
She Got Game: ESPN’s Maria Taylor Is Changing The Face Of Sports Broadcasting

Growing up, Maria Taylor never imagined that she'd be a host for college and professional sports shows. Not because she lacked the desire to, but because with the exception of ESPN sports journalist Lisa Salters, brown-skinned girls weren't the faces flashed on television screens during game days. They were analysts or players, not hosts or commentators, so when the former University of Georgia basketball and All-SEC volleyball player picked her path, she primed herself for a long career climbing the ladder in women's athletics.
"I just figured that I didn't fit the aesthetic and I never even thought that that was an option," she says. "It never crossed my mind until I got my first job in college football."
Call it fate or call it divine purpose, Taylor soon found herself going from a reporter and host for IMG College at the University of Georgia to a host of traveling pregame show SEC Nation and ESPN's first African-American woman host on pregame show College GameDay. In addition, she's served as a reporter for college football and basketball, a host for the NCAA Women's Final Four, and more recently added the co-host of NBA Countdown to her roster. But while she's collecting her trophies, she's still facing challenges along the way as she breaks down barriers of the boys' club and paves the way for black girls aspiring to follow in her footsteps. She's the representation that matters, and a voice that's needed.
Proof that the unimaginable is possible, we chatted with the sports broadcasting pioneer about her journey from student-athlete to being watched by millions of sports fanatics every week, overcoming feelings of not belonging in a male-dominated industry, and why she's motivated to stay on top of her game as a black woman in sports.
*Some responses have been edited for length and clarity.
xoNecole: What did your parents teach you about being a black woman, and how did that shape how you moved throughout the rest of your career?
Maria Taylor: My dad faced a lot of adversity at work and he understood what it was like to go through feeling like there was a job you should have received, but there might've been some unrelated circumstances holding him back. But as far as my mom was concerned, she always held down a full-time job and took care of all of us. They're still married to this day. She worked full-time as the CFO for the Paper Institute of Technology, which was affiliated with Georgia Tech. So I knew and watched what a strong black woman looks like.
My grandmother, too, played a big role in raising us because she lived in Atlanta and owned a dump truck business. Although she couldn't go to the University of Georgia because at the time they weren't accepting black students, she still found a way to get her associate's degree; she still found a way to own her own business. I've always been taught that what's not going to be an excuse is your gender or your race because I come from this strong lineage of black women that have always done it by themselves. So, it's never been an excuse for me.
Joe Faraoni/ ESPN Images
"I've always been taught that what's not going to be an excuse is your gender or your race because I come from this strong lineage of black women that have always done it by themselves. So, it's never been an excuse for me."
xoNecole: At what point did you realize that you could take your sports broadcasting career to the next level?
Maria Taylor: I worked at Comcast Sports South, and the very first game I did was a Vanderbilt game. They had a black coach at the time— his name was James Franklin. I think there was a reason why that was the very first game that I worked on. One, because it's Vanderbilt football and so we always got the game that not as many people cared about. But he just made me feel so welcomed and my crew was great that first year. And I was like, "Oh, I can totally do this."
I also realized that I had this unique advantage of being around a team where most of the majority of the team are African-Americans. They look at me as a sister or a cousin or an auntie, so there's a different kinship and bond that I can have with them when I'm asking them questions and trying to make them feel comfortable. And I do feel like it's a bit of my responsibility to be a "strong black woman" that shows up in their space, because if you go to division one or FBS schools, there's just not a lot of that around period. No one's really hired in those roles. Obviously their coaches aren't going to be black women. It's cool that I get to pop in every now and then and be a representation of them when I can.
xoNecole: When you're walking into these [male-dominated] rooms, are there things that you have to keep in mind being both a woman and a black woman?
Maria Taylor: I don't voice concerns in the same way that maybe one of my counterparts could because, and this might be women in general, but it would be seen as negative or derogatory or having an attitude. So, I have come at it from a different respect, you know what I mean? I have to come up with, "OK, this is why I would like to be treated this way or this is why I would like to work on this or have you thought about that?" These are conversations I've had time and time again.
And I always tell people, sometimes it's just about being recognized because I always think that being a black woman in this world is like you have an invisible struggle; like you're barely seen. Yeah, you're a woman, but you're black, that's different. So race doesn't recognize it. Gender doesn't fully recognize it because you're a black woman. So, who's really fighting your fight? And it's just us, you know. But sometimes it's just the recognition of someone coming up to you and being like, "Hey, I recognize this can't always be easy for you or that this could possibly be draining for you. And I see that and I recognize it and just keep going."
Allen Kee / ESPN Images
"Being a black woman in this world is like you have an invisible struggle; like you're barely seen. Yeah, you're a woman, but you're black, that's different. So race doesn't recognize it. Gender doesn't fully recognize it because you're a black woman. So, who's really fighting your fight? And it's just us."
xoNecole: Do you have a sister circle that you kind of keep around you, whether they're other black women in your industry or friends from different backgrounds?
Maria Taylor: Oh, absolutely. I mean, Taylor Rooks, she is an amazing talent. I feel like Carrie Champion is someone who I've always loved and adored. Amina Hussein, she actually is my coordinating producer on NBA Countdown. I've worked with one other black female producer and this is the first coordinating producer I've ever worked with, so it means a lot to be working one-on-one with someone on a project that has power. Every now and then, when you find that person, you just latch onto them. And I will say that at every step of the way I've had someone that I've been able to work with or just have a common bond with.
And then Robin Roberts has been kind of like my go-to person. Every single time I have to make a big decision, "Let me call her and see if she thinks this is right," or "Should I make a big deal about this?" Or, "What direction do you think would be the best direction?" You know, that type of thing.
xoNecole: Speaking of Robin Roberts, you've mentioned that she's one of your role models. Was there any specific advice that she gave you that inspired your journey?
Maria Taylor: One of the things that really stuck with me is that she said no matter what job or direction you decide to go, every day that you show up for work, you need to act as though there's no place in the world you'd rather be and that this is the only job you could see yourself having. When people walk in the room, they should feel better after having spoken to you. And she just reminded me that our world is so small, that if you upset one person, it could come back to bite you in 10 years and you won't even know it happened.
She also said you're going to see some things that won't sit well with you and you're going to see that it takes you a little bit longer to run your race, but you can't get frustrated or get down about it because it will pay off in the long run. And I think part of that is just speaking to the struggle that women have, the struggle a Black woman might have, that there's going to be more hurdles in your race and it's going to be longer, but do you have the diligence or do you have the persistence and the endurance to make it through?
Joe Faraoni / ESPN Images
"Every day that you show up for work, you need to act as though there's no place in the world you'd rather be and that this is the only job you could see yourself having. When people walk in the room, they should feel better after having spoken to you."
xoNecole: Recently Gabrielle Union was in the news for her hair being “too Black” for ‘America's Got Talent’. Being in the industry you're in, do you feel a pressure to conform or wear your hair a certain way?
Maria Taylor: The question for me always is, do I want to be that change or am I being enough of a change? No one else has to ask themselves this question, you know what I mean? No one else's hair is a statement on all of society, but my hair is. If I choose to change my hair, it's going to be a story on E!. That's something that I have to internally battle. It's something where maybe if I have a daughter and I see her hair and I want her to know that she's beautiful just the way she is, then I may just start wearing my hair out. And so those are all the things that I'm constantly thinking of.
But I do think financially that would have some implications, and I don't know that every single sponsor or every single show that I've been put on will see the same cause. I used to always say that at the end of the day I'm a product of my target market. In college football, it might be a 50-year-old white man. Keeping that in mind, if I'm a product being sold to that target market, then I have to go with what their tastes would align with. It's small decisions we make all the time.
xoNecole: What are some lessons you've learned from sports that translate into other areas of your life?
Maria Taylor: Shoot, everything. I've learned the whole practice makes perfect thing. Not only that, but attention to detail could change everything for you. Because there are people that have all of the natural talent in the world and they never turned it into anything. And there's a reason for that. Also the fact that your talent can only take you so far, height can only take you so far, beauty can only take you so far. People who have sustained success are the ones who are students of any game. So, whether that's researching every day how to make your shot better or rehabbing or staying ahead of the curve on what helps your body.
And then just juggling a bunch of different things. As an athlete, when I played volleyball and basketball at [University of] Georgia, there was never time. Being productive was a big part of being successful, so it taught me how to be productive under stressful situations. It teaches you how to lower your heart rate, know how to handle stress, and to know how to channel it into something different.
Phil Ellsworth / ESPN Images
"Height can only take you so far, beauty can only take you so far. People who have sustained success are the ones who are students of any game. So, whether that's researching every day how to make your shot better or rehabbing or staying ahead of the curve on what helps your body. And then just juggling a bunch of different things."
xoNecole: So for young women coming into the sports broadcasting industry, where would you say they should start? And what attributes should they start working on now?
Maria Taylor: The biggest thing is being comfortable on camera. How can you be yourself on camera? Are you comfortable enough in your own skin that you can just show up and talk and no one thinks, "They're trying to be somebody else," or 'They don't know what they're talking about"? Because at the end of the day, the audience has to kind of like you. So, are you likable on camera? And then just being knowledgeable. I'm constantly listening to podcasts and reading articles, and it's the only way that you could bounce from college football to the NBA. You have to be genuinely interested in your subject matter.
So those are kind of the two biggest things. I get a lot of resume tapes and I love to watch them, but it's someone who just seems so natural on camera. It's almost like, oh they belong there versus someone who's almost forcing it. I don't know if it's a natural thing or it's something that can be worked on, but you can see the difference.
xoNecole: Were you always comfortable in your own skin or was that something you had to grow into?
Maria Taylor: It took time to grow into, but I think sports is the reason why I am. Being a 6'2'' black girl in the suburbs, there's nothing comfortable about your skin in that you know there's nothing in common but your hair. But I found my comfort. And at the end of the day, they can call me the Jolly Green Giant, but this is who I am. So I think sports is what made me comfortable in my own skin, and then it started to translate on camera. Without that I'm probably still like a nervous 13-year-old in high water pants and big boots. [The Netflix movie Tall Girl] was me in real life. Literally, my friends came up to my elbows and I was huge.
xoNecole: One thing I love is that you keep your style more feminine. Is that a purposeful decision?
Maria Taylor: Sometimes I wake up and I'm like, 'I want to be a super biker chick.' And so usually when I'm doing football, I want a leather jacket and leather pants, and I want boots and no one [to] talk to me. You know what I mean? I just want to [have] that kind of strong persona. And then sometimes I'm like, 'You know what, I'm in the studio today and I want a bright yellow dress and I just want to look like sunshine.' And I do think that's the power of being a woman. We get to choose which costume we want to put on and which persona we want to fill up a room with. So if one day I want to be really, you know, a turtleneck and a jacket, then I'll be that. The next day if I want to wear a dress with sneakers, then I'll do that. And if the next day I want to put on heels, then I'll do that too.
Allen Kee / ESPN Images
"I do think that's the power of being a woman. We get to choose which costume we want to put on and which persona we want to fill up a room with."
xoNecole: So what's like your go-to Bible verse when you're like encountering life's challenges?
Maria Taylor: Oh, there's so many. What I tend to do is pray to God that He gives me some kind of strength. Like at the end of the day I want wisdom and I need strength because there are so many times when I'm confused about how I should react to someone or what I should say at this moment. But every single time that I pray for strength or wisdom, I get exactly what I need from it.
xoNecole: Between ‘NBA Countdown’, ‘College GameDay’, and more, you’ve got a lot on your plate! What do you do to get yourself back in the right mental and emotional space?
Maria Taylor: It's hard because the job is so time-consuming. Just the other day I was close to breakdown mode where I'm just like, 'I can't do anything. I don't want to get on a plane, blah, blah, blah.' And then my husband was just like, "Just go home." And so that's what I did. I just stopped for 24 hours and waited until the next event, trying not to over-pack myself. Sometimes you think about these 19 things you've got to get crossed off the list, but realize that you don't; it doesn't have to be done in that order.
xoNecole: At one point when you were engaged you realized that while your fiancé was a good guy, he wasn't the one God had for you. In our society there's this whole push for being married by a certain age, and people sometimes settle in their relationships for that reason. How did you get the courage to walk away from a situation that wasn’t serving you?
Maria Taylor: I knew probably when we got engaged that neither of us was ready to be engaged and that he definitely wasn't ready to be a husband. And it was almost a come-to-Jesus moment where I called the pastor that we were doing our couples therapy with and I was like, "I just can't do it. I don't think I want to do it." And he literally told me, "I've actually been praying that you would come to this decision because I knew, but God had to tell you." And so I had all the peace in the world having that conversation with him about it. But I think it's just recognizing that it's OK to be alone. Like that's just totally fine.
