Quantcast
RELATED

Being in love means having tough conversations, and Serena Williams says that you and your man need to have a meeting of the minds about the way you think about money ASAP.

Finances can be a fickle topic for any couple, but Serena says that by addressing these topics head-on, you have less of a chance of ending up in a financially abusive situation in the long run; that's why Serena has teamed up with Allstate for the Purple Purse Project's "No Financial Abuse. No Domestic Violence.", a movement dedicated to helping women recognize the signs early. On a recent episode of the Yes, Girl! Podcast, Serena explained:

Getty Images

"Financial abuse affects 99% of most domestic violence cases. So that's a huge number, and when I first heard that number, I was like, 'How do I not know about it?' You would think with that statistic, most people would know about it. But we don't. I wanted to use my platform and my voice to let people know that financial abuse is not okay."

Abuse doesn't always mean physical violence and although it doesn't leave a scar that you can see, financial abuse can be just as damaging. When it comes to facing this type of assault, Serena says that there are a few signs to look out for:

"It's really important to know the signs and educate yourself. If you see them trying to handle your accounts, or trying to decide where you should spend money, or asking you for receipts, these are really big signs and red flags."

Being financially dependent can make it even more difficult for women to leave an already dangerous situation, but with the right tools, you can free yourself from an inevitably toxic situation:

"There's a lot that you have to think about when you're trying to leave an abusive relationship. It might take a little bit of time to get financially able to put that money aside so that you can actually leave and then be self-sufficient, so you don't feel like you need to go back."

Serena says that like physical abuse, financial abuse can be excused or overlooked at first, but by trusting your instincts, you'll already be ahead of the game:

"Don't ignore your instincts. If you feel like, 'Oh, this could be something, but I don't know,' don't ignore that. Listen to your voice."

For Serena, the "No Financial Abuse. No Domestic Violence." campaign was more than just a charitable cause, it was a chance for her to set an example for her daughter:

"I also have a daughter and I want her to know about [this]. You have to get really comfortable having uncomfortable conversations."

If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 800-799-SAFE (7233) or TTY 800-787-3224

Featured image by Getty Images.

 

RELATED

 
ALSO ON XONECOLE
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry

Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.

Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.

KEEP READINGShow less
Why A Solo Trip To Aruba Was The Nervous System Reset I Needed This Winter

Christmas has always been my favorite holiday. I host every year, from intimate dinner parties to holiday movie nights and even bigger holiday parties for my business. I’m also always the person who encourages others this time of year who are navigating grief, but this year I found myself holding more than I could carry.

2025 was a beautiful year, one marked by growth, travel, and wins I worked hard for, but it also carried profound grief. The day before Thanksgiving, my godfather, who helped raise me and had been a second father to me my entire life, passed away. On the day of his funeral, my grandfather was admitted to the hospital as he began treatment.

KEEP READINGShow less
6 Signs It's Time To Leave 'It' Behind You In 2026

Y’all know what folks tend to do in the hours leading up to a new year — they make New Year’s Resolutions. And while I’m personally not the biggest fan of those (check out “Forget New Year's Resolutions, Try This Instead.”), what I do like to recommend is taking personal inventory to see what you need to hold on to and what you can stand to actually…let go of.

So, let’s get right into it.

KEEP READINGShow less