
The Founder Of Hyper Skin Saw A Gap In The Skincare Industry, So She Filled It

Black Woman Owned is a limited series highlighting Black woman business owners who are change-makers and risk-takers in their respective realms. As founders, these women dare to be bold, have courage in being the change they wish to see in the world and are unapologetic when it comes to their vision. These Black women aren't waiting for a seat, they are owning the table.
With hyperpigmentation being one of the most talked-about concerns for melanin-rich skin, it almost comes as a surprise that something as revolutionary as Hyper Skin took the beauty industry by storm only two years ago. The star product of the brand, Hyper Clear Brightening Clearing Vitamin C Serum, is a zealous vitamin C serum designed to brighten skin and tackle dark marks and hyperpigmentation. What sets this buzzworthy serum apart from the sea of products on the market, is that at its core, Hyper Skin was created to be more than a band-aid for hyperpigmentation, it was formulated to be a solution. And we can thank its founder, Desiree Verdejo, for that.
Beauty and skincare have always been personal to Desiree. As a boutique owner of the Harlem-based, Vivrant Beauty, from 2015 to 2018, Desiree found herself within a beauty boom of Black-owned businesses sprouting within the market and wanted to curate a space for these brands to thrive and reach their core community. Although she was surrounded by a limitless selection of brands that could serve as a remedy to her hyperpigmentation, she knew she needed more than what the market was offering. "For so many years, we've been told, 'You can make this work.' But that isn't sufficient at this stage," Desiree shares.
Courtesy of Desiree Verdejo
Guided by the principle of "we deserve," Desiree decided that it was time to create a product that not only spoke her most difficult customer to please, herself but also connect with Black and brown customers to finally have their needs spoken to directly. She expressed, "I want to see myself, I want to see a product that speaks to my specific concerns, I shouldn't have to search for that and make it work in a space where there are so many options."
Hyper Skin offers something different. It fills a gap within the skincare space for women who have gone long overlooked, allowing their skin needs to be brought to light in an intimate way. "The community that we're building is an enthusiastic one. They feel like space is being created for them and so that energy is pliable, it's exciting, the industry is paying attention to that." In doing so, Hyper Skin is bringing realness back to real skin.
And yes, you can, in fact, believe the Hype.
xoNecole: How did you know it was time to launch Hyper Skin? What space did you hope to fill with the brand?
Desiree Verdejo: Being in my store [Vivrant Beauty] and being with so many different women of different skin tones highlighted how we have certain skincare concerns as brown-skin folks and there's such a disconnect between what we're experiencing and what brands are on the market. Talking to my customers and hearing what was bothering them and driving them to our store, made me realize that what the skincare industry was creating — we're saying dark spots, they're saying, "Here's some anti-aging stuff," — there's just a disconnect between our skincare needs."
I had a light bulb moment where I decided that we need skincare created that speaks to the clinical needs of brown-skin people. At the time when I started down the path of creating Hyper, I was still in my boutique [Vivrant Beauty] but I had just had a baby and my own skin was going crazy because I was dealing with all this hormonal acne and this dramatic hyperpigmentation from that. It was a personal moment that emphasized that this was something that was missing and my customers just affirmed that. So I went down the path of creating formulas and ultimately got really excited about the void that would be filled by Hyper, and just decided that I would pivot from my beauty boutique to Hyper Skin because I knew that story needed to be told clearly.
"I was dealing with all this hormonal acne and this dramatic hyperpigmentation from that. It was a personal moment that emphasized that this was something that was missing and my customers just affirmed that. So I went down the path of creating formulas and ultimately got really excited about the void that would be filled by Hyper, and just decided that I would pivot from my beauty boutique to Hyper Skin because I knew that story needed to be told clearly."
Courtesy of Desiree Verdejo
Before you took the plunge into entrepreneurship, it took you two years to actually leave your career as a lawyer. What was that "in-between" season like for you?
