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2024 Dating Landscape: How Black Singles Are Redefining Dating Norms & Preferences
In 2024, there’s tons of thought and strategy that can go into dating online. While dating apps offer a convenient space to find potential partners, it’s become more complicated by the day to know just how to land a worthwhile match at all. With paywalls, roses, and Super Likes to push past while using dating apps, a common sentiment among singles is: do these apps really want us to find love at all?
Dating hopefuls are taking time to reevaluate their approach to dating as many discussions surrounding online dating are significantly influencing user behavior, particularly among Black singles. According to Jonathan Kirkland, Head of Brand and Marketing for BLK, these conversations shape the thoughts, expectations, and actions of singles and how they engage with dating platforms.
“The Black conversation shapes up the online dating world big time. We’ve seen how discussions around inclusivity, authenticity, and cultural relevance have driven more users to [dating] platforms, where they feel represented and understood,” Kirkland tells xoNecole. “But hey, it's all about personal vibes. Instead of buying into the hype, we're all about our community creating their own stories and shifting the narrative.”
How Online Dating Discourse Shapes Gen Z and Millennial Dating Preferences and Behaviors
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Across different age groups, distinct shifts in dating preferences and behaviors have been observed. Kirkland tells us that Gen Z prioritizes authenticity, social awareness, and online connectivity, while Millennials are focused on sharing values, pursuing their aspirations, and authentically representing their cultural identity.
These changes are not only shifting how singles are approaching the app, they’re influencing the flexibility in what was once seen as “non-negotiables" in long-term desires that are now becoming plausible considerations.
In a recent survey conducted by BLK, 100% of Gen Z and Millennials who participated in the study said they'd be open to starting a family with a friend. “It’s like, life's throwing them curveballs, and they're flipping the script on what family means,” Kirkland explains.
“Gen Z sees this whole platonic co-parenting thing as a game-changer for how we do families, making things more flexible and diverse. Millennials say it's all about building up your chosen family and locking down those intentional connections. Times are definitely changing.”
As culture evolves and social norms shift, these findings show that daters across generations are embodying a sense of adaptability in order to create the life they desire and love they deserve. That’s why we’ve tapped BLK’s Johnathan Kirkland to put us onto the 2024 dating trends that will help you win at love.
On the top trends singles can look forward to in the 2024 online dating space:
“One trend is ‘dawn dating,’ where you squeeze in dates before your workday kicks off. This offers a new level of convenience and efficiency,” he explains.
“And since it's an election year, get ready for 'partisan dating.' That's where singles prefer connecting with someone who's vibing on the same political wavelength. And with so many young voters more into the issues rather than the candidates, expect some real deep convos over policy matters.”
“Plus, we’re going to see more of a focus on looking after your mental health while you're dating. Platforms are rolling out initiatives to help you build solid relationships, while also prioritizing your own wellbeing,” he adds.
On the best icebreakers to hit a conversational flow with new matches:
Kirkland says that while breaking the ice can be difficult, one way to break the ice is to throw out questions that show your genuine interest. “Ask about their passions, where they love to travel, or maybe something cool they've experienced culturally lately.”
“It’s also nice to toss in a fun pop culture question, like, ‘So, are you #TeamMegan or #TeamNicki?’ It's all about getting that convo flowing.” he suggests. "BLK recently rolled out new profile prompts in our app last year to help spark these conversations. They're little conversation starters you can display on your profile, written or even voiced, so people can slide into your DMs without any awkwardness.”
On the best practices for users looking to connect with men who have aligned dating goals and avoid hookup culture:
“If you're on the lookout for that long-term love, you know it must be with someone who’s on the same page as you. That's where setting intentions in your profile comes in,” Kirkland shares.
“Be crystal clear about what you're after. And when you're scoping out potential matches, keep an eye out for those little signs that they're ready for something serious, too. Look for hints in their profiles, like if they're talking about their future goals or if your interests and values seem to click. But it's not all about what's written down. When you start chatting, keep it real and open. Lay it all out on the table early on—no beating around the bush.”
