Trainer Fallon Mercedes On How Gaining 45 Pounds Helped Her to Understand the Struggle of Obesity

Let’s be real—it’s hard losing weight. Trading carbs for abs may sound nice in theory, but so does pizza, pasta and those delicious theme park funnel cakes that love to leave evidence of your gluttony all over your face (powered sugar is a hell of a drug!). Not to mention that if you’re not a fitness buff, rolling out of bed for an early morning gym session or dragging yourself to workout after working that draining 9 to 5 job can easily turn into one of those chores that you do half-heartedly just to check it off the list instead of giving it your all.
But if you ask any personal trainer it’s all mind over matter—a simple act of trading in your excuses for a pair of Nike’s and just doing it! But the reality is that for many people, eating healthy and getting fit is more psychological than anything. At least that’s what personal trainer and celebrity fitness correspondent Fallon Mercedes found out after signing up to work with a client weighing in at 445 pounds for Fit to Fat to Fit—a new show where professional fitness trainers gain an extreme amount of weight in order to understand the struggle of losing weight alongside their obese clients.
At 5’0, Fallon admits to never having tipped the scale of obesity, but for the show packed on 45 pounds just to fit into her client JD’s shoes.
“I would get frustrated with him when he wasn’t following my nutritional plan. And I had to step back and realize that this isn’t an addiction for him, this is almost like it’s a disease,” Fallon says. “People are sensitive to people who are alcoholics and drug addicts, but I feel like we’re not as sensitive to people who are obese.”
Working with JD wasn’t just a wake-up call concerning her clients, but also to herself. Gaining over 40 pounds took a toll on Fallon’s health and at one point the fitness lover was scared that the excess weight would affect her fertility. Not to mention that despite her years of training and healthy eating, she struggled to lose the weight that eating her beloved sweets and Dominican food afforded her. “When I was losing the weight I got really frustrated when I would step on the scale. All of that hard work that I put in and I only lost a pound?”
Yeah, that’s exactly how many people feel when they bust their behinds in the gym and nibble on cucumbers and carrots, only to see the numbers creep up on the scale.
With a newfound understanding and appreciation of the struggles surrounding weight loss and obesity, Fallon chatted with us about her journey of gaining and losing weight, how it changed her perception as a personal trainer, and shares weight loss tips for those who are still fighting the good the good fight of having a healthy and fit body.
Here's what she learned:
You Have to Constantly Love Yourself Through the Process of Losing Weight
"A casting director contacted me and told me the premise of the show. It’s funny because I read the book that this is based off of, Drew Manning’s book, and he got fat and lost the weight with his client, so I knew what he was talking about but I was like 'I don’t know if I want to get fat, I kind of want to do this bikini competition' and he’s like no trust me, you should do it!"
"For me it was just like am I really going to do this, am I really going to put on the weight? So I decided to just go for it, and test myself to go to a place I’ve never ever been. I wondered if I still could love myself and be confident at a bigger size because I train a lot of clients and a lot of women suffer or have a hard time with their confidence and loving themselves because you don’t lose the weight overnight, it takes time. So I have to constantly tell them you have to love yourself through the process. I wondered if I could love myself during the process. Would I have enough confidence in my relationship to be secure even at my biggest? So it was definitely a challenge."
Being overweight looks different on everybody
"My goal was 40 and I went over, but I think like every girl I’ve been 5 – 10 pounds fluctuating, but I’ve never gotten fat. I’m short–I’m 5 feet–so even 5 or 10 lbs shows up on me, and I think I’m a little different from most trainers like the ideal body type. I am curvy and like I said, I’m Dominican. I like having curves, but I consider myself fit curvy. But to gain 45 lbs, that took my curves to another level. I really looked like I was pregnant once I put that weight on; it looked like I’d gained 75 lbs because I was so short."
Eating the "typical" American diet can cause migraines and other serious health issues
"We weren't allowed to work out for four months and we had to eat a typical American diet. They didn’t really give us a nutrition plan to gain weight so basically I did whatever I could. I would go to McDonald’s or Taco Bell or I would do the fast food thing, the pizza. I started cooking the meals that I grew up loving the rice and beans, the fried plantains and then I have a sweet tooth so I was eating a lot of sweet foods like chocolate and cookies. But I think overdid it in the beginning with the sweets because I was getting constant migraines and constant nausea because I was trying to eat over 3,500-4,000 calories a day and it was just intense. And then after that we had to start incorporating healthier meals and not so much sugar.
"I can understand that fast food documentary [Super Size Me], I get it because within my first month, I was like I have to peel back, this was insane."
Carrying extra weight can affect your fertility and menstrual cycle
"There were doctors on the show to monitor us, but what really freaked me out was not so much the headaches and nausea, but I was getting my menstrual cycle every two weeks. I don’t have any children, and you know I really want to get married and have kids one day so at that point I almost passed out and told the producers listen, if this is going to affect my fertility and my reproductive system I’m out.
"So I had to sit with the doctors and they had to monitor me and check me and they told me because it was just for a short amount of time I would bounce back and get my menstrual cycle regularly once I started eating clean and working out. But what a lot of people don’t realize, and I get a lot of clients who have trouble conceiving and it’s because their body fat percentage is too high, and they’re living and eating unhealthy. So once my body fat percentage got to a certain percent, I think that’s when I started having those issues. I think within the first two or three weeks of me eating clean again my menstrual cycle regulated."
"I get a lot of clients who have trouble conceiving and it’s because their body fat percentage is too high."
