Y'all know we love a multi-hyphenate. Adrienne Bailon is that and then some. Over the years, our favorite Cheetah Girl has remained relevant with evolving identities from singer to actress to entrepreneur. Despite her first dream job of being an obstetrician, Adrienne's emergence as a superstar back in 1999 has proven that she is unafraid to experiment. Most importantly, The Real co-host's mission is centered around authenticity and transparency.
xoNecole caught up with Adrienne Bailon to talk about her beauty routine, the importance of self-care, being a serial entrepreneur, and why her new collaboration with Olay empowers women of color in more ways than one.
xoNecole: Can you spill the tea on your beauty routine and your top three must-haves?
Adrienne Bailon: This is pretty easy. Moisturize, moisturize, moisturize. Hydration is key. I know this sounds super cheesy, but drinking water. I am a crazy water drinker. I actually just recently got one of those reusable big jugs that give you the encouragement. I swear by that. I think that staying super hydrated from the inside out is key to staying cute. Number two, when we talk about moisture, I think so many of us think beauty secrets, we always think about our faces and a lot of us neglect our bodies. I was raised with a mom that straight out of the shower was like, "You need lotion! Don't come out here with ashy knees and elbows." I am so grateful for that.
I am obsessed with Olay Body. They just came out with this new body lotion collection, and it is everything because we've used collagen on our faces; I've literally even done the collagen in the smoothies and put it in our teas and all that kind of stuff. But I'm like, "Why not just put it on our actual skin?" And I'm super excited about their new Olay Firming Body Lotion. I have to say, you actually see a visible difference. I started using it maybe two, three weeks ago, and I already see a huge change.
I love the idea of literally lathering it on and then I'll notice the difference the most in my thighs because they look way more hydrated, way firmer. I suffer from cellulite, so this has been like a godsend for me literally to see a visible difference in the firmness of my skin. For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me. The last thing would be rest as a beauty secret. I think so many of us don't think of that—creating space for yourself to just relax. If you're stressed out, it will show up on your skin.
"For me, self-care is skincare. I take my moment to kind of just do what I gotta do. That is super-important to me."
You talked a little bit about self-care. As a multihyphenate, what does self-care look like for you?
Alone time. I think that in a business where I'm constantly surrounded by people and there's constantly a lot of chaos and talking, I think I really value my alone time. The moments when I get to hear the sound of my own voice. What is it that I want? What is it that I like? I think we don't realize that when we're around people, you watch the shows they want to watch. You listen to the music that they might want to listen to. It's very rare that you'll put on that random quirky song that maybe you just want to hear in the car.
I think that it's so important for me to have alone time. And that's really where I get a lot of my self-care time done, too. Obviously, I have a husband, so I live with someone else. For me, my alone time is in the bathroom. I literally take time to be like, "I'm checking out to go do my nighttime routine. I'm going to need like the next 30 minutes to just not hear anyone else's voice, but my own."
That's so good! Along those lines of self-care, what was kind of the breakthrough moment where you realized you needed to prioritize self-care in a real way?
Oh! Crazy enough, it was 2021, not 2020. In 2020, we were in isolation and it was crazy but when things started opening again, it hit us like a ton of bricks. For me, at least, it was overwhelming. It felt like a lot. I think a lot of us were concerned about finances and feeling like you got to get back into it and strike while the iron's hot.
That whole mentality for me was really overwhelming and that's when I started recognizing like, 'OK, I have to find balance. Yes, the world is open, but there was something really special about the family time that I got.' That's what made me buy a home in New York. It's marvelous having a job in L.A. but this is a place to work. Home for me is going to be where my family is so it was just making those changes during that time that were really important for me.
Absolutely. Tell us why you believe self-care is important for women of color specifically.
Let's get into it, here. It is so important because I think that culturally, I don't think it's something that we focus on. I don't think people discuss the awareness of checking in on ourselves. How do we feel? That's self-care. Self-care for me is literally taking a piece of paper and checking off all the things, "Am I happy? Am I rested? What's stressing me out? What's going on?" Taking inventory of myself. And I don't think that culturally, we take that. I don't think that that's considered. It's like, go, go, go.
If you're not stressed out and hustling and killing yourself, then you're not doing well. I think that sadly, it's a mentality that we have when it comes to work and success. What does success look like? I think for us, it looks like working really, really hard when success can also be just being at peace with yourself and at peace with your life. I don't think we prioritize that nearly enough as much as we prioritize the success of working hard or climbing the corporate ladder and all those other kinds of things. I think self-care for women of color is extremely important because no one else is going to give it to us, but us.
