Here's something many Black folk don’t always see us doing—but we absolutely should: camping. Yeah, I know. Bugs, wild animals, dirt, and no WiFi? That Black camping itinerary might sound like the start of a horror movie, right? But hear me out.
Many of us may have grown up thinking camping was something we just don’t do, and we have good reasons to decline or be apprehensive. I mean, none of us, our parents, nor our ancestors grew up jumping for joy to add a sprinkle of redlining, discrimination, exclusion, cultural disconnection, and access challenges to our outdoor recreation activities, right?
Well, I’ve been on safaris in South Africa, hiked waterfall-lined paths in Jamaica, and enjoyed sunset tequila tastings at high-end Mexican resorts, but camping? It was definitely a surprisingly fun 10-out-of-10 adventure I’d gladly embark on again. When Kampgrounds of America (KOA) invited me to join a Black camper’s retreat hosted by Black People Outside at the Cape Charles Chesapeake Bay KOA Resort in Virginia, I couldn’t say no.
I mean, while camping for some of us might be a hard pass, for me, it was an opportunity to reconnect with a childhood memory, try out glamping in a state-of-the-art camper, and see a part of Virginia that I didn’t grow up visiting as a child in the Hampton Roads communities my maternal family called home back then.
RISE IN INTEREST: Black Folk Camping And Creating Safe Spaces
Kameron Stanton, left, and Chevon Linear, founders of Black People Outside
Courtesy
And my adult curiosity and affinity for the outdoors are shared by a growing number of my peers. Black people made up 14% of campers in 2024, an increase from 11% in 2019, according to a recent KOA report. There’s an emerging trend of Black campers taking on nature-centered adventures like skiing, foraging, hiking, and van dwelling.
We’re definitely not new to this, but certainly true to it—from author and anthropologist Zora Neal Hurston to pioneering park ranger Betty Reid Soskin to Outdoor Afro founder Rue Mapp to the many other women who have boldly advocated for liberation, inclusion, and exploration in outdoor spaces.
And with Black People Outside, founded by Chicago-based couple Kameron Stanton and Chevon “Chev” Linear, the Black camping experience reflected something that happens whenever we show up to the party: cultural connection, unapologetic fun, good vibes, and our own unique flair for soul-stirring memories. I enjoyed a luxe VIP stay in a Platinum Salem RV among the who’s who of media, and it was divine.
So, whether you’re looking for a reset in a world where we’re constantly navigating microaggressions and systemic stress, or you just want something fun and off-the-beaten path for your next travel rendezvous, take a nod from this camping itinerary, perfect to celebrate Black joy and community:
WHERE I STAYED: Glamping In A Luxury RV Rental In Cape Charles, Va.
The beach side of Kampgrounds of America's Cape Charles, Va. property
Courtesy of Kampgrounds of America (KOA)
For this trip, I stayed in a Salem Fsx Platinum RV that was rented via RVShare.com. (Think of it like the Airbnb of camper rentals.) You basically filter for the type, location, and other amenities, and you book the camper.
With KOA, you can visit their website or use their app to find a campsite for parking the RV among one of their more than 500 campgrounds across the U.S.
You can have the RV delivered to the KOA campsite of your choosing (depending on the rental, host policies, and rates). I highly recommend letting the host set it up, especially as a newbie camper. The KOA staff was also very helpful in assisting when I needed anything explained or a small hiccup resolved. (I’m no expert on the ins and outs of outdoor plumbing, electrical hookups, and camper pull-out features, so this comes in handy.)
Cabins at Kampgrounds of America's Cape Charles, Va. site
Courtesy of Kampgrounds of America (KOA)
Let’s get into the top-tier features of this camper: It had a master bedroom with a smart TV, a closet, and shelf space. The bathroom had a vanity, cabinet space, and a shower (with an adjustable shower head and hot water with great pressure). There was digital AC and heating in both the bedroom and the front of the camper, along with a dining nook and a kitchen with lots of cabinet space, a full-sized stove, refrigerator, and microwave.
I enjoyed a lot of time in the camper's lounge area with a smart TV and fireplace. The RV was decorated like a modern studio apartment on wheels. There was also a guest room with bunk beds, storage, and games. Outside, there was a retractable awning, LED lights, and a sound system (that played music by the fire pit!)
I stocked my fridge with all my dream camp snacks, hosted an impromptu late-night pow-wow (to bring the party inside during the campsite’s “quiet hours”), and used KOA’s inclusive WiFi access, which was strong and reliable my whole time there.
WHAT I DID: Lodging Options, Town Exploration & Recreation
Hiking in Kiptopeke State Park in Cape Charles, Va.
Courtesy
If you don’t want to rent an RV, the Cape Charles KOA campground also offered safari tents (that look just like the ones I saw in South Africa), grass lots to build your own tents and set up, cabins that reminded me of Bermuda cottages, and drive-up options for groups with RVs. There was an on-site pool, private beach access, a beach-side restaurant and bar, and a welcome center that offered souvenirs, information, and snacks.
I also learned how to pitch a tent from scratch (via a completion where my teammate and I won a bottle of sparkling wine), how to start a fire from scratch (a lesson led by Kameron), and the best ways to find a good hiking trail in your community (Kameron and Chev walked us through Kiptopeke State Park, where there are opportunities for bird watching, kayaking, yurt camping, fishing and swimming at the beach.)
And if you want to take things to another level, charter a boat or rent one via a hosting platform or with recommendations from the KOA staff. Go fishing or just enjoy a recreational day out on the Chesapeake Bay.
SAFETY & INCLUSION
The winning tent-building duo at the KOA campground in Cape Charles, Va.
Courtesy
Now, safety: The whole time, I felt loved and welcome, as the KOA campground in Cape Charles was a secure property that required access cards, had staff readily available day and night, enforced rules on speed limits and quiet hours, and had decent lighting around the grounds. I also felt a sense of peace and rest because nobody really bothered me. Either people were super-friendly or just minded their business, and I didn’t mind that.
There was lots of laughter, ish-talking, roasted s'mores, wine, and dancing among a diverse group of Black women creatives, journalists, PR pros, podcast hosts, and authors—and that brought on a profoundly magical sense of security and connection in and of itself.
Also, camping—as any experience for me, due to my worldview—is what you make it. The KOA staff were super-helpful and personable, Chev cooked divine breakfast tacos and a crab boil with locally sourced seafood, our hosts created a Spotify playlist filled with reggae, dancehall, salsa, R&B and hip-hop hits we all loved, and I even met the owner of the camper, a kind, tatted, middle-aged family man who shared his journey into entrepreneurship and his love for customer service.
We spent the final night of the trip with a little party by the fire pit and a viewing of Super High, a clever animated film about fibroids, cannabis, and self-care by a fellow camper on the trip, Bianca Lambert, and celebrated the upcoming birthday of another amazing media entrepreneur, Nneka M. Okona.
Time well spent with amazing Black creatives, journalists, PR pros, and authors in Cape Charles, Va.
Courtesy
We took a drive into “town,” which for any small community near water is where all the action is. There were breakfast diners, seafood spots right by the water, art galleries, and bars. While there may have been a few blank stares here and there, I found most folk to be friendly enough to return a “Hello,” or a smile. (And those who didn't, I really don't regard as worthy of disturbing my peace and openness to fully enjoy a new experience.)
The shops were diverse both in nature, vibe, and offerings. One shop even had items made in Kenya, Mexico, and Guatemala, and, according to the woman behind the counter, advocates for the women creatives and artisans who made the items.
Camping offers revolutionary rest, freedom, and healing—an act of self-care and reconnection. When Black folk show up in nature, for ourselves and for our communities, it’s powerful, reminding everyone that the mountains, the trees, the oceans, the rivers—they all belong to us, too. It’s now a bucket-list travel adventure I'd gladly repeat.
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Featured image courtesy of Janell Hazelwood
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023