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How The Co-Founders Of Melanated Campout Are Changing The Narrative On Black Camping Culture
Exploring the so-called “great outdoors” might not be at the top of your bucket list, but it might need to be. Black women have been finding peace, sisterhood, and adventure through exploration in nature for centuries. Communing with the outdoors has been found to have health benefits such as reducing stress, supporting a healthy lifestyle, increasing focus, and boosting emotional wellness.
And while there have been ongoing challenges and travesties related to racism and sexism related to land and the outdoors, today, there’s a growing trend of groups cultivating a love of the outdoors among Black women that are bringing culturally inclusive activities to the forefront, particularly when it comes to camping.
In fact, research has shown that the number of Black campers is growing to be more reflective of U.S. demographics. In 2020, Kampgrounds of America (KOA), the dominating company with a massive system of campgrounds across North America, found Black people represented 12% of campers, and 60% of first-timers were “non-white.” (For context, that percentage was once in the single digits).
Friends Shunte' McClellan, Cayela Wimberly White, and Jocelyn McCants are taking things to another level with the Melanated Campout Experience, bringing “culture to the woods,” and facilitating a transformative and inclusive journey to enjoy the beauty of nature and the connection of community.
Hosted by Melated Cares, a nonprofit "created to curate culturally conscious events to encourage BIPOC to embrace the outdoors," their most recent event brought hundreds of diverse campers together to enjoy golfing, restaurant meals, yoga, guided fishing, lip sync battles, and more with the backdrop of scenic lake views in Georgia.
We caught up with two of the co-founders, McClellan and White, to talk about what sparked the venture, how camping has enriched their lives and friendship, and why more Black women should embrace experiences in nature:
Michael Rhea's Photography
xoNecole: What sparked the idea for the Melanated Campout Experience?
Cayela Wimberly White: I’ve always liked to go camping. When I was in college, I’d take people camping. We would go to the woods.
I was [also] in 4H, and I’d go camping with them. … And even my grandparents, going to the country in south Georgia, as a matter of fact, and being outside. My grandparents actually had an RV, and we’d just go out and play in the RV. It just happened naturally over the course of life. And a lot of times, you would go out and you wouldn’t see people who looked like you, so [when I saw] others who looked like me, I’d get excited. And so it just went from there.
Shunte' McClellan: One weekend [Cayela] tricked me into coming. She was like, 'Oh, yeah, come on out. We’re going to have a good time. It’s going to be an intimate experience, and I don’t think you’ve given it a fair chance.' I am a pretty adventurous person anyway, so I took her up on it, and it rained. It was a little chilly. It was football season. We were still able to go to the grounds. I still got to know Cayela and some of the other people in the group intimately because we were not distracted.
I got to sleep in a hammock for the first time and just the whole experience— didn’t know it could be like that. My fear was that we [were going to be] outside. There’s going to be bugs. It’s going to be hot-—this or that—and I had already previously put roadblocks up. It was Cayela’s interference that said, ‘Hey, you should try it. Instead of saying no, at least go one time so you can experience.'
It only took one time in the rain, and I still felt like this is the best—best sleep I’d had in a long time. I thought I knew Cayela, and just getting to know a different side of her personality—it was just amazing.
"I got to sleep in a hammock for the first time and just the whole experience— didn’t know it could be like that. My fear was that we [were going to be] outside. There’s going to be bugs. It’s going to be hot-—this or that—and I had already previously put roadblocks up. It was Cayela’s interference that said, ‘Hey, you should try it. Instead of saying no, at least go one time so you can experience.'"
CW: We were in the North Georgia mountains at a private campground—a rather small campground with about 30 sites or so. We rented out the loop at the end …and we were the only people who looked like us. And with us having that time together, even though we were the only ones looking like us—we still had a good time.
