We've all heard the age-old saying, "Be the change you want to see," and that's especially important in the plight to level the business playing field for Black entrepreneurs. Tiffany Johnson, corporate manager at Amazon, is one such person who decided to do just that, mastering how to pitch an idea at work and winning.
By sheer observation within her community and while participating in a key role with the company's Black Employee Network (BEN), Tiffany found that Black sellers are underrepresented. "In 2019, I transitioned into a sales role where I assist sellers in the U.S. and help them expand into Canada and Mexico. During that role, I was able to grow many of my seller's accounts to millions of dollars," she said.
"Seeing that as a Black woman who grew up in Brooklyn, N.Y., it was really impactful because I just didn't know that people made that much money on Amazon. Being able to influence these small businesses to create high impact in their communities--that was eye-opening for me."
She thought it was important to make more Black entrepreneurs aware of how much of an "economic engine" Amazon is. "Talking to my friends, thinking about my experience growing up, and seeing how my parents built different businesses—this is something I knew they weren't aware of," she added. "That really led me to thinking, 'What if we were able to build a program to build awareness around Amazon within the Black community?"
Image by Lucas Jackson/Amazon
In seeking to find an opportunity to serve and build a solution, she teamed up with colleagues Jeremy Erdman and Rachad Lewis to bring the Black Business Accelerator to life, forging a $150 million pledge to provide Black entrepreneurs financial support, strategic business guidance, and mentorship, and marketing and promotional opportunities.
Getting the initiative greenlit took research, planning, collaboration, and pitching, and we can all take a nod from Johnson on how to spark innovation, build initiatives to serve communities, or back important values that we're passionate about at work.
Check out a few tips from Tiffany's journey on how you can step up your leadership game at your company and empower others—and yourself.
1. Get to know your company's mission, values, and cultural protocol to create the best plan for approach in pitching your idea.
Tiffany had learned about the company culture and mission during the interview process as well as in her early days as an employee. She'd watch and observe. "At Amazon, we pride ourselves in thinking about the customers and working backward," Tiffany added. "I had to tell the story of why this product is needed and what problem it was solving."
As in Tiffany's experience, it's always a good idea to know the ins and outs of the company as well as the people to whom you're pitching to. So, actually read your company's handbook (yes, that huge packet they give new hires) and brush up on your company's mission statement, bylaws, or principles. Talk to coworkers and keep an open line of communication with not only your manager, but those who are in leadership in other departments (if not against any company rules, policies, or ethics.)
Keep up with any interoffice or online news of company wins, business strategy implementations, promotions, and failures. This will surely help you to learn more about career moves and communication methods that work and those that just don't, and it will allow you to get to know the types of things that hold merit for leaders at your company.
Clockwise from left, Tiffany Johnson, Rashad Lewis
Image by Lucas Jackson/Amazon
2. Find collaborators and supporters who will back your idea and help bring it to life.
To have a fighting chance at a yes for a proposal or idea, the more support and help you can get, the better. "At the time, I was still pretty new into sales, and [Rachad] was my onboarding buddy who was helping me ramp up in my role," Tiffany recalled. "I went to him and said, 'Hey what if we had a program similar to what we're doing now, for minority businesses on Amazon?'
Rachad connected Tiffany to "the right stakeholders," including Jeremy, another colleague who was building a platform for employees to pitch their ideas. "I got in contact with Jeremy and he gave me the link to that accelerator program. I wrote the first one-pager and submitted my idea. This was July 2019. You have to get the right people in the room to pitch your idea to."
Just as Tiffany did, it's ideal to think about the people whose jobs or everyday work might be impacted by your idea or concept, and try to align yourself with them. Also, look into company resources or programs that call for presenting new ideas or proposals or that support the change you'd like to see. Think of the benefits in a holistic way in terms of why your company should back your idea and what tangible results will come from it (i.e. revenue boost, better employee satisfaction, expansion of customer base, or increased brand presence) versus general things like "It's just a good idea," or "Everybody's doing it."
