Black Minimalists Share What They Stopped Buying In Order To Live Their Best Lives

What does it really mean to "have everything"? I suppose it depends on what you define as everything. From achieving your goals to living the life you didn't have as a child to living unapologetically, having everything isn't always qualified and quantified by material things. This way of thinking is related to the minimalist lifestyle – an existence that is rooted in happiness when living with less.
For minimalists, they value experiences over possessions.
Minimalism is not for the faint of heart. The 'less is more' concept is one that requires discipline, consistency, and intention. We have watched as the minimalist theory swept across varying fields from fashion to interior design to photography. It is such a beautiful way of life, and we are in awe of how Black women apply the theory to their lives.
So, we talked with four Black women who aren't new to minimalism; they are true to minimalism. Keep reading for why they made the choice, how their upbringing affected their decision, and their advice for other women.
Editor's Note: This story was originally published in 2021 and is being republished for its continued relevance. The journeys shared below reflect the women's perspectives at the time.
Whitney Roberts

Courtesy of Whitney Roberts
When did you adapt to the minimalist lifestyle?
I have been a minimalist for about four years now. I adopted minimalism because I was honestly tired of stuff. As a writer, I find clutter to be distracting. To keep me as focused as possible, I try to eliminate as much of it as possible.
What was the hardest obstacle in making this change?
Getting rid of certain things. For me, clothes were easy to clear out as I made the practice of clearing my wardrobe every season change in order to donate. The most difficult things to get rid of were my books! I love to read and managed to get my hands on many rare copies.
How did your upbringing affect your choice to become a minimalist?
Majorly! My mom is big on giving things away that we aren't using. She's really generous. I would like to think I inherited her generosity. On the other hand, one of my grandparents was a huge hoarder. They would buy things just to have them and wouldn't share. I saw how that affected their lives and how, in the end, all they had was their stuff.
What things did you stop buying in order to feel freer financially?
CLOTHES! I said earlier how easy they were to give away and unless I need something, I rarely shop for clothes. And you will be surprised how quickly the savings add up when you're not constantly shopping for things that are in style today and out tomorrow.
Can you share your biggest joy since you made the modifications?
The biggest joy is handing over that box of things I don't need knowing that they are going to people who do need them. I recently cleared some gently-used dishes I didn't need and, afterward, found a family that didn't have any. Handing them that box and sharing in that moment of gratitude (them grateful for the dishes and me grateful to help) was a big joy.
What advice do you have for women wanting to live life minimally?
Start small. You don't have to reduce all of your items in one day, or even in one month! Take your time. Choose one area at a time. Go through each item, one at a time, and ask yourself if you really NEED it or not. It's totally doable. Just go at your own pace.
For more of Whitney, follow her on Instagram.
Danae Smith

Courtesy of Danae Smith
When did you adapt to the minimalist lifestyle?
I started my minimalist journey in 2015 but in the last couple of years, I've really leaned into the slowness and simplicity of minimalism.
What was the hardest obstacle in making this change?
The hardest obstacle was unlearning rushing and learning to let go. Decluttering spaces wasn't too hard. I could easily let go of clothes and shoes that didn't spark joy, but for me, it was hard to let go of items that held memories. It's a process, but minimalism has challenged my need to hold on to all the things, be that something tangible or intangible. As for unlearning rushing, embracing minimalism has and continues to challenge my need to rush on to the next thing, be that a trend or literally how I move from one space to the next.
I'm constantly learning to slow down and be still, to give the moment in front of me my full attention.
"I'm constantly learning to slow down and be still, to give the moment in front of me my full attention."
How did your upbringing affect your choice to become a minimalist?
I didn't grow up in a minimalistic home, but I did grow up in a home that valued delayed gratification, imaginative play, and reading over television, etc. I grew up in a home that did not follow trends a ton and that has deeply impacted how I move through life now. In some ways, the way I grew up helped make the adjustment to a more minimalist lifestyle a little easier.
What things did you stop buying in order to feel freer financially?
I think the first items to receive a personal budget cut were clothes and shoes. Nowadays, I aim to purchase clothing items that are aesthetically pleasing and functional with the ability to be worn in multiple seasons and styled differently each time. Doing the 10x10 challenge really helped me to get creative with the clothes I already owned. I also worked really hard at not eating out a ton, especially for lunch. I worked in D.C. for a while so it was easy to go to a food truck or chain restaurant to grab lunch. Of course, as with any journey, some days were definitely easier than others.
Can you share your biggest joy since you made the modifications?
My biggest joy has been giving myself permission to slow down and be fully present in a given moment.
What advice do you have for women wanting to live life minimally?
Don't feel pressured to pursue minimalism in any particular way. You don't have to suddenly don neutral tones or have a home barely furnished. You can pursue minimalism in full color with a cozy living space or whatever your vibe is. In my eyes, minimalism isn't just an aesthetic. It's a lifestyle choice that makes room for what matters and what you value. How that looks and unfolds in your life can and will look different from the next person.
For more of Danae, follow her on Instagram.
Jaznel Mosby aka J. Chavae or Jaz

Courtesy of Jaznel Mosby
When did you adapt to the minimalist lifestyle?
I adapted to the minimalist, more so essentialist, lifestyle about four to five years ago.
What was the hardest obstacle in making this change?
The hardest obstacle in making this change was thinking that I had to have five to 10 items in my possession when in reality, it was being conscious of what I needed and what truly made me happy.
How did your upbringing affect your choice to become a minimalist?
Growing up, my mother had so many random things in high volume that she didn't need or use, be it shoes, food, cups, etc. I knew that it was because of a lack mentality (she grew up pretty poor in Jamaica) so I did have sympathy for her, but it drove me NUTS! I became obsessed with organizing first, then minimalism/essentialism was introduced to me and the game changed!
What things did you stop buying in order to feel freer financially?
I had to stop buying clothes and shoes. I was a real shopaholic in my early 20's, buying things for their photo potential regardless of wearability or comfort, but minimalism helped me kick that to the curb. I would always tell myself that I didn't have money when in reality, I did have money, I was spending it all on shoes, clothes, and FOOD.
Can you share your biggest joy since you made the modifications?
My biggest joy since this lifestyle change has been filling my home with things that I absolutely need and that I absolutely LOVE. Everything has a purpose and a place which makes my compartmentalized mind very happy!
What advice do you have for women wanting to live life minimally?
The advice that I would give to women wanting to live minimally or essentially is to add before you subtract. It's like wanting to be healthier. If you cut everything out, you're going to crave it more often and probably give in...the same applied to me when it came to my things. Figure out what you love and what you need, incorporate those items in your life and then give thanks to what you don't need or love (think Marie Kondo-style).
I also released things much easier when I gave them to someone I knew/loved. It made me happy knowing that they would use something that was simply taking up space in my home!
For more of Jaznel, follow her on Instagram.
Christine Platt

Courtesy of Christine Platt
When did you adapt to the minimalist lifestyle?
I began adapting a minimalist lifestyle in the summer of 2016 but in all honesty, I had no idea what I was doing. I was so focused on trying to mirror the neutral, barren aesthetics I saw online. It wasn't until 2017 when I began focusing on being authentic and intentional with my personal style that I truly began adapting to a minimalist lifestyle. For me, that looks like Afrominimalism—a home and wardrobe that reflects the history and beauty of the African diaspora.
The shift to being authentic and intentional was so pivotal! It is what led me to write The Afrominimalist's Guide to Living Less, to really encourage more people, especially Black people, to embrace the practice of minimalism more holistically. Being a conscious consumer has more benefits than having a tidy house and benefiting the environment. It is an opportunity for our community to use their resources to build generational wealth—and for many of us, we are the first people in our families to have the opportunity to do so.
What was the hardest obstacle in making this change?
The hardest obstacle wasn't sorting through everything to decide what I wanted to keep and what I wanted to let go (which is what I thought would be the hardest part). I was very surprised at the emotional work that came with the letting go process. I had to acknowledge what aspects of my childhood led to my excessive spending. I had to acknowledge that I had so many things but so little savings. And I had to forgive myself for all the decisions and choices that led to my overindulgence.
But ironically, I believe emotional labor is one of the most important parts of the process. Honoring my feelings has been essential to maintaining a lifestyle with less. And I really encourage anyone who is planning to or in the process of decluttering to embrace the anger, frustration, sadness, tears, and whatever other emotions emerge. It is important to first know the reasons why you have more than you need, and then honor the emotions that come with that understanding. If not, it is likely that you will continue the same spending habits and find yourself in the same situation again.
"Honoring my feelings has been essential to maintaining a lifestyle with less."
How did your upbringing affect your choice to become a minimalist?
I am so glad that you asked this question! How we were raised plays an important role in why so many people have more than they need. From how we saw our caregivers handle money to fulfilling unmet childhood expectations, there are aspects from our past that have influenced our relationship with money and spending habits. When I was younger, my mother and I spent the weekends shopping, and it was always my favorite part of the week. We had so much fun together! And so, I associated shopping with fun, with rewarding myself, with enjoying the fruits of my labor.
When I began adapting a minimalist lifestyle, I realized what a significant role my childhood played in my emotional spending, as well as the cultural influences and other aspects of my identity, such as being a first-generation everything. I have since become very intentional about breaking that cycle with my daughter and sharing my experiences with others so they can learn from my experiences.
What things did you stop buying in order to feel freer financially?
Okay, I want to address a misconception about minimalists—we buy things all the time! We are just 1) very very intentional about what we purchase and 2) constantly letting go of things that no longer serve us to make space for what matters. In order to be financially freer, I had to learn the reason behind my excess (the mindless consumerism and bargain shopping), and refrain from those behaviors. It's how I came up with a mantra that I sometimes still must use when I am shopping: "Remember, it's not a deal if you don't need it."
Can you share your biggest joy since you made the modifications?
Oh, my goodness! There is so much joy! Having savings is such a big part of my joy. Understanding my power as a conscious consumer and investing in my community. There is such joy in being intentional with where and how I spend my money.
What advice do you have for women wanting to live life minimally?
You know, I recently read this beautiful interview in ELLE with Taylour Paige who plays Dussie in Ma Rainey's Black Bottom (which the historian and lover of Black storytelling in me is just obsessed with that movie. Just, gah!) It just felt like I was having a conversation with a young Black woman on her way to understanding and seizing every opportunity in her lifetime. One thing that Taylour said really struck me: "We're all eternal. And this is just a blip in eternity. But if I can be conscious of that, why do anything I don't want to do?"
If you want to live more minimally, do it! And be fully conscious of and committed to your decision. And don't be afraid to make it your own. For me, it's Afrominimalism. But for you, it may be something entirely different. Think of minimalism as intentionalism. Be intentional about creating the life you want to live.
For more of Christine, follow her on Instagram.
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Featured image courtesy
Originally published on January 15, 2021
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Someone's Trying To Hook You Up? Ask These 6 Questions First
As we all know, it’s cuffing season. We’re also on the cusp of the holiday season, and that happens to be the time of year when a lot of people get engaged. And that’s why the fall and winter seasons are the times of the year when folks wanna play matchmaker.
And so, sis, if at least one person in your life is currently trying to set you up with someone they know right now — charge it to it being “tis the season” more than anything else. Because let’s be real — folks tend to be more lovey-dovey than ever right about now, and that is usually what inspires them to try to get as many people boo/bae’d up as possible. Chile…CHILE.
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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