
Body odor is the kind of thing that none of us really want to talk about, yet that doesn't mean it doesn't need to be addressed. While it's true that some people have a more intense bout of it than others, the reality is that all of us have apocrine glands (the glands that typically secrete this odor out of our underarms, genitalia, breasts and even our eyelids). And when those glands aren't kept under control, the bacteria within them can create a smell that is, unpleasant to say the least.
The thing about body odor is, no matter how much deodorant and perfume that you try and mask it with, the odor still usually has a way of overpowering your "diversion tactics". That's why, aside from good hygiene practices, it really is best to take a more all-natural holistic approach to body odor. If you're looking for a few effective suggestions, I've got 10 of 'em.
1. Eat Some Chlorophyll

You probably learned in an elementary level science class that chlorophyll is responsible for giving certain foods their natural green color. Well, when it comes to foods like spinach, kale, parsley, spirulina and wheatgrass, it's the combination of chlorophyll and sunlight that give these types of foods the nutrients that they offer. As far as the benefits that chlorophyll is able to offer you, it contains properties that can reduce the signs of aging, fight acne and even build up your red blood cells.
What makes it top this list of ways to reduce body odor is, chlorophyll's considered to be a natural deodorizer too. That's actually why, if you happen to read the ingredients on the back of many deodorants and mouthwashes, you'll see chlorophyll on the list. Interesting, huh?
2. Eat (More) Citrus Fruit Too
Lemons. Limes. Grapefruit. Oranges. Kumquats. All of these qualify as being citrus fruit. It's a good idea to eat these, at least a couple of times a week, because they are loaded with antioxidants, fiber, potassium, magnesium and even copper (which is a mineral that combats premature greying). Citrus fruit is also good for you because it can help to raise the citrate levels in your system (which reduces your chances of getting kidney stones), contains cancer-fighting properties and even has flavonoids that will reduce bodily inflammation. And just how can eating an orange or drinking some homemade lemonade fight against body odor? It's because citrus fruit is highly acidic, so it has a way of altering your pH balance to make it more acidic as well, so that odor-causing bacteria isn't able to stick around for very long.
3. Apply Some Witch Hazel

Sometimes, when I think about all of the ways that witch hazel has had my skin's back, I'm shocked by how inexpensive a bottle of it is (you should be able to find a great brand for less than three bucks). Witch hazel is basically a medicinal plant that is able to relieve skin irritation, tone your skin, fight acne, protect your skin from free radicals and reduce scalp sensitivity that either comes from getting a new set of box braids or from a flare-up that eczema or psoriasis has caused. Because witch hazel is also considered to be a natural astringent that contains a fair amount of alcohol, if you dab some of it onto a cotton ball or washcloth and then rub it onto your armpits after bathing, not only will it reduce how much you perspire, it will decrease odor-causing bacteria as well.
4. Try Some Baking Soda and Lemon Juice
We've already touched on what lemons can do, so let's explore baking soda a bit. Ever since I was a little girl, I was used to seeing boxes of baking soda in the house. Mostly, I used it for brushing my teeth (it's gritty texture can remove plaque and tartar like nobody's business), but it can be beneficial in a lot more ways than that. Because it is able to neutralize stomach acids, some people use it to treat heartburn. If you apply baking soda directly on a canker sore or pimple, the antibacterial and antimicrobial properties in it can help to speed up the healing process. The lactic acid in baking soda can balance out the pH in your system so that you can workout longer on the days when you're tired. Some people even take it to slow down the progression of kidney disease. You can also use baking soda to eliminate your body odor issues because it can also help to make odor-causing bacteria to be less acidic; this ultimately means less sweating and less smelling too. Just mix one-part baking soda with one-part lemon juice and wipe your underarms down at night. You'll have less odor to worry about, the following day.
5. Drink Green Tea