Yeah! I feel like on the internet and social media people are like, "Yeah, just do it [start the business], but the truth is it's not easy to leave a comfortable career. In New York as a lawyer, there's a great salary, there are great benefits — definitely a comfortable scenario, so it did take me a while to save and be mentally ready to make that transition. At the time, I was doing little things like meeting people, networking in the beauty space that I was trying to enter, exploring brands, and looking into real estate in New York.
And the same is true for when I made the transition to launching Hyper. There's always this middle space and even if you're in another career, there's always stuff that you could be doing personally and financially in terms of the business to move the needle closer to turning making that business into a reality.
Having struggled with skin acne and hyperpigmentation since you were a teenager which is such a pain point for melanated women, how has your relationship with your skin evolved over the years in acceptance? Where do you think you are when it comes to your skin and just embodying your imperfections?
One of the things that I've accepted is that skin is cyclical. It may be at a clearer point, then mid-month you might have a breakout, so for me, it's all about education and accepting the realness of skin. For so long, we've just seen airbrushed skin and models who have won the genetic lottery and the truth of the matter is hyperpigmentation and dark marks are not flaws, these are all normal features of the skin. I think I have come to accept that with my own personal skin and that's something that I've tried to breathe into the brand.
You’ve mentioned that Hyper, as a brand, is personal. Not feeling seen by brands or finding products that served your particular needs seemed to serve as a compass for you. How has creating a product that spoke to your needs first been a benefit as a business owner?
What I'm noticing is that in this [beauty] space, there are — and will continue to be — brands that try to speak to Black customers, brown customers, etc. But for me as someone who's always dealt with acne and hyperpigmentation, it's been important to not just show brown faces but to show and celebrate real skin and to show real results. As someone who has been on the other side of the aisle, I know that feeling. [We] have our messaging be really clear so you don't have to be a skin expert to understand how our products work and what our expectations are.
So many skincare lines are created by dermatologists, estheticians, models, and celebrities with perfect skin, but ours being created by someone who is my most difficult customer to please, myself, I think that's influenced all areas and that's what our customers are drawn to. It's something they haven't seen in the market for their own skin. So many brands will create a dark mark corrector but not show dark marks in their ads, or create a hyperpigmentation product that's the number one concern for Black people, and not show brown skin. I think it resonates with our customers that this is created for them for that reason.
As I look over your career, it’s very clear that you are a gap-filler. You’re able to see what’s missing in the market and you fill it. What are your guiding principles in trusting your gut to fill and create new spaces?
I think my guiding principle is: "we deserve." As a Black woman that's a lover of beauty, for so many years, in so many categories, we've been told, "you can make this work." But the "you can make this work" isn't sufficient at this stage. Because I was in the beauty space, I also realized that skincare is a crowded market, but because it is crowded, people expect to be spoken to directly. I want to see myself, I want to see a product that speaks to my specific concerns, I shouldn't have to search for that and make it work in a space where there are so many options. My principle is we deserve and we deserve to be spoken to directly and be catered to and for our issues to be solved. When that wasn't the case, I felt motivated to create those solutions and options.
"I want to see myself, I want to see a product that speaks to my specific concerns, I shouldn't have to search for that and make it work in a space where there are so many options. My principle is we deserve. We deserve to be spoken to directly and be catered to and for our issues to be solved. When that wasn't the case, I felt motivated to create those solutions and options."
Courtesy of Desiree Verdejo
What are your current go-to skincare products? How does your skincare routine look these days?
It's a hard one because we are in development and I am using a few things that we are developing. Outside of that, I do use SPF. It's a go-to! I am a Supergoop Unseen Sunscreen stan like so many other people. I am loving exploring so many of the Black-owned cosmetics brands that are on the market, Range Beauty, I love! I just ordered by Ami Cole which is like a no-makeup, makeup brand. That's what I'm loving right now, those are the highlights of my routine. Shout out to those Black brands!