Courtesy of The Knot
And the greatest twist to that story is now we are married. We separated for two years, didn't talk at all, and then started talking again February of last year right around Super Bowl. All the changes and whatever growth that was supposed to happen happened, and we got married in May.
Congrats to the happy couple!
You can catch Maria Taylor on this season of NBA Countdown.
Featured image by Joe Faraoni/ ESPN Images
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
With Valentine's Day rapidly approaching, different shades of pinks and reds are heavy in rotation. And even though red lipstick is a bold statement no matter the time of year, this season in particular places a special emphasis on the timeless beauty staple. What says confidence and allure more than a red lip?
Vying for a place as your go-to red lipstick shade is The Lip Bar's latest release, "Good Karma," a warm rust-brown red lippie formulated with melanin-rich skin in mind. Finding the right red lipstick can be a game-changer when you're looking to make a statement, find your signature, or turn heads. And the beauty of dark skin means that the versatility of reds we can rock is limitless.
From rust-red or brick shades for warm undertones to intense reds, berry reds, or deep wine and true reds, melanin-rich skin has a richness to it that translates to a range of reds popping beautifully against our various skin tones. If you've been on the hunt for your one true pairing when it comes to the ultimate red lipstick shade, look no further than our list of Black-owned beauty brands.
The Best Red Lipsticks for Deep Skin Tones
"Good Karma" x The Lip Bar
"Good Karma"
Finish: Matte
Why It's a Winner: Following in the footsteps of The Lip Bar's "Bawse Lady," aka their #1 red matte lippie, "Good Karma" is a warm rust-brown red liquid matte that applies like a gloss and has all-day staying power.
"Elson 2" x Pat McGrath Labs
"Elson 2"
Finish: Matte
Why It's a Winner: Nicknamed "The Perfect Red," Pat McGrath Labs' "Elson 2" is a beauty lover staple and stays sold out. With its luxurious, highly pigmented formula and velvety smooth finish, this red lipstick delivers on its promise of pure color and then some.
"Sade" x UOMA Beauty
"Sade"
Finish: Matte
Why It's a Winner: UOMA Beauty knew what they were doing with their line of "Badass Icon Matte Lipstick" inspired by badass icons across generations. Talk about timeless elegance, "Sade" is a deep, balanced red that goes on as smoothly and wears as divinely as its namesake.
"Fierce" x Juvia's Place
"Fierce"
Finish: Matte
Why It's a Winner: "Fierce" is a standout in Juvia's Place's carefully curated Reds and Berries Velvety Matte Lipstick collection. The shades prove the beauty brand has the range when it comes to shades that have deep skin tones in mind and "Fierce"'s burgundy-red pigmentation is no exception.
"Blood Orange" x Mented Cosmetics
"Blood Orange"
Finish: Matte
Why It's a Winner: As a part of Mented Cosmetics' Sangria collection, the vibrant red-orange "Blood Orange" shade is a standout amongst the liquid matte lippies, offering a perfect pop of color that's not too soft and not too bold.
"Uncensored" x Fenty Beauty
"Uncensored"
Finish: Matte
Why It's a Winner: The Stunna Lip Paint in "Uncensored" by Fenty Beauty is a universally flattering true red that stuns on all skin tones, no matter the undertone. Bold, long-lasting, and kissably smooth, "Uncensored" is that red lipstick.
"Uno Love" x GloGirlCosmetics
"Uno Love"
Finish: Satin
Why It's a Winner: "Uno Love" is a fiery red lipstick shade with coral undertones that dares those who wear it to "live out loud." Enriched with vitamin E, the formula packs the pigment while ensuring your pout stays deeply nourished.
"Dare" x Wyn Beauty
Finish: Matte
Why It's a Winner: A ruby-red shade that is as hydrating as it is long-lasting, Wyn Beauty's "Dare" is a shade designed to keep your lips feeling soft while making an unapologetically bold statement.
"Rich AF" x LYS Beauty
"Rich AF"
Finish: Matte
Why It's a Winner: "Rich AF" is LYS Beauty's take on a classic red. This highly pigmented formula delivers bold color with one swipe while keeping lips nourished and soft for all-day wear.
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