
Black Minimalists Share What They Stopped Buying In Order To Live Their Best Lives

What does it really mean to "have everything"? I suppose it depends on what you define as everything. From achieving your goals to living the life you didn't have as a child to living unapologetically, having everything isn't always qualified and quantified by material things. This way of thinking is related to the minimalist lifestyle – an existence that is rooted in happiness when living with less. For minimalists, they value experiences over possessions.
Minimalism is not for the faint of heart. The 'less is more' concept is one that requires discipline, consistency, and intention. We have watched as the minimalist theory swept across varying fields from fashion to interior design to photography. It is such a beautiful way of life and we are in awe of how Black women apply the theory to their lives.
So, we talked with four Black women who aren't new to minimalism, they are true to minimalism. Keep reading for why they made the choice, how their upbringing affected their decision, and their advice for other women.Whitney Roberts
Photo Courtesy of Whitney Roberts
Age:35
Title/Industry:Writer, Podcaster, Content Creator
Location:Philadelphia, PA
When did you adapt to the minimalist lifestyle?
I have been a minimalist for about four years now. I adopted minimalism because I was honestly tired of stuff. As a writer, I find clutter to be distracting. To keep me as focused as possible, I try to eliminate as much of it as possible.
What was the hardest obstacle in making this change?
Getting rid of certain things. For me, clothes were easy to clear out as I made the practice of clearing my wardrobe every season change in order to donate. The most difficult things to get rid of were my books! I love to read and managed to get my hands on many rare copies.
How did your upbringing affect your choice to become a minimalist?
Majorly! My mom is big on giving things away that we aren't using. She's really generous. I would like to think I inherited her generosity. On the other hand, one of my grandparents was a huge hoarder. They would buy things just to have them and wouldn't share. I saw how that affected their lives and how, in the end, all they had was their stuff.
What things did you stop buying in order to feel freer financially?
CLOTHES! I said earlier how easy they were to give away and unless I need something, I rarely shop for clothes. And you will be surprised how quickly the savings add up when you're not constantly shopping for things that are in style today and out tomorrow.
Can you share your biggest joy since you made the modifications?
The biggest joy is handing over that box of things I don't need knowing that they are going to people who do need them. I recently cleared some gently-used dishes I didn't need and, afterward, found a family that didn't have any. Handing them that box and sharing in that moment of gratitude (them grateful for the dishes and me grateful to help) was a big joy.
What advice do you have for women wanting to live life minimally?
Start small. You don't have to reduce all of your items in one day, or even in one month! Take your time. Choose one area at a time. Go through each item, one at a time, and ask yourself if you really NEED it or not. It's totally doable. Just go at your own pace.
For more of Whitney, follow her on Instagram.
Danae Smith
Photo Courtesy of Danae Smith
Age: 30
Title/Industry:Lifestyle Blogger
Location:Northern Virginia
When did you adapt to the minimalist lifestyle?
I started my minimalist journey in 2015 but in the last couple of years, I've really leaned into the slowness and simplicity of minimalism.
What was the hardest obstacle in making this change?
The hardest obstacle was unlearning rushing and learning to let go. Decluttering spaces wasn't too hard. I could easily let go of clothes and shoes that didn't spark joy, but for me, it was hard to let go of items that held memories. It's a process, but minimalism has challenged my need to hold on to all the things, be that something tangible or intangible. As for unlearning rushing, embracing minimalism has and continues to challenge my need to rush on to the next thing, be that a trend or literally how I move from one space to the next. I'm constantly learning to slow down and be still, to give the moment in front of me my full attention.
"I'm constantly learning to slow down and be still, to give the moment in front of me my full attention."
How did your upbringing affect your choice to become a minimalist?
I didn't grow up in a minimalistic home, but I did grow up in a home that valued delayed gratification, imaginative play, and reading over television, etc. I grew up in a home that did not follow trends a ton and that has deeply impacted how I move through life now. In some ways, the way I grew up helped make the adjustment to a more minimalist lifestyle a little easier.
What things did you stop buying in order to feel freer financially?
I think the first items to receive a personal budget cut were clothes and shoes. Nowadays, I aim to purchase clothing items that are aesthetically pleasing and functional with the ability to be worn in multiple seasons and styled differently each time. Doing the 10x10 challenge really helped me to get creative with the clothes I already owned. I also worked really hard at not eating out a ton, especially for lunch. I worked in D.C. for a while so it was easy to go to a food truck or chain restaurant to grab lunch. Of course, as with any journey, some days were definitely easier than others.
