6 WOC That Are Lighting Up The Cannabis Industry
Whether sparking one up is a guilty pleasure of yours or you are loud and proud with it, the cannabis industry is skyrocketing!
As multiple states legalize weed and the industry experiences a boom of CBD Hemp healing, sales, and usage, it's safe to say that this industry is a shoo-in for profit where WOC can cash in. And they can do so all while making a difference in reversing the effects of the "War on Drugs," eradicating the stigma of cannabis use, and incorporating marijuana into spirituality, creativity, and alternative or holistic healing.
I had a sit down with ganja veteran Khadijah Adams in the cannabis industry who is the vice president and COO of C.E. Hutton, a business development company seeking to help minority-led cannabis businesses. Underneath C.E. Hutton, Khadijah also offers a line of exclusive cannabis products through CBD Well 101. She has been a pioneer for black and brown women looking to tap into the industry, sitting on the board of the National Cannabis Chamber of Commerce, the Executive Committee of the Minority Business Council (MBC) of the National Cannabis Industry Association. (NCIA)
Read on for details about Khadijah's journey, the cannabis business basics, as well as a few other millennial WOC who are legally jumping on the bandwagon and turning marijuana into money. You never know, this may spark up a few cannabis entrepreneurial ideas of your own!
How She Overcame Fear and Took A Leap of Faith Into The Legal Cannabis Industry:
"When Colorado announced they were legalizing cannabis for recreational consumption, I sent a blast text message to over 200+ people informing them that 'everything must go.' The message was well received by some and refused by others and honestly, I didn't care one bit. My only concern was that I had the support of my four sons, two of whom are Christian Ministers in Texas. They didn't like the idea of me leaving Sugar Land, Texas to enter an illegal industry, and especially moving to a state that is only 8% African American. Surprisingly, they were very supportive! So, I proceeded to sell everything in my house at a garage sale; except for my car, clothes, cell, and computer. And on March 14, 2014, I drove to Colorado, and positioned in the industry almost immediately through collaborations and making the right connections."
Why Women of Color Should Cash Into The Cannabis Game:
"This is a newly statewide legal industry and 29 states out of 50 have legalized for recreational or medicinal consumption. That in itself reeks of 'opportunity' and many women of color are transitioning from corporate America, or are transitioning their current companies into the cannabis space because the opportunity is much bigger here than in traditional industries. Also, we are natural nurturers, and our first instinct is to help people. Whole plant medicine and CBDs are helping people."
How The Legal Cannabis Industry Can Be As A Tool To In Black and Brown Communities:
"As people of color, we have been systematically plagued with the stigma of marijuana; we have been beaten, killed, and imprisoned for over 80+ years because of lies, greed, and blatant discrimination. This industry was built on our backs and is now being legalized across America and dominated by many who have not suffered one bit from the 'War on Drugs,' and by some who laugh about their one-time overnight jail time and small slap on the wrist. While most people of color are still scared to enter this industry, the ones who are in the industry are still fighting for inclusion.
"As people of color, we should want to learn more about this industry, re-educate ourselves with the truth about cannabis and help to dispel the lies and hatred surrounding our community, as it relates to the stigma that's been created. Most importantly, we should want to position ourselves in this industry, aim for creating generational wealth for our families, with hopes of one day restoring our communities."
Obstacles To Overcome as WOC in The Legal Cannabis Industry:
"Access and capital are two of the main difficulties for WOC looking to gain entry into this industry. Many people of color are looking to connect to the right people to help them position, and in most cases, people who look like us. Truth is, many of us don't have the necessary capital to support our dreams or ideas. For most who have positioned in this industry, find it hard to obtain the capital needed to expand."
Her Greatest Accomplishment:
"My biggest accomplishments in the industry was selling my previous company, MIPR Holdings, LLC. My ultimate goal is to help a lot of people look and feel better with whole plant medicine and CBDS while also creating generational wealth and helping others do the same."
What She Smokes:
"I'm a Sativa lover with a very high tolerance. I combine Trainwreck, Lavender Jones, and Lemon Skunk. I call it a 'fruit bowl of love.'"
Her Advice To Newbies:
- Learn the medical and/or adult use laws in your home state.
- Get involved with your local cannabis advocates and activists in your community, such as Marijuana Policy Project, NORML, and the NCIA, etc.
- Connect to leaders with proven track records in this industry to help mentor you, then listen to them when they give advice. Let your final decision be the one that you make.
- Connect with positive people who will encourage you and hold you accountable.
- Learn as much as possible about the field you intend on entering, and volunteer at as many events surrounding your field, as much as you can, because on the job training is the actual education!
For more inspiration for getting involved in the cannabis industry, follow these 5 millennial WOC killing it in the weed game!
1.Mary Pryor, @Cannaclusive
Mary Pryor
Women's Freedom Conference
Mary Pryor is an alternative healer, and a co-founder of Cannaclusive, which was established to facilitate fair representation of minority cannabis consumers. Her company celebrates the cultures of the thriving cannabis community, by curating experiences, groundbreaking insights, thoughtful content and dynamic visuals; making it easier for brands to communicate with diverse audiences and rally in the fight for legalization and de-stigmatization of marijuana.
Featured photo by Joy Victoria Clarke/Mahogany Mary
Fontaine Felisha Foxworth is a writer and creative entrepreneur from Brooklyn New York. She is currently on the West Coast working on creating a TV Pilot called "Finding Fontaine", that details the nomadic journey of her life so far. Keep up with her shenanigans @famoustaine on IG.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.
xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.
Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:
EAST
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DJ 9AM: DJ & Curator
Representing: Brooklyn
Ultimate ItGirl Song: "On My Mama" by Victoria Monét
Favorite OG It Girl: Nia Long
Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising
Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.
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Tiffany James, Founder, Modern BLK Girl
Representing:Brooklyn
Ultimate ItGirl Song: "Lucky Girl" by Carlina
Favorite OG It Girl:Naomi Campbell
Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising
Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.
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Kat Mateo, Casting Director
Representing: New Jersey
Ultimate ItGirl Song: "Princess Going Digital" by Amaarae
Favorite OG It Girl: Kelis, Eve, Lil Kim
Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising
Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.
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Denise Stephanie Hewitt, Photographer
Representing: Brooklyn
Ultimate ItGirl Song: "Experience" by Victoria Monét
Favorite OG It Girl: Hannah Montana
Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising
This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.
WEST
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Nayamka Roberts-Smith, Aesthetician
Representing: Los Angeles
Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B
Favorite OG It Girl: Meagan Good
Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising
Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.
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Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV
Representing: Los Angeles
Ultimate ItGirl Song: "Nice" by The Carters
Favorite OG It Girl: Issa Rae
Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising
An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.
Marley Rae
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Marley Rae, Organizer, WalkGood
Representing: Los Angeles
Ultimate ItGirl Song: "Nice For What" by Drake
Favorite OG It Girl: Mariah Carey
Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising
Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.
MIDWEST
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Shawnee Dez
Representing: Chicago
Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez
Favorite OG It Girl: Toni Morrison
Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising
Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.
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Bianca Pastel, Visual Artist
Representing: Chicago
Ultimate ItGirl Song: Anything by Whitney Houston
Favorite OG It Girl: Grace Jones
Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising
Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."
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Donyale Walton, Founder, Hoop Mobb
Representing: Detroit
Ultimate ItGirl Song: "Yeah I Said It" by Rihanna
Favorite OG It Girl: Aaliyah
Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising
Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.
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Ticara Devone, Content Creator
Representing: Chicago
Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott
Favorite OG It Girl: Ananda Lewis
The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising
A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.
SOUTH
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AllyiahsFace, Content Creator
Representing: Atlanta
Ultimate ItGirl Song: "Go Off" Doja Cat
Favorite OG It Girl: Gabrielle Union and Halle Berry
Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising
AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.
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Jaycina, Executive Director, Tender
Representing: Atlanta
Ultimate ItGirl Song: "All I Got" by Amel Larrieux
Favorite OG It Girl:Tracee Ellis Ross
Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising
Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.
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Asha Christian, Founder, Coily App
Representing: Atlanta
Ultimate ItGirl Song: "It's My Life" by Mariah Carey
Favorite OG It Girl: Toni Childs (Girlfriends)
Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising
Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.
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Featured image by FG Trade/Getty