Here’s How High-Profile Wardrobe Stylist Germanee Gerald Finds Balance In Her Life
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
If you haven't heard of Germanee Gerald, well, thank us later. Her Instagram alone may give you all the feels, but you can easily walk away with a new sense of fashion inspiration simply by seeing how she does WHAT she does.
Gerald is not only a wardrobe stylist responsible for dressing down many of Silicon Valley's C-suite and industry professionals, but she's also had a long career working in merchandising, retail management, and now, entrepreneurship. In 2015, she started GG+CO Styling Firm, where her entrepreneurial pursuits led her to create a customer-centric focus on fashion, and more importantly, style. Not to mention she also hosted her own events that bring together both men and women to learn all about dressing the part and feeling their best while doing so.
Germanee Gerald
Just because she's dealing with clothes and celebrity clientele doesn't mean that everything is easy for the Charlotte, North Carolina native. In fact, her days, weeks, and even hours are meshed with a lot of preparation, time management, and of course, big personalities.
For our latest installment of Finding Balance, we wanted to know how Germanee balances dressing some of today's hottest executives while keeping a bit of fly for herself:
What is an average day or week like for you?
My work week varies as GG+Co Styling Firm is a three-pronged business. My work as a stylist requires me to interact with clients at fittings in-person and virtually, and I also woo potential clients with pitch decks. I pivot from styling to planning with my team for our semi-annual 'Sip N' Style events, where we educate individuals on how to hone in on their personal style over cocktails all while supporting local retailers. When I've washed my hands from client and event work, I'm using the rest of my time to work my style course that I will be launching in January where I'll be teaching individuals how to curate their signature style.
What do you find to be the most hectic part of your week? How do you push through?
I don't think I can pinpoint one singular thing that makes my week hectic. However, I often find it challenging to juggle and balance my schedule from time to time with my hands being in so many things.
Germanee Gerald
How do you practice self-care? What is your self-care routine?
I practice self-care by giving myself space to pause, meditate, and collect my thoughts at the beginning of each week. Each Monday, I reset, catch up on Sunday's sermons (since I'm usually working on the weekends), meal prep, try to write out my to-do list so I know what's ahead of me, and treat myself to a mask.
How do you find balance with:
Friends?
It's hard, but my friends are important to me and I make an effort to show them that. For me, it's all about calendaring. I often schedule calls, FaceTime dates, or time to hang with them in person. I also make it a point to try to clear out my unread text messages I may have missed from them before I go to sleep at night.
Germanee Gerald
Love/Relationships?
At this point in life, I'm focusing on self-love. I'm making a point to be intentional about becoming the best version of myself before I allow space for someone else in my life.
Dating?
While I'm focusing on myself, I do try to go out on dates from time to time when I'm equally intrigued by a guy. These are also scheduled out in advance, so it's important to me that I spend time with a guy who can understand and be sensitive to my schedule.
Exercise?
Exercising and having it in my routine is important to me. I appreciate it not only for the physical benefits, but it also helps me to set my intention for the day and release stress. I try to workout at least four times a week in the mornings. My workouts range from three-mile runs to cardio and weightlifting.
Do you cook or find yourself eating out?
I typically cook my meals six out of the seven days of the week, and sometimes I even cook my cheat meals. For me, it helps cut down on spending, which is important as an entrepreneur. In addition, it allows me to have full visibility of what's going in my meals. However, I do try to treat myself to a meal out once a week.
Do you ever detox?
I've always found it difficult to detox and disconnect. Taking breaks makes me feel like I'm perpetuating listlessness and impeding my goals, so it's seldom that I detox from work. However, I've found it very beneficial to detox from social media; I compare myself less to other people's personal relationships, careers, physical appearances.
Germanee Gerald
"I've found it very beneficial to detox from social media; I compare myself less to other people's personal relationships, careers, physical appearances."
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I usually lean on faith and friends when doubt arises. I pray, read scriptures, and ask for clarity. Talking to friends helps me get out of my own head and gives me a different perspective — they assure me that I'm on the right path, that I'm capable, and if I'm stuck they usually help me strategize and tease out my ideas. I also have to self-promote at times. Talking to myself in the mirror and speaking positive affirmations to tell myself I'm capable also helps.
What does success mean to you?
The concept of success, to me, means accomplishing a goal that I set and holding myself accountable to complete it. When I was in college, I promised my parents that changing my major from biochemistry to fashion would pay off, and upon graduating I landed a position at Gap, Inc. in the company's highly regarded Rotational Management Program — which promised a role at the company working at one of its subsidiaries upon graduating the program.
I said that I would work for myself, and now, I am. I created a plan, saved for two years, and on the day of my ten year anniversary at Gap, Inc., I was able to call myself a full-time entrepreneur. I created the Sip N' Style events to educate individuals on style, how to find it, and what works best for them. Now I do that, and the event has grown from five people in my living room to hosting 250 people at event spaces in the Bay Area. Finally, last year I created a vision board with ten of my 'ideal' clients, and I've had the pleasure of working with half of them. There's still work to be done there, but I know I'll secure the bag, as I've done with the other things I've set out to do.
Germanee Gerald
"I said that I would work for myself, and now, I am. I created a plan, saved for two years, and on the day of my ten year anniversary at Gap Inc., I was able to call myself a full-time entrepreneur."
What is something you think others forget when it comes to finding balance?
I think people forget the importance of it (myself included). It's imperative to have a healthy balance to show up and be your best self mentally, physically, and emotionally.
To keep up with Germanee, follow her on Instagram @germanee_g and visit her website GGandcostyling.com!
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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Featured image by Giphy