Can you share your biggest joy since you made the modifications?
My biggest joy has been giving myself permission to slow down and be fully present in a given moment.
What advice do you have for women wanting to live life minimally?
Don't feel pressured to pursue minimalism in any particular way. You don't have to suddenly don neutral tones or have a home barely furnished. You can pursue minimalism in full color with a cozy living space or whatever your vibe is. In my eyes, minimalism isn't just an aesthetic. It's a lifestyle choice that makes room for what matters and what you value. How that looks and unfolds in your life can and will look different from the next person.
For more of Danae, follow her on Instagram.
Jaznel Mosby aka J. Chavae or Jaz
Photo Courtesy of Jaznel Mosby
Age: 29
Title/Industry:Wellness Facilitator
Location: Athens, GA
When did you adapt to the minimalist lifestyle?
I adapted to the minimalist, more so essentialist, lifestyle about four to five years ago.
What was the hardest obstacle in making this change?
The hardest obstacle in making this change was thinking that I had to have five to 10 items in my possession when in reality, it was being conscious of what I needed and what truly made me happy.
How did your upbringing affect your choice to become a minimalist?
Growing up, my mother had so many random things in high volume that she didn't need or use, be it shoes, food, cups, etc. I knew that it was because of a lack mentality (she grew up pretty poor in Jamaica) so I did have sympathy for her, but it drove me NUTS! I became obsessed with organizing first, then minimalism/essentialism was introduced to me and the game changed!
What things did you stop buying in order to feel freer financially?
I had to stop buying clothes and shoes. I was a real shopaholic in my early 20's, buying things for their photo potential regardless of wearability or comfort, but minimalism helped me kick that to the curb. I would always tell myself that I didn't have money when in reality, I did have money, I was spending it all on shoes, clothes, and FOOD.
Can you share your biggest joy since you made the modifications?
My biggest joy since this lifestyle change has been filling my home with things that I absolutely need and that I absolutely LOVE. Everything has a purpose and a place which makes my compartmentalized mind very happy!
What advice do you have for women wanting to live life minimally?
The advice that I would give to women wanting to live minimally or essentially is to add before you subtract. It's like wanting to be healthier. If you cut everything out, you're going to crave it more often and probably give in...the same applied to me when it came to my things. Figure out what you love and what you need, incorporate those items in your life and then give thanks to what you don't need or love (think Marie Kondo-style). I also released things much easier when I gave them to someone I knew/loved. It made me happy knowing that they would use something that was simply taking up space in my home!
For more of Jaznel, follow her on Instagram.
Christine Platt
Age:44
Title: The Afrominimalist
Location: Washington, DC
When did you adapt to the minimalist lifestyle?
I began adapting a minimalist lifestyle in the summer of 2016 but in all honesty, I had no idea what I was doing. I was so focused on trying to mirror the neutral, barren aesthetics I saw online. It wasn't until 2017 when I began focusing on being authentic and intentional with my personal style that I truly began adapting to a minimalist lifestyle. For me, that looks like Afrominimalism—a home and wardrobe that reflects the history and beauty of the African diaspora.
The shift to being authentic and intentional was so pivotal! It is what led me to write The Afrominimalist's Guide to Living Less, to really encourage more people, especially Black people, to embrace the practice of minimalism more holistically. Being a conscious consumer has more benefits than having a tidy house and benefiting the environment. It is an opportunity for our community to use their resources to build generational wealth—and for many of us, we are the first people in our families to have the opportunity to do so.
What was the hardest obstacle in making this change?
The hardest obstacle wasn't sorting through everything to decide what I wanted to keep and what I wanted to let go (which is what I thought would be the hardest part). I was very surprised at the emotional work that came with the letting go process. I had to acknowledge what aspects of my childhood led to my excessive spending. I had to acknowledge that I had so many things but so little savings. And I had to forgive myself for all the decisions and choices that led to my overindulgence.
But ironically, I believe emotional labor is one of the most important parts of the process. Honoring my feelings has been essential to maintaining a lifestyle with less. And I really encourage anyone who is planning to or in the process of decluttering to embrace the anger, frustration, sadness, tears, and whatever other emotions emerge. It is important to first know the reasons why you have more than you need, and then honor the emotions that come with that understanding. If not, it is likely that you will continue the same spending habits and find yourself in the same situation again.
