Tracee Ellis Ross Opens Up About Surpassing Her Own Expectations & Finally Feeling "Whole" At Age 46
Life doesn't always turn out the way we think it should, but the good news is most times, that means your destiny can be greater than anything you could have expected.
Just ask Tracee Ellis Ross, who used the lowest point in her life to create the formula for her career peak. The actress recently announced the release of her haircare line, PATTERN, and talked with ESSENCE about how she made a dream that is more than a decade in the making come true through the power of manifestation.
Decades after appearing on the cover of ESSENCE with her mother, Diana, for the first time, Tracee Ellis Ross is on a mission to become an industry legend in her own right. In the cover story, she explained:
"I remember the first time I was on 'ESSENCE'. I was on it with my mom. I thought, 'Okay, dreams are real, and they can happen.' Still, as Diana Ross's child, you wonder whether you will become anything in your own right. So it was a really big moment to go from being on the cover of 'ESSENCE' with my mom to having my own cover. Now I've had three on my own and one with my mom. That's crazy!"
At age 46, Tracee is as fly and free as ever, and says that after years of letting others determine her worth, she finally understands that wholeness is priceless:
"I feel a little humbled by that, knowing I have truly filled my own shoes—and maybe even had to buy a couple of new pairs at times. There are people who have no idea that my worth is not based on my mom or what I look like. There's a wholeness to me that I cherish."
While Tracee may be living the life of her dreams today thanks to this positive perspective, this hasn't always been her mentality. The entrepreneur explained that when Girlfriends went off the air in 2008, she felt like a fish out of water with nowhere to swim. Although Tracee anticipated that her phone would soon blow up with a slew of calls, texts, and emails that offered the actress her next big role, her phone didn't ring:
"I really thought when 'Girlfriends' finished that the pearly gates of Hollywood were going to open, and they were going to be like, 'What movie would you like, ma'am? Please, choose whatever.' That did not happen. It forced my soul to continue to search for what it longed for, dreamed of, wanted to be."
I've always been very intentional with my prayers, but it's hard to ask for what you haven't envisioned. According to Tracee, the key to discovering your destiny may lie in leveling up your expectations. Tracee says that she finally discovered freedom after realizing that true joy can't be determined by a dollar sign:
"It allowed me to continue to create an unbreakable, unshakable foundation for my life, a relationship with myself that is based not on what everybody outside is saying but on what I believe is good and right. It allowed me to continue to grow as a person and to realize I was deserving and worthy. I could own my success, but I could also own what might look like failure. I could literally be my own best friend and mirror, knowing that my worth is not tangled up in what I think I should be getting."
The path to success is not linear, and Tracee warns against beating yourself up when you lose your footing. What she thought was the end of her career was only the beginning of her best life, because soon after the show ended, she wrote her first pitch for a line of hair care products that would come to fruition 10 years later. Our time isn't God's time, and Tracee learned that lesson the hard way so we don't have to:
"Ten years ago, when 'Girlfriends' ended, I wrote a pitch for a line of hair care products. It has been 30 years in the trenches of my hair. Twenty years of dreaming. Ten years of trying, strategizing and asking. Five years of continuing to learn. Four years with chemists, and 74 samples later, we're here."
To read Tracee's full interview, click here!
Featured image by Kathy Hutchins / Shutterstock.com
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in a past exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he says. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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