Being "skinny fat" doesn't mean you're healthy--you can still be pre-diabetic
"You’d be surprised, there are a lot of people who—you hear the term skinny fat—and you look at them and they’re like I’m good, I’m not overweight. But muscle weighs more than fat so you can’t really get on the scale and judge. You really have to take your measurements and get your body fat percentage then because that’s what’s really going to tell you. Because you want to be in the range of 20-25%, anything over that, and a lot of people think that fat is on the outside, but there’s something called visceral and that’s fat surrounding the organs, and when you have too much fat, you know a lot of people that are obese you see it in their stomach first, that’s because there’s so much fat surrounding their organs that it’s protruding from their stomach.
"And that’s the dangerous fat, and that’s when it starts affecting your organs and for women it starts affecting your fertility. And you become pre-diabetic and have high cholesterol and all of those things, so not just for aesthetics, you want your body fat percentage low for your health."
Obesity can affect fertility in men as well
"When JD came to me they told me he was 375 or in the 300s so I sat down and asked him let me know your history and do you have any issues and he’s like no my doctor says I’m pretty healthy for a fat guy and I’m like okay, so I put him on the scale and he’s like 455 lbs. and he’s like wow I haven’t weighed myself in 10 years and I’m doing his measurements and literally the measuring piece I couldn’t even get all the way around him and when I assessed him later on after I gained weight, I learned that he was pretty agile for a man that size but he definitely was the most out of shape.
"But it wasn’t until two months in that I took him to the doctor because he wasn’t taking it seriously when I was training him and he wasn’t losing as much weight as he should’ve, he was going up and down on the scale and cheating on his diet so I took him to get his blood labs read and he was pre-diabetic, high cholesterol and his testosterone was so low that basically, he was in male menopause. So that just shows you that weight gain not only affected my reproductive system, but even as men when you’re overweight it can affect you having children and affect your testosterone levels.
Obesity isn't just a habit, it's an addiction
I’ve worked with obese people before, but never severely obese of his size. What this experiment really taught me is that a lot of it is psychological. I would get frustrated with him when he wasn’t following my nutritional plan, and I had to step back and realize that this isn’t an addiction for him, this is almost like it’s a disease. People are sensitive to people who are alcoholics and drug addicts, but I feel like we’re not as sensitive to people who are obese. That’s what I really learned with him was that I have to tread lightly, he’s in this shape because it’s more of an addiction and disease, he doesn’t want to be this way it’s a behavioral habit.
"People are sensitive to people who are alcoholics and drug addicts, but we’re not as sensitive to people who are obese."
Losing weight is an emotional journey
"I remember the first workout that we did together I was just like whoa, I couldn’t even do half of the pushups and half of the workouts that I was able to do before. So it definitely opened my eyes that first workout at 40+ pounds on my back I was like okay this is going to be work.
"Then I was emotional, too. I had a lot going on wondering if my menstrual cycle would be regulated and wondering if I was going to bounce back and lose all the weight. It was definitely an emotional journey for me, and then I also had to be the strong one to support and motivate and push him to lose weight so it was hard."
Finding a way to make exercise fun is the key to consistency
"Nutrition is 75% of losing weight. The first thing I did was a food journal, and that made me really aware of what I was eating and along with that I did a lot of plyometrics at high-intensity intervals. I teach a class called 'Body Shred' so I lost a lot of weight doing that class, and I did things I loved like going to fun classes, dancing, hiking, paddle boarding.
"I worked out five days a week and for the majority, I would do at least an hour a day, some days two hours. I had to work, too, during this process, so I was working my real job, training clients and then also training myself."
Losing Weight Is Psychological, And You Have to Be Ready In Order to Stay Committed
"I think what I learned from the situation is like I said earlier, it's psychological, too. You have to want it; you have to be ready. As a trainer I learned that I have to be a little more empathetic and sympathetic with my clients. I didn’t realize how hard it is."
Having a support system can help you get through the hard times
"You know what’s funny is I would still would dress up and put makeup on when I’d go out on a date with my boyfriend and I would put Spanx on and I would just act like even though my confidence level has not been the same, I still portrayed that I’m just as beautiful as I was before. I was still the same person, nothing inside me changed. And I feel like I kind of fooled my boyfriend, my boyfriend never once commented that I wasn’t beautiful. And I think that helped my confidence level.
"He never waivered with his affection or made any comments to me about getting too big, he was just supportive. I guess having a supportive person you’re dating that helps, and faking it ‘til you make it. I convinced even myself that I was still the same person, still beautiful regardless of what size I was."
Losing Weight Is About Patience and Enjoying the Process
"I think the first place to start with is to just get moving. I think sometimes people will put it off like, 'oh I’ll do it when my money’s right, I’ll do it when my kids are in daycare, I’ll do it when I have the time.' I feel like just get moving, do things that you are motivated by or excited to do. If you love hanging out with your girlfriends instead of going to a restaurant to eat with them, do girlfriend catch up time on the elliptical next to each other and get that cardio in or go hiking together. Or plan activities that you do like. If you love to dance try a dance workout class or Zumba or if you like the beach, try like a surf sport workout, something like that. I think the first thing is to start moving, and then you can kind of figure it out from there.
"I would encourage people just to take it one day at a time. Even when I was losing the weight I got really frustrated when I would step on the scale. All of that hard work that I put in and I only lost a pound? So it takes time, you know. Even for me, I’m a trainer and certified in nutrition and I had all of the tools, and even I couldn’t lose 10 lbs in a week, so it’s really about patience and trying to enjoy the process. They say it’s a lifestyle and that’s what’s really going to keep the weight off, incorporating it into your life and with your friends and your family and your job."
Check out a preview of Fit to Fat to Fit and be sure to tune in tonight at 10 PM/9c on A&E.
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff












