It’s officially been a year and six months since I made the move to Mexico City full-time. And while Mexico is home to rich culture, prideful people, and breathtaking beaches, I’ve come to grow an even deeper love and appreciation for the place I now call my home away from home. Domestic travel will do that for you and has only helped to increase my affinity for all things Mexico. Forbes recently dropped their list of the top five travel destinations of 2023, and coming in the third position nestled right under St. Kitts and just above Japan was Mexico.
After seeing so many travelers on my timeline and my FYP respectively posted up on various beaches, I had no doubts that Mexico’s tourism boom would continue in the year ahead. But what if you want to visit Mexico, and also want to travel a bit ‘off the beaten path’ in comparison to touristy (but still beautiful af) places like Cancun and Tulum? That’s where we come in with this list of places in Mexico to add to your radar in 2023.
It's not an exhaustive list by any means, but it is one based on my own travels as an expat living abroad in Mexico. Keep reading for even more beauty this diverse country has to offer.
San Miguel de Allende
Courtesy of Sheriden Chanel
The cobblestone streets and Spanish architecture are just some of the awe-inspiring beauty San Miguel de Allende has to offer. Perhaps most known for the Parroquia de San Miguel Arcángel located at the city’s center, San Miguel de Allende is a colonial-era small town that has also become synonymous with wellness. One of my favorite things about living in Mexico is how modern often mixes with history in the look and feel of pueblos and cities alike. San Miguel captures the essence of that juxtaposition so beautifully and you feel instantly transported into a storybook town of yesteryear.
The many pastel-colored buildings are only part of San Miguel’s charm, as my time there was spent lavishing in massages at Essential Massage & Watsu, hiking in Charco del Ingenio, sound baths, enjoying bites at the local restaurantes, and visiting Viñedo Dos Buhos, a certified organic winery nestled not too far away from the town’s center.
Tepoztlán
Courtesy of Sheriden Chanel
Whenever I want to take a quick trip from my life in the city and want to feel closer to nature, Tepoztlán is there. Located less than two hours south of Mexico City is the magic town of Tepoztlán in the state of Morelos. The pueblo also has the reputation of being the birthplace of the Aztec god, Quetzalcoatl. I love being able to rent a casita in the town's center or one up in the mountains where I can access some of the hiking trails there, as well as the deer sanctuary. If you're feeling lucky, you can also climb the infamous El Tepozteco. It is steep but worth the view at least once. It really depends on the vibe you’re looking for.
As a town, Tepoztlán is heralded for the wellness experiences it has to offer. Stop by the town center for a deep tissue massage that rivals any four- or five-star hotel. And speaking of hotels, there are quite of a few that have an emphasis on mind, body, and spirit rejuvenation. Visit the urban retreat of Casa de la Vida to reset with the help of packages like Elixir of Life and Detox and Rejuvenate. Hotel Boutique Casa Isabella and Nican Mo Calli are a couple of other accommodation options that are also holistic-centered.
Val'Quirico
Courtesy of Sheriden Chanel
Speaking of Mexico City day trips, Val'Quirico is another beautiful place the country has to offer. Although, not quite. The housing community also has the unique feature of being fictional. So while you can visit it, it's technically not a town at all. Inspired by Tuscany, a visit there will have you feeling like you're walking the streets of Italy without ever leaving Mexico. Val'Quirico has many restaurants, cafes, and even live music, but also plenty of attention to detail which makes for a lot of photo-opp moments. You can choose to lodge there for the night (or multiple nights) or just visit during the day as a quick day trip while you're in Mexico City.
Ixtapa Zihuatanejo
By far, my favorite beach in Mexico is located in Ixtapa Zihuatanejo. It’s one of those places that doesn't feel too touristy yet so I hesitate to add it to this list but we don’t gatekeep around here so here I am, gifting keys to the paradise vacation kingdom. Ixtapa Zihuatanejo is located in the state of Guerrero and is a resort town located on the Pacific Coast. Surrounding the picturesque El Palmar Beach is an array of hotels, restaurants, and bars.
Although we stayed mostly on the private beach at Las Brisas Ixtapa when soaking up the sun rays and sipping on cocktails, the public beach is also a sight for sore eyes and definitely worth a visit whenever you feel like taking a break from your respective resort. I’ve seen some of the prettiest sunsets in Mexico, but being in Ixtapa Zihuatanejo just hits different.
Cabo San Lucas
Courtesy of Sheriden Chanel
Such a list would not be complete without mentioning Cabo San Lucas. Located in Baja California Sur, the popular vacation destination is comprised of picturesque beaches, luxurious resorts, and desert landscapes. Perhaps most known for its natural rock formations aptly called The Arch, Cabo San Lucas is also home to deep sea fishing, water recreation activities galore, and a thriving nightlife. Absolutely soak up the luxury at any of Cabo's plethora of resorts, but don't forget the joy of visiting the resort town's public beach or taking a quick boat ride to see the iconic rock formations up close while visiting the famed Lovers Beach and Divorce Beach (which are only accessible via boat). Even in December, the water was warm and glittered like diamonds underneath a cloudless sky. I was in love and you will be too.
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Featured image by Justin Lewis/Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.
Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens