‘Central Ave’ Is Centralizing Women Of Color In Entertainment One Show At A Time
What happens when a four-time Olympic gold medalist champion and a veteran television host of BET's 106 & Park walk into a room? They get together, turn the cameras on and star as the co-hosts for Will Packer's Central Ave. Sanya Richards-Ross and Julissa Bermudez have made history as the first two women of color to host an entertainment magazine show - and this is only the beginning for these two ladies bringing us "the right show for right now," as said in their description.
xoNecole had the chance to speak with the ladies of Central Ave about their working chemistry with one another, how their backgrounds led them to where they are today and their hopes for the future of Central Ave in the realm of entertainment and media. Here's what Sanya and Julissa had to say.
On their individual career paths and how it led to co-hosting ‘Central Ave’:
Sanya Richards-Ross: It's so funny and Julissa has said this so often but it's the truth - you never know who's watching. I was on the track for the majority of my life. My dad would always tell me and make me really focus on my interviews as part of my job. When I transitioned out of sports, I kept saying that I'd love to commentate for track and field because that's my love, but I didn't want to get boxed into doing just sports. I was very prayerful about other opportunities coming. I literally couldn't believe when Will Packer and Monique Chenault asked my agent to ask me to audition for Central Ave because this is a dream job for me to contribute to pop culture. Talking about topics that I care about outside of sports feels like a real blessing so I have to say that it was a lot of hard work, a little bit of luck that Monique Chenault was a track fan, saw me on the track and appreciated my interviews, and allowed me to have this great opportunity.
Julissa Bermudez: Personally, it's just been leading up to this point in a sense. I've been sort of wishing for a show like Central Ave to come around and to be part of it is even more special. As a TV personality and host, you dream of a gig like this. That's why when I say, "I've been waiting for a gig like this to come around like this," I've never really had an opportunity. I've kind of co-hosted as a guest on different entertainment news shows, but to be the actual co-host of a show where I can lend my flavor, personality, who I am and represent where I'm from on a weekly basis is very special and different. The opportunity came when my agent called and said the same thing when Will Packer and Monique Chenault wanted me to audition. It snowballed from there.
"I've kind of co-hosted as a guest on different entertainment news shows, but to be the actual co-host of a show where I can lend my flavor, personality, who I am and represent where I'm from on a weekly basis is very special and different."
On the chemistry the two share on and off the set:
Julissa: Off set, we are FaceTiming each other, checking in with each other, encouraging each other as much as we can - a lot more relaxed obviously. On set, we try to have as much fun as possible and we've actually learned to figure out how we work. She can be very pumped up with music, ready for the day and as I would imagine getting ready to run a race. I could be a lot more moody, I can own that. There [are] some days where I'm the same way and other days I wake up super focused, I don't want to hear music and I'm in my own zone. That can be challenging when you have to work with someone, but I think we've managed to figure out our rhythm.
Sanya: I have to say that for me, especially coming into this space as a newbie, Julissa has completely taken me under her wing and I feel so supported and inspired every single day. We both understand that chemistry is something that grows and builds and I could say that every single day we get on set, we can feel it happening. I'm finishing her sentences, I can tell what she's gonna say and I can't wait to see where we go from here but the starting point has been really magical. I'm so excited to be working with someone who has so much experience, is willing to teach me and allows me to grow at the same time.
"We both understand that chemistry is something that grows and builds and I could say that every single day we get on set, we can feel it happening. I'm finishing her sentences, I can tell what she's gonna say and I can't wait to see where we go from here but the starting point has been really magical."
On being the first two women of color to host an entertainment magazine show:
Sanya: Many times when you're the first at something or you look and say, "It's 2020, how come this hasn't happened before?" It just reminds you of how important and significant this time is. Obviously, we couldn't orchestrate any of the things that are happening right now that really does make it feel like the right show for right now. I take this as a huge responsibility as a Black woman to represent us well, make the most of the opportunity and continue to open doors for other women of color. It's not until you hear this that you'll realize that opportunities are very limited, we're overqualified to have many of these opportunities and we don't get them. I feel so blessed and honored to have this opportunity. I pray Black girls and brown girls will look at their TVs and say, "That can be me one day," and then aspire to be even greater than we are.
"I take this as a huge responsibility as a Black woman to represent us well, make the most of the opportunity and continue to open doors for other women of color. It's not until you hear this that you'll realize that opportunities are very limited, we're overqualified to have many of these opportunities and we don't get them."
Julissa: The people have to watch! That's the only way it can happen and the only way that we're going to continue to have opportunities like this and for future generations, other women and anyone considered a minority. Numbers don't lie and at the end of the day we are an entertainment business with an emphasis on business. When shows like this are on the air and they're not supported, that business aspect of it kicks in big time. That's why it's so important to put out a show we can be proud of, where we can be seen, heard, and represented, and once you tune in, you stay locked in. At the end of the day, we can only do this as a collective.
For more information on Central Ave, check out their official website and Instagram page. Follow Julissa on her Instagram and follow Sanya on her Instagram.
*Some answers have been edited for length and clarity.
Featured Image Courtesy of Central Ave/Allied Moxy Marketing Group
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Feature image courtesy
Lauren London Is On A Journey Of Self-Love: 'I Need To Learn Who I Am Outside Of My Trauma'
Lauren London has gone through many transitions in her life, from becoming a mother to experiencing loss when her beau, Nipsey Hussle, passed, and now she is focused on self-love.
During her conversation on A Really Good Crypodcast, the beloved actress revealed her struggles with self-love and why it's important to take this time in her life to learn how to love on herself.
"I've never really functioned in self-love. I've never really functioned in self-acceptance, and this is my time to learn what that is," she shared.
"I need to learn who I am outside of my trauma, from the childhood trauma and then the adult trauma. I need to really know what it feels like to be in sovereignty with me, and that's the space that I'm in.
"I don't really know self-acceptance like that and I would like to know that. I would like to see myself the way God intended me to see myself. Not through the reflection of anyone else right now, really just through the eyes of God."
She continued, "I didn't have that growing up. I had a lot of things I had to overcome. I've been in survivor mode for many years before the tragedy (Nipsey's death), and so I need to love on Lauren. I need to see what that is."
Being an actress, Lauren opened up about some of the things that come with the territory, including going to events and parties to stay relevant.
While she said going out doesn't fill her soul, it is a constant battle with her friends and her team. But according to the mom of two, she no longer wants her identity to be tied to her work.
"I think now I'm just, again, finding home within myself," she said. When it comes to what's next for the You People star, Lauren said she doesn't know and it's okay to just be and sit in what you just accomplished.
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Feature image is by Dimitrios Kambouris/Getty Images for Glamour