

The coronavirus pandemic has unquestionably affected small businesses in a myriad of ways. From working remotely to dwindling revenues, regular processes are becoming a thing of the past as COVID-19 has forced business owners to significantly scale back their operations.
While the federal government recently rolled out a $2 trillion economic stimulus plan intended to aid US business and the American public, small businesses and entrepreneurs are currently struggling to make ends meet. While designed to slow the spread of the virus, social distancing has stripped small businesses of their in-person customers and all but shattered their cash flow. For many independent business owners, from photographers to hairstylists, the effects of the global pandemic can be challenging, if not devastating.
While undoing the effects of the coronavirus will be a much larger job, not all hope is lost. There are several ways that we can help still support our local businesses. We asked a variety of small business owners how people can aid their companies while we power through these tough times.
Jane, Founder of Nolaskinsentials
"Nolaskinsentials is a millennial, plant-based, cruelty-free skincare brand. We offer a variety of skincare products that cater to all types of concerns as well as skin types. To help provide our customers with accurate/personal recommendations, we also offer free skincare consultations as well!
"We're an e-commerce brand, so it's nothing out of the ordinary for us to continue shipping packages to our Nolababes. In terms of getting orders out in a timely fashion — that has been delayed due to the pandemic. However, we're still trying our very best to make sure everyone receives their items as safely and as quickly as possible.
"Our main concern right now is the safety of not only our customers, but everyone that this pandemic is currently affecting. With that being said, we feel the best option is to stay home and shop online for the things you need, skincare included. The safety risks are significantly lower than having to go out and publicly shop. With so many shortages of products from bigger brands, this is practically the best time to shop small businesses — we're fully stocked and ready to push out orders!
"In terms of remaining positive, I've been able to spend more time with my family for one. I also make it a point every morning to meditate and listen to my body and find out what it is I need to continue pushing through. My customers motivate me as well, they give me the extra 'umph' I need to get through the day. Because, well — acne doesn't stop just because we're in shambles. They truly keep me going, without a doubt."
Gabrielle McBay, Chef, Entrepreneur and Content Creator
"I provide private chef and boutique catering services. My business has definitely experienced unexpected change. As a chef, I work with people and events and now that everyone has been ordered to stay at home, all of my events for most of the year have been cancelled. I'm not sure when the next time is that I'll be able to work...and that's something that I don't think anyone can plan or be ready for. People can patronize small businesses during this time by supporting or sharing their products and services. Many businesses are trying to find new ways to reach customers online.
"Along with being a chef, I'm also a content creator. When COVID-19 started, I wrote a cookbook in 10 days with my followers on Instagram. I wanted to give people an easy cooking guide that will help them feel more comfortable in the kitchen, especially during this time. Patrons can support me by purchasing my new digital cookbook,You Have Food at Home.
"To be honest, it's been challenging to be calm and positive every day. I'd be lying if I said I haven't had my moments or been scared of what the future looks like. One thing I've been doing is giving myself grace to feel. It's OK to be sad or frustrated. But it's not OK to be consumed by fear and sit in worry. My faith motivates me to keep going. I trust God, above all things."
Dr. Alison Mitchell, MD, Founder and CEO, Renewed Hair Co.
"We provide clinically proven restorative hair care products that are 100% organic, non-toxic and yield results in the first 30 days. Our pioneer product, the Renewing Hair Elixir, combats a plethora of hair issues including hair loss, scalp irritation, balding, stunted growth and overall hair health.
"Thankfully, our products are made in the US, so we have been able to stay stocked. We have intensified many processes with our manufacturer and fulfillment company to ensure the utmost sterility and safety for our customers. We have, however, incurred delays in shipping times and processing of orders due to minimum personnel working at our centers. This pandemic has prompted us to be intentional with communication to customers and offering relief with reduced pricing during this time.
"There are many ways to support small businesses like ours during this time -- outside of making a purchase. Sharing a story about our products, liking and commenting on our social media pages and telling others about our hair care products are great ways to support. Also, when considering personal care while at home, giving thought to using Renewed Hair Co is hugely supportive.
"This company was founded on faith, and that same faith is what we are standing on to get through this difficult time. We began with a mission to help others solve devastating hair issues and through this pandemic our desire will remain the same. Though times are tough, our loyal customers still deserve to keep their hair healthy and flourishing. We know that this will pass, and we are determined to weather the storm until it does."
Kia Marie, Owner and Lead Event Planner for Kia Marie Events
"Kia Marie Events services includes event planning, event design, event management and one-on-one mentorship in event planning. It's the home for exclusive events for people who love to be elegantly entertained.
"We all are going through some form of change. I'm encouraging my clients to postpone their events instead of canceling. So far, we've postponed two events and two weddings into the fall season and the summer of 2021. The positive change is that I've been able to look at my business as a whole. I'm in the process of a rebrand and this has given me some time to enhance the Kia Marie Events experience for our clients.
"During this time, it's important for small businesses to let their past, present and future customers know that they are still in business. We can support small businesses by purchasing gift cards, online shopping, supporting local meal delivery services and sharing business offerings through social media platforms. If you have income coming in, invest in your business by signing up for memberships, coaching and industry educational courses. As for Kia Marie Events, we ask that clients support by postponing their events instead of canceling them. We are here to help our clients navigate and manage this process.
"When it comes to staying positive, I read daily affirmations, check on my circle daily and invest in my business. I also take breaks when needed. At first, I was bogged down with making sure my business was OK. But God has already confirmed that He has that part covered. So, for me keeping my head high, spending time with my family and keeping in touch with like-minded people keeps me calm and balanced."
Miriam Milord, Founder and Creative Director for BCakeNY
"BCakeNY is a custom cake studio located in Brooklyn, New York. Founded in 2009, we are dedicated to creating specialty cakes for all occasions. Our mission is to transfer our clients' vision into extraordinarily unique and delicious cakes. Our store front in Prospect Heights, Brooklyn is a community staple and we have been serving our clients over a decade now.
"BCakeNY has been majorly impacted by the pandemic. We mainly create cakes for large events like weddings and birthday parties and to keep people safe it was necessary to implement social distancing and ban large gatherings. For us this meant massive cancellations and layoffs. We had to immediately adjust to the new customer need of small cakes for at-home celebrations and virtual parties. We are working with a small staff now, from 18 down to five. It has been a tough adjustment, but we appreciate that we can still provide a service and jobs for a few employees.
"We support our neighborhood businesses by ordering in from restaurants or purchasing gift cards for friends and family. Small businesses are suffering, and we are trying to support our community as best as we can. We are offering smaller-sized custom cakes that can be ordered online for delivery or pick up. We also ship and deliver cake jars. When you order on our website, you can also donate a cupcake to our healthcare workers which we deliver to our local hospitals every week. Times are difficult for everyone and if you can't purchase from your favorite small biz right now, you can always support them by simply liking and sharing their social media posts.
"My employees and clients keep me motivated, we want to continue to provide jobs and joy. Birthdays still happen every day and smiles and joy are so needed right now. We work hard for that every day, despite the uncertainty of these times."
Fatima, Makeup Artist, Content Creator and Beauty Influencer
"I offer beauty services to clients for weddings, fashion shows, photo shoots and special events. With this being prom, graduation and wedding season, my appointments have been postponed until further notice.
"Some of the most effective ways to support small businesses during this time is to like and share their social media content as well as purchasing their products. Being home more allows me time to work on my craft, brainstorm and research different things that inspire me.
"What really keeps me motivated is the people who are still reaching out to me and letting me know when this is all over, they still want me to be a part of their most memorable moments."
Mecca Gamble McConnell, Photographer
"My company, Mecca Gamble Photography, offers brand photography for women of color. Due to the stay-at-home orders, I can't shoot, and I've had to cancel, reschedule and refund a number of shoots and upcoming events.
"Customers can support my business by rescheduling or booking future dates on the calendar. Right now, I am really leaning on my faith and my family. Professionally, I have a group of colleagues who support me and keep me encouraged. During this time, I am enjoying the opportunity to learn new things."
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Featured image via Mecca Gamble McConnell/Instagram
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'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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More Than A Meal: How Bryant & Daniella Found Love In The Kitchen
How We Metis a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
They say the best relationships start off as friendships, and Bryant aka Chef Baul, and Daniella Williams are living proof of that. The couple met on the job and from there, their relationship organically blossomed into something much more.
Now married for almost three years, the couple has grown their family and businesses, opening a brunch restaurant, Betty Sue’s, in Atlanta.
From the day they met, food has always played a role in their relationship, and working together in the food industry is what we call a full circle moment. Learn more about Bryant and Daniella’s story of finding love with one another.
How they met.
Bryant: We met at a mutual clients’ house. She was doing the lady hair, and I was cooking for the lady. The client sent her downstairs to record me while I was cooking to, I guess, see what I was cooking, and I caught her recording, but we didn't talk. I caught her recording, we laughed it off, and she went about her day.
So I guess that was the first thing that made us interact with each other. A few months down the line, I think she posted something [on social media]. I hopped in her DM and responded to it, and then we decided to just meet up and hang out. I looked at her as an entrepreneur. I'm an entrepreneur. She don’t need nothing. I don’t need nothing. It's good to hang with people who don't need nothing from you.
When we linked up, our chemistry was just so soft and just so nice. She is a great person, but after meeting up with her [for the] first time, she went back to Miami. She came back [to Atlanta], and we just kicked it off that next weekend, and ever since then, we've been locked in.
Daniella: That same client had flew me back in so I knew I had to come up here for work. But I told him that we'll meet up and [go] on a date and see each other again. When that happened, everything else was history. It just happened organically. It wasn’t forced or anything.
Bryant and Daniella Williams
Courtesy
First impressions.
Bryant: I knew for a fact for her to come downstairs and try to record me, I knew that she was brave, and that said a lot about her, because I barely even talk when I'm cooking for my clients. So you have to talk to somebody for them to feel comfortable to play with you, or do certain things. I feel like the client sent her downstairs because she knew that she's an outspoken, bubbly type of person who don't mind laughing it off if she gets caught doing it.
When she came back to Atlanta, she booked me to cook for her family. So while I was cooking for her in the kitchen, the whole time she was in there talking to me. It was like a date in the kitchen, and I cooked her food. Once the food was laid out, I just left. We had a great conversation when I was cooking for her, and also when she came downstairs and tried to record me.
Daniella: I was impressed how he was multitasking because I was asking him deep, interesting questions, and he was cooking the food, and he was still answering my questions. But I was in a relationship at that time, so I wasn't really in tune. It was no emotions. But when I came back and flew in to work, we met with each other.
He came and picked me up from the hotel and we drove around Atlanta, sightseeing. We went to the African club. So when he came downstairs, I was like okay, you not gonna hug me, you not gonna say nothing? He was shocked and we stayed together for like eight or nine hours, and he took me back to the hotel. I think he picked me up around nine at night. He took me back to the hotel around seven in the morning. Then he walked me to my hotel door. He gave me a hug and he gave me a kiss and said, 'I love you.' And I was like, what?
We stayed together for like eight or nine hours, and he took me back to the hotel. I think he picked me up around nine at night. He took me back to the hotel around seven in the morning. Then he walked me to my hotel door. He gave me a hug and he gave me a kiss and said, 'I love you.' And I was like, what?
The one.
Daniella: When we first linked up, he took me around Atlanta. He was soft and gentle. He was a gentleman. He opened the door for me and I never had nobody open the door. He opened the door every single time I was going in and getting out the car, and when we went to that restaurant. I was like, [there’s] something about him, and he was just nice, calm and patient. So I knew he was a little different from what I'm used to.
