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Beyoncé Unveils Cécred, A Haircare Line Rooted In Legacy & The Sacredness Of Rituals
Becky, with the good hair, ain’t got nothing on Beyoncé’s recently launched haircare line. Our Queen Bey announced to her supporters that her haircare line Cécred (pronounced like “sacred”) is inspired by her early days in her mother's salon. Beyoncé wrote in an Instagram post, “Having learned so much on my own hair journey, I’ve always dreamed of carrying on her [Tina Knowles] legacy.”
We’ve seen Beyoncé in several hairstyles while maintaining her signature blonde hair. The Cécred haircare brand, which launched its debut line, The Foundation Collection this week, advocates for healthy colors, coils, and different textures. In founding the brand, Beyoncé sought to create products that brought the teachings of her mother, Tina Knowles, to life.
"We started by prioritizing the needs of textured hair like mine and others who lack moisture and strength," Beyoncé wrote in a statement on the Cécred site. "It was important to honor past rituals while infusing our personal touch by adding advanced science to build new sacred rituals. The result was haircare defined by its performance, quality, and intention."
Beyoncé's Cécred Haircare Story
Beyoncé entering the hairline chat is exciting, especially since many other legendary celebrities will be standing beside her. Taraji P. Henson, Tracee Ellis Ross, La La Anthony, and more celebs have started haircare lines to empower women with natural hair textures. In her brand story, the Renaissance artist took pride in creating a haircare brand that places hair health above all and "isn’t put into the same box others have tried to put me in as a Black woman throughout my career."
"I built Cécred from the ground up," she continued. "I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred." Knowing Beyoncé's rapport on brand launches, her haircare line will not disappoint.
This isn’t Beyoncé’s first rodeo in the entrepreneurial space. She has helmed many businesses, the most popular being her Ivy Park clothing line, and the most recent, a venture in the fragrance space with her perfume CÉ NOIR. The power of the BeyHive is already standing on business behind the line's debut, similar to her previous launches.
If you're ready to get your hair snatched, keep reading for the kinds of products to expect with Beyoncé's haircare line Cécred.
Cécred, The Foundation Collection
Hydrating Shampoo
Cécred’s Hydrating Shampoo is infused with hyaluronic acid to provide quality moisture to the hair and scalp. The product also cleanses from root to tip, leaving the hair feeling moisturized, manageable, and strong. It intends to improve overall health for all hair types. According to the website, this shampoo is enriched with notes of oud, sandalwood, warm musk, violet leaves, and jasmine.
Clarifying Shampoo & Scalp Scrub
Just like our skin, taking care of our scalp is essential. The Clarifying Shampoo & Scalp Scrub by Cécred is a perfect blend of natural exfoliants to help you achieve a clean base. Tea tree oil, willow bark, and niacinamide are just a few of the ingredients that will invigorate your scalp. Work the product into your roots while enjoying the relaxing scents of peppermint, rosemary, lemon, and tea tree oil.
Moisturizing Deep Conditioner
Through her hair journey, Beyoncé knows how important it is to moisturize hair. Her Deep Conditioner intensely moisturizes the hair shaft, keeping it healthy and strong. This product is formulated with a blend of 12 moisturizing butters and oils. Hyaluronic acid is also part of the formula to lock in all the moisture for long-lasting results. This product is heavier in formula, so it is recommended for those with curly, coily, and even zig-zag hair textures.
Reconstructing Treatment Hair Mask
Hair damage can be a struggle! Thankfully, the Reconstructing Treatment Hair Mask can bring your tresses back to life. It’s filled with antioxidants, vitamin E, and Kartin to help repair damage and breakage. The Cércred team was also mindful not to add silicones, SLS/SLES, phthalates, and parabens to ensure your hair only gets the best treatment it deserves.
Fermented Rice & Protein Ritual
This historic duo is made to bring your hair back to life. Fermented rice and protein rituals have been a part of many different cultures for generations. However, the rice water usually takes a few days to settle. This is a treatment that is ready when you are! The fermented powder activates into water once prepared for use. Once completed, the second step is to infuse your hair with African oils to build its health, making it stronger and less prone to breakage.
Nourishing Hair Oil
The appearance of this product is honey-like as if giving a subtle nod to the BeyHive. We love this look with the Nourishing Hair Oil and its sweet benefits! Made with 13 oils and natural extracts, it gives you the highest moisture quality possible. A few of the oils are jojoba, coconut, argan, flaxseed, sweet almond, olive, castor oil, and more. These oils target deep into the hair follicles to achieve strength, shine, and growth.
Moisture Sealing Lotion
Beyoncé is bringing hair lotions back! The product should lock in all the moisture to achieve more enhanced and long-lasting styles. It’s perfect for curly hair use, especially if you want to make your wash-n-gos last. Infused with a blend of African oils to help you combat any frizz, while also providing a soft hold. We can hear all curly girls give a sign of relief! Looks like Cécred is here to stay.
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Featured image by Cécred
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Actor Jessie T. Usher reveals his secrets for maintaining his physical appearance while filming Amazon Prime's The Boys.
The series, which spans four seasons, follows vigilantes as they battle corrupt superheroes. In The Boys, Usher portrays Reggie Franklin, also known as A-Train, a superhero with incredible speed.
During a recent Men's Health magazine interview, the 32-year-old spoke about his diet and workout regimens. These routines help Usher stay in shape for the show's stunt work, which involves intense cardio to match his character's super-speed abilities.
In the discussion, he revealed his workout regimen consists of resistance training and cardio. On rest days, the Shaft star incorporates yoga and stretching into his routine.Jessie On What He Eats In a Day
Regarding his diet, Usher shared he typically eats three meals daily with minimal variations. He begins each day by hydrating and waiting an hour or two before breakfast. On production days for The Boys, Usher opts for eggs with herbs and seasonings, accompanied by fruit.
The Dangerous Lies actor keeps it light for lunch with protein-rich options like quinoa bowls or salads with lentils, chicken, and vegetables from CAVA. Dinner is his heartiest meal, featuring chicken and fish (particularly sea bass or salmon), after which he refrains from eating for the rest of the night.
Usher focuses on protein intake for all his meals rather than counting macro calories to support muscle growth. He boosts his protein with peanut butter shakes. While maintaining a disciplined diet, The Almost Christmas star allows himself occasional indulgences like Funyuns or Nutter Butters. To round out his health regimen, Usher takes daily vitamins.
Jessie On His Diet And Workout Routine For "The Boys"
When asked about adjusting his diet or workout routine for his role in The Boys, Usher explained that his health-conscious lifestyle eliminates the need for significant changes.
“Honestly, no. Because by the time I got to The Boys I was already health conscious. Very much aware of what I was putting in my body and how,” he said.
Regarding his workouts, Usher revealed he tailors his routines to include more diverse cardio exercises. This approach ensures he's physically prepared for the scenes he shoots for the show.
“A day of working out for The Boys is a little bit different. I feel like I added more variations of cardio work,” he stated. “When [you’re shooting] you just have no idea what they’re about to throw at you. I just want to be ready for all of those challenges, especially the cardio things. I just wanted to have the endurance to be able to get through whatever type of scene that I would possibly be shooting.”
Season four of The Boys is now streaming on Amazon Prime.
Everything ‘The Boys’ Star Jessie T Usher Eats In a Day | Eat Like | Men's Health
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Feature image by Phillip Faraone/Getty Images for Paramount Pictures