This Former Flight Attendant’s Daughter Inspired Her to Create An Upscale Spa and Party Planning Company
Many people decide to go the entrepreneur route for a number of reasons, whether they have a very lucrative idea or they have a passion for something. For Jean Noisette, her decision to pursue entrepreneurship was all thanks to her 12-year-old daughter, the driving force behind her creating Dazzle Me Parties, a popular event space for young girls and teens.
After noticing her daughter's lack of confidence, Jean developed Dazzle Me Parties as a way for girls to come together in a fun environment while learning team-building exercises that boosts self-esteem.
Since 2012, Dazzle Me Parties have been taking over the Atlanta area with their girl power themed parties that leave girls feeling beautiful and confident. Jean recently took the time to chat with xoNecole and open up about her mommy/daughter business and personal relationship, as well as the importance of empowering girls at a young age.
How did you come up with the concept for Dazzle Me Parties?
Having my daughter. I noticed her interaction [with others]. It wasn't what I was used to; she was very quiet and just stayed to herself. So, when she started transitioning into the school system after moving from Ohio to here (Atlanta), I noticed she was being held back, and it was just that confidence wasn't there. It rang a bell to put her into a [different] environment.'
I looked all over and searched and couldn't find anything and I just felt really compelled to start something on my own, something where girls can come and unwind, learn, and do things in a more fun-filled way [and] seeing beauty stemming from the inside out. I always wanted to open up something on my own, as well as for my daughter. She was my inspiration.
What was the transition like from being a flight attendant to business owner?
It was very hard. For so long, I was afraid of sharing my story because I never wanted to make it seem easy [because] it takes a lot. I never wanted to go into something where I made a lot of money, which I know sounds weird, but I wanted to do something that I loved and [that] made it a lot easier. It takes a lot of passion, a lot of missing events, a lot of time away from your family. That was the most challenging, learning how to balance home and family life and my work.
Credit: Kalvin Reeves/Rolling Out
"That was the most challenging, learning how to balance home and family life and my work."
How does your daughter like working with you?
She loves it. Believe or not, she can run this place with her eyes closed. She's really good with the children. We have Dazzle Me Dolls and with the Dazzle Me Dolls, they do a lot of mentorship programs with her as well as other children, so she is very involved. She was just telling me, "Mom, what about the tomboys? Everything is pink and girly, you need to do something like this." So she's really our go-to whenever we want to get new ideas and stay current in what's going on with the pre-teens.
What is a typical day like for you at Dazzle Me Parties?
Even if we are slow, it's never slow in my life. Before anything, I'm a mom and I have a lot of things going on in my life with my children and different activities, but a normal day for me is constantly looking for ways to grow the business. I'm researching, I'm networking, and I'm going to areas looking for different businesses to see how we can collaborate. I take all of my own phone calls so whenever we're not here, it's always transferred to my cell phone so we're at arms' reach constantly.
Answering my phone calls, booking, scheduling, payroll, we do it all. But that's another thing, I don't think that's a good thing. In having a business, you need to know how to let go and hire the right people and let them do their job so that's another thing that we're working on. I have a phenomenal manager, so a lot of things I'm learning to be freed from.
How do you incorporate girl empowerment with your parties?
To be honest with you, that's our first priority, and I know a lot of people say that but we live by that. I know they say not to mix business and pleasure, but I believe in that to a certain extent. We're a family, and we build each other up and a lot of things that I've learned in building the business, I like to know what are their dreams? What are their goals? And with that, I am able to build them up and girls are telling me, "Hey Ms. Jean, next year I want to do this." We make sure that we help them work towards that and, no matter what, we're learning from one another.
What do you want your daughter to take away from her experience working with you?
I just want her to see that we're living in an era where, and I really hate to say this because we're really hard on the millennials, but like instant gratification—that was one of my problems because you can't get it instantly. I want her to see that she needs to work hard for what she wants.
"I want her to see that she needs to work hard for what she wants."
Nothing is gonna come easy and I'm a tough love type of person so I want to show her if you work hard, this is what you're gonna get and when you don't work hard, you're not. So taking away from that, I want her to build self-esteem and feel confident in herself and to know that anything she chases, she can have and I know it sounds cliché, but its not as easy as it sounds. I don't think people understand the work that goes into being successful and I want to show her that.
*Some answers have been edited and condensed for clarity
For more about Jean and Dazzle Me Parties, follow her @dazzlemeparties or book an upcoming event at Dazzlemeparties.com.
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London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Rihanna Talks Shedding Expectations And Finding Balance As A Mother
Since becoming a mother in 2022, Rihanna has defined parenthood by her terms and hopes to pass that sense of autonomy on to her children.
For Vogue China’s April cover story, Rihanna shared her perspective on raising her two sons with A$AP Rocky, and how she hopes to preserve her children’s uniqueness, devoid of societal expectations.
"The most beautiful thing...is that [children] come into the world with their own individuality and sincerity, without any logic or conformity,” she told the publication. “Which usually makes you feel that you must fit into a certain group."
The “Work” artist, known for her trendsetting style and captivating persona, expressed her desire to support children in fully embracing their individuality and encouraging them to be whoever they want to be. "It's really beautiful to see and I want to continue to help them navigate that and make sure that they know they can be whoever they want to be,” she says.
She continues, “They should embrace it completely, because it's beautiful, and it's unique. I love them just that way."
From shattering music charts to shaking up the beauty industry, Rihanna has forged a path that has since created the “dream” life we see today. One that she says has made her parents proud of.
“I’m living my dream,” she continued. “My parents were very proud of that because they just wanted me to be happy and successful. So, I think the key thing is to find some kind of balance. Yes, balance is important. Do this and you get the best of both worlds. You can write your own life the way you want, and it will be beautiful. Sometimes, you just need to let go of everyone’s expectations and start living your own story.”
Rihanna, who shares sons, RZA, 23 months, and Riot, 8 months, with rapper A$AP Rocky, recently shared her vision for expanding her family in the future in Interview Magazine.
When stylist Mel Ottenberg asked about the number of additional children she hoped to have, Rihanna replied, "As many as God wants me to have.”
"I don't know what God wants, but I would go for more than two. I would try for my girl,” she adds. “But of course, if it's another boy, it's another boy."
Featured image by Neil MockfordWireImage