There are dozens of reasons why green tea is good for you (check out "You'll Totally Fall In Love With These Green Tea Beauty Hacks"). As far as drinking it goes, green tea contains natural compounds that are able to reduce body inflammation; the catechin epigallocatechin-3-gallate (EGCG) that helps to reduce cell damage; properties that are able to increase your metabolic rate (so that you're able to burn body fat), and antioxidants that can help to prevent the growth of cancer cells while also slowing down the aging of your brain. Something else that green tea is able to do is help to keep body odor at bay. That's thanks to the antioxidants that help to remove toxins from your system and tannins that help to slow down sweat. Drink tea to detoxify your system. Put a couple of tea bags into your bathwater to get most out of the tannins that are in them.
6. Wipe Down with White Vinegar
When it comes to skincare, something that all of us should have in our home is a bottle of white vinegar. You can use it to remove age spots, shorten the length span of breakouts, as an ingredient in your own DIY toner (because it is able to pull toxins from your pores), heal razor bumps and yes, get rid of body odor. White vinegar also contains properties that can kill odor-causing bacteria. You can either pour one-third of white vinegar into a bottle of distilled water and use the solution as a spray for your underarms or you can pour 1-2 cups of white vinegar into your bathwater and soak in it for 20 minutes.
7. Put Some Vodka on Your Underarms

Off top, vodka is a natural disinfectant and antiseptic properties. If you consume it in moderation, vodka can do everything from reduce stress (even more than red wine is able to), lower your cholesterol levels and even decrease symptoms that are directly related to rheumatoid arthritis.
The reason why you should keep a bottle of it in your bathroom is because it's also a great way to knock out underarm odor. Not only because of vodka's disinfectant qualities, but also due to the high amount of alcohol that vodka contains which is able to stop bacteria in its tracks. All you need to do is pour a little bit of vodka onto a washcloth and rub your underarms with it. You'll notice that you will smell a lot fresher throughout the day after you do.
8. Use Some Tea Tree Oil. Or Lavender.
Any time that I want a pimple to go away, virtually overnight, I'll dab some tea tree oil on it. Because of the compounds in it like terpinen-4-ol, tea tree oil is able to kill the bacteria and fungus that leads to breakouts. Plus, tea tree oil is a potent ingredient for hand sanitizers while also alleviating dandruff, cleansing minor scrapes and abrasions and treating nail fungus and athlete's foot too. Since tea tree oil is so powerful, it is also a popular ingredient in many deodorants. As for lavender oil, it's also great at killing acne-causing bacteria. Plus, it soothes eczema and psoriasis symptoms, smooths out fine lines and, when mixed with a carrier oil like coconut or sweet almond oil (because lavender oil is also quite strong), it can moisturize dry skin as well. Lavender oil's bacteria-fighting properties, along with its fresh scent, make it a perfect addition to tea tree oil should you want to make a DIY deodorant. You can check out some awesome all-natural recipes here.
9. Drop Some Rosemary into Your Bathwater

Something that I'm a huge fan of is rosemary oil. That's because its benefits truly run the gamut, from improving brain function and increasing hair growth to relieving body aches and pains, repelling insects and decreasing stress levels. While rosemary oil really does deserve its own write-up, for now, make sure to get some rosemary leaves for bath time. Not only will it increase your blood circulation (which can make it a great libido-booster) and help to smooth out fine lines and wrinkles, the menthol and chlorophyll that rosemary contains can help to neutralize your body odor. (You can typically find dried rosemary leaves in the produce department of your favorite grocery store, by the way.)
10. DRINK. MORE. WATER.
Since you're made up of around 65 percent water, that should be enough of a reason to want to consume no less than eight glasses of it a day (for replenishing purposes). But if, for some reason, you happen to need a little bit more convincing—drinking water provides you with more energy, helps your brain to function at a peak level, relieves constipation, aids in weight loss, soothes a headache, reduces oral bacteria and yes, can make body odor less of a problem. Body odor is full of toxins and water helps to flush those toxins out. So, even if you're not a huge water fan, at least try to drink some infused water. It's a refreshing way to release toxins while getting some nutrients into your system at the same time. Drink up!
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









