
One day, while peeking into the social media world to see what was going on, I was tickled when I saw a sistah post a brief exchange between her and her cat.
After I chuckled, it crossed my mind that while a lot of us do indeed rock wigs, we hadn't done an article on how to care for our natural hair while wearing a wig. Whether you wear a wig like an accessory to your outfit, to grow your own hair out, or for any other reason, those fly looks are going to work against you if you're not making sure that your hair and scalp are handled with extreme care while you've got them on.
How to Care for Your Natural Hair Under Wigs
Now let me just give a heads up that, if you are a true wig connoisseur, then you already know that a topic like this really does deserve its own series. So, please just look at this as a CliffsNotes version; something that can, at least make you feel sure that, whenever you put a wig on, you can be confident that your hair is doing just fine until you take it back off again. And with that being said, let's get into the 12 tips that I've got, shall we?
1.Choose a Quality Wig

Before even learning how to take care of your natural hair, it's important that you put a quality wig on top of your head to begin with. As far as human hair wigs go, they do tend to look extremely natural however, they can also run you a few hundred dollars (at least). If money is tight, there are some synthetic ones that are much cheaper and are pretty impressive on the appearance tip too.
If you opt for a monofilament wig, they really do look like the hair from your wig is literally growing from your scalp while a hand-tied one is less dense and also looks more natural than machine-wefted or stitched wigs. Just make sure to keep in mind that the less money you spend on a synthetic wig, the less likely you'll be able to use heat-styling tools (because they will melt the hair). Also, please avoid wigs that have that crescent moon type of hairline; the more natural the hairline the better.
If you opt to go to an actual beauty supply store, the customer service agents there should be able to assist you with finding a wig that best fits your hair and personal style. But if you'd prefer to order a wig online, there are plenty of naturalista pros out in YouTube world who can totally help you out. Some videos worth checking out are located here, here, here, here, and here.
(Oh, and if you're looking for some real-looking affordable wigs, check out these videos here, here and here.)
2.Wash Your Hair and Scalp Regularly

What if you had a hat on, all day, every day, for days or weeks on end? Wouldn't that make you want to wash your hair on a consistent basis? This is the mindset you need to have when it comes to how to care for your hair and scalp when you're constantly wearing a wig. Because it's natural for your scalp to sweat when you're wearing a wig, not only can that lead to clogged hair follicles, but the dampness can also lead to your hair and wig not smelling very great. Plus, bacteria can start to form too. This is why, words cannot express enough, that it's super important to shampoo your hair and scalp, no less than every 10-14 days.
Also, while we're here, what's the point in keeping your hair and scalp clean if your wig is gonna be nasty? Isn't that a lot like putting dirty underwear on a clean body? Exactly. So, when it comes to how often your wig needs to be washed, every 30 wears or 4-6 weeks is a pretty steadfast rule.
You can wash a human hair wig with regular shampoo but a synthetic one? Eh. Either go with a synthetic shampoo or even a fabric softener like Downy. For tips on how to properly wash your wig, check out this video here.
3.Super Deep Condition Your Tresses

When I decided to get serious about length retention, it wasn't until I applied this particular tip that I started to make some real progress. So technically, this is a step that you should apply to your hair, no matter what. But when it comes to wig-wearing, you are going to REGRET IT (and yes, I am yelling that!) if you put yours on without deep conditioning your tresses first. Deep conditioning does everything from moisturizing your hair and adding some much-needed elasticity to it, to smoothing your cuticles and reducing your chances of getting split ends.
So, before you put your wig on, shampoo your hair, apply a deep conditioner, let it sit for no less than 30 minutes (a few hours is even better), and then rinse, dry and braid your hair before putting your wig on. It's a great way to keep extra moisture in your hair until your next wash day (which again, should be no less than 10 days later).
4.Oil Your Cornrows

If you want your wig to lay down as flat as possible and your hair is past the TWA (Teeny Weeny Afro) stage, it's best that you put it into cornrows. Not only will that help your wig to fit really closely to your scalp, but it's also a great way to protect your ends too. Just make sure that before you braid your hair you apply a carrier oil like avocado, sweet almond, grapeseed, coconut, or jojoba to your hair to keep your braids extra protected and your scalp well moisturized. Also, you might want to apply a little bit onto your braids, every time you take off your wig as well. In fact, if you want to keep your natural hair and your wig smelling nice, you can even add a few drops of your favorite essential oil to your carrier oil of choice. Lavender, orange, and jasmine oil all smell amazing.
5."Baby" Your Hairline

There are many people who end up with bald edges because they skipped this point. There's no way around the fact that your edges (and nape) are probably the most fragile parts of your hair. And when you've got a wig on, the pressure from the wig can start to weigh down on your edge's follicles, potentially causing irreversible damage. That's why it's best to pull out some of your "baby hairs" before putting your wig on.
Not only that, but make sure to baby your hairline too by gently massaging it with Jamaican black castor oil (which is loaded with nutrients), not using alcohol-based edge control gel (that can dry your edges and nape out), and making sure that your old toothbrush is wet before applying product to it or brushing your edges down; otherwise, the roughness of the brush can wreak havoc on your baby hairs too. By the way, if you're looking for a good edge control, one that I enjoy is by Arcani Coil Care. It's a sistah-owned company and the product is long-lasting.
6.Watch the Straps and the Combs

Two of the most underrated reasons why natural hair ends up being damaged, especially around the nape and edges, once we take our wigs off, is we don't adjust our wig straps or pay attention to how our combs fit on our head. While your wig straps need to be secure, make sure they aren't so tight that they cause friction on the most fragile parts of your hair (your hairline). As far as your wig combs go, make sure they have rounded ends and that you place them into your hair gently.
It's also important to not put them exactly in the same place every time (that can result in breakage and, eventually balding). Oh, and it's a good idea to massage the areas where your straps and combs were when you take your wig off. It will bring blood to your scalp and nourish your hair follicles so that those vulnerable areas won't cause your hair to become extremely vulnerable and damaged.
7.Take Your Wig Cap Off at Night

Whether or not you go with a wig cap that you choose yourself, you cut up an old pair of stockings or you opt to use the wig cap that came with your wig installation (because more and more wig companies are including those), it's imperative that you take off your wig cap every night. Remember that the reason why you wear them at all is so 1) your natural hair can get as flat as possible; 2) your natural hair can be protected from the potential snagging that could come from your wig and 3) so your wig looks as natural as it possibly can (which is why it's a good idea to go with a wig cap that is nude rather than black).
Sleeping with a wig cap on keeps your scalp from getting an opportunity to breathe and that is another way for bacteria to form and for our hair follicles to weaken over time.
8.Detox Your Scalp Once a Month

Earlier this year, I wrote an article for the site entitled, "Treat Your Scalp To A Little Bit Of Detoxing This Weekend." The reason why it's so important to detox your scalp is because it removes build-up and it can also rebalance the pH level of your scalp too. Your scalp is really going to need this if you're someone who wears a wig on a consistent basis, so make sure that a thorough scalp detox is a part of your monthly hair care routine.
9.Take Breaks

Too much of a good thing can easily turn into a bad thing when there is no balance and moderation. Wigs aren't exempt from this fact. So, definitely make sure to take a break from your wigs from time to time. If you wear the kind that you can take off every day, consider going a weekend without one. If you opt for the kind that you can keep on for 4-6 weeks easily, give your natural hair at least a couple of weeks before installing a new one. Air, Vitamin D (from the sun) and the lack of stress and pressure that can come from wigs is necessary if you want your hair to be healthy and to thrive.
10.Wash Lace Front Wigs When You Take It Out of the Package

To tell you the truth, this particular tip should apply to any wig that you buy. The reason why you should wash your wig(s) before applying it/them is because you have no idea who handled the wig before you got it. Plus, not all wigs are packaged equally, and it would suck if there was dirt, debris, or…whatever in the wig; especially since you probably plan on wearing your wig for at least a couple of weeks at a time.
As far as how to properly wash a lace front, put a mild shampoo (remember that it needs to be synthetic or some type of fabric softener if it's made out of synthetic hair) into your sink or a basin of water. Put the wig into the water and allow it to soak for about 10 minutes. Use your hands to gently massage the wig (do not use a comb or brush). Then rinse the wig in lukewarm water, lightly dry it with a T-shirt, and then apply a spray that's made of half distilled water and half hair conditioner. Let that sit for about five minutes and thoroughly rinse it again with lukewarm water.
Use a T-shirt to gently wring the excess water from your wig and allow your wig to air dry on a wig stand with the weft of the wig exposed to the air. Once your wig is completely dry, you can then gently comb or use a wig brush.
11.For Lace Front Wigs, Use a Good Adhesive Brand

A bad lace front adhesive can be the absolute devil when it comes to damaging your natural hair. It's kind of a science class, trying to figure out which brand is best (especially if you're looking for a brand that is gentle on your hair but is also super long-lasting at the same time), but Oprah's site did an article on the best wig glues for lace fronts (you can check it out here) and this is another topic where the YouTube queens can definitely hold you do. Check out this video, this video and this video from some cool recommendations.
12.Wear Lace Fronts For No Longer Than 5-6 Weeks

I'll be the first one to say that some of these lace front wigs out here are absolutely mind-blowing when it comes to how real they look! But no matter how close to the real thing they might appear to be or how securely you're able to install yours, even the best of the best have an expiration date in the sense of how long you should wear them before it's time to take them off and take a break.
The standard? Somewhere around 5-6 weeks is when you need to remove it so that you can do all of the things that I just shared to your own hair and so that you can properly clean and condition your lace front too.
Again, while there is a lot more info that can be shared on wigs and wig maintenance, if you apply these suggestions, you can feel pretty confident that your own hair will thrive while you're out here being a baddie in your wig. And that truly is the best of both worlds when it comes to hairstyles—ain't it?
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







