having this particular love language outside of the bedroom, it doesn't mean that we want low-key acts of foreplay ALL of the time. Physical touch folks are the ones who like to cuddle while watching a movie, hold hands while walking in the mall and spooning as we fall asleep. We feel and give love by physical contact, but that doesn't mean that it always or automatically is sexual.
OK, but when it comes down to gettin' it in, that's another matter entirely.
Physical touch folks are all about tapping into various erogenous zones. Physical touch folks like to explore different types of touch sensations whether it's with a feather, some ice or a tongue. Physical touch people also enjoy a good massage and can remain in the state of foreplay for much longer than a lot of other love language people are typically able to.
When it comes to this love language, it's all about doing whatever makes touching as erotic and stimulating as possible. For both individuals. Each and every time sex transpires.
Acts of Service
Acts of service is fascinating. Because it probably ranks fifth of my personal love languages needs, it took really studying some people in my world who have it to understand what they truly long for. At the end of the day, what a lot of them have expressed to me is they feel (most) loved by their partner (and those around them) when he or she is doing something to lighten the load of their lives. Washing dishes when they see some in the sink. Picking up clothes when they are driving past the cleaners. Making a grocery run when they notice that something is missing in the fridge or pantry.
So, how does this translate over into sex? The same mentality applies.
One of the things that is a hindrance when it comes to sexual pleasure and fulfillment is stress. So, if you want to truly please your acts of service partner, find ways to alleviate it.
Clean up the bedroom. Run them a soothing bath. Give them a massage. Put the kids down earlier. Cook them a meal with nothing but aphrodisiacs on the menu. Do something that will help them to get their minds off of any and everything that has nothing to do with the two of you, enjoying each other, right at the moment that you want to do so.
Gifts
Personally, I hate that the "gifts people" oftentimes get a bad rap from those who don't have this as their top love language. While some people might think that being a gifts love languages person means that the song "Gold Digger" needs to be queued up at all times, all that a gifts person really needs is for love to be expressed to them in a more tangible sort of way.
On the sexual tip, it could be a new piece of lingerie, a never-heard-of-before sex toy, some flavored lubricant, a different shade of bedding, even flower petals for the bed (or the bath). Anyone who has a partner who prefers love to be expressed through gifts is simply someone who needs to get creative when it comes to showing their partner how into them they are and how exciting it is to have sex with them.
Actually, this can be pretty dope—especially for women—because the art of seduction here requires a little bit of pre-planning. And when someone is proactive about expressing their love (and lust) for their partner, it can be the ultimate aphrodisiac! So…when are you going shopping, sis?
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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