"Be crystal clear about what you're after. And when you're scoping out potential matches, keep an eye out for those little signs that they're ready for something serious too."
He continues, “Whether it's long-term love, a casual vibe, or just making new pals. No more wasting time on matches that aren't on the same page as you.”
On the advice he’d give to users who want to give dating apps another try, but are discouraged to do so:
“Let’s be honest. Dating apps are like any other technology —they're constantly evolving. So that app you checked out last year may have added new features, cool filters, and better ways to connect,” Kirkland says.
“If you're feeling a bit anxious about diving back into the dating app world, remember this: every swipe, chat, and date is a chance to learn something new about yourself. It's all about growth and discovery. Keep an open mind, but don't forget to set some boundaries and stay true to yourself. And if it all gets a bit overwhelming, take a breather.”
He adds, “Focus on some self-care, hit up your friends for a pep talk, or even chat with a pro if you need to. Because hey, who knows? The perfect match might just be a swipe away — so keep swiping.”
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- The 2024 Dating Trends We're Marveling Over ›
- Dating Apps Are Out, Meeting People IRL Is In — And Here’s How To Do It. ›
- I Didn't Believe In Online Dating Until I Met The Love Of My Life On Tinder ›
- These Are The Best Dating Apps For Black Women — Trust Me ›
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Actor Jessie T. Usher reveals his secrets for maintaining his physical appearance while filming Amazon Prime's The Boys.
The series, which spans four seasons, follows vigilantes as they battle corrupt superheroes. In The Boys, Usher portrays Reggie Franklin, also known as A-Train, a superhero with incredible speed.
During a recent Men's Health magazine interview, the 32-year-old spoke about his diet and workout regimens. These routines help Usher stay in shape for the show's stunt work, which involves intense cardio to match his character's super-speed abilities.
In the discussion, he revealed his workout regimen consists of resistance training and cardio. On rest days, the Shaft star incorporates yoga and stretching into his routine.Jessie On What He Eats In a Day
Regarding his diet, Usher shared he typically eats three meals daily with minimal variations. He begins each day by hydrating and waiting an hour or two before breakfast. On production days for The Boys, Usher opts for eggs with herbs and seasonings, accompanied by fruit.
The Dangerous Lies actor keeps it light for lunch with protein-rich options like quinoa bowls or salads with lentils, chicken, and vegetables from CAVA. Dinner is his heartiest meal, featuring chicken and fish (particularly sea bass or salmon), after which he refrains from eating for the rest of the night.
Usher focuses on protein intake for all his meals rather than counting macro calories to support muscle growth. He boosts his protein with peanut butter shakes. While maintaining a disciplined diet, The Almost Christmas star allows himself occasional indulgences like Funyuns or Nutter Butters. To round out his health regimen, Usher takes daily vitamins.
Jessie On His Diet And Workout Routine For "The Boys"
When asked about adjusting his diet or workout routine for his role in The Boys, Usher explained that his health-conscious lifestyle eliminates the need for significant changes.
“Honestly, no. Because by the time I got to The Boys I was already health conscious. Very much aware of what I was putting in my body and how,” he said.
Regarding his workouts, Usher revealed he tailors his routines to include more diverse cardio exercises. This approach ensures he's physically prepared for the scenes he shoots for the show.
“A day of working out for The Boys is a little bit different. I feel like I added more variations of cardio work,” he stated. “When [you’re shooting] you just have no idea what they’re about to throw at you. I just want to be ready for all of those challenges, especially the cardio things. I just wanted to have the endurance to be able to get through whatever type of scene that I would possibly be shooting.”
Season four of The Boys is now streaming on Amazon Prime.
Everything ‘The Boys’ Star Jessie T Usher Eats In a Day | Eat Like | Men's Health
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Feature image by Phillip Faraone/Getty Images for Paramount Pictures