
Friendship break-ups are hard — hell, sometimes even flat-out devastating. There are articles out here that say that they’re actually a close equivalent to having a limb cut off, that it can take more out of you emotionally than going through a breakup or “falling out of love” and, because sometimes it can be as life-altering as the death of a loved one, the grieving process of losing a friend can take years to get over/past/through.
Yeah, friendship break-ups can totally wear you out on a myriad of different levels — believe me, I know.
So, what do you do if, after going through one and doing some healing, a former friend comes back into your world and wants to try and reconcile? Is that something that should even be up for consideration? Oh, if only there was a cut-and-dried or black-and-white answer for that. The reality is, since each friendship is so unique that it pretty much has its own “fingerprint,” there is no simple yes or no resolve.
However, I do think that I can provide you with a few things to strongly consider (and perhaps even journal about) so that you will end up making the kind of decision that you can feel good about; the kind that you can make real and lasting peace with.
If there is a former friend who has recently resurfaced on some level and you’re wondering if a “round two” of friendship is in the cards for you, here are some things that you should think long and hard about before saying or doing anything about…it all.
Why Did the Friendship End to Begin With?
GiphyNot too long ago, I ran into someone who I hadn’t seen in years. As we were catching up, one of the things that she inquired about was the status of someone who we have in common — or at least used to. I’m definitely not friends with this person anymore because, let’s just say that they did something that was so selfish and even emotionally cruel, that there is simply no coming back from it. That said, I haven’t not forgiven them; it’s just that, even though I knew that they had some narcissistic traits, I didn’t realize that they were capable of going as low as they did or that they would absolutely suck at holding themselves accountable when I brought the issue to their attention.
Y’all, when it comes to reconciling with someone on the friendship tip, while I am sometimes open to the possibility, what I am absolutely not interested in is when those who don’t take accountability for their actions try to come at me on some, “Girl, you’re still on that? When are you going to let that go?” gaslighting mess. And why is that the case? Because if someone isn’t willing to acknowledge what they did — or how you feel about what they did — there is a huge chance that they are going to repeat the same actions…and next time, it could be worse.
And so, before doing anything else, the first thing that you should reflect upon is why the friendship break-up transpired in the first place. Was it just a big misunderstanding or did some pretty damning things transpire that revealed a lot about the person’s character and/or their commitment (or lack thereof) to the friendship overall? It’s hard to begin something new if you’re not sure about why “it” ended to begin with.
Have You BOTH Taken Accountability?
GiphySpeaking of accountability, it takes two people to be friends and usually, it takes the actions (or inactions) of two people, at least on some level, to bring a friendship to an end as well — and that brings me to the next point. Many years ago, a former friend of mine decided to marry a guy who had all sorts of red flags. Partly because I’m a marriage life coach and then partly because I’m simply Shellie, all of my friends know that if I see a very potential relational trainwreck about to happen, I’m absolutely going to speak up — and with her, I did. Her church told her that I was being an “enemy” of the engagement (chile) and so she ended our friendship.
I believe she was still in her newlywed years when we ran into each other at an event. All she did the entire time was sob and, although we weren’t friends anymore, because I did still care about her, afterward, we spoke for several hours — about everything, including what ultimately transpired between us. I was glad that we had that conversation because I was able to take accountability for how abrupt I was and how I could’ve been more compassionate and she took accountability for not standing up for herself enough to where some strangers (of our friendship) could get her to make such a drastic decision.
Still, when it was all said and done, although I was glad that we were able to make peace when she mentioned us exchanging numbers so that we could go thrift store shopping (which is totally one of my favorite things to do to this day), I passed. After sharing some of the things that she was going through now that she actually was a wife, there was nowhere for us to go. I still wasn’t in support and yet I’m no idiot — a person’s spouse needs to take priority over their friendships (some folks seem to forget/ignore that) and so there was no point in putting either one of us through “act two” of the drama and trauma.
Yet remember again what I said: we both were in a peace-filled place and that wasn’t the case when we initially “broke up” — and the only thing that really brought us there was us both holding ourselves accountable. The takeaway here is definitely don’t consider trying again with someone if you’re both not willing to own what brought you to the ending of your friendship in the first place. Why? Because if neither of you changed, what’s going to be different now? Straight up.
Let’s Go Back Over What “Reconcile” Means
GiphySo, what if, in your opinion, what led to the breakup is truly something that you can get past and both of you have been very open, honest, and candid about what y’all could’ve/should’ve done better? What next? Well, my recommendation would be to keep in mind that “there are layers to this thing” as far as reconciliation is concerned. What I mean by that is, that there are different definitions of the word and so, you need to decide what your goal is — and by that I mean, what actually would be best for you and them.
Reconcile: to cause (a person) to accept or be resigned to something not desired; to win over to friendliness; cause to become amicable; to compose or settle (a quarrel, dispute, etc.); to bring into agreement or harmony; make compatible or consistent; to restore
Another friendship story — this time, it’s with a guy. After almost three decades of being close, a former friend of mine got a girlfriend; one who, after only a few weeks, decided that she should “pull rank” on our friendship…and chile, he allowed it. Suddenly, he was sneaking to talk to me on the phone or rushing off whenever she was around. He was basically treating me like a side chick which was weird as hell because our friendship had literally “survived” a fiancée and a wife (two different women) with no problems. The way he handled all of that, I lost so much respect for him that I ended the friendship.
