How Meditation Led Shelah Marie To Finding A Greater Love
The relationship we have and nurture with self lays the foundation for how we relate to and connect with others in our lives. Assessing the issues that discourage self-love from prospering are key in order to repair and reignite the freedom that comes when we finally believe the words "you are enough." I chatted with self-love advocate and lifestyle entrepreneur Shelah Marie – who you may remember from when her 2017 photo of doing yoga with boyfriend, rapper Ace Hood, went viral. Shelah's mission is to create a movement of total self-love and liberation for women of color through her platform Curvy, Curly, Conscious – a place where "self-help" meets "real talk" through virtual and offline events and retreats.
Shelah opens up about her healing journey and gives tips for others repairing one of most important relationships a woman will ever have: The one she has with herself.
To fully understand how self-love evolves over time, we must start at the beginning – childhood. "I grew up as the only person of color growing in my home..the only Black person in my neighborhood. I was the only one with hair like mine, skin like mine. I couldn't figure out why I was different. My [immediate] family wasn't open to talking about it."
"Because I had fundamentally saw the world through race at a young age...what I saw was a big deal. Everyone didn't look the same and it mattered. I learned to deconstruct the performance of race around me...I was aware of people's emotions and saw things that people weren't saying. I always wanted to create something that I never saw."
Acting, the performance of characters, and storytelling became a passion of Shelah's. Her 2010 move to New York City to enroll in a Master's program at the prestigious Tisch School of the Arts would be the domino that set off a chain of important events in her life. "My experience in New York changed who I was. I learned a lot about other cultures, languages, and how to appreciate the small things. I couldn't afford TV or cable or a car. I didn't have disposable income. I learned to exist on very little. I put everything into my craft."
A Journey Into Self-Love & Self-Healing
Photo Credit: Latoya Osborne
Courtesy of Shelah Marie
From juggling multiple jobs to dealing with seeing her friends "making it", Shelah became severely depressed and her anxiety peaked. "I was always surrounded by people, but I was always alone in my mind. My self-esteem was so low and I started to attract people that reflected that. I attracted men that were treating me in an unhealthy way. One relationship got extremely abusive."
An argument turned into Shelah's then-partner telling her, in front of her roommates, "Yeah, bitch. You're a bitch and I hope I'm the first person to ever call you that, bitch."
Enough was enough.
"I saw myself as a child and I realized the only other person to call me a bitch in front of people was my mom. This is where my spiritual journey kicked up a notch. I told myself that I get it. Whatever pain and hurt that is within me that feels the need to manifest this man to reflect my beliefs at me this strongly...this will never happen again. I will never be at this place again. Whatever I have to do to heal it, I will do. From then on, I put myself through Shelah's school of self."
Shelah recognized that in order to reach her potential, she would have to learn to navigate past the toxicity in her life. Over the next few years, self-healing became her priority. Four important things led the way for Shelah's transformation: Talk therapy, working with a healer, reading, and meditation. This work allowed Shelah to confront the trauma that was hiding in her subconscious. She was committed to equipping herself with the information so she could start to understand what she had been through in life.
Meditation was especially helpful as it allowed her to "get friendly" with herself. "I realized I was an adult and didn't know myself and have never sat with myself. I'd used men, career, work to distract me."
The reality of sitting in and embracing pain is something that many women of color often accept as a part of life, Shelah believes. "'I'ma talk to Jesus. I'ma go to church. I'm going to pray about it...get a new outfit, you'll be fine.' This is what we tell each other. It doesn't work. Black women are comfortable with sharing their pain just from a place of 'This is just how it is.' When I used to listen to a lot of Gospel, I would become addicted to how much pain I would feel. Sometimes we can get addicted to that space of talking about the pain, living in the pain, and being in the pain. That space is part of the process but I'm more interested in moving beyond that."
Photo Credit: Latoya Osborne
Courtesy of Shelah Marie
"Whatever pain and hurt that is within me that feels the need to manifest this man to reflect my beliefs at me this strongly...this will never happen again. I will never be at this place again. Whatever I have to do to heal it, I will do."
How Meditation & Self-Healing Led Her To True Love
Shelah's call for Black women? Listen to yourself. Honor your pain. Allow yourself to heal. Allow yourself to be connected and feel supported from within.