Bryant: [I knew she was the one by] how she cared so much. She didn't really know me like that. She knew of me, but she cared so much about me. When we first met, she would lay on me and just relax. For someone who just wants to relax on you, that says a lot about them towards you. It wasn't like I had to prove myself and she didn’t have to prove herself with me either. It wasn't nothing like that. We were willing to take whatever came with it. But it just was really a break. It was like the best me meeting a woman because I didn't try.
Any other woman, I might be trying to dress up, take her to this place, I did not try at all. I picked her up and I actually thought that she wasn't gonna go on the date with me because of her status and my status. I'm such a laid back homey dude and she's from Miami. I thought she would be on the City Girls, you gotta do this, do that. But she wasn't. She was the total opposite. She was a homebody, chill, like me.
Bryant and Daniella Williams
Courtesy
Marriage advice for couples.
Bryant: Work together. Communication, put your mind together.
Daniella: And keep your family out your business.
Bryant: Keep it private please. Y'all work it out first. When y'all make sure it's solidified, then you tell them, or let them find out on their own. Privacy is the most valuable thing.
Daniella: And date each other because people get married and they stop doing the things that they did to get you, or stop doing the things that they did while they were in a relationship with you, before y'all got married. No, do the same thing. For me, I get bored easy, and I think he knows that. So just keep it spicy. Keep it interesting.
Bryant: We like spontaneous stuff like last-minute trips, trying different foods, going out the country just off a spur of a moment. You gotta make it fun. Don't just make it all business. And I think one person out of the relationship needs to take the initiative to make sure their partner is relaxing and at peace. A lot of people carry functional depression to where they’re functional, like we're doing this right now, but they can be going through something.
I don't think it's male or female. I think whichever one, the other partner should notice it and work with their partner to get through whatever they get through, like, for postpartum depression and stuff. That's something that most men don't even really know exist, but that's something when she had our daughter, I had an anti-postpartum depression plan put in place for her. She didn't know about it, but I knew I was gonna be extra sweet to her.
She won't have to think about doing nothing with the little baby. My little girl was watching the football game with me, when she was a few weeks old, because I was giving her that peace, so she can just relax, because her body has been through so much. So you got to be considerate of your mate's mental state and their mental well-being, because when it's gone, it's gone and it takes a lot to get it back, so I think that's important.
When she had our daughter, I had an anti-postpartum depression plan put in place for her. She didn't know about it, but I knew I was gonna be extra sweet to her. She won't have to think about doing nothing with the little baby. My little girl was watching the football game with me, when she was a few weeks old, because I was giving her that peace, so she can just relax, because her body has been through so much.
If you see something not right with your spouse, help them get help. It's okay for them to talk to a therapist by themselves, or it's okay for them to talk to somebody, but don't just sit there and let them go into this decline and self-destruction. I think that's the most important, because sometimes she be overwhelmed, and I have to be that person to hold her up. And then sometimes I'm overwhelmed. To her, baby, I don't want to do this no more. She's like, you gonna do this. We gonna do this. And she reminds me who I am. I remind her who she is, and we come back feeling more motivated.
Daniella: I think business owners should date business owners because they understand your hustle, your hunger. They understand when you can have a day where you make $0 and you have a day when you make $1,000. But I feel like if you dating someone who is in corporate America, and you a business owner, there's going to be a lot of friction, a lot of tension, and I just feel like I want to date someone that has the same drive as me.
Because I don't want to feel like I'm trying to build a bear, build a man, and I have to pull you and drag you, or just being with somebody who got they self together. For instance, my last relationship. I won't say I was the breadwinner, but I was kind of established, and I felt like I was sleeping with the enemy. I was growing fast and I wasn't stagnant. I was trying to get to the next level. He started to be jealous of me and I feel like a lot of women deal with men trying to be jealous of them. Men also have ego issues where they don't really want their woman making a certain amount of money or making more money than them.
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