
Growing up in a Christian household, I was always taught that having a relationship with God is important. I'd see this shown through the examples of immediate family members who were never shy about learning and mastering how to talk to God through prayer. For many, it's a way to relieve stress, usher in blessings, have quiet time, and release mental and spiritual baggage. It is also a vital aspect of being a Christian (as reflected in Philippians 4:6) and allows us to humble ourselves before God (2 Chronicles 7:14), gain wisdom (Daniel 1), and open our hearts for revelations and instructions (Jeremiah 33:3). Whew sis, I know that was a lot of Bible verses, but they are a true indication of why prayer is necessary.
I remember being 11 and reading a book by Judy Blume called "Are You There God? It's Me Margaret." It was an eye-opening exploration of a preteen going through a lot of changes—awaiting her first time menstruating, having her first kiss, understanding her parents' interfaith marriage, and facing peer pressure. I'd known a lot about the church's version of connection with God but this was the first time I could directly relate to developing one on my own terms.

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Since then, I've seen so many things manifested in my own life through prayer alone, especially during pandemic-related challenges related to finances, employment, and family relationships. Like literally, after I've prayed, issues were either resolved, on the way to being resolved, or didn't bother me as much as they did before I prayed about them. And there are millions of people who pray at least once a day. Many successful leaders can even attest to the power and importance of prayer, from Oprah Winfrey and Beyonce, to Denzel Washington and Chance the Rapper.
You don't have to be perfect, a minister, super-sanctified, or super-educated to pray. All people are welcome to talk to God (1 Timothy 2) and to be blessed by communicating with Him (Matthew 5:6).
If you find yourself stuck on how to talk to God or you need to reconnect, try these 5 steps that have been helpful in my journey:

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1. Talk to God, frankly, about your thoughts—or even doubts—about prayer.
It might seem strange at first, but I've found it helpful to simply go to God as if I'm talking to a trusted loved one. I mean, He is indeed our Father (1 Corinthians 8:6), so why not? You might feel a bit intimidated or silly at first, but go to God and tell him about those feelings. (I still do this. No lie. just the other day I said, "God, I feel super-stupid right now, and I'm mad. Can you please help me to understand and to overcome the anger? Can you help me at least accept and make the necessary changes I need to?)
What's going on in your life? What are you grateful for? What are you confused about? What's bothering you? What would you like to accomplish? Don't get caught up in formalities. (Matthew 6:7 touches on this.)
You can pray with your eyes closed, open, standing, kneeling, quiet, or loudly in a space of your choosing. (I've excused myself at work to go to the bathroom and pray, I've prayed even while someone is speaking to me—especially when I've felt disrespected or "tried" as they say—and I've prayed while in rush-hour traffic, eyes open, of course!) If you feel the urge to kneel, do that. If you need to shout, do that. If you need to cry, let it out. If it's one sentence or a whole hour-long session, that's fine, too. Just have a conversation and be candid. Sit quietly in silence when you can't find the words. You can even write down your thoughts and read those words in your prayer.
If you feel insecure about doing this or think it's not "proper," ask God, "Well, why does 'being proper' matter so much? God, please reveal things to me about the way in which to pray." Take a step forward and God will do the rest.
2. Start with the basics: 'The Lord's Prayer.'
One of the first prayers I learned as a child (other than the usual dinnertime rhyme "God is great, God is good..." ) was "The Lord's Prayer." Jesus offers this prayer in Matthew 6:9-13, and it covers respect of God, forgiveness of others, protection from evil, and coverage of your needs. Throughout my life I've come back to this prayer, and though it might seem a bit formal, it's a go-to for me.
Even at a time where I'd totally turned away from religion and spirituality altogether—and had gotten into some pretty dangerous situations during a dark period of my life that involved a lot of drinking, partying, and tolerating unhealthy abusive relationships—this prayer would be on replay. It was like God had followed me, a phenomenon I'll never forget and will forever be grateful for. It's an empowering prayer, and when I really dig deep into the words and their meaning, I get a sense of boldness and peace.
Other places in the Bible where you can find inspiring and empowering prayers include Psalms 63 (praise), Psalms 51 (forgiveness and redemption), Psalms 30:6-12 (endurance), Psalm 23 ("The Lord is My Shepherd").

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3. Read about the prayer practices and experiences of others.
I'm huge on asking God questions and just questioning any notion that is presented to me. It's part of the reason I became a journalist. (Hey, it was either study media or go to law school.) I used to fear that I'd be cursed or sent to hell for questioning God, but then I found out by reading and talking with people who have a balanced relationship with spirituality that being inquisitive and keeping it real with God is not a bad thing. (And just read James 1:5-6 to see what I'm talking about.) My mom, a minister and someone who has a special nuance with counseling women, used to always tell me, "Janell if you have questions or doubts, talk to God about them. Humbly ask him to open your heart and mind. Ask for wisdom. You will get what you ask for."
Gaining a connection with God is a journey, and reading up on spirituality to learn about the experiences of others often provides confirmation or answers to questions I've posed during prayer. Watching videos or listening to podcasts about people's real-life personal stories involving prayer (such as this one featuring author Priscilla Shirer or the "Behind Her Faith" series and podcast) helped me understand and relate more to the practice of prayer. It also helped to read about how someone specifically applies prayer to their process in facing challenges. (Try stories like this one and these.)
4. Join a prayer group or get a prayer partner.
I used to be totally against prayer groups and hotlines because I'd gotten to a point that I preferred prayer alone and in private, but my sister changed my mind on this. I'd noticed the boost in strength, confidence, and comradery she'd find in praying with other women—whether in person or via phone. The Bible even touts the significance of praying with unity with and for others (Matthew 18:19-20 and James 5:14-15). Listen, any effort done in numbers increases in power, and if you're new to praying, it's good to pray with someone who might have a bit more experience, have a special gift for prayer (1 Peter 4:10-11), and who can prepare us to feel at ease to begin praying on our own.
Tap into your network to find believers to pray with, or try a hotline. The Christian Broadcast Network has an awesome prayer line where you can talk to a live person and make requests, and many local churches offer phone or video prayer services. Utilize all of your resources and have patience.
5. Invest in a daily devotional or prayer resource.
To remain connected to prayer and making it a regular part of your life, having devotionals or other resources is a must. I love books like "Starting Your Day Right" by Joyce Meyer, "When Women Pray" by T.D. Jakes, "Fervent: A Woman's Battleground for Serious, Specific, and Strategic Prayer" by Priscilla Shirer, and "Servant Leadership" by J. Oswald Sanders. This women's devotional bible also is a favorite of mine. All of these books provide positive, easy-to-understand insights on faith, prayer, connection with God, and self-reflection.
There are also a few cool apps out there like Abide (which includes affirmations and Bible-based sleep meditation resources) and Echo Prayer (which offers reminders via phone or email and the option to share your favorite prayers with family and friends.) YouTube has some good prayer resources as well, and one I particularly like and consistently listen to is Daily Effective Prayer.
Prayer is personal, dynamic, and essential, and the way you choose to pray evolves along your spiritual journey. I find joy in the process, continue to seek God even when I've fallen off a bit, and strive to do whatever it takes to become stronger and stronger in the practice of it. I hope you will, too.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