3. Do your research and allow the data to drive the pitch home.
"When we fast-forward to COVID-19, over 40% of Black businesses had been impacted, which is a big deal, but only 6% of Black businesses make up the retail space," Tiffany added. "When you're pitching such a huge program to leaders, it's important that whatever your story says, it builds that trust. I think, for the most part, it was a matter of reading the data."
Whether it's implementing incentive programs for your team, asking for a raise, or even pushing for something as seemingly small as new chairs for your office, having numbers or insights to back up your why can mean the difference between getting a slow yes or a quick no. And even researching the process and impact of implementation (ie. who is supposed to hear you out, what departments should be notified, or any possible tax or legal issues that might arise) to be able to answer questions or address opposition is important.
No matter what your game-changing idea is, be inspired by Tiffany's journey to make millions of dollars in resources available to Black sellers on Amazon, and be smart in setting your plan in motion to turn a dream into reality.
Featured image via Getty Images
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A Goddard College graduate, who earned an MFA from Pratt Institute and was awarded an honorary doctorate from Marymount Manhattan College, Mahogany offers unapologetic realness with a side of grace and empowerment. "I started touring locally. I started creating chat books so that those poems will go in the hands of the people who were sitting in the rooms," she shared.
"And then I started facilitating poetry workshops, so I used my chat books as curriculum. And that, in turn, allowed me to further invest in my art and show the community and people who were hiring me that it wasn't just a one-off, that it's not just, you know, a fly by night—that I am invested in this art as much as I am invested in your community, in your children's learning, in our growth."
Mahogany has a special way of moving audiences, and her superpower sparks shifts in perspective, post-performance introspection, and strengthening of community bonds, especially among Black women. (One can undeniably recognize her gift for arousal of the spirit and mind merely from her listening to her insights from the other side of a Google Hangout call. I can only imagine the soul-stirring, top-tier sensory encounter when watching her perform in person.)
In this chat with xoNecole, Mahogany reflects on sustaining a creative career, the aftermath of writing a banned book, and using poetry for both healing, community-building, and activism.
Anthony Artis
xoNecole: What are three key things that have laid the foundation for a sustainable creative career for you?
Mahogany L Browne: What has helped me is that I'm willing to go in being an expert at knowing poetry and knowing the way in which art can change the landscape of our lives, not just as a poet, but also as a poetry facilitator. How you move through classes, those things are mastered, right? So when I go into another space that's maybe tech-heavy, I don't mind learning and being, you know, a student of the wonder of how we can make this magic, work together.
Two, you’ve got to know how to pivot. Sometimes we say, ‘Alright, this is what my life is going to be. I'm going to be a New York Times best-selling author. I'm going to, you know, have an album that's Grammy-nominated. And then, say you get dropped from your record label. That doesn't mean you can't make an album anymore. You can also still create an album that can be submitted to the Grammys. So, what does a pivot look like as an artist who doesn't have an institution behind them? Pivot being a student of the wonder.
Relationships also really help. How do I serve the community? And in turn, that tells me how the community can show up. For me, I have long-standing ties with a community that will outlast my one life. So, what does it mean to create space where these relationships can develop, can be nurtured, can be rooted, can be cultivated? Creating space—it happens through relationships.
xoN: With today’s economic challenges, what does your current creative process look like, and what are you working on?
MB: I’m always thinking five years ahead. I just reviewed the pages for two children’s books and recently released a YA novel. I’m drafting an adult fiction manuscript now.
Anything I create is founded with the root of poetry, but it can exist in captions. It can exist in commercials. It can exist as a musical. So that's where I’m at now.
xoN: You started performing "Black Girl Magic" in 2013, had an acclaimed performance of it via PBS and the work went on to viral success shortly after. Talk more about the inspiration. And what do you think about the continued relevance more than a decade later?
MB: I wrote it as a rally cry for the mothers who had been keeping themselves truly in harm's way by, you know, being a part of the community right after the death of their child or their loved one. They are usually mothers of victims of police brutality—and just seeing how they showed up in these community spaces, they are devout to the cause but obviously still grieving.
