In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, and most of all, what they do to find balance in their busy lives.
Finding your happy place is a talent not easily mastered by creatives of color. Between keeping up with politics, navigating social media, and making sure our loved ones feel loved on, the hustle is likely to hustle you out of your peace of mind. But Tiffany Laibhen-Spence wants you to protect your energy at all costs. That means being intentional about unplugging to recharge.
The 30-year-old self-proclaimed extroverted introvert recently sat down with xoNecole and gave us all the details on how she thrives in the digital world as an entrepreneur while managing her self-care. According to Tiffany, it all starts with unapologetically spending time alone. "Because I'm naturally an introvert, I have always been a person to make time for myself. However, I used to feel guilty about it. When I needed to cancel plans or say no to somebody, I would beat myself up about how flaky it seemed," she explained. "...I then realized that I just required an unapologetic and welcomed pause after anything that drained my energy! It's been my best realization and has helped tremendously!"
Along with deep breathing, watching The Office, and making time to celebrate her small wins, here's how Tiffany finds balance:
What’s been the driving force behind all of the hats that you wear these days? What is your “why”?
I have always believed that life should be enjoyed. I never bought into the "check to check, work to pay bills, spend the rest of your life in debt" story that many people live by. I have always imagined myself doing something that brings me to life daily and not having to struggle. My biggest goal is to be able to retire my parents so that they can see a different side of life where their only obligation is to spend their time doing things that fulfill them.
Courtesy of Kevin Spence
"I never bought into the 'check to check, work to pay bills, spend the rest of your life in debt' story that many people live by. I have always imagined myself doing something that brings me to life daily and not having to struggle."
What are some ways you stay focused on the positive when things get hard?
I am very spiritual. My faith that something bigger is always leading me or redirecting me in the right direction is how I stay focused. More specifically, I pray, meditate, read self-help books, and drink positive energy tea daily (Tea by Yogi. Try it and thank me later!) I also follow lots of positive, encouraging pages on social media. On the days when I wake up and I don't feel like doing any of "it", I've made it a habit to immediately go to YouTube and search "motivational video" and I'll listen to that while getting ready for the day.
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
Mondays and Wednesdays are typically my shoot days. Tuesdays and Thursdays are my edit days, and those can go until 12 a.m., especially if I have a deadline. I try and dedicate my Fridays to industry research and content/creative planning. My sister is a varsity soccer player so I do my best to attend her games. It's sometimes hard because as a one-woman band, if I'm not home editing or shooting, it's not getting done. My husband is a director of photography for BET in New York, so he is constantly traveling. Our home is in Philly, so we work hard to date in-between our hectic schedules and try to take advantage of our weekends together! I'm now hosting and attending lots of events, so my schedule is all over the place now.
Courtesy of Kevin Spence
"Not many people understand what goes into content creation, and it can be crazy having to stop in the middle of an edit, attend an event, and then come back at 9 p.m. to hop back into an edit. It's a lot to balance."
What are your mornings like?
On a normal weekday, I'm up by 6 a.m. I make my tea and meditate for about 30 minutes. I then journal and read for about an hour, depending on the day. After getting my head and intentions together, I hop on Instagram to spread some love on my stories. I then get my post or content ready for the day. This routine changes about every six months or so. Sometimes I like watching a motivational video or calling my mom. It can depend on my mood and what I need at the time.
How do young wind down at night?
The most hectic part for me has been trying to do it all on my own and still show up for my loved ones. I'm literally building my brand from the ground up by myself. When I have a deadline pending and I have to come up with the creative direction, decorate the set, shoot high-quality content, and edit within a day or two, and my family/friends have something important coming up, it can be overwhelming. Not many people understand what goes into content creation, and it can be crazy having to stop in the middle of an edit, attend an event, and then come back at 9 p.m. to hop back into an edit. It's a lot to balance.
Do you practice self-care? What does that look like for you?
Absolutely! Self-care is what keeps me sane. It looks different at different times. My favorite right now is watching my favorite movies and shows on my couch and sipping wine or a cocktail. Meditating is my constant form though. It definitely relieves any worries or anxiety. I can feel the difference if I miss it for a day or two.
What advice do you have for busy women who feel like they don’t have time for self-care?
My advice is, yes, you do! My favorite cliche is, "You can't pour from an empty cup." It's so true! You can't possibly be giving your best self to your spouse, your kids, or your work if you haven't taken the time to get to know yourself. One of the best things my mom did was take care of herself when I was growing up. She would go get her nails done, go away with her girls once a year, and have regular girls' nights. Her and my dad would go on couples' trips, which I was annoyed with as a child (laughs), but I now know why. It taught me to never lose me to anything!
In the beginning, I had to write self-care into my schedule just like I would anything else and stick to it! It's now become a habit for me. Take 30 extra minutes in the morning to do deep breathing, read your favorite book, do an exercise or take a dance class. You may not have time every day because, well, life, but you definitely have time to love on yourself just a little more.
Courtesy of Kevin Spence
"One of the best things my mom did was take care of herself when I was growing up. She would go get her nails done, go away with her girls once a year, and have regular girls' nights. Her and my dad would go on couples' trips, which I was annoyed with as a child, but I now know why. It taught me to never lose me to anything!"
How do you find balance with:
Friends?
I have to put it into my calendar, or else I'll work right through it. I tell my friends not to take offense. I'm just really focused and I take my schedule seriously! So if it's scheduled, I'm there! I also try and text them if they come across my mind, even for just a second.
Love/Relationships?
We communicate via text and FaceTime throughout the day so that we can say connected. We also shoot together, so we make a date out of those days. We get content and then we go to dinner and spend time!
Exercise? Does it happen?
I am still finding a way to fit exercise into my schedule consistently. Since my schedule changes so often, it makes it a little hard to be consistent, but I will make it happen.
The self?
This is one thing I make time for. Regular manicures, meditation, reading a book, or anything that brings me joy is a must.
When do you feel most beautiful?
I feel most beautiful when I feel most healthy. So when I'm eating well, moving my body, [my] hair is healthy, skin is healthy, that is when I feel my best.
Do you cook or find yourself eating out more often?
Up until about two months ago, I was cooking 80% of the time and ordering out the other 20%. Because my schedule has picked up so drastically, I have not found much time to cook lately. I'm currently in the process of hiring an assistant to help me with projects because cooking brings me joy and I'd love to have more time to do it without having to sacrifice being productive!
Courtesy of Kevin Spence
"I detox by deleting all of my social media apps until I feel ready to get back on. It usually lasts about a week, but if I get to the end of that week and still feel overwhelmed or anything negative, I stay off until I'm centered again. I detox daily by monitoring who I'm conversing with, having mandatory alone time, and allowing myself to decompress after interactions."
Do you ever detox? What does that consist of?
For a physical detox, I drink detox teas to clean my body out. I also do time periods of no red meat and mainly veggies. I've done fruit juice cleanses as well. Mentally, I detox by deleting all of my social media apps until I feel ready to get back on. It usually lasts about a week, but if I get to the end of that week and still feel overwhelmed or anything negative, I stay off until I'm centered again. I detox daily by monitoring who I'm conversing with, having mandatory alone time, and allowing myself to decompress after interactions.
When you are going through a bout of uncertainty or feeling stuck, how do you handle it?
I pray. Anything that I have today is because of prayer and allowing something bigger than me to show me what I need to see to make the next best move. So when I'm uncertain, I ask for guidance on what I should be doing and I ask for clarity. Then I act in the manner that I'd like to see myself. I leave that prayer knowing that the solution is on the way and I do my best not to worry about it, but instead, smile and thank God for the clarity or the signs I needed. It has worked wonders in my life.
What is something you think others forget when it comes to finding balance?
People forget to celebrate the little wins. Celebrate finishing that edit, posting your first video, and doing what you said you would. When you forget to celebrate those wins, you are constantly chasing something. It leads you to believe you aren't doing enough, which then leads to overworking. Find time to celebrate your wins, however small they may be. Pour a glass of wine, go out for dinner--do something! You deserve it!
Courtesy of Helena Raju
"When you forget to celebrate those wins, you are constantly chasing something. It leads you to believe you aren't doing enough, which then leads to overworking. Find time to celebrate your wins, however small they may be."
What does success mean to you?
Success means having balance between all the things that bring me joy and make me who I am. Right now those things are self-awareness, healthy relationships with my loved ones, financial well-being, thriving in my chosen career path and making an impact.
What does happiness mean to you?
Happiness is temporary. It's an emotion. In life, you will experience hardships. You will lose people, you'll lose relationships, and you won't get the things you've been working hard at. In those moments, you will not be happy. You can still have joy and gratitude in your heart in those moments, but you won't be happy. I think the key is enjoying and appreciating your happy moments as they are happening but understanding that life needs ups and downs for you to continue growing on your journey.
For more of Tiffany, follow her on Instagram @tiffanylaibhen!
Featured image courtesy of Kevin Spence
Originally published on February 9, 2020
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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Featured image by Giphy