"Honoring my feelings has been essential to maintaining a lifestyle with less."
How did your upbringing affect your choice to become a minimalist?
I am so glad that you asked this question! How we were raised plays an important role in why so many people have more than they need. From how we saw our caregivers handle money to fulfilling unmet childhood expectations, there are aspects from our past that have influenced our relationship with money and spending habits. When I was younger, my mother and I spent the weekends shopping, and it was always my favorite part of the week. We had so much fun together! And so, I associated shopping with fun, with rewarding myself, with enjoying the fruits of my labor.
When I began adapting a minimalist lifestyle, I realized what a significant role my childhood played in my emotional spending, as well as the cultural influences and other aspects of my identity, such as being a first-generation everything. I have since become very intentional about breaking that cycle with my daughter and sharing my experiences with others so they can learn from my experiences.
What things did you stop buying in order to feel freer financially?
OK, I want to address a misconception about minimalists—we buy things all the time! We are just 1) very very intentional about what we purchase and 2) constantly letting go of things that no longer serve us to make space for what matters. In order to be financially freer, I had to learn the reason behind my excess (the mindless consumerism and bargain shopping), and refrain from those behaviors. It's how I came up with a mantra that I sometimes still must use when I am shopping: "Remember, it's not a deal if you don't need it."
Can you share your biggest joy since you made the modifications?
Oh, my goodness! There is so much joy! Having savings is such a big part of my joy. Understanding my power as a conscious consumer and investing in my community. There is such joy in being intentional with where and how I spend my money.
What advice do you have for women wanting to live life minimally?
You know, I recently read this beautiful interview in ELLE with Taylour Paige who plays Dussie in Ma Rainey's Black Bottom (which the historian and lover of Black storytelling in me is just obsessed with that movie. Just, gah!) It just felt like I was having a conversation with a young Black woman on her way to understanding and seizing every opportunity in her lifetime. One thing that Taylour said really struck me: "We're all eternal. And this is just a blip in eternity. But if I can be conscious of that, why do anything I don't want to do?"
If you want to live more minimally, do it! And be fully conscious of and committed to your decision. And don't be afraid to make it your own. For me, it's Afrominimalism. But for you, it may be something entirely different. Think of minimalism as intentionalism. Be intentional about creating the life you want to live.
For more of Christine, follow her on Instagram.
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
On her debut album,CTRL,SZA crooned about her desire to be a “Normal Girl.” Now, nearly eight years since its release, her Not Beauty line represents her commitment to existing outside of traditional beauty norms.
The singer whose real name is Solána Imani Rowe first teased the idea of a lip gloss line during Super Bowl LIX in February, noting that the release would be happening “very shortly.” Not Beauty debuted simultaneously with the Grand National Tour, which she co-headlines with Kendrick Lamar, in Minneapolis on April 19.
Each Not Beauty pop-up would offer fans the opportunity to purchase the glosses, learn more about the brand, and have the opportunity to meet the superstar in the flesh regardless of their ticket status.
During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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Inside Tiera Kennedy’s BET Awards Night: Hanifa Dress, DIY Glam & ‘Blackbiird’ Nomination
This is Tiera Kennedy’s world, and we’re just living in it.
An Alabama native taking country music by storm thanks to her features on Beyoncé s Cowboy Carter and her recently released debut, Rooted, Kennedy is much more than just a woman living out her wildest dreams; she embodies the role of all-American girl with ease.
“I think for me, an all-American girl, for some reason, brings me back to when I was younger, and just like playing at my grandma’s house and just being outside,” Kennedy told xoNecole ahead of her attendance at the 2025 BET Awards.
“I just feel like when I was younger, you know, you don’t have as many responsibilities. There’s not as much weighing you down, and so I kind of go back to that mindset. Like, even now, being 27, I’m trying to get back to that younger girl.”
The 2025 BET Awards, hosted by Kevin Hart, took place in Los Angeles at the Peacock Theater on Monday night (June 9). The star-studded event was filled with tons of surprises, including a trip down memory lane with a 106 & Park reunion, coupled with performances by artists that dominated the top spots during the music video countdown show’s reign from 2000 to 2014.
Kennedy, who received her first nomination alongside Tanner Adell, Brittney Spencer, Reyna Roberts, and Beyoncè in the BET Her category for “Blackbiird,” the reimagination of the original The Beatles of the same title (minus the extra i), invited xoNecole to get ready with her as she prepared for her first-ever BET Awards.