"I wanted this poem to be just a space of reclamation, of joy and of you, of your light, of your shine, of your brilliance, in any which way in which you fashion. Every room you enter is the room you deserve to be in. What does it mean to have a poem like that that exists?"
And the first time I did the poem, the Weeping that occurred, right? It was like this blood-letting of sorts. The next time I performed it, I'm moved to tears because I'm seeing how it's affecting other women who have just been waiting to hear, ‘You belong. You deserve. You are good. We see you. Thank you, despite everything that they said to make you regret being born in this beautiful brown, dark-skinned, light-skinned, but Black body.’
Black women are the backbone—period. Point blank. And so, that that poem became a necessity, not just to the fortitude of Black women in the community, but like you know, in service of healing the Black women.
xoN: One of your books was banned at a school in Boston, and it was later reinstated due to parental and activist support. What was that experience like?
MB: Well, I think it happened because they were racist. That's it. Point blank. The reversal of it was empowering, right? I realized, oh, I thought we just had to sit here and be on a banned book list. But no, parents are actually the leaders of this charge.
So to see that, the parents said, ‘Nah, we're not gonna let you take this book out of my baby’s school just because it's a Black kid on the front saying, ‘Woke’ and they're talking about being a global citizen. They're talking about accountability. They're talking about accessibility. They're talking about allyship, and you don't want them to have compassion or empathy or have even an understanding, right? So no, we rebuke that, and we want this book here anyway.’ To see that happen in that way. I was, like, reaffirmed. Absolutely.
xoN: You recently organized the Black Girl Magic Ball at the Lincoln Center in New York. Honorees included author and entrepreneur Rachel Cargle and National Black Theater CEO Sade Lythcott. What impact did it have and what expanded legacy do you hope to leave with your creative works?
MB: I was really interested in not celebrating just the book, but celebrating the community that made the book possible. And so I gave out five awards to women doing that thing, like, what does it mean to be a Black girl in this world?
I just thought it was gonna be an amazing time. Everybody's gonna dress up—we're gonna celebrate each other. And boom, I then realized that it responded to like a gaping hole. There was a missing thing for Black girls of all walks of life, all ages, right?
"It's very intergenerational. That was intentional to come together and celebrate just being us."
You have all these instances where just being you is either the butt of a joke or it's diminished and not worthy of a specific title in these larger institutions. So what does it mean to just to be loved up on and celebrated?
It felt like a self-care project at first. You know, for the first couple of years, folks were coming and they were getting that sisterhood. They were getting that tribe work that they were missing in their everyday lives.
I love the Black Girl Magic Ball because we got us. If I go out with a bang, they'll remember that Mahogany worked her a** off to make sure all the Black girls everywhere knew that she was the light. We are the blueprint.
For more information on Mahogany L. Browne, her work, and her future projects, visit her website or follow her on IG @mobrowne.
Featured image by Anthony Artis
Fast forward to today — le sigh — and while the tradition isn’t really upheld anymore, in my opinion, perhaps it should be. I say that because, did you know that, when it comes to wedding night copulation, less than 40 percent of couples make that a priority these days?
And while, on the surface, that might not seem that much of a big deal, if you sit tight, I’m going to explain to you why, as a marriage life coach for over 20 years at this point, I 1000 percent believe that it is — a much bigger deal than many people would ever imagine.
Keeping yichud in mind, let me first take a moment to break down why you should consummate your marriage as soon as possible following your wedding; then I will follow that up with providing a few hacks to make sure that you have the mind, body, and spirit to actually do so.
Remember What “Consummate” Means
GiphyLet’s start off with what the word “consummate” actually means. You know, the same way that it irritates me when people who are dating say that they are monogamous instead of exclusive (check out “Why I Use The Word 'Monogamous' In Marriage And 'Exclusive' In Dating”), it also low-key irritates me when unmarried people who have sex for the first time say that they “consummated” their relationship. Why? Because consummate has specific meanings, and that ain’t one of them.
To consummate actually means “to complete (the union of a marriage) by the first marital sexual intercourse.” Back in ancient Jewish times, this was a really big deal because, more times than not, the couple was having sex for the very first time with one another (oftentimes, it was their first time being alone together as well).
These days, it’s been reported that only 10 percent of men and seven percent of women between the ages of 22-34 are still virgins; however, even if you’re not a virgin and shoot, even if your wedding night isn’t the first time that you’re having sex with your partner, the word “consummate” still applies because it’s the first time that you will be having sex with him as your husband and you as his wife — which is still a different kind of intimacy (check out “10 Wives Tell Me What They Wish They Knew About 'Married Sex'”).
I say that because…do you know what else consummate means? It means “to complete (an arrangement, agreement, or the like) by a pledge or the signing of a contract” and “to bring to a state of perfection; fulfill.” In other words, saying your vows isn’t what fully completes your wedding day — consummating your marriage is.
Let’s keep going…
Prioritize “Completion”
GiphyOkay, so by the literal definitions of consummate, a husband and a wife complete their union of marriage by having sex. By doing that, it brings their new kind of relationship into a state of perfection and fulfillment. It also makes their formal marriage arrangement complete. That is how important consummating your marital union is — so, why in the world would you not want to prioritize that?
Especially when you stop to think about the fact that complete means things like “having all parts or elements; lacking nothing; whole; entire; full”, “finished; ended; concluded,” “having all the required or customary characteristics, skills, or the like; consummate; perfect in kind or quality.” Hmph. Looks to me like the wedding vows, the exchanging of rings, the jumping of brooms, the reception — none of this results in a marriage getting into a state of “lacking nothing” or the day being “finished” or the marital relationship “having all of the required and customary characteristics” like SEX does.
That’s how essential it’s supposed to be seen and treated in a marital relationship (sexless couples, please remember that and also check out “10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important “ and “How 10 Couples Reignited Their Sex Lives After Facing A Sexless Marriage” ). And THIS is why it’s so unfortunate that 60 percent of couples don’t see it this way.
Honestly, I’d venture to say that it’s because most haven’t even thought about how paramount the word “consummate” actually is and yet, again, as a marriage life coach (and someone who speaks on marital covenant A LOT), it’s my job to make sure to put as many engaged couples (or folks who want to be married someday) on notice — because if you can make sure that you take your wedding pictures, that you dance at your reception and that you hug the folks who you haven’t seen in years…you can certainly make time to PERFECT YOUR UNION with your spouse.
Hmph, let me tell it, if you do that on your wedding night, it will remind you to prioritize it during the rest of your marriage. It’s a foundational principle that deserves high respect and much consideration. And what if you’re like, “I hear you, Shellie, but I always hear that people are usually too tired for sex on their wedding night”? You know a saying that gets on my nerves and yet here, it does somewhat apply: “If you wanted to, you would” — and I believe that if you take the word “consummate” literally and seriously, you will make a way, no matter what. I do have a few tips to help you out, though.
Get Rest the Night Before
GiphyHands down, the two top reasons for why couples don’t have sex on their wedding night are either because they were too tired or they were too drunk. I’ll hit the drunk thing in a moment; however, when it comes to the tired thing — listen, I get it. Fewer days are going to be longer and take more out of you than your wedding day will. I will say this, though: the couples I know who waited until their wedding night, they somehow found the energy (because they had something new to look forward to) which means that, again, what is important to us, we certainly will make time for — and it’s important to see sex, in marriage, as not just a fun activity but a supernatural mental, emotional and spiritual bond:
"There’s more to sex than mere skin on skin. Sex is as much spiritual mystery as physical fact. As written in Scripture, 'The two become one.'" (I Corinthians 6:16 — Message)
That’s why it’s so important to, instead of staying up all night giggling and cackling with your friends the night before your nuptials, that you actually get some rest. Also, even though I know you want to avoid any bulge and bloat that you can, make sure that you at least snack on some fruit while getting ready the next day. Both of these things will help to give you fuel in order to get through the day — and night. So will one more thing…but let me tackle being drunkety-drunk-drunk matter first.