"Self-care for me is literally taking a piece of paper and checking off all the things, 'Am I happy? Am I rested? What's stressing me out? What's going on?' Taking inventory of myself... I think self-care for women of color is extremely important because no one else is going to give it to us, but us."
Yes, you can't pour from an empty cup.
You can not, and you can't expect anyone else to care about yourself like you do. So take those moments that you need. It's OK to express, "Hey, I'm taking a moment for self-care." I think exploring what self-care looks like to you is important too. It's not going to be the same as someone else's. If you are an extrovert, maybe self-care is doing something with a group of girlfriends and that's what you needed. Maybe you need a break from your kids. Maybe you need to have some adult time. Self-care for everyone is going to look different, but prioritizing it should be high on everyone's list.
I love that so much. We talked a little bit about working hard, what does it mean to be a fearless female entrepreneur?
A fearless female entrepreneur, if you think about it, if you're fearless, you're going to go for it. You're not going to second guess yourself. You are going to try it all, do it all, and be it all. There's something really dope about that. I think when we're fearless, we get out of our own way. And when we talk about self-care, I love that Olay is doing this campaign, and it's why I wanted to partner with them because how we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important.
I really do love that saying, "Do something today that your future self is going to say thank you for." I feel like my future skin is going to say thank you, my future mind is going to say thank you. The extra 20 minutes I put into not scrolling on Instagram and focusing on the things I have to actually do—being present— I'm going to be grateful for those things later on. And I think being present can make you fearless because you're living in the moment and not worrying about tomorrow.
I think those kinds of things are really important. And when you're fearless, especially as a female entrepreneur, you tend to not doubt yourself and you tend to actually believe in the ideas that you have, and that's where the success comes.
"How we start and end our day definitely contributes to how fearless we feel, you know. How fearless we feel in our skin, how we feel about our skin, and what do we do this morning that's going to benefit us two weeks from now. That mindset is so important."
Courtesy of Olay
That's beautiful. I love that you're doing this collaboration with Olay. I think it's a great collaboration with two beautiful brands. How has Olay empowered you to show up as your full self?
Oh my gosh. It's empowered me in more ways than one. I think that growing up, it was a staple brand in my home that I saw and now to see it being so innovative in 2021, I think that that in itself is inspirational. It's been around for so long and it's still doing groundbreaking things like putting collagen in a body lotion, putting hyaluronic acid in a body wash. These are things that were new that I wasn't seeing done in any other products.
For myself, especially as a female entrepreneur, to see that is inspiring, I'm like, 'Wow, so you mean to tell me that 30 years from now, I could still be doing something groundbreaking in jewelry and fashion.' Just to see that is super inspiring.
I love what they're doing for women of color entrepreneurs. They've partnered with LISC NYC to really empower women of color, especially in Washington Heights to do amazing things. I love that I am a female entrepreneur. I know what it's like to grow up in the hood and not have the information and the tools to become an entrepreneur. I had to learn so much along the way because I didn't have that knowledge.
I didn't have a mom that I can call and be like, "How did you do it?" I didn't have those connections. Sharing the information is super important and being able to work with brands that recognize the importance of supporting women of color is extremely important.
Wow, that's so good! So, what's next for you? What can we expect from you?
I am so excited we're back for season eight, with The Real. We are back in the studio with the girls and it's just been really special. Spending an entire year of being in Zoom boxes with random delays, we are so grateful that our audience stuck with us through all of that. And then to be back together, although we don't have a studio audience, I actually prefer it, as we're having really deep conversations. There's something really special about it just being the four of us and people that we're used to working with.
There are two cameramen and our stage manager, Sonia, who's been with us since day one. You can have those intimate, difficult conversations in a different way. I think that we'd have the tears on the seasons before but there was still an audience of over 200 people looking at it. It changes the dynamic. And I think it's been really, really special so far. I'm excited! I'm calling this our 'intimate season.' It's just the four of us. The table is gone. It's more casual. It feels special, and I think we're not taking this one for granted at all.
Yasss! My last question is actually about your audience. And how fitting since we're talking about self-care and beauty. So what's the secret lip gloss you use on the show?
OK, she might not like this, but I love a good tingle lip gloss. I love lip plumpers. I feel like if it's not burning, it's not working, so I am a huge fan. There's this brand called BUXOM Beauty. I swear that all their lip colors are life-changing. There's going to be a little tingle factor, but I swear the shine stays. That's the one.
To keep up with All Things Adrienne, check out her YouTube channel. And for Olay's new collection, head over to Olay.com to add some items to the cart.
Featured image courtesy of Olay
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
Uwe Krejci/ Getty Images
xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
FatCamera/ Getty Images
xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Delmaine Donson/ Getty Images