The birthday following our break-up, he sent me some money and I asked him what his agenda was. He said that he wanted the friendship back, that his relationship was toxic and yet, he was still going to keep her in his life while trying to rebuild our friendship. Are you kidding me? To choose chaos is…chaotic. And so, the kind of reconciling that I decided to do with him was that first definition: get him to realize that we can’t be friends when he’s with a woman who moves like she does. We can be cool, but our intimacy is over. She’s unsafe which made him unsafe (for me) too (check out “Are You An Emotionally & Relationally Safe Person To Be Around? 6 Ways To Know.”).
Then there’s the type of reconciliation that I spoke about right before this. By talking everything out with “her,” we were able to get to an amicable place and position — and sometimes, that’s all that needs to happen because, as I oftentimes say, you get old (and mature) enough and you both realize and accept that there is a significant amount of space between “friend” and “enemy” — many relationships (or situations or interactions) fall somewhere in there.
And then there’s the kind of reconciliation that literally brings two people back together. That requires settling matters and then seeing if you can get back into some sort of holistic agreement so that the relationship can be restored — and that takes quite a bit of mutual time and effort.
That’s why, the next thing that I recommend is asking yourself what kind of reconciling you’re after: getting clarity on why things need to remain as they are; a conversation that can bring both of you into a state of peace, so that folks aren’t rolling eyes at the mall or being passive aggressive on social media? Or do you feel like there is enough to salvage to where you want to try to be friends again?
Now, let me just say that before you give (yourself) an answer, restoration is a bit of a layered word too:
Restore: to bring back into existence, use, or the like; reestablish; to bring back to a state of health, soundness, or vigor; to put back to a former place, or to a former position, rank, etc.; to give back; make return or restitution of (anything taken away or lost)
Synonyms: bring back, build up, improve, reinstate, repair, revive, replace, rescue, strengthen
What these definitions amplify is if you’re thinking about restoring a friendship, you’ve got to ponder all of these definitions, so that you can know what it will require and entail. I mean, do you want to bring it back to where it was before? If so, why? Are you both willing to “make restitution” by making amends for what you both may have emotionally lost as a direct result of the break-up? Was your friendship even healthy to begin with? Because you can’t bring something “back to a healthy state” unless it was initially in one (and that’ll preach!).
Yeah, a part of the reason why I even wanted to tackle this topic is some folks think that “fixing a friendship” is simply a matter of saying that you did — oh, but it requires so much more work than that, chile. That’s why you’ve really got to be real with yourself about if it’s even worth it. Is it?
If Things Aren’t Going To Be Better Than Before, What’s the Point?
GiphyDid you notice how synonyms for restore included things like “improve” and even “replace”? When it comes to most of my broken friendships, while again, I have done my part to make sure that there is peace between us, I can’t really say that “getting back with them” would result in a better-than-before dynamic. For one thing, with some of the folks I was friends with, at the time when we became friends, I wasn’t even really friends with myself (check out “Self BFF: 7 Signs You're Your Own Best Friend”) and so I selected them from a broken and/or dysfunctional head and heart space. Others? Because they keep a victim mentality and refuse to take accountability for the breakdown, I simply don’t trust them or see the need to invest in them on a friendship level.
Listen, the folks who I consider to be my friends, they know that I’ve got them and then some and so, especially at this point and place in my life, if a person, place, thing, or idea isn’t going to make me a better person, I don’t see the point in bringing it/them into my intimate space. And definitely, if I’m going to put in the blood, sweat, and tears that are needed to restore a friendship, I’m going to need to see some indications that not only is it NOT going to be a sequel of what we already went through, but that we are BOTH going to do what’s needed for things to be so much better. Otherwise, again, what’s the point?
On repeat for the people in the back: If you’re going to reconcile, just for more of the same — and that was oftentimes stuff that wasn’t good — sis, what’s the point?
Implement a “Probationary” Period
GiphyIt’s pretty common that when someone first gets hired for a job, they are (usually) given a 90-day probationary period. The main point of that is to see if a new employee is truly a good fit for the job. Personally, when it comes to reconciling with a former friend, I think a similar practice should be limited. I mean, people can say anything — before going all in again, ease into things. Give it a few weeks to see if you both have healed, if growth has truly transpired, and if you still work, as friends, after all that has happened.
By not jumping totally in, that helps you to guard your heart, so that if one or both of you discover that either a friendship isn’t going to work or that it’s time to transition into a different kind of dynamic, feelings are spared and there’s not so much “spilled milk” to clean you. You can transition smoothly with fonder memories in tow.
____
Should you reconcile with a friend? I’ll end this with a quote by civil rights activist John M. Perkins: “There is no reconciliation until you recognize the dignity of the other until you see their view — you have to enter into the pain of the people. You've got to feel their need.” If neither of you is at this place, while there may be a need for a conversation, a reconciliation may be premature…if necessary, at all.
Again, if you’re going to enter into phase two of a relationship with a former friend, it should be better than it was before. I hope all of this will help you to determine if that is indeed the case…or not.
Either way, your time, heart, and investments are precious. Reconciliation or not, for your own sake, please choose wisely.
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Featured image by NoSystem images/Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









