As a part of our Friday Nights, Saturday Mornings feature, we're talking to some of our favorite boss ladies about their weekends, their way. How do they relax, recharge and refuel? As we all know, life shouldn't be all about work. It's what we do beyond business and career that help keep us motivated and able to dominate for the week ahead.
Say hello to event designer and lifestyle influencer Makini Regal Martin of Makini Regal Designs. Known for her luxurious decor and impeccable personal style, Makini opens us about why recharging is critical in her world, how she manages her many roles as a wife, mother, and businesswoman - and why therapy is a non-negotiable part of her self-care.
Courtesy of Makini Regal Martin
"I have to make sure that I have enough fuel to pour back into my business after attending to family needs is something I am continuously working on."
Makini’s biggest business challenge:
"Managing my roles and responsibilities are [some] of my biggest business challenges. As a new mom and semi-new wife, making sure that I carve out time for my family is a priority. Also, running the business I started prior to being married and being a mother is just as important to me. I have to make sure that I have enough fuel to pour back into my business after attending to family needs is something I am continuously working on."
How she spends her Friday nights:
"Friday nights has become a day I dedicate to myself. What gives me that recharge and what I need is to spend time with the people who know me best which are my girlfriends. That's usually a night where we catch up, have dinner, and have a glass of wine. Sometimes we incorporate some of our fitness and health activities - like going to a yoga or meditation class."
How she powers up on Saturday Mornings:
"Once my daughter is down, that's typically the time that I can spend checking emails, working on design plans and making sure that the administrative part of my business is addressed. I make sure that even despite some of my work responsibilities on Saturdays, I still do something that is enjoyable for me - whether it's watching a movie with my husband, journaling or meditating."
Courtesy of Makini Regal Martin
Her ideal girls' night:
"Since the new year has hit, I make sure that I'm keeping up with resolutions and doing the things that bring me joy and energy that I need to address other areas of my life. For us, that means a lot of health-related activities. We like yoga, meditation, or even spa days. We make sure to fit in a massage or facial. Even though it sounds superficial - when you feel and look good, you perform better. You're able to be more present in other areas of your life."
Makini’s favorite NYC restaurants:
"Sugarcane (Park Slope, Brooklyn), Champs (Williamsburg), Peaches (Bedstuy), Beso."
Why recharging on the weekend is necessary:
"It's given me a sense of purpose. It's forced me to make sure that I'm really listening to myself and my body. It's also forced me to check in with myself mentally and make sure that I'm in a sound place in order to be able to perform in my many roles and responsibilities.
"Attending to my needs has made me more productive in running my business. It's made me more present when I'm focusing on being a mom or being a wife. Without a doubt, those things go hand in hand. You have to prioritize your needs and self-care despite how busy your schedule is to make sure that you are addressing you."
Courtesy of Makini Regal Martin
"Attending to my needs has made me more productive in running my business. It's made me more present when I'm focusing on being a mom or being a wife."
On the power of therapy:
"Part of my personal self-care journey also includes therapy. Therapy is not as taboo as it used to be, especially in our community. It's still something that I think a lot of Black women should utilize. Prior to giving birth to my daughter, I made sure that I entered into motherhood with that extra support of a therapist that I see weekly. It gives me that safe space to process my thoughts. It gives me the support that I need when life is a bit difficult. I did a lot of research to find a practitioner that would work well for me. I have a Black woman therapist. I've had therapists before and most of them were men or White. For me to have another Black woman as a therapist has been a bonus."
To check out Makini's work and learn more about her life as a lifestyle influencer, designer, wife, and mother - visit her IG @makiniregal @makiniregaldesigns
Featured image courtesy of Makini Regal Martin
Originally published on July 5, 2019
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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