New York Fashion Week is like no other fashion event in the world. The semi-inaugural event that takes place in February and September sets the stage for a myriad of fashion trends you are sure to see everywhere come fall and spring, as the February collections show off F/W fashion and the September collections highlight S/S fashion.
This season, we are excited to see some of the 110 confirmed designers, including a few of our favorite Black designers like returning brands LaQuan Smith, Sergio Hudson, Theophilio, Victor Glemaud, and newcomers like Tia Adeola. Not to mention, the Council of Fashion Designers of America (CFDA) and Vogue Fashion Fund finalists are Fe Noel and No Sesso, two fashion brands led by Black women.
While it’s a well-known event that has been taking place since 1943, it exudes a mysterious ambiance. Questions like, “How do I get into the shows?” and “Do I have to pay to attend fashion week?” take over the minds of those who love fashion but don’t quite understand the perplexing game of NYFW. Thanks to a number of style influencers, we have been able to get a sneak peek of what it means to attend fashion week through their riveting content.
That’s why we tapped a few of our favorite fashion girlies to spill the tea on how they get ready for NYFW, a common misconception about the shows, and what advice they have for folks that want to learn more about the process. Ahead, find some fashion week gems from some fashion week pros.
Host/Beauty & Fashion Expert
Courtesy of Blake Newby
How long she has been attending NYFW:
"Five years."
Her favorite part about fashion week:
"I love that I get to see so many people who I wouldn't normally see. In some ways, it really feels like an industry family reunion."
How she gets ready for NYFW:
"Boy, how long do you have? Well, as a huge beauty girl, it's a must that my glam is in place — that means hair is done, facials are had, nails are done, and of course, the fashions. So I go about many avenues to get my outfits together. That includes fashion pulls from designers, running around the city doing buys, and ordering from online.
"The thing about NYFW is you can change three to four times in a day, so you have to be prepared. In addition, I also ensure that my schedule is as organized as possible — there's so much going on and often overlapping, so pre-planning your days is an absolute must."
A common misconception about attending fashion week:
"That there is any ounce of leisure. Fashion week is nonstop and can certainly be exhausting. While it's such a great time, make no mistake, it's a job."
Her advice for fashion lovers who want to join in on the fun:
"Look into open-to-the-public brand activations happening! There are actually so many. Additionally, it's such a fantastic opportunity to get some great content. Visit some of the areas where shows are happening, and there are always great street-style photographers looking to capture great outfits."
Founder/CEO
Courtesy of Ah-Niyah Gold
How long she has been attending NYFW:
"Eight years."
Her favorite part about fashion week:
"Fashion week always feels like a creative reunion. I love seeing my friends who travel in for the shows."
How she gets ready for NYFW:
" Working in PR, I'm required to begin planning for fashion week months out with clients, especially if we are doing a runway show. It requires intense prep and strategy sessions with the teams to get things in place. It's always a beat-the-clock for me."
A common misconception about attending fashion week:
"That it's just fun. While I do enjoy myself when time allows, it's an extremely intense period."
Her advice for fashion lovers looking to join in on the fun:
"Fashion week is a lot more inclusive than it has been. Designers are even hitting the streets of the city to do public shows which is always fun."
Style Expert & Founder of HighLowLuxxe
Courtesy of Jenee Naylor
How long she has been attending NYFW:
"I’ve been attending NYFW for a couple of years at this point; however, the experience still feels new every time! This will be my fifth NYFW, and it’s always an exciting, inspiring, and event-filled experience."
Her favorite part about fashion week:
"There are so many reasons why I absolutely love fashion month in general! As someone who considers themselves an expert, I really appreciate the opportunity to celebrate the creativity and art form of fashion itself. The entire experience is full of personal expression and is the best opportunity to learn about new designers and upcoming trends. In my opinion, NYFW is the most exciting US-based fashion week and features some of my favorite designers."
How she gets ready for NYFW:
"When it comes to preparing and curating my wardrobe for fashion month, I usually create a mood board to help pinpoint the looks, theme, and overall aesthetic for each city. Then I’ll really take my time finding specific pieces and unique items until I have entire looks put together. It's really important to try on your outfits beforehand and get an indication of how it feels on your body and to imagine how the outfit may look photographed. Oftentimes I’ll take a mirror pic of me in the outfit to have a quick reference in helping plan my outfits and itinerary."
A common misconception about attending fashion week:
"I think a big misconception about attending fashion week is that you need to have an action-packed, 100% confirmed itinerary to show up. Although there should be intentionality in attending fashion week and thoughtfulness in terms of the financial commitment, it's such a wonderful thing to experience. I’d definitely recommend that fashion enthusiasts and creators attend even if there’s uncertainty around whether you’ll get into certain shows or go to the hottest events. Just being in the mix offers so much inspiration and opportunity to network and grow."