"The community that we're building is an enthusiastic one, they're like, we love your serum, what's next? And it's because they feel like space is being created for them. That energy is pliable, it's exciting, and the industry is paying attention to that."
Courtesy of Desiree Verdejo
You've experienced a number of career pivots on your path. What advice would you impart to a young woman who's looking to take the leap into entrepreneurship or needs guidance about their next career chapter?
There's nothing that has helped me more in pivoting careers, problem-solving as a founder, or scaling my business than being surrounded by dynamic people from a broad range of backgrounds. I'm a community-minded person, I give a lot and people have poured so much information and support into me. I would advise young women at any point in their careers to surround themselves with people in their areas of interest. Social media platforms like Instagram, Clubhouse, and LinkedIn and in-person and digital events really allow you to get in front of and to keep up with people so use that access to your advantage.
Grab your very own Hyper Clear Vitamin C Serum here! And to keep with all things Hyper Skin, click here!
Featured image courtesy of Desiree Verdejo
Originally published on June 28, 2021
- Hyper Skin's Cult-Favorite Serum Addressing Hyperpigmentation ... ›
- Hyper Skin CEO & Founder Desiree Verdejo Chats About the ... ›
- Hyper Skin's Vitamin C Serum Sold Out Amid a Surge in Support for ... ›
- Hyper Skin Founder Desiree Verdejo Interview | POPSUGAR Beauty ›
- Hyper Skin Founder Desiree Verdejo On The Responsibility She ... ›
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
My personal relationship with birth control pills is a bit of an odd one. Back when I first became sexually active (I started having sex with my first boyfriend a couple of months shy of 19), I took them for a couple of months, didn’t like how they made me feel, and so I quit using them altogether (and got pregnant almost immediately after). The rest of my adult life, I stayed off of the pill and pretty much only used condoms (and even then, not consistently — SMDH).
And yet here I am, now, all these years later, back on them again: surprise, surprise.
These days, it's for a completely different purpose, though. Now that I am in the hopefully latter stages of perimenopause (I’m not sure because my mother had a full hysterectomy at 29, her mother died at 53 and I don’t deal with my paternal grandmother because…chile… ) — although I have always had relatively easy cycles and I could definitely set my watch to them, about two years ago, my periods started to show up whenever they felt like it and it was damn near a crime scene once they did.
It was driving me crazy, and so, my nurse practitioner recommended that I take progestin-only pills to shorten, if not completely stop, my cycle: “After a year or so, we can wean off and see if you are entering into menopause on your own.” (Whew, perimenopause, chile.)
Although the first five months of being on this particular pill made me wonder if it was worth it to take this approach, I actually re-upped for another 12-month cycle because the extra progestin (a synthetic form of progesterone) has benefitted me in other areas as well because I am sleeping more soundly and my weight is more stabilized (by the way, when these things are “off,” they are signs of low progesterone levels). However, I did ask my nurse practitioner if, once I do decide to wean off of the pill, would there be any issues.
Her response is what inspired me to write this article because, until she said “post-birth control syndrome” to me, I had no idea there was such a thing. Anyway, if you give me a sec, I’ll explain to you what it is and why you should care if hormone-related birth control is currently a part of your life.
Yes, Post-Birth Control Syndrome Is a Very Real Thing
Okay, so it’s important to always remember that the way that birth control works is it “manipulates” your hormones so that you can significantly reduce your chances of conceiving. This means that taking them could result in some side effects including nausea; weight gain; headaches; irregular periods and/or spotting; increased stress; depression; blurry vision; breast tenderness, and/or a lowered libido.
That said, even though birth control pills are basically 99 percent effective (when taken correctly and consistently), if the side effects that you are experiencing are making you close to miserable, you should absolutely share that with your healthcare provider because…what’s the sense in preventing pregnancy when you don’t even feel up to having sex because you don’t feel good or your sex drive is shot? More times than not, your provider can find you another pill brand or option that will help you to feel more like yourself.
