When Erika Hairston was entering her first year at Yale in 2018, she never imagined that the challenges she experienced during her education would give her the insights needed to solve a problem that she and many STEM students would face. “The summer after my senior year of high school, I stumbled upon a documentary about the lack of women and minorities in tech,” she tells xoNecole. “They showed how code was in every single thing we touched, and I just remember thinking, ‘Holy smokes, how is it possible that there are so few people who look like me in this industry that is clearly taking over the future?’”
While her time at the Ivy League came with its set of learning curves, Hairston was sure that her love for coding as a computer science major would outweigh those barriers to entry.
During her freshman year, she landed an internship at Facebook that would shape her outlook on tech forever. “I got my first offer letter, and seeing that, I was like, ‘This is how you create economic opportunities,” she recalls. “Seeing how much I was making as just a 19-year-old in tech made me realize I wanted to devote the rest of my career to helping more people have access to this in-demand field in tech.”
And that, she did.
Today, Hairston is the CEO and co-founder of EdLyft, a tutoring platform that equips students in computer science courses to land in-demand tech careers at the largest tech companies and is one of the youngest Black women to raise more than $1 million in venture capital through her startup. “We're a platform that helps companies train and engage their entire future workforce,” she says. “Everyone and all students are using our platform, however, we make it an intention to prioritize partnerships and programs where diversity is a top priority or a top goal.”
Erika and her co-founder believe in replicating the support that kept them in computer science to help more underrepresented talent thrive in the growing world of tech. After leaving their corporate jobs to pursue this mission and launching Edlyft in February 2020, they have since supported over 3000 students to reach their goals in the tech field.
“Computer science dramatically changed our lives, and when we looked at the market, we saw how in-demand software engineering was and realized that if we could replicate what kept us in computer science to help more people gain access to these in-demand careers, that would be really powerful.”
We caught up with Erika Hairston to talk about all things coding, overcoming imposter syndrome, and the importance of demystifying the fundraising process for Black women entrepreneurs/founders.
Photo by Apple Media
xoNecole: Learning to code can seem like an intimidating skill to acquire. Can you speak to how one can overcome those initial barriers of entry?
Erika Hairston: Coding is like learning a new language where practice makes perfect. The intimidation, it's not just women of color who experienced that, it’s everyone when they try coding for the first time because it has a very steep learning curve. The first piece of advice is acknowledging that you're not alone in that initial hurdle of the steep learning curve.
The second piece of advice is that the media doesn't help. When you think of your typical hacker or getting into computer science, you see a white guy with a hoodie and glasses on, with a laptop in the corner, and sometimes people don't see themselves represented in that. And so I think there's been a lot of push to change that in really seeing yourself as an engineer, and that’s a part of what we are trying to change.
On a tactical level, there are so many organizations and resources that I encourage women, especially Black women, to tap into in order to overcome those barriers. One amazing organization that we're partnering with is Reboot Representation, whose mission is to increase the number of Black, Latinx, and Native women in tech.
xoN: Many female entrepreneurs struggle with imposter syndrome. How have you dealt with self-doubt while remaining confident in your abilities?
EH: More recently, I will say I have chosen to dismiss impostor syndrome as something that I feel because I realized that no one knows what they are doing. I wasn't ready to become a founder — I actually was working on a side project when I thought, ‘Oh, I can't be a founder. I don't look like a founder.’ What does that look like? And when I got into Apple’s Entrepreneur Camp, I was surrounded by women founders who were stages ahead of me, and they became my friends, and I got to see what it looked like to be in their shoes.
It was the first time that I saw that this is what it would look like for me to do this. I am capable, I can do that. Changing what it looks like to be what you want to be is a really important part of my journey. Surround yourself with investors or peers who have that shared vision of the world with you, empower you, and help you see what you can become.
"Changing what it looks like to be what you want to be is a really important part of my journey. Surround yourself with investors or peers who have that shared vision of the world with you, empower you, and help you see what you can become."
Photo by Apple Media
xoN: What challenges did you face when raising venture capital funding or navigating the tech world?
EH: Demystifying the fundraising process is one of those inside secrets that you don't know until you know. So democratizing access to this information is critical so that there's no longer those "The Only Black Woman To Raise This Much" headlines — those have to be abolished.
We went through an accelerator program called Y Combinator. It's three months of access to investors who help you gear up for its ‘Demo Day’ where you pitch in front of a lot of investors. That was how we got that inside, ‘secret juice’ which is the way the fundraising process works. Doing those exercises and research to learn the tactics and skills that will increase our chances of being funded by investors that are mission-aligned was a really critical part of the process.
What that looked like for us was sending a lot of emails; I was even in people's DMs on Twitter. Being prepared to answer any questions and asking more founders for more introductions, that is truly how fundraising happens because sometimes we can't do what works for the 99%.
xoN: As a successful female entrepreneur, what advice do you have for women who aspire to start their own businesses, particularly in male-dominated industries like tech?
EH: One, do your ‘startup math’ or do your founder math. Calculate how much you need to have saved before you start your business. For me, that was six months of living expenses to feel confident and comfortable leaving my full-time job to focus on my company full-time. Do that math, save it up. That way, it's not always ‘Oh, I'll do it later,’ there's a concrete number that you're saving up towards.
Second, fall in love with a problem, not the solution. When you're building a business, the solution will look different, and it'll have to change as you learn from the people that you are building for. But if you care a lot about the problem, you'll find all of the different ways to best solve that and stay motivated as you work on your business.
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Featured image by Apple Media
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff