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The Biggest Takeaways From xoNecole's First-Ever ElevateHER Crawl
A mirage of pink and purple balloons come into focus as I step into the building. I can faintly make out the beats of "Before I Let Go" and muffled laughter as I walk up to the counter. Suddenly I hear an empowering, Kiki-filled "Courtney!" behind me. An overwhelming sense of comfort comes over me and, at this point, I have to check myself. I'm in Atlanta at a business networking conference with my cards in hand and my elevator pitch memorized. So, why does it feel like I just walked into my favorite hair salon on an early Saturday morning?
It's Saturday morning but I'm not at the salon, I'm at xoNecole's first annual ElevateHER presented by Toyota Corolla and I'm already in love.
Artist Melissa Mitchell giving us life.Photo by Carol Lee Rose for xoNecole
The first 300 attendees received custom tote bags
Black women are the fastest growing economic force in the United States and that's a fact Necole Kane understands like the back of her hand. It could be argued that Necole is one of the biggest pioneers of that entrepreneurial spirit in the digital space, both personally and through xoNecole.
xoNecole's SHEeo vibing out at the ElevateHER entrance.Photo by Carol Lee Rose for xoNecole
Boss Babes Link Up was a perfect networking wall where attendees wrote out what they needed and what they offered.
This one-of-a-kind marketplace was a community of digital and traditional business women who are, above all else, enthusiastic to see other women win. An expertly curated space with Instagram-worthy backdrops and an extraordinary DJ who understands how to get a party started were merely exciting add-ons to the empowering experience of ElevateHER. Over 700 women filled Mason Fine Art Gallery to shop a varied array of 25+ black women-owned vendors like Melissa Butler's The Lip Bar, LaKeasha Brown's 1987 Juices, Candice Cox's CanDid Art, Charline Shelby's Fabulina Designs, and Tay Watts' Posh Candle Co. to name a few.
Swank Blue
Bask & Bloom
Play Pits
As attendees we got even more bang for our buck as we were able to listen to panelists give testimonies and real-life advice for propelling women forward. The speakers included host Dana Blair, Ezinne Kwubiri (the Head of Inclusion and Diversity for H&M), Pauleanna Reid (a Forbes.com Senior Contributor), Tamisha Harris (a CNN/HLN producer), Janell Stephens (the founder of Camille Rose Naturals), Alicia Scott (the founder of RANGE Beauty), Christina Rice (the founder of OMNoire), and Shavonne Riggins (the founder of Curlkalon) as well as a surprise appearance by Hollywood producer Will Packer.
Dana Blair moderating the Elevator Pitch panel featuring Christina Rice, Tamisha Harris, Pauleanna Reid, and Ezinne Kwubiri.Photo by Carol Lee Rose for xoNecole
To top all of that off, we were even treated to free palm and tarot readings, henna, drinks with the "you can sip with us" slogan served by Crown Royal and Baileys, and musical stylings by the ever-talented lady spinners DJ OHSO and DJ Traci Steele.
DJ Traci Steele had the crowd bumpin' on the 1s and 2s. Photo by Carol Lee Rose for xoNecole
VIP attendees enjoying complimentary drinks from the Crown Royal bar.Photo by Carol Lee Rose for xoNecole
Attendees were able to kickback in the Crown Royal lounge complete with cocktails, Vegan bites, henna, palm readings and astrologists.
The Real Queens fix each other's crowns walls was an attendee favorite and reminded us of the Queens that we are.
An underlying theme throughout the event was the idea of timing.
It wasn't your usual "trust timing" mantra we see on Instagram but instead, a diligent lesson on how timing works with the power of intention to progress towards your goals. It takes more than perfect timing for an idea to come to fruition. Timing is nothing without intentional execution and dedicated hard work.
From Necole's keynote about her career pivot and being acquired by Will Packer Media to each panelist on the Elevator Pitch panel co-signing to this theme in one way or another, this message wasn't the only one received all day. In fact, below are a few more key takeaways.