Beauty Rituals Inherited From Her Mother.
Rather than booking her makeup artist ahead of the big night, Kennedy decided to go on a budget and do the task herself, something that isn’t too out of her norm. She noted how she incorporates some of the things she witnessed her mother do while growing up in her routine.
“I remember being younger and seeing all the makeup laid out on my mom’s counter,” the “I Look Good In That Truck” singer recalled. “I don’t even think she knows this, but there were moments where I would like to go and steal her makeup. She would have Mac. I think it was some kind of foundation powder, and I would go in there and I would put it on, and I’m like I hope she doesn’t see.”
She added, “My mom is very natural with her makeup, so even though I’ve got these big lashes on, I always gravitate towards just neutral looks… I don’t do anything too fancy.”
Tiera Kennedy’s Holy Grail of Products.
Kennedy took it upon herself to take a class to ensure that she’s prepared for nights like these, where she’s the one responsible for bringing her glam look to life.
“We are independent,” she said, reminding us that she is no longer tied to a big machine when it comes to her work as an artist. “We ball on a budget. I have to do my makeup for award shows, events, all the things, and so my makeup artist that taught me how to do all of this, Hailee Clark, she put me on to Nars, the foundation. I don’t know exactly what the name of it is, but I love it.”
“I don’t know all the fancy technicals, but I know that it makes me just look kind of airbrushed, and so I love it. Then, I always use this Laura Mercier [setting] powder because I get real shiny, so I’ve gotta reapply that quite often.”
“We are independent. We ball on a budget. I have to do my makeup for award shows, events, all the things, and so my makeup artist that taught me how to do all of this, Hailee Clark, she put me on."
Her Decision To Wear Hanifa For The Big Night.
Intentionality is essential for Kennedy, which is why she jumped at the opportunity to support Black designer Anifa Mvuemba with a dress from her fashion brand, Hanifa.
“Takirra on my team helped me pick out the dress. I really like to represent in country music, and being in Nashville, I like to represent Black culture through the things that I wear, and I was excited to get to wear a Black brand to the BET Awards,” said Kennedy.
“She was telling me about this brand, Hanifa, and we were on FaceTime just scrolling through the website, and she was like this looks like you. This feels very rooted, like fits those natural tones, and so she bought the dress and was like, ‘This is what you’re wearing.’”
The look was a Raven Knit Dress in Eggplant/Dark Brown Mesh from Hanifa.
Tiera Kennedy in her younger years.
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Kennedy also nurtured her inner child for the look, taking it back to her roots with one small detail in her hair that she had her mother carry out before she hopped on the flight to LA.
“I had this vision of wearing beads in my hair because when I was younger, my mom would always do that, and I didn’t love it, but now I’m like, it would be really beautiful to tie all of that together, and the Hanifa dress just fit perfectly.”
“Just even in the past couple of days, I’ve had to take a second, and just look back at all of the awesome things we’ve gotten to do,” said Kennedy when asked what baby Tiera is feeling in this moment.
“I had this vision of wearing beads in my hair, because when I was younger, my mom would always do that, and I didn’t love it, but now I’m like, it would be really beautiful to tie all of that together, and the Hanifa dress just fit perfectly.”
“I dreamed of having a record and having this team that was doing all of these things for me, and now, being an independent artist, and being in control of my career, I’ve gotten to build an awesome team behind me that helps me get to where I am. It’s been a lot of hard work, and I think when I was younger, I would have never imagined that I could do all of these things, and so, yeah, to be here, I don’t even think I would believe it.”
Although “Blackbiird” didn’t win in the BET Her category during Monday night’s show, Kennedy’s future is brighter than ever, which she attests to her faith playing a huge role in guiding her next steps as she continues to rise to stardom.
“Thinking about the next thing, I think that can be really daunting when you’re an independent artist. It’s like you have to be thinking of what’s coming next, to prepare for that, but I think the way that I like to walk through life in general is letting the Lord lead,” Kennedy said.
“I know that a lot of time when I have a vision of what I want things to look like in my head, He always exceed my expectations. So, I think the plan is to continue to release music, and continue to show up as my authentic self. Getting to have these moments like the BET Awards is so awesome, but also, at the same time, that’s not what I do this for. I do it for the humans that are listening to my music, that are [having] fun and healing through my music, so I hope that I can just continue to do that.”
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Feature image by Rob Latour/Shutterstock