With that out of the way, think about it — if going on the pill can produce side effects, why would going off of it…not? And this is where post-birth control syndrome comes in.
For the most part, it’s what can happen to your body once you decide to come off of birth control. Typically, the symptoms will last anywhere between 4-6 months and, although the symptoms seem to present themselves most intensely as it relates to going off of the pill, any hormone-related birth control (like IUDs, injections, patches, the ring or implants) could produce similar outcomes.
Outcomes like what?
- Irregular cycles
- Breakouts
- Excessive gas and/or bloating
- Weight gain
- Anxiety and/or depression
- Fertility issues
- Migraines and/or headaches
- Shifts in your libido
- Sleeplessness/restlessness
- Hair loss
Whoa, right? And if a part of you is wondering, “Okay, if this is indeed the case, why have I not heard of this syndrome before?” It’s because it’s not a term that conventional method uses nearly as much as alternative medicine does. Still, it makes all of the sense in the world that if your body has to adjust to an uptick in hormonal intake, it would also need to adjust to removing those extra doses of hormones from your system as well. COMMON. DAMN. SENSE.
Anyway, if you were thinking about taking a break from birth control and taking all of this in has you feeling a bit…let’s go with the word “trepidatious” about doing so, I totally get it. There are some things that you can do to make experiencing post-birth control syndrome either a non-issue or a far more bearable one, though.
7 Home Remedies That Can Make Coping with Post-Birth Control Syndrome Easier
1. Take a multivitamin.Something that’s fascinating about what going off of birth control can do is it sometimes has the ability to lower your nutrition levels as it relates to certain vitamins and minerals; this is especially the case when it comes to vitamins B, C, E and minerals like magnesium, selenium and zinc. So, if you don’t currently take a multivitamin, now would be the time to start (along with consuming foods that are particularly high in those nutrients as well).
2. Up your vitamin D intake. Speaking of nutrient levels, a vitamin level that commonly drops after going off of birth control isvitamin D. This is hella critical to keep in mind as a Black woman since many of us tend to be naturally deficient in the vitamin as-is and vitamin D is important when it comes to fighting off diseases, regulating weight and keeping your moods stabilized (for starters). So, make sure that your multivitamin has vitamin D in it. Also make sure to consume vitamin D-enriched foods like fatty fish, eggs, mushrooms, yogurt and fortified orange juice.
3. Drink herbal teas. Since going off of birth control will cause your hormones to be all over the place for a season, consider drinking some herbal teas that will help to stabilize them. Black cohosh contains phytoestrogen properties, Chasteberry can help to level out your prolactin levels and green tea can help your hormones out by helping to balance out your insulin (which can sometimes directly affect them).
4. Keep some ibuprofen nearby. The headaches and migraines? Until those subside, you and ibuprofen are probably going to become really good friends; although I will add that ginger tea and inhaling essential oils like chamomile and lavender can help to ease migraine-related symptoms too.
5. Do some meditating. Waiting for your hormones to get back on track can be stressful as all get out. That said, something that can get your cortisol (stress hormone) levels to chill out is to meditate. If meditation is new for you, check out “7 Meditation Hacks (For People Who Can't Seem To Do It).”
6. Get massages. As if you needed an excuse to get a massage, right (check out “12 Different Massage Types. How To Know Which Is Right For You.”)? However, there is some evidence to back the fact that regular massages (somewhere around once a month) can help to lower your stress, boost your dopamine, increase blood flow and drain your lymphatic system so that you will have more energy.
7. Sleep/rest more. There is plenty of scientific research out here which says that sleep deprivation can throw your hormones out of whack — and since your hormones are already trying to stabilize themselves, you definitely need to get 6-8 hours of sleep and not feel the least bit guilty about taking naps sometimes too.
____
Post-birth control syndrome may not be the most pleasant thing about getting off of birth control yet it is manageable. So, now that you know all about it, you can feel more confident about taking a birth control break (or getting off altogether) — without the surprises that can come with doing it. Give thanks.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Unsplash