1. Your trajectory is yours to own.
Photo by Carol Lee Rose for xoNecole
Necole delivered a beautiful keynote on the power of understanding and leaning into your journey, especially when you're just starting out. One of the key points touched on was the pressures from the outside world on where you're supposed to be or who you're supposed to be. Oftentimes we internalize the pressures and opinions of others and allow it to direct the trajectory of our careers. A big moment in the room happened after Necole described the feeling of people telling her how moving to Phoenix wouldn't advance her career. Her response? "Will Packer found me in Phoenix." Sis, yes. Hello. The moment was received by so many in the room who feel limited by circumstances like location, and shed a light on the facts that location isn't what's important.
Throughout her chat, she stressed the importance of listening to your inner voice and moving towards your personal happiness; a sentiment that was echoed other times at the conference. The aha-moment was when Necole shared why she was so determined to execute this event perfectly. "This event is the epitome of my new direction," she says.
"Young girls are watching and this has to be a success. This is the only way I can push forward with this acquisition."
Support is excellent but without execution, it's just an idea.
2. Us supporting Us.
Photo by Carol Lee Rose for xoNecole
By now, we've all seen the stats on how long the black dollar lives in the black community. It's more important than ever to cultivate real spaces for the black community to invest in one another. We aren't readily found in the aisles of Target, the racks at Saks 5th Avenue, or the counters of top retailers (yet). Awareness and information are needed to build this financial community and ElevateHER Crawl was a giant step in that direction.
When Will Packer took the pink stage, the energy was amplified by a thousand. Will understood the importance of investing in the community that helped me to his billion-dollar successes, and he made it clear at every turn.
"I have made over a billion dollars at the box office. You know who drove me to that billion-dollar success? Black women. You did that. So when the time came for me to put my money and my resources where my mouth was, guess who I wanted to invest in? A black girl, you damn right."
The message: We are enough. A message that wasn't only present in Will's speech, but seen in every aspect of the event. From the 25 shop owners on Vendor Row, to the team Necole invested in for the day, it was all manifestation of this sentiment. ElevateHER showed what can happen when passion, community, and resources come together. We are enough and we have enough to build this community.
3. Substance over Flash.
Photo by Carol Lee Rose for xoNecole
The key to any great event is substance.
The pretty colors and photo-ready corners are nice, but the heart of any conference lies in the information. Each panel was expertly chosen and perfectly crafted to fulfill the needs of real, working women. Panelists focused on tangible and actionable pieces of advice needed to propel women forward in business. The industries were far-ranging and each speaker brought a unique perspective to the subject at hand.
For those hoping to produce an event similar to ElevateHER, I encourage you to take this advice to heart. A conference is more than a place for a cute photo. It's about crafting a unique and extraordinary experience for whatever community you support. This also applies to the work you're doing; it's more than the aesthetic of your Instagram. The real work happens in boardrooms, on conference calls, and in the hours of labor that aren't captured on video. It was a common trope from almost every panelist (including Necole herself) that your primary focus should be crafting and creating a quality product/service, not how many followers or likes you get.
I have never been in a space so uplifting, encouraging, and dynamic as ElevateHER Crawl. I've never left an event feeling so motivated and confident in my abilities as a woman. Above all else, the community presence was real. A slew of women loving other women is always my jam, and the foundation of ElevateHER. For those looking for a conference to call home, I also encourage you to attend ElevateHER next year.
We can only get bigger and better from here.
Photo by Carol Lee Rose for xoNecole
Want a peek at more of ElevateHER? Check out some of the event's highlights in the slideshow below:
Featured image by Carol Lee Rose
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Courtney is a contributing writer, based in Puerto Rico by way of Tennessee. Interested in the intersection of fashion and culture, she has an affinity for fashion, empowerment, and really good tacos. Keep up with her on Instagram (@hautecourtxo).
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Wealthy Restaurant Owner Shares The Money-Saving Hack She’s Used Since Childhood
“It doesn’t matter how big or small your finances are, the real gem is prioritizing what you have,” that’s the candor advice Ebony Austin, owner of Noveau Bar and Grill made sure she emphasized in our authentic convo. As a multi-hyphenated go-getter, she’s created more than 100 job opportunities and given away over $100 million to the community. When I inquired about her secret, she simply credits her skill to proper planning and a trusted team.
But the more the discussion progressed, the depth of that answer was revealed. Ebony opened up about how saving during the pandemic, a time when many businesses were forced to close their doors, aided her through difficult chapters. And after our authentic conversation, it made the importance of saving and business research crystal clear. Check out the convo below.
