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6 Black-Owned Alcohol Brands To Cheers To Now
Drake said we're "drinking every night because we drink to my accomplishments," and in 2021 why not do it with a Black-owned beer, wine or liquor of your choice, especially when the brand is also founded by women? Finding Black-owned liquor and wine can already be a challenge, but add woman-owned to that and the options dwindle even further. For context, less than 1% of all U.S. wineries are Black-owned, but Black people make up more than 10% of American wine consumption. The math here ain't mathing, and it's time to change that.
While I enjoy meeting up with friends at a bar to have a fancy cocktail and catch up, my half-year in quarantine had me appreciating stocking my bar cart and enjoying my sips at home. Personally, I'm a wine and whiskey kind of gal, but I still love to experiment with new brands that pique my interest. More recently I've been on a mission to support more Black-owned alcohol brands, and if a Black woman is behind it? Even better!
Check out some of these alcohol brands owned by Black women that you can bring to the next game night or have at home by yourself:
Founder: Abisola Abidemi
Tell us about Abisola Whiskey and why more women should be drinking whiskey.
Abisola: Our [whiskey] is a non-traditional, young whiskey that's here to celebrate the modern-day whiskey drinker. The typical whiskey drinker has changed and evolved; they've gotten younger, more women are drinking whiskey. I mean, there's this whole evolution of whiskey that has been happening for the past twenty years. I wanted to create a brand that celebrated this and celebrated people's every day achievements, all while creating a legacy for my generation.
"More women should be drinking whiskey because it tastes amazing! There's so much versatility with whiskey and you can see that by all the whiskies that are out there."
Take it straight, take a shot of it, make an amazing cocktail with it; whiskey can do it all. And so can women. Women can do it all, women are versatile and strong; honestly, it's a perfect match!
What has it been like entering the spirits industry as a Black woman? What have been some challenges?
It's been quite a whirlwind of rejection, of excitement, of meeting different people and being inspired. It's been overall amazing, even the rejections, even the negative feedback. I just launched in May of this year and have learned so much being in this industry. In terms of challenges, I will say that the largest one has been that sometimes I don't get taken seriously. I mean, you have a young girl with a young whiskey that tastes nothing like what's out there right now? So, there's a lot of doubt about whether or not this can even be good or how can people be interested in this?
I just nod my head and take it on the chin, you know? Because I believe in this, I believe in the taste, the brand, the celebration, all of it.
Founder: Marvina Robinson
Tell us about B. Stuyvesant Champagne.
Marvina: It's a boutique brand champagne that publicly launched in February 2020. I was born and raised in Brooklyn, N.Y. —Bedford Stuyvesant—which is what the brand is named after. Being in the wine industry is very new for me, as I've worked on Wall Street for 20 years. I went to Norfolk State University for undergraduate and studied Biology, received my M.A. in statistics from Columbia University. I'm a lover of champagne and the original goal was to open a champagne bar. I wanted a private label for the bar. COVID forced me to pivot as it was not the best time to sign a new lease, and I was asked to put the bottles on shelves for retail. I was nervous because that was not my original plan, but it was the best decision I made.
How would you describe your journey into the champagne industry? What have been some challenges?
I am far from mainstream, I wish I could be mainstream but the brand is not a norm. I let it grow and branch out organically. I am not backed by any investors, celebrity names, or venture capitalist funding so I am doing everything on my own. I do not mind it at all because this is the best way to learn and it is a woman-made brand from the ground up.
I would say it has been interesting, some good and some bad. I always get asked, "Is this real champagne?" It can only be called champagne if it comes from the Champagne region [of France]. The bad is that I am questioned about the authenticity. The good is that the brand has been embraced by many and growing daily.
What are some goals for the brand going forward?
I would love to have the brand be global, as well as be the go-to brand for the hospitality industry. It's a lot of work for me but I am looking forward to doing the work in order for me to reach this goal!
Founder: Alisa Mercado
What has it been like entering the beer industry as a Black woman? What have been some challenges?
Alisa: It's been inspiring entering the beer industry as a Black woman as it allowed me to identify the lack of representation and to build and strive to change that. I was the first African-American, woman-owned beer brand in the state of Connecticut (fourth in the country). Challenges have included getting the brand out there like those that have been nationally distributed and around for decades. Our products can be found in locations such as Whole Foods, Total Wine, Trader Joe's, Big Y, and ShopRite, just to name a few.
What makes your beer stand out from others currently on the market?
Our beer is unique and stands out because we specialize in classic traditional beer, which are lagers. But we only identify with brands like Bud, Heineken, Coors and Corona. Our products are unfiltered which means there is a health benefit. We want to make sure that we drink in moderation but we also don't pump bad stuff into our bodies or our communities.
Founder: Nayana Ferguson
Would you describe your path as more mainstream or indie in regards to getting your brand out there?
Nayana: I think we are definitely leaning toward the indie path rather than mainstream [in order to get] the Anteel brand out there. When we started, we did not have the large budgets to follow a mainstream path that major brands can. We used social media consistently to grow our brand and my husband, who knows quite a bit about social media marketing, used some tactics to not only grow visibility for the brand, but to create a strong, dedicated following.
When we first launched in our home state, we visited over 150 retailers in three months, by ourselves, seeking product placement. We also conducted all the in-store tastings, handled all the marketing internally, and did the majority of our own PR outreach. Doing everything ourselves taught us a lot and kept us focused on turning Anteel Tequila into a well-known tequila brand around the country.
What has it been like entering the spirits industry as a Black woman?
As a Black woman owner, entering the spirits industry has had its challenges, but I have overcome them by focusing on my goals and by adapting when necessary. I am extremely grateful to be able to create a path for others to follow, where we can create brands that speak to our ingenuity, culture and vision.
It is extremely important to me to make sure that I am helping to inspire women to create and execute whatever vision they have for their lives and to bring diversity in the areas they choose to be a part of.
Women have to be fearless when creating the businesses that they are passionate about and not let obstacles deter them. I look forward to continuing to move forward on this path and bringing other women with me, so that we all can create our legacies.
What is your favorite cocktail to make with your tequila?
I have several favorite cocktails that we make with Anteel Tequila and it truly depends on the season. However, I would have to say that my favorite cocktail to make is the Coconut Lime Margarita. It is a very simple cocktail consisting of only three ingredients. It is a one-of-a-kind cocktail, since it is made with the world's only Coconut Lime Blanco Tequila and it is a cocktail that I can drink in any season.
Founder: Chrishon Lampley
Tell us about Love Cork Screw.
Chrishon: It's the wine and lifestyle brand you bring to a game night with friends, the brand you introduce to board members at an annual gala, and the brand you experience for the first time at a couples' paint-and-sip event. We know that we are not your traditional wine but because of our deep commitment to providing quality, we are sure to quickly become one of your favorites!
What does it mean to you to be one of only a small percentage of Black women in this industry and what have been some challenges?
Not being taken seriously as an African-American woman negociant (a wine trader or merchant), which did not give me the ability to build genuine relationships with wine decision-makers to reach the masses. Another challenge would be not receiving financial support from grants due to the industry.
Being one of only a small number of Black women in wine means a lot to me, and now I have more room to break glass ceilings till there's no more to be broken!
Founder: Taylor Jackson
Tell us about Redd Rose and the "why" behind starting your own brand.
It's a flavored vodka brand that is named after my grandmother Rose Redd, who was the first African-American woman to own a recycling business in Ohio. The brand is #BEcauseofHER. She was a first-class woman who defied the odds in creating a business that she worked and gave other people the opportunity to showcase their items to sell. She was strong, resilient, and outspoken. What better way [to honor her] than to create a brand in a male-dominated industry.
Would you describe your path as more mainstream or indie in regards to getting your brand out there?
Mainstream. When Redd Rose hit the market, I told her story first and my "why" per se. This is the most important, as Redd Rose is not the next vodka brand to just sit on the shelves, but the next Vodka brand to sit on your shelf. Something I realized is that people purchase what they like because they like it. There is no story or real person behind the majority of the marketplace, but Redd Rose has a story with a real personal behind it.
What makes your vodka stand out from the other brands?
