The New Year has finally arrived after the wild ride that was 2020. This month we've got Mars finally shifting out of impulsive Aries after a six-month stint into down-to-earth Taurus for the next couple of months, gifting us with a more grounded, steady approach to our 2021 resolutions. When Venus and the Moon meet up in Capricorn, it's time to get serious, whether that's taking a relationship to the next level or committing to that new career goal. The middle of the month could shake things up once Uranus goes direct. Towards the end of the month, things are getting a little weird with our first Mercury Retrograde of the year. Read more to see how this month's cosmic blueprint affects your zodiac sign!
Aries
Laci Jordan for xoNecoleThe New Year starts off on a high note with Mars leaving your sign and transitioning into Taurus to help mellow you out. When Mars enters Taurus on the 6th, you're taking a slow and steady pace towards your financial goals. On the 8th, Mercury shifts into Aquarius reigniting the flame of passion towards your dreams. Rally the troops, Aries. There are people that can't wait to be a part of what you're creating! When Venus and the Moon meet up on the 13th, you're attracting positive feedback from an influential figure that could help boost your own social status through an opportunity extended to you.
On the 14th, Uranus goes direct which could require you to switch up your approach to making money. Don't limit your abundance by pigeon-holing yourself into one lane when you have the ability to expand in other directions. When Jupiter squares this part of your chart you're encouraged to embrace the changing tide guiding you toward a new tribe. Aquarius season officially begins on the 19th, assisting you in making new friends and growing your social media following. The Full Moon on the 28th invites you to nurture your inner child by going on an adventure or doing something creative. Some of you may even announce a pregnancy around this time. January winds down with Mercury going retrograde, giving you a chance to revisit some old connections that may have the potential to be integrated into your life again.
Taurus
Laci Jordan for xoNecoleJanuary begins with Mars transitioning into your sign after a six-month long stint in Aries. Over the next couple of months, you'll have a lot more energy to get things done with a slow and steady approach. When Mercury enters Aquarius, you're focused on strategizing your way up the career ladder. On the 13th, Venus meets up with the Moon which could have you attracting romance from overseas or from someone who is culturally different from you. When it comes to finances, imports and exports are on the brain as you come up with some ways to work around the current shipping delays.
Uranus goes direct on the 14th which could have you feeling a little agitated. Be mindful of your temper leading up to Jupiter squaring off with Uranus on the 17th. Either your supervisor, or someone in a position of authority, is getting on your last nerve. Don't let them take you there! On the 19th, the Sun enters Aquarius which could have you receiving recognition for handling a recent career challenge with such grace. The Full Moon on the 28th could stir up some tension within the home environment or family unit. Take a deep breath and count to ten before responding. The month closes with Mercury going retrograde, inviting you to reassess your strategy for success. Work smarter, not harder.
Gemini
Laci Jordan for xoNecoleThe New Year kicks off with Mars entering Taurus on the 6th which could have your energy levels lower than usual. Avoid doing the most during this transit and pace yourself when it comes to achieving your goals in the year ahead. When Venus and the New Moon meet up on the 13th, financial support lands in your lap from an unexpected source. On the 14th, Uranus stations direct after disrupting your subconscious for the past five months. The greatest revolution is our personal, inner transformation. When Jupiter squares this part of your chart, you may feel like someone is trying to enforce their way onto you as if they're some Higher Power. Avoid getting sucked into their drama of self-righteousness and continue along your own path.
The Sun enters Aquarius on the 19th, encouraging you to expand your horizons and making this a good time to go back to school or sign up for that workshop to refine your knowledge. On the 28th, the Full Moon motivates you to use your gift of gab to catapult you into the spotlight. It's your time to shine, superstar! January winds down with your ruling planet going retrograde, making it a good time to review any travel plans, study material, or written work to make sure everything is in order. If you're taking a trip, make sure to arrive at the airport earlier than usual to avoid delays!
Cancer
Laci Jordan for xoNecoleYou can finally breathe a sigh of relief now that Mars has exited fellow cardinal sign Aries and transitioned into slow and steady Taurus. The troops are rallying around in support of you so make sure you're using your social network to your advantage. When Mercury shifts into Aquarius, you're focused on analyzing your emotional landscape which could have you feeling a bit disconnected from others. On the 8th, Venus enters Capricorn which has you considering a long-term commitment with your current partner. If you're single, the New Moon on the 13th could orchestrate a fated encounter with someone who will be significant to you in the year ahead.