Her advice for fashion lovers looking to join in on the fun:
"For those looking to attend fashion week, it’s really important to understand your 'why.' What is it that you’re looking to gain from the experience? Do you want to network; is it a goal to attend certain fashion shows; are you aiming to get your picture taken by a particular outlet? Attending fashion week can be a costly investment, so having concrete goals is really important. Check out my Fashion Month Recap Newsletter from last October, where I talk about my top 3 tips for attending fashion month."
Content Creator & Writer
Courtesy of Simi
How long she has been attending NYFW:
"This will be my second full year!"
Her favorite part about fashion week:
"Seeing all the beautiful fashion!"
How she gets ready for NYFW:
"It starts off with really hydrating and relaxing skincare and body care. I get my nails done. I get waxed, the whole nine. Then I organize my outfits either via show or per day and REST a lot the weeks prior!"
A common misconception about attending fashion week:
"That the purpose is to be seen. It's not. It's to take in the art of the designers and connect with like-minded people. If you're not intending to drool over exquisite looks and sing your praises to some of your idols, it's not really worth it!"
Her advice for fashion lovers looking to join in on the fun:
"Come! And let the city take you. Dress your best, in a way that is uniquely and totally you. You never know who you might bump into! Don't feel pressured by others' expectations. Have FUN! Be you. Let your style speak for you. And always, always, always, be kind to those around you!”
Blogger/Content Creator & Founder of A Styled Mind
Courtesy of Ashley Weddington
How long she has been attending NYFW:
"Since 2016."
Her favorite part about fashion week:
" Reconnecting with other creators I only get to see during this time of year."
How she gets ready for NYFW:
"As far as styling goes, I usually scroll through my IG and see what pieces were some of my standout favorites and that I wouldn't mind recreating a look around. From there I'll review my fashion wishlists and see if there are any pieces I have yet to purchase that would be fitting for the occasion. After I place my orders, I create a list in my Notes of full outfits, including accessories and shoes, to make sure I have everything I need. And sometimes, even with all of that 'preparation,' I'll still pull last-minute outfits together during the week in the midst of the chaos.
"Regarding shows/events, I've been going for so many years that I have a basic email template that I use to send to all of the brands whose presentations I'm interested in attending for that season. Once the official schedule drops (3-4 weeks prior), I'll go through and send out all of my emails which usually end up being anywhere from 30-40. From there, I'll follow up one more time the week before if I still have not received a response and create a final schedule in my notes of all of the events I've been confirmed for broken out by day and time."
A common misconception about attending fashion week:
"It's all fun and no work. As glamorous as it looks, it is extremely tiring and there is an immense pressure to attend every show/event, capture content, and post in the moment... all while remembering to eat."
Her advice to give fashion lovers looking to join in on the fun:
"Networking is key, so be sure to work on building authentic relationships with PR agencies and always follow up with any brand contacts you've worked with in the past or would love to partner with in the future! Don't feel pressured to buy an entire new wardrobe for every season or feel pressured to keep up with every single trend. Wear what makes you feel the most confident and is authentic to you!”
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Featured image courtesy of Ashley Weddington
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America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
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This interview has been edited for length and clarity.
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Feature image by Leon Bennett/WireImage
Despite how much fun Sundays can be, once night hits and the fun is over, I tend to get a case of what I like to call the "Sunday Scaries." If you're unfamiliar with the phrase, the Sunday Scaries are the anxiety that sets in on Sunday nights with the impending return to the office, school, or work.
For many people, Sunday Scaries can disrupt you, impact your productivity and mood, and can cause chaos for the week ahead if you let it get the best of you. It doesn't matter what level you are in your career, or how high up the corporate ladder you are, the Sunday Scaries is a real thing and it's something that many of us experience. Recently, I was able to connect with a few successful women of color and they shared what their Sunday Scaries are and how they overcome them.
The “Never Ending To-Do List” Sunday Scary...
Kristina Willams, Founder & CEO of ZiM
Kristina Williams, Founder & CEO of ZiM
Courtesy of Kristina Williams
What She Said:
"At times I get overwhelmed when I think about all of the tasks I need to complete at once. I've had to learn to compartmentalize and to strategically plan my days in blocks.
"The first part of my day is for self-care, then comes emails. Next, I'm dedicated to completing any tasks my team needs from me before I head into my own daily tasks. I designate certain days of the week for meetings and try my best to stick to this schedule. I am naturally a big-picture thinker so creating visual charts, color coding, and having databases help to keep my brain focused, categorized, and linear.