Redd Rose can be sipped over ice, no mixer, no chaser. It's just that simple. It's a brand that is made for the hardworking, resilient, strong and confident women.
For more job search tips, career advice and profiles, check out the xoNecole Workin Girl section here.
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- Black Women Dominating The Spirit Industry - xoNecole: Women's ... ›
- 5 Black-Owned Wines You Should Be Sipping Right Now - xoNecole ›
Robin D. Thomas is a brunch loving, Brooklyn born and raised Licensed Social Worker currently working in the Bronx. When she's not writing about all things wellness, entertainment and love, you can find her eating her way through different cities and tending to her plants. Connect with her on IG and Twitter at @_MissRobin or on her Instagram wellness page @thisnoirethat.
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
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Mariee Revere On Her History-Making Million-Dollar Sales And The Future Of MoonXCosmetics
If the name Mariee Revere sounds familiar, it's probably because you heard of her beauty and skincare brand, MoonXCosmetics, or you may have heard about her history-making achievement of making $1.8 million in less than eight minutes. But before starting her million-dollar brand, Mariee was just a teenager trying to cure her acne.
While she grew up in the skincare capital of the world, South Korea, Mariee didn't really experience breakouts until her senior year of high school. Like many people who get their first breakout, she didn't know what to do, and there weren't many products out there at that time. So she decided to experiment. What she didn't know was that what she came up with would ultimately be her ticket to success.
"When I graduated high school, I moved back to America, Georgia, and I ended up making, like, the oil, the Rose Galore oil, which is like the staple product of my brand. I don't know what made me make it, but I did, and it literally cleared my face up," she tells xoNecole in an exclusive interview.
"I end up selling it as a body oil first because, obviously, I'm 17, [and] don't have any background as an esthetician or anything like that. I just made a product that worked for me, but people bought it and was using it, and I reformulated it, and then it just stuck like with me."
While MoonXCosmetics is known for its facial products, it wants to expand to body care and home. It just released its new product, Moon-Gel body wash, and it's only up from there. As Mariee continues to grow the brand, it's more than likely that she will see more history-making moments. And so far she has.
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When asked if she feels pressure to obtain more of those milestones, she says yes and no. "I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more," she says.
"I want to say more reach than more like fast-paced sales. I do want that. Obviously, every girl wants that, but I do want to have a better overall reach for my brand because I did take two years off so I was able to learn, [and] study a lot of different things. See how things have changed from 2020 to now."
"I did $1.8 [million] again, and then I did $2 million but I feel like now, currently, I don't look at that as one of my goals anymore because [of] the headache and just everything that came with it, but I was thankful and blessed to have that milestone, but now I'm looking for more."
Another part of expanding for any company is hiring people. Finding the right person to help you can be a hassle, especially for business owners who are used to doing all the work themselves. Mariee can relate to this, and she touched on this topic in her documentaryThe Million Dollar Story. She recommends having someone be your "right-hand man" who you trust to handle the ins and outs of the company.
"I could say, definitely get, like a right-hand man to help you within the process because that really was what helped me. I never had a job. I literally was 18 now, being like, you know, the boss of over 30+ employees at one point in time, and I didn't know anything. I didn't know anything about no W-2s, no taxes, no clock in, clock out because all I [have] ever known was my brand," she explains.
"So I definitely partner with people who are very skewed and versed in those areas, and they helped me get through it. Even to this day, I still have my same person helping me with hiring, firing, [and] doing everything that I can right now because I'm still learning. But obviously people get jobs young, so they have way more experience than me, but still learning."
And though she is still learning, one thing she makes sure to stay on top of is being consistent. Consistency is what trips many people up when it comes to achieving goals, but Mariee says it's all about scheduling. Whether it's when to post on social media or email marketing, scheduling it out can make a world of difference. That same practice also works when planning out her future goals for the company.
"Right now, future goals would be to drop at least five more products before the end of the year. We always do outreach, where we do drives and all that, but definitely do way more this year, she says. "Then really dive into body [care], and then hopefully open up MoonXBody underneath MoonXCosmetics to let that branch out and be open and definitely get back consistent."
For more information, visit moonxco.com.
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