On the 14th, Uranus goes direct which could be the lucky break you've been waiting for to catapult your brand or business to the next level. Unfortunately, with your success comes jealousy from those intimidated by your will power to make sh*t happen. The Sun enters Aquarius on the 19th, inviting you to take a more objective look at some of the painful experiences you typically cling to, but this energy helps you healthily detach that old sob story. The Full Moon on the 28th helps you resolve any financial issues by clearing out debt and those frivolous spending habits you've developed during the quarantine. January wraps up with Mercury going retrograde, guiding you to uncover another layer of your healing process.
Leo
Laci Jordan for xoNecoleThere's a lot of action taking place for your sign this mont,h starting off with Mars transitioning into Taurus which has you feeling the pressure to make an impression within your chosen career path. When Mercury enters Aquarius on the 8th, you're having some important conversations with a significant other, business partner, or employer. On the 13th, Venus links up with the New Moon in Capricorn inviting you to get more disciplined when it comes to your health. A new workout plan could be just what you need to jumpstart your fitness resolutions.
Lay low around the 14th as there will likely be a bit of a shake up when Uranus stations direct. Between your boss and your spouse, you may feel like you've had enough of everyone's demands when Jupiter squares Uranus on the 17th. The Sun enters Aquarius on the 19th, encouraging you to partner up with more like-minded people that can help you achieve your dreams. The Full Moon in your sign on the 28th is a great time to reveal your new hairstyle or ensemble you've been dying to show off. The month winds down with our first Mercury retrograde of the year giving you a chance to revise existing contracts and agreements so they serve all parties involved.
Virgo
Laci Jordan for xoNecoleAfter a crazy 2020, you're still feeling pretty optimistic about the New Year, thanks to Mars finally letting up on the gas in Aries and transitioning into Taurus on the 6th. Over the next couple of months, your energy will be exerted towards higher learning, international affairs, and long-distance travel. When Venus and the New Moon meet up in Capricorn, you're feeling the romance in the air. Work can wait another day. Schedule some time to cuddle with bae or have a coffee date with a new suitor. On the 14th, Uranus goes direct, gifting you a much-needed "a-ha" moment about something that has been holding up your spiritual growth.
Be mindful of how much time you're spending on online—whether you're researching your latest topic of interest or casually scrolling through Twitter. When Jupiter squares Uranus on the 17th, you could be experiencing technology burnout. Close your laptop and put your phone on DND for a day. On the 19th, the Sun enters Aquarius encouraging you to find a community to hold you accountable for your health and fitness goals. The Full Moon on the 28th motivates you to wrap up a cycle in which you've been dimming your shine. January comes to a close with Mercury going retrograde, inviting you to revisit an old routine that contributed to a more balanced lifestyle.
Libra
Laci Jordan for xoNecoleThe New Year kicks off with Mars entering Taurus, directing your energy towards healing emotional wounds and traumas that affected your self-esteem. On the 8th, Mercury enters Aquarius encouraging you to indulge in some romance. If you're single, you could actually wind up getting lucky on a dating app over the next few weeks. When Venus and the New Moon meet up in Capricorn, you're setting new foundations with some long-term investments, making this the perfect time to buy a new home or rental property.
Uranus goes direct on the 14th which could cause some emotional disruptions, especially when Jupiter squares this part of your chart on the 17th. You'll be a little more sensitive around this time so be gentle with yourself and avoid harsh people that ruffle your feathers. On the 19th, the Sun enters Aquarius, reminding you to let your freak flag fly. Most people know you to be prim and proper but it's time to let your wild side out to give voice to your creative genius. The Full Moon on the 28th could be a time of sudden growth, especially if you're an aspiring influencer. January wraps up with Mercury going retrograde and some former romantic interests hitting you up in your DMs.
Scorpio
Laci Jordan for xoNecoleJanuary is packed with a lot of action for you this month, starting out with Mars entering Taurus which has you directing your energy towards relationships, business partnerships, and contractual agreements. Over the next couple of months, you could find yourself solidifying more solid connections, whether professionally or romantically. When Mercury enters Aquarius, home and family matters receive much of your attention. On the 13th, Venus nestles up with the New Moon in Capricorn which has you on the receiving end of some important communications about your career and finances.
