New York Fashion Week is like no other fashion event in the world. The semi-inaugural event that takes place in February and September sets the stage for a myriad of fashion trends you are sure to see everywhere come fall and spring, as the February collections show off F/W fashion and the September collections highlight S/S fashion.
This season, we are excited to see some of the 110 confirmed designers, including a few of our favorite Black designers like returning brands LaQuan Smith, Sergio Hudson, Theophilio, Victor Glemaud, and newcomers like Tia Adeola. Not to mention, the Council of Fashion Designers of America (CFDA) and Vogue Fashion Fund finalists are Fe Noel and No Sesso, two fashion brands led by Black women.
While it’s a well-known event that has been taking place since 1943, it exudes a mysterious ambiance. Questions like, “How do I get into the shows?” and “Do I have to pay to attend fashion week?” take over the minds of those who love fashion but don’t quite understand the perplexing game of NYFW. Thanks to a number of style influencers, we have been able to get a sneak peek of what it means to attend fashion week through their riveting content.
That’s why we tapped a few of our favorite fashion girlies to spill the tea on how they get ready for NYFW, a common misconception about the shows, and what advice they have for folks that want to learn more about the process. Ahead, find some fashion week gems from some fashion week pros.
Host/Beauty & Fashion Expert
Courtesy of Blake Newby
How long she has been attending NYFW:
"Five years."
Her favorite part about fashion week:
"I love that I get to see so many people who I wouldn't normally see. In some ways, it really feels like an industry family reunion."
How she gets ready for NYFW:
"Boy, how long do you have? Well, as a huge beauty girl, it's a must that my glam is in place — that means hair is done, facials are had, nails are done, and of course, the fashions. So I go about many avenues to get my outfits together. That includes fashion pulls from designers, running around the city doing buys, and ordering from online.
"The thing about NYFW is you can change three to four times in a day, so you have to be prepared. In addition, I also ensure that my schedule is as organized as possible — there's so much going on and often overlapping, so pre-planning your days is an absolute must."
A common misconception about attending fashion week:
"That there is any ounce of leisure. Fashion week is nonstop and can certainly be exhausting. While it's such a great time, make no mistake, it's a job."
Her advice for fashion lovers who want to join in on the fun:
"Look into open-to-the-public brand activations happening! There are actually so many. Additionally, it's such a fantastic opportunity to get some great content. Visit some of the areas where shows are happening, and there are always great street-style photographers looking to capture great outfits."
Founder/CEO
Courtesy of Ah-Niyah Gold
How long she has been attending NYFW:
"Eight years."
Her favorite part about fashion week:
"Fashion week always feels like a creative reunion. I love seeing my friends who travel in for the shows."
How she gets ready for NYFW:
" Working in PR, I'm required to begin planning for fashion week months out with clients, especially if we are doing a runway show. It requires intense prep and strategy sessions with the teams to get things in place. It's always a beat-the-clock for me."
A common misconception about attending fashion week:
"That it's just fun. While I do enjoy myself when time allows, it's an extremely intense period."
Her advice for fashion lovers looking to join in on the fun:
"Fashion week is a lot more inclusive than it has been. Designers are even hitting the streets of the city to do public shows which is always fun."
Style Expert & Founder of HighLowLuxxe
Courtesy of Jenee Naylor
How long she has been attending NYFW:
"I’ve been attending NYFW for a couple of years at this point; however, the experience still feels new every time! This will be my fifth NYFW, and it’s always an exciting, inspiring, and event-filled experience."
Her favorite part about fashion week:
"There are so many reasons why I absolutely love fashion month in general! As someone who considers themselves an expert, I really appreciate the opportunity to celebrate the creativity and art form of fashion itself. The entire experience is full of personal expression and is the best opportunity to learn about new designers and upcoming trends. In my opinion, NYFW is the most exciting US-based fashion week and features some of my favorite designers."
How she gets ready for NYFW:
"When it comes to preparing and curating my wardrobe for fashion month, I usually create a mood board to help pinpoint the looks, theme, and overall aesthetic for each city. Then I’ll really take my time finding specific pieces and unique items until I have entire looks put together. It's really important to try on your outfits beforehand and get an indication of how it feels on your body and to imagine how the outfit may look photographed. Oftentimes I’ll take a mirror pic of me in the outfit to have a quick reference in helping plan my outfits and itinerary."