"I have a tendency to get lost in my work so I've recently adopted the practice of planning for fun throughout my week as well. I aim to have at least one fun outing per week that allows my brain to decompress, build relationships and even gain inspiration from seemingly unrelated experiences. My tip for you would be to remember to design for joy, whether it's the colors you choose for your Post-Its, sharing a non-work-related hello to a team member, or planning your schedule with inserts of breathing time. Use your Sunday to remember you are in control of all of it, as much as it may seem overwhelming. Most importantly, remember to give yourself grace."
Yene Damtew, Salon Owner & Hair Educator
Yene Damtew, Salon Owner & Hair Educator
Courtesy of Yene Damtew
What She Said:
"Typically, my Monday errands make me nervous every Sunday. Being an entrepreneur requires you to wear a lot of hats and the only way to do that is to have structure. I am the queen of what I like to call 'TDL's' which stands for 'To-Do Lists', and I am old school in the fact that I prefer writing it down on paper rather than digitally as I get satisfaction on crossing the task out. I am a woman who likes to have a game plan and stay organized. I write everything down including my personal activities like workouts and self-care routines. It really helps calm my nerves.
"As a salon owner, traveling hairstylist, and educator, Mondays can include social media planning, stocking inventory at the salon, folding salon towels, laundry or repacking a suitcase for an upcoming trip. As long as I have it written down, almost anything seems possible to achieve."
The Sunday Scary That Actually Starts on Saturday
Aria Bell, PR Consultant at AT&T
Aria Bell, PR Consultant at AT&T
Courtesy of Aria Bell
What She Said:
"Honestly, I start getting the 'Sunday Scaries' on Saturdays.
"I tend to think about how the weekend will be ending the next day and hate that we don't have three full days. We all know Fridays don't count since we go into work on that day. Whenever these thoughts consume my mind, I ask myself, 'Why am I getting anxious when I've never failed at making it through every week no matter what?'
"Normally, what makes me anxious is thinking about my outfits for the week, my upcoming workload, and what I'll be eating (I try to be frugal with spending). I've found that picking outfits for the week on Sundays, or at least the night before, helps make my mornings run smoother. It also allows me the option to even stay in the bed an extra 15-20 minutes which is an absolute plus for me.
"As far as my heavy workload, I write out the most important tasks and/or goals I need to accomplish in order from most important to least. This helps me keep things aligned and prioritized throughout the week. Lastly, if there was ever a task that can save you time during the week, it would be meal prepping! Preparing and cooking my meals and snacks for the week effectively eliminates bad spending and eating habits. This task might seem intimidating, but you'll thank yourself during the week and keep some money in your pockets."
The Startup Founder Sunday Scaries...
Kendra James-Anderson, Virtual CFO
Kendra James-Anderson, Virtual CFO
Courtesy of Kendra James-Anderson
What She Said:
"My Sunday Scaries consists of thinking about my growing team and my growing client list. I tackle these Sunday Scaries in two main ways:
(1) I set no more than 1-2 high priority goals for the week.
(2) I dedicate Mondays exclusively to Team Meetings.
"I've found that having only 1-2 high priority goals for the week allows me (and my team) to all be focused on key objectives. Once you have an ever-growing to-do list of 50 random items, things feel overwhelming and impossible. Instead, I simply narrow that down to what really has to be done this week.
"I think about my business's overall monthly and quarterly objectives and create weekly goals based on that. Oftentimes, we include so many to-dos that don't even tie to our main objectives... so I use Sunday to get focused and outline those objectives. And then on Monday, I dedicate my time to holding team meetings. In the team meetings, I disperse those objectives to ensure that we are all on the same page. The Monday meetings really help set the tone for the week, and because I know what our company focus is for the week, I can properly lead my team.
"Sunday doesn't have to be scary if you utilize that time to find your focus for the upcoming week. My advice? Trash the 5-page to-do list and narrow your focus on the key objectives. It really helps your work feel more intentional and efficient and less erratic!"
Ashley Edwards, Founder & CEO of MindRight Health
Ashley Edwards, Founder & CEO of MindRight Health
Courtesy of Ashley Edwards
What She Said:
"My 'Sunday Scaries' are usually finance-related. As a small startup, I want to make sure everyone on our team consistently has all the resources they need to thrive. When I feel overwhelmed, I make a list of major stressors I may have in the week ahead - investor meetings, product deadlines, etc. - and then I make a list of all the things I can actually control. It's easy to feel stressed by all the things out of your control as you run a startup, so for me, it's important to remind myself of what I do have the power to change. I feel good as long as I know that each day I've done the best I could with what I have."
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Featured image courtesy of Kendra James-Anderson
Originally published February 10, 2020