A minor shake up in a significant partnership can occur when Uranus goes direct on the 14th. When Jupiter squares this part of your chart, be mindful of reacting strongly to other people's annoying behavior. The Sun enters Aquarius on the 19th, encouraging you to redefine what family means for you. Planning for renovations or a relocation is also supported. You could be celebrating a long-awaited career breakthrough around the Full Moon in Leo. See where hard work and consistent effort gets you? The month comes to a close with Mercury going retrograde. Avoid signing a lease or closing on a house until mid-March to avoid issues later down the line.
Sagittarius
Laci Jordan for xoNecoleThe New Year kicks off with you setting some intentions to improve your health when Mars enters Taurus on the 6th. Although this is a time in which you'll likely want to lean into what makes you comfortable, you're encouraged to create some new habits and routines that truly support your well-being. When Mercury enters Aquarius, you're strategizing ways to expand your reach on within your local community, making this a good time to embrace your humanitarian side. On the 13th, Venus meets up with the Moon in Capricorn, helping you attract a new opportunity that will help you achieve more long-lasting financial security.
When Jupiter squares Uranus on the 17th, be mindful of erratic communication, particularly with people in the workplace. With these planets duking it out in fixed signs, there could be a clash of opinions. Do your best to handle it with grace. On the 20th, the Sun enters Aquarius, making this a great time to work on that novel, blog, or website you want to launch. Revamping your social media aesthetic is also favorable during this time. The Full Moon on the 28th illuminates your path through some sort of spiritual breakthrough. The month wraps up with Mercury going retrograde, giving you a chance to make some final touches for your big debut.
Capricorn
Laci Jordan for xoNecoleCreativity and romance are lighting up your world when Mars enters Taurus on the 6th. If you've been wanting to start a project, now is the time to get to work. Just make sure to carve out some time for your inner child to play as well. When Venus enters your sign on the 8th, your personal magnetism has you on the receiving end of some amazing opportunities that can help you establish long-term wealth. The New Moon on the 13th invites you to reinvent yourself in some way, making this the perfect time for a new hairstyle or an overhaul of your wardrobe.
Around the middle of the month, Uranus goes direct, resulting in a pleasant surprise from a romantic suitor or someone that admires your creative gifts. You never know who's watching you these days. When Jupiter squares Uranus on the 17th, be mindful of making erratic decisions about your money. Aquarius season officially begins on the 19th, encouraging you to explore innovative ways to get in your bag. The Full Moon on the 28th motivates you to overcome any fears of standing out from the crowd. January wraps up with Mercury going retrograde, making this a good time to reassess your budget, debt, and savings plan.
Aquarius
Laci Jordan for xoNecoleJanuary is packed with action for you this month starting off with Mars directing your energy towards your home environment. The next couple of months invite you to indulge in your creature comforts. When Mercury enters your sign on the 8th, life is getting busy and everybody wants to be all up in your business. Don't be afraid to use the DND option on your phone when you need a break. On the 14th, Uranus goes direct which may require you to think on your toes if a sudden change arises on the home front. Emotions may be on edge when Jupiter squares Uranus so be mindful of family drama around this time.
Your birthday season officially begins when the Sun enters your sign on the 19th. It's time to reintroduce the world to the new you. The first quarter moon in Taurus helps you smooth out any tension that may have occurred with your family or roommates. A significant relationship or business partnership could be going through some changes as you choose to strike out on your own. The month comes to a close with Mercury retracing its steps through your sign, giving you the opportunity to double-back on an important conversation that was left open-ended.
Pisces
Laci Jordan for xoNecoleThe month begins with Mars directing your energy towards all of the amazing money-making ideas you've had lately but lacked the vitality to follow through on. Roll up your sleeves and get to work. Your disciplined effort can have you seeing big results in a short amount of time. When Venus enters Capricorn, you could find yourself attracting a lot of attention online, making this an opportune time to gather supporters for your dream team. The New Moon on the 13th encourages you to shoot for the stars and surround yourself with people that truly want to see you succeed.
On the 14th, Uranus goes direct which could have you striking gold with a genius idea. When the Sun enters Aquarius take some time to disconnect from the daily grind to reconnect with your Higher Power. The Full Moon on the 28th could reveal some hidden motives from someone in the workplace but it's nothing you can't handle with some nice, assertive boundaries or a simple "No, thanks. I'm not interested." January wraps up with our first Mercury Retrograde of the year inviting you to tie up loose ends so you can start your new solar year baggage-free.
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Featured image by Laci Jordan for xoNecole.com
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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