A common misconception about attending fashion week:
"I think a big misconception about attending fashion week is that you need to have an action-packed, 100% confirmed itinerary to show up. Although there should be intentionality in attending fashion week and thoughtfulness in terms of the financial commitment, it's such a wonderful thing to experience. I’d definitely recommend that fashion enthusiasts and creators attend even if there’s uncertainty around whether you’ll get into certain shows or go to the hottest events. Just being in the mix offers so much inspiration and opportunity to network and grow."
Her advice for fashion lovers looking to join in on the fun:
"For those looking to attend fashion week, it’s really important to understand your 'why.' What is it that you’re looking to gain from the experience? Do you want to network; is it a goal to attend certain fashion shows; are you aiming to get your picture taken by a particular outlet? Attending fashion week can be a costly investment, so having concrete goals is really important. Check out my Fashion Month Recap Newsletter from last October, where I talk about my top 3 tips for attending fashion month."
Content Creator & Writer
Courtesy of Simi
How long she has been attending NYFW:
"This will be my second full year!"
Her favorite part about fashion week:
"Seeing all the beautiful fashion!"
How she gets ready for NYFW:
"It starts off with really hydrating and relaxing skincare and body care. I get my nails done. I get waxed, the whole nine. Then I organize my outfits either via show or per day and REST a lot the weeks prior!"
A common misconception about attending fashion week:
"That the purpose is to be seen. It's not. It's to take in the art of the designers and connect with like-minded people. If you're not intending to drool over exquisite looks and sing your praises to some of your idols, it's not really worth it!"
Her advice for fashion lovers looking to join in on the fun:
"Come! And let the city take you. Dress your best, in a way that is uniquely and totally you. You never know who you might bump into! Don't feel pressured by others' expectations. Have FUN! Be you. Let your style speak for you. And always, always, always, be kind to those around you!”
Blogger/Content Creator & Founder of A Styled Mind
Courtesy of Ashley Weddington
How long she has been attending NYFW:
"Since 2016."
Her favorite part about fashion week:
" Reconnecting with other creators I only get to see during this time of year."
How she gets ready for NYFW:
"As far as styling goes, I usually scroll through my IG and see what pieces were some of my standout favorites and that I wouldn't mind recreating a look around. From there I'll review my fashion wishlists and see if there are any pieces I have yet to purchase that would be fitting for the occasion. After I place my orders, I create a list in my Notes of full outfits, including accessories and shoes, to make sure I have everything I need. And sometimes, even with all of that 'preparation,' I'll still pull last-minute outfits together during the week in the midst of the chaos.
"Regarding shows/events, I've been going for so many years that I have a basic email template that I use to send to all of the brands whose presentations I'm interested in attending for that season. Once the official schedule drops (3-4 weeks prior), I'll go through and send out all of my emails which usually end up being anywhere from 30-40. From there, I'll follow up one more time the week before if I still have not received a response and create a final schedule in my notes of all of the events I've been confirmed for broken out by day and time."
A common misconception about attending fashion week:
"It's all fun and no work. As glamorous as it looks, it is extremely tiring and there is an immense pressure to attend every show/event, capture content, and post in the moment... all while remembering to eat."
Her advice to give fashion lovers looking to join in on the fun:
"Networking is key, so be sure to work on building authentic relationships with PR agencies and always follow up with any brand contacts you've worked with in the past or would love to partner with in the future! Don't feel pressured to buy an entire new wardrobe for every season or feel pressured to keep up with every single trend. Wear what makes you feel the most confident and is authentic to you!”
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Ashley Weddington
- 5 Looks Cardi B Shut Down Paris Fashion Week In ›
- 5 Times Lori Harvey Shut Down 2022 NYFW ›
- Issa Wrap! NYFW Has Ended & Here's Who Stole All Of Our Edges ›
- Inside Style Writer Joce Blake's New York Fashion Week Diary ›
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