SM: [We thought] we have to share this experience with as many people as we know. So, our first intro into this was going to be our friends and family. We were just going to rent out a campground and just introduce everybody to the great outdoors…
We brought things we were excited about. We like to play games. … We had kickball and volleyball. We like to dance, so we had DJs. I didn’t know I liked to fish until that intimate time with Cayela, so we said, ‘Let’s show people how to fish.’ So it was like, we’re going to do some traditional camping stuff but put our own flair on it.
During that time, we knew what we wanted to do. We had [our] experience [as friends], and we had Cayela. She does event planning, and we tapped into that side of her talents as well. The first year [of the Melanated Campout Experience], was it perfect? It wasn’t. It rained that year— the same like that year Cayela tricked me into going—and guess what? Those same people in year one fell in love, too.
We’d rented a huge event tent…so we made sure our core activities didn’t get interrupted. We had people under the tent, and we fellowshiped the whole weekend and had an awesome time.
xoN: How were you all able to expand Melanated Campout to a successful venture in terms of growth of attendance and in business?
SM: One, just to talk generally about viability, this is year five for us. Our first experience was a little over 100 campers in 2019, to over 400 today per event. I think how it’s been viable is that we all, in our own right, have a certain skill set. We have a project manager from IT, and Cayela and I are both engineers. She’s a director on the corporate level. I’ve done Lean Six Sigma process improvement stuff.
The best thing we could do is what I pride Cayela and Jocelyn in nurturing me in this skill: customer service. At the end of the day, people bought into what we were doing because of how friendly we were, we were very accessible in the beginning, and we made sure that we provided excellent customer service.
What ended up happening is that each year, when [a participant] had a good experience, the best gift we could have for growth is word of mouth. So, yes, we spent money for marketing in year one and year two… but the biggest, when we started tracing and tracking where we got the most bang for our buck, was word of mouth. We actually tracked that in our sales, [asking participants] "How did you hear about us?"
Moving on to today, people hear about you, companies hear about you, and [they] want to be part of the movement—getting their brand in front. That’s how we’ve been able to scale up and be profitable.
"We spent money for marketing in year one and year two… but the biggest, when we started tracing and tracking where we got the most bang for our buck, was word of mouth. We actually tracked that in our sales, [asking participants] ‘How did you hear about us?’"
xoN: What are benefits you’ve seen in your life from enjoying multiple camping experiences?
CW: For me, it allows me to take a step back and decompress and just disconnect from the hustle and bustle.
SM: For me, once I started getting more involved in camping, it propagated in other areas. I need to be present. I need to enjoy this. I remember my first time fishing, and I [said] ‘I ain’t touching no worm!’ And it’s like, ‘Well, how are you going to eat?’ And the sense of accomplishment of catching your first fish. Just knowing that, I’m shero now. I just caught this fish. The joy that I get is hearing other people’s [good] experiences.
xoN: What would you say to Black women who might be apprehensive about camping?
CW: That’s a great question because we hear that so much from our Black sistas. It’s ‘You do everything else.’ [Laughs]. The first thing when you say [something] to somebody about camping, it’s like, ‘Black people don’t camp.’ … You run corporations. You run a business. You run a family. You might be a single mom. You might be a caregiver. You do everything else, so this is something you can do, and you’re doing this for you.
For more information on Melanated Campout and future events, visit their website, or follow them on Instagram.
Featured image by Michael Rhea's Photography
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Is it just me, or do our bodies have an “If it’s not one thing, it’s another” vibe as we get older? And lately, new or recurring skin conditions have been yet another thing to add to the growing list of “WTF is this, am I dying?” When it comes to seborrheic dermatitis, it’s one of the most common skin issues, impacting 3 to 10 out of 100 people, per the National Institute of Health. You may have heard of it, been diagnosed with it, or will relate to this article and finally feel seen and relieved that there’s a name for what you’ve been going through.
We’re breaking down everything you need to know about seborrheic dermatitis, from what it is and its symptoms to shutting down a few common myths, and of course, how to know if you actually have it. Let’s get into it.
What Are The Signs?
You may be experiencing seborrheic dermatitis if your skin, eyebrows, scalp, or facial hair has dandruff, irritable skin patches, or flakes, according to the Mayo Clinic. More specifically, and on the verge of TMI, oily skin with flat white or yellow scales may also be a sign.
When it comes to rashes, it’s likely they’ll show up in a ring-like form (which is called petaloid seborrheic dermatitis). For the melanated folks, rashes may appear darker or lighter (per the National Eczema Association, people of color may get a more intense flare-up with lesions on the hairline and discoloration), while those with fair skin may experience red rash areas.
Where Is It?
While seborrheic dermatitis can occur on various body parts, it’s frequently seen on the scalp, according to the NEA. The Mayo Clinic notes that the condition also pops up on oily facial and body areas like the edges of one’s nose, eyelids, and eyebrows, as well as the chest and ears. Skin can appear inflamed with rashes and patches, and the scalp will typically battle with relentless dandruff.
Seborrheic dermatitis can be super irritating and frustrating, but fortunately, if you’ve been diagnosed, it doesn’t lead to permanent hair loss, and it isn’t contagious, The Mayo Clinic states. In fact, with doctor-prescribed treatment or products like special shampoo, it could disappear or at least reduce flare-ups.
What Triggers It?
It’s difficult to pinpoint what specifically causes the condition. The Mayo Clinic points out that it could arise thanks to too much oil in the skin or the presence of Malassezia, a type of fungi. Commonly, things like fatigue, weather changes, and stress also play a role. More serious conditions that can trigger it range from Parkinson’s and depression to HIV, as well as the aftermath of life-altering events like a heart attack.
Bronchitis, strep throat, the flu, tonsillitis, and ear and respiratory infections are also known to cause flare-ups, along with skin issues like bruises, sunburns, scratches, and bites, per the Cleveland Clinic.
Interestingly enough, the NIH notes that seasons changing has a role too. Seborrheic dermatitis can disappear in the summer months, and then make a comeback like it never left in the winter.
Who Does It Affect?
Unlike many other things we go through as women, seborrheic dermatitis is actually more common for men, according to the NIH. It often appears for the first time in the young adult years or for those who are older than 50.
What About Psoriasis Though?
Seborrheic dermatitis is often compared to psoriasis, and for good reason. They both impact the skin, especially the scalp area. They can both also leave scaly patches on the skin, flakes on your hair, and cause itching. However, they’re not identical. Healthline notes that areas of seborrheic dermatitis flareups are typically easier to remove compared to psoriasis. Psoriasis also tends to be sorer and more tender, while seborrheic dermatitis can itch or create a burning sensation.
Let’s Clear The Air
There are a few rumors about the power of seborrheic dermatitis and what it can cause. So let’s break down the truth for a second. According to the NEA, this condition is not cancerous, nor does it indicate or increase a higher risk for cancer in the future.
Just a reminder, it doesn’t cause hair loss, nor is hair loss a symptom. If you are experiencing concerning hair loss, it is likely a sign of something else.
How Can You Treat It?
Seborrheic dermatitis can be treated pretty easily (praises be). Certain medicines like shampoos with tar, anti-inflammatory creams that include steroids, creams and shampoos with antifungal agents, or creams that feature salicylic acid, can be applied to the inflamed area to help resolve the problematic area, according to the NIH.
Just a note though: As tempting as it is to cover up scaly patches with heavy foundation or concealer, experts with the NIH actually advise against it as it can clog your pores. However, a light foundation can be used occasionally, along with skin care products that aren’t too oily to help temporarily conceal it.
A unique type of sunscreen also isn’t needed. You can use what you typically would before stepping out into the sun. And your skin soaking in a few extra rays could actually help your skin.
Should You Self-Diagnose?
As tempting as it is to make an appointment with Dr. Google, The Mayo Clinic advises you to call your actual physician if the condition interrupts your sleep, makes you lose focus throughout the day, contributes to anxiety, or simply doesn’t go away with at-home remedies. Simply put, it’s always best to check with your doctor to ensure you’re actually experiencing seborrheic dermatitis and get the treatment you need to help monitor or prevent it.
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