Toast. Don’t Get Drunk, Though.
GiphyA wedding reception is one big party that is being thrown in your and your beloved’s honor, and you should take in every moment of it. That doesn’t mean that you need to toss back multiple tequila shots and participate in every toast at every table, though. Listen, it’s no secret that having too much alcohol in one’s system can affect a man’s stamina (and not in a good way) and can have your sex drive on a roller coaster ride (also not in a good way), not to mention that it could cause you to pass right on out.
So, in the spirit of completing your marriage (again, literally) — how about sipping on champagne during the formal toasts and leaving it at that? After all, you’ve got bigger matters to celebrate…later on.
Don’t Be the Last One to Leave Your Reception
GiphyThere are two weddings that I remember attending in my lifetime where the husband and wife honestly couldn’t care less about their reception. LOL. During one wedding, the couple basically ate the cake and did the bouquet and garter toss all at once; hell, I don’t even remember them eating anything. I was actually in the wedding party and didn’t get to say “goodbye” either. They were outta there. Another couple? They didn’t show up to the reception at all! They actually recorded a video that ran during it where the husband said, “I know what salmon tastes like. I’m trying to figure some other things out.”
Meanwhile, another wedding that I went to where the couple lived together prior to their wedding day? Since the wedding and reception were at a plush hotel, many of their guests were staying at the same spot. So, after the couple shut down the reception, they then went hotel room hopping until wee hours of the morning. When I asked them what in the world they were doing, the bride literally said, “Girl, we’ve lived together for years. We can have sex any time.”
See what I mean? See what happens when you don’t fully grasp how important consummating your marriage is? It’s not “just sex” anymore — it’s perfecting some things. So yeah, definitely don’t be the last two people to leave your wedding reception, especially if you sense that you are starting to run on fumes. You need to do something more important than being the last people on the dance floor — and you already know what that thing is.
Book Your Honeymoon Flight for Later in the Day (or the Following One)
GiphyAnother reason why many couples don’t consummate their marriage on their wedding night is because they are rushing to go to bed so that they can catch their honeymoon flight. For this, honestly, it’s wiser to wait until the evening of the following day, if not the day after that. Not only will that give you time to “complete” your union, but afterwards, you can get a lot of the rest that you crave.
I’m telling you — if there is one thing that far too many couples do when it comes to their after-the-ceremony plans, it’s put unnecessary pressure on themselves by putting together a super strict schedule that they really don’t need. You’re married now, and whatever location you’re going to isn’t going anywhere. RELAX. HAVE SOME SEX. RINSE. REPEAT. THEN LEAVE.
Keep Your Expectations Realistic
GiphyOkay, one more thing about the whole “it’s important to consummate” point, and then I’ll be out of y’all’s hair. It actually circles back to the yichud tradition that I mentioned in the intro. Remember how I said that Jewish couples were left alone for 18 minutes? Well, in some of my other sex-themed content, I’ve shared that many couples are more than fine with intercourse lasting somewhere between 7 and 13 minutes.
My point? Listen, nowhere in this article did I say that y’all had to have 90s R&B sex the first time that the two of you come together as husband and wife. I simply said that you need to consummate the relationship, and I’m pretty sure that you both can muster up at least 10 minutes to make that happen. All of the “all night long” stuff — yeah, do that on your honeymoon. However, making sure that “oneness” transpires, so that the perfection of your union is established? That needs to happen as soon as possible.
____
An author by the name of Abhijit Naskar once said, “Sex is not just about going in or letting in, it is really about welcoming your dearly beloved into the deepest regions of your psyche, which are inaccessible to anybody else.” Truer words could not have been said than when it comes to a husband and wife.
Sex ain’t “just sex” in a marriage, y’all. It’s far more than that.
Consummate that thing. Down the pike, you’ll be oh so glad that you did.
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Featured image by Giphy