What was your journey like into money management? Have you always been good with your finances?
Yes, I learned it early. My grandparents had a construction company when I was growing up and my grandmother would teach me that with everything they worked for, she’d put 30% away. So no matter how many jobs I’ve had, once I tithed, I’d put up 30% away too. If I couldn’t pay my bills with that remainder, I’d get a second job. As crazy as it sounds, I’ve always been amazing at that.
So you’re definitely more of a saver then a spender, right?
Well, yes, but I do have a shopping addiction. But I save a lot. I’ve gone months and months without buying anything, then I’ll just go buy something big or small. But I’ve always known I still need backup plans. The beauty of having it is that you’re never trying to scramble. Even with my first property, I didn’t have any problems because my money was seasoned. I’ve always been consistent and knew a certain amount of money was going in the bank every paycheck.
Photo by Rari Filmz
Okay, so I can’t ignore the “shopping addiction” comment. Tell me about your splurge
So Louis Vuitton and Chanel are my favorites. Then I’m really big on supporting Black-owned businesses. I put that in my budget every month – sometimes a few times a month.
That’s a good one! What advice do you have for people trying to tighten up their budget?
Prioritize. When the pandemic happened, it gave us all a new outlook on life and what’s important. For example, going out to eat with my friends and family is essential. So I take time out monthly and figure out my expenses. For example, a lot of my friends are Tauruses, so that month, I need to plan extra birthday dinners. It only takes me like an hour, but it makes such a difference. People need to figure out what that looks like for them.
And what is your current final goal? Like, do you have a retirement plan?
Yes, once I get Noveau to 100 million! My biggest goal is for my team members to buy homes and establish themselves. But my end goal would be 15-20 restaurants, with five being investment restaurants. Also, of course, I want properties. I understand the importance of owning land. I think those are the main things.
Okay, so what is the worst piece of business advice you’ve been given?
Someone told me that I don’t need finances to open up a business. People say if you have a 590 credit score you can start it, but why would you do that? I mean you can do it with that score, but the interest looks way different. Build your credit first and avoid the extra costs. I used my own money to start a lot of businesses. Now when I look back I wouldn’t have even done it that way.
How would you have done it?
I would’ve used the bank's money. When you’re building your first location it can be really hard, but they do give them out. But you can’t just come in with a concept with no experience and ask for $100,000. No one will bet on that or believe in it. But if you have a concept, with a real plan and projections, start off with lines of credits. You can start small and build your business with $5,000.
Out of curiosity, what are your thoughts on investing and how do you do it?
I’ve invested in two restaurant concepts. Also, I have my own real estate investment company where we build, sell, and flip. I think investments are important to keep. Some of them require work. Personally, real estate is always key. To me it’s a safe option but they’re smart in general. That’s the only way you get to certain goals. Don’t let money sit in the bank – invest it.
Are there any unhealthy habits you had to unlearn in regards to investing or money management in general?
I had to learn to say no. A lot of times, everybody wants something. It’s hard to say no to people who are capable of doing things for themselves.
Heavy on the “who are capable of doing things for themselves.” What’s been your biggest struggle in building your business? Was there ever a moment you questioned it?
As an entrepreneur, we all have those moments where we’re ready to throw in the towel. But my biggest challenge was building a team and getting the word out there. But I also know God doesn’t make mistakes. At the time, the more I prayed and started to get to know the team, I came to the realization that I needed to let go of almost all of them. It wasn’t just about what was aligned with me and my purpose but also Nouveau.
Also, I had to separate myself and the business because I’m not going to care if they’re late three times in a row but the business will. Those were the most challenging things for me: saying no, building the right team, and separating the business and myself.
God heard every prayer though. Because now the team at Nouveau is amazing. They put all the pieces together. It’s all about praying and taking care of your people.
Finally, what does wealth look like to you?
Making sure my family is good and my mother doesn’t have to work again. Also, wealth is ensuring my team is reaching their goals. I teach my team how to save money, too. It makes no sense that I’m the only one that’s profitable. When I became a millionaire, my goal was to figure out who I’ll make the next millionaire. I want families to understand how we get here and how we stay here. Wealth is not a one-woman show.
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Feature image by Rari Filmz