This year, we all need to make a conscious effort to keep our black dollars in our black communities by supporting black-owned businesses on Black Friday and the entire holiday season. Listen, after we, the culture aka Black Twitter, bought every juicy chicken sandwich from Popeyes causing them to sell out in just two weeks, we proved that black buying power is as strong as Beyonce's wig glue.
For years, we have heralded the day after Thanksgiving as the holy grail of sales and the first day of Christmas season shopping. Remember when Issa Rae said she was rooting for everybody black at the Emmys? Well, it's time to keep that same energy while throwing items in your bag or cart.
Scroll through our black AF list from clothing to candles to wine to extensions to so many more. We have supplied you with some of dope businesses to support this holiday season!
For The Aspiring Sommelier: Love Cork Screw
They say the blacker the berry, the sweeter the juice and that's why supporting Chrishon Lampley, wine enthusiast and founder of Love Cork Screw, will be the sweetest thing you will do this year. Offering five wine varieties, LCS bottles range in prices from $12 to $17. You've got choices like the sweet Riesling Head Over Heels, the American white table wine Touch the Sky, and the unforgettable rosé We Go High. More than anything, you should support Chrishon's LCS movement not only because she's a black woman in wine, but also because she uses her platform to mentor young women and promising entrepreneurs by sharing her journey.
What's better than a bottle of wine made from love and light? LCS has gift sets intermixed with two wine varietals, a Love Cork Screw candle and a Body Butter, perfect for that wine-lover in your friend group.
Shop Love Cork Screw here.
For The Vibe Queen: Alexandria Winbush
Alexandra Winbush
Because mental health matters, Brittney Winbush created Alexandra Winbush to shift our thoughts on this tough topic through mood-boosting candles and spirit-lifting teas. After surviving a house fire that threw her into depression and anxiety, she decided to share the piece of peace that got her through it. The founder told Coveted Style that the best part about her business is being able to help people have a sense of peace in the midst of craziness. Brittney recalled receiving a message from a customer saying that she was having a pretty mad day and as soon as she lit her candle, she felt better and more at peace. And that's what Britney affirms is the best part of her company.
The candle fills your space up with amazing aromas, inspirational sayings, and vibe-approved playlist.
Shop Alexandra Winbush here.
For The Weave Connoisseur: XOXO Virgin Hair
Wigs and extensions are the wave these days, so the once negative shock factor of wearing a wig is now as popular as Megan Thee Stallion's knees. Fashion model turned CEO Stephanie Nolan has always had an obsession with hair and its quality and longevity. Through collaborations with BET, Adidas and Lusters Hair Care, she learned that she could elevate hair extensions by making them ideal for the use of thermal tools, frequent styling and chemical alterations. Stephanie developed a collection that is 100 percent pure – free of chemicals or synthetic fillers to imitate natural hair.
We all love luxurious bundles and these locks are approved by some of our favorite beauty mavens like Jordyn Woods, Solange, Michaela Coel, Jackie Aina and many more. Use code XOXO on Black Friday for 40% off!
Shop XOXO Virgin Hair here.
For The Skincare Enthusiast: Touch Body Works
You could go to Bath & Body Works or you could give Touch Body Works a chance. Your face, skin and body will thank you for switching it up. TBW's mission is, "To offer the best natural skincare and haircare available. We believe in making products that are good for your body and for the environment. We believe in using only all-natural, sustainable ingredients that are plant-based and/or cruelty-free. We believe in showing the better side of natural beauty. Sans the chemicals, sans the clinical and sterile emotions, and sans the pretentious prices."
Throw some items in the bag for yourself, your significant other, your family or whoever appreciates the charm of authentic skin products.
Shop Touch Body Works here.
For The Artsy Creative: Abeille Creations
Abeille Creations
Self-taught artist Melissa Mitchell creates electrifying art that you can hang on your wall or drape on your body. There isn't a mural, canvas, headwrap, kimono or pair of Spanx she hasn't slayed. If you're looking for a wildly unique gift to give this season, Abeille Creations is a great place to start. Since Melissa was a youngin', she has found ways to incorporate bright colors and funky lines in her pieces because it's her favorite way to express herself. Her pieces exude confidence and personality which supports her goal of empowering everyone to rock her designs in all spaces from boardrooms to brunches.
Shop Abeille Creations here.
For The Cannabis Enthusiast: Mary & Main
*sings* Mary Jay-aaaaannnneeeeeee! Marijuana, Mary Jane, cannabis, weed or whatever you call it – it is one of the most beautiful plants on this earth with its immense healing properties. While you can cop it from different places, we wanted to equip you with a black-owned dispensary. Not sure if you know but Hope Wiseman was the youngest, African-American dispensary owner back in 2018 when she opened Mary & Main.
If you have a patient card, you can order premium quality cannabis products with exemplary and compassionate service.
Shop Mary & Main here.
For The Shoe Diva: Aminah Abdul Jillil
The Alaskan native started her first collection in 2012 after touring the world with Brittney Spears. Aminah loves to share her creativity through her shoe designs and has ever since she made her first sandal. We are pretty sure you have seen her designs as she is infamous for a large structured bow on a killer shoe. Aminah recalls her inspiration for the first shoe during an interview with Fustany, "The Aminah Abdul Jillil bow pumps were actually the bow sandals first. My husband bought me a purse for my birthday one year, which had a huge leather bow detail that I absolutely fell in love with! So I'd mostly gotten my inspiration from that purse and made a pair of sandals with black leather bows around the ankles."
Style these glamorous pumps or sandals with a simple little black dress or with a graphic tee and distressed jeans.
Shop Aminah Abdul Jillil here.
For The SJW: GreenBoxShop
Green Box Shop
Say it with your chest is a real thing and doing it with a GreenBoxShop is the way to do it. The badass brand was made extremely popular after Frank Ocean's 2017 Panorama set and was conceived by Kayla Robinson in her small apartment after searching for tees that conveyed her true feelings about social justice. She couldn't find any so she made them herself. GreenBoxShop began as a way for her to raise money to become a certified yoga instructor. To Kayla's surprise, she became a well-received t-shirt activist which is helping her delve into urban farming. Her endgame: making healthy and home-grown food more accessible in the many food deserts in our country.
Head over to the shop to add some fire tees to your cart.
Shop GreenBoxShop here.
For The Avid Reader: Semicolon Bookstore & Gallery
Semicolon came about when author, editor and PhD Danielle Mullen shared her dream of being surrounded by books and art. What's in a name? Danielle told the Chicago Review of Books, "I love the idea of a sentence's ability to continue forward whenever the author so chooses. It's so applicable to other aspects of life, which is what I thought made it perfect for the space I was creating." Danielle uses the store as an asset for budding and self-published authors; if they need to print a manuscript in a pinch, Semicolon is the place to go as it houses an Espresso Book Machine, that prints up to 450 pages in minutes.
Danielle has created a space for artists and authors alike to come and build rapport. Best of all, you can order books online from the Chi-Town store.
Shop Semicolon Chi here.
For The Makeup Maven: Coloured Raine
Coloured Raine
Loraine R Dowdy left a major bag in the financial industry to create Coloured Raine in 2013. She was one of the first brands to be inclusive of all shades and hues. Coloured Raine differs from other beauty brands with its exceptionally made products that also don't put your account in the negative. We are sure the makeup lover in your life would love this as a gift!
Shop Coloured Raine here.
For The Style Maven: Nichole Lynel
Nichole Lynel
Nichole always wanted to be a fashion designer so she used her last to launch her website, Shop Nichole Lynel, to continue to pursue her dreams. She told us earlier this year, "I was always told how hard it was, but I realized the only thing that was really hard was going to work every day and hating it. If it's going to be hard, it might as well be something hard that I actually love. I started at the top floor and knocked on every door until someone told me 'yes'. It took months between the initial idea and the actual launch date. Stepping out on your own is a whole 'nother thing."
The brand is more of a lifestyle than simple clothing options. Nichole's online boutique is what happens when luxury and lifestyle collide. From exclusive pants sets to haute couture dresses, you can find something for every event or avenue in your life.
Shop Nichole Lynel here.
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Chalk it up to naivety or simply the hopeful romantic in me, but love never seemed like a distant concept to me. Sure there were tough lessons I had to learn and breakups that I needed healing from, but the hope of finding that special someone still remained. Yet, in my reflections, I couldn’t help but wonder why I kept meeting men who seemed good enough for the moment but would be better had we met at another time.
That is, until I considered one fated component of my dating life that was simply out of my control: and that was time.
When you can’t make sense of things on your own, the TikTok algorithm has a way of leading you to the answers you’re seeking. And during a recent scroll, I stumbled upon a thread of women echoing the sentiment that “men marry the woman in front of them, at the time they are ready to be married” — but could this be the root of my dilemma?
This notion, known as the "Cab Light Theory" is a concept that was introduced in the hit TV series Sex and the City. In the scene, lawyer Miranda Hobbes suggested that men are like taxis - when they're available, their "cab light" is on, and when they're not, it's off. “When they’re available, their light goes on. They wake up one day and decide they’re ready to settle down, have babies, whatever, and they turn their light on. The next woman they pick up — boom! That’s the woman they marry. It’s not fate. It’s dumb luck,” she tells her group of friends in the ladies' room.
GiphyThe theory is that men are ready and willing to pursue a romantic relationship when they're emotionally available and interested (light on), and if they’re not, well, it’s on to the next pick-up they go (light off). While men are not modes of transportation, there is a point to be made about how a passing notion in a TV series from the start of the millennium could still hold some truth today.
In the original video shared by creator Tay Talks, her take on the “Cab Light Theory” implied that men aren’t necessarily marrying their soulmate or even the love of their life, instead, “it was just the girl he was dating at the time he was ready to get married and settle down.” The “dumb luck” that Miranda Hobbes was referring to in the show is the chance encounter that a woman would find a man who is both financially sound and emotionally available enough to stop his dating pursuits and commit to one woman forever.
But as dating trends shift with new social and economic factors at play, how could it be that more “lights” aren’t going off for men?
In an illuminating piece by Psychology Today, men are more lonely than they’ve been in decades and their soil for choice isn’t helping. The article shared that dating apps drive new connections but have a gender imbalance, with 62% of users being men. And with women becoming increasingly more selective in preferring emotionally available men who share their values, men are now facing a relationship skills gap that can lead to fewer opportunities for long-term partnership if growth, healing, and deeper emotional intelligence are not achieved.
While it’s easy to oversimplify the headaches and frustrations that come with modern dating, we can’t forget that while timing does play a factor in us finding “the one,” we also have the power of choice within our grasp. Men and women both need time to heal, grow, and discover themselves on a deeper level — so would we really want to “jump in the cab” of someone who hasn’t gone through that process already?
Since love is one of those forces that we can’t just make happen a the snap of our fingers, it can be easy to fix a blanket theory into the reason behind our singleness, but it’s important to remember that we can choose to pursue other candidates who date with openness and desire for commitment rather than waiting until someone’s light hastily cuts on.
While love can be sublime it shouldn’t be random. And when love finds us, we shouldn’t have the question in the back of our mind whether we were the best our man could do at the time. We deserve to be sure.
So yes, the “cab light theory” is a cheeky concept that prompts us to appreciate the timing of our love life, but it should also remind us that alignment is everything.
Because the real question is: was his light not on, or was he simply not the one?
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