If you're starting out on the journey, Shelah recommends finding a therapist that caters to your needs, listening to guided meditations like The Meditation Mixtape by Shelah Marie, and filling yourself with knowledge. The books that aided her include A Return To Love by Marianne Williamson, Codependent No More by Melody Beattie, Radical Forgiveness by Colin Tipping, and The Four Agreements by Don Miguel Ruiz.
If she really wanted to focus on healing, Shelah knew that she'd have to be radical in how she invested in her learning and the expectations she set for those she surrounded herself with. "My healing was my job, and it still is. Everyone in my [tribe] knows this. Anyone I can keep around...if they are not actively healing, they will be phased out of [my life.]"
Shelah's healing journey allowed her to embrace the unknown when it unexpectedly appeared. She was new to loving herself and having standards in a relationship, when she met her now-husband Ace Hood, a few years ago in New York City. Upon first meeting him after an invite to a New York club during All-Star Weekend, Shelah knew there was something special.
"He was in the back. There were all these women and celebrities around him. [Ace] saw me and parted the divider and went, 'Shelah, hi! I love your videos on Instagram and you're so funny.' He had this big smile and his eyes lit up. I said to myself, 'I'm fucked. If I'm not supposed to go for it, I'm going for it. I don't care what happens.'"
As with any relationship, it didn't come without challenges – especially in the beginning. Though Ace was attracted to her personality and who she was – the two had to learn to coexist and understand their two very different worlds.
"I struggled for a while trying to fit a circle in a square peg and tried to make myself into what I thought a rapper's girlfriend should be. That didn't last long. [I had to understand that] this is who I am. I'm Shelah. This is me."
Though people had questions about how their relationship would work, Shelah emphasized the notion that you can redefine yourself and humans are layered individuals. When Ace became interested in learning more about the benefits of yoga, the two decided to go on a journey together. She saw something in Ace and knew that they could help each other become the best versions of themselves.
Even if you're not in a relationship and find yourself longing for companionship from a partner, Shelah reminds us not to wallow in self-pity. "When I was in NY [before meeting Ace], I was single and depressed. I had to be proactive about the feelings I wanted [and] I'd fuse that into my meditations. Do not leave it in the hands of someone else to provide you with what you need. Date yourself. Do nice things. Look good for yourself! Sometimes I'd get sad [or jealous], but I'd remind myself, 'Man, I feel so supported. I feel so loved.'"
Photo Credit: Latoya Osborne
Courtesy of Shelah Marie
"I had to be proactive about the feelings I wanted [and] I'd fuse that into my meditations. Do not leave it in the hands of someone else to provide you with what you need."
A Call To Black Women & Their Healing
Helping other women of color heal has been the core of Shelah's personal mission and her recent entrepreneurial pursuits as well. She mentions, "As that little Shelah [experienced], I wanted to create something that I never saw. With Curvy, Curly, Conscious, I was responding to what was being given to me. My Instagram started to grow. I did an event, it was a success. Four-city tour, success. Black women believed in me. I needed to keep giving them more. I wanted to produce high-quality, high-level beautiful experiences for Black women to heal and commune with each other because I believe we deserve it. Black women deserve beauty. It reaffirms our humanity."
However, Shelah again found herself having to confront deep fears and insecurities that would have stunted her ability to deliver on her promise.
"The biggest challenges as an entrepreneur have been overcoming all of my individual fears. You know how much courage it takes to take people's hard-earned money in advance for something? You have to deliver. I wasn't a business person. My background was in acting. I had to invite people in [such as bookkeepers to help me.] I had to [overcome] my own fears about not being good enough and not knowing enough."
For others looking to build a brand in the self-help space, Shelah notes that investigating your personal strength is a must.
"What skills do you have that everyone goes, 'How do you do that?' A lot of people try to copy and emulate. The reason my account grew was because my strong suit is sharing my story and talking. You don't have to have a big following to have a big business. Find your zone of genius and follow that. Just because social media is poppin, doesn't mean everyone has to have a page that's popping. Follow what you're good at."
When remembering where this journey all started, Shelah had some words she'd tell her younger self, the little girl struggling to figure out her story. "You're doing great. You're doing really well. It's fine."
For those of us also navigating the fluid waters of nurturing self-love, Shelah says, "We live in a society that is extremely driven. There's a little window into everyone else's life now. There's Instagram and Facebook. Sometimes it looks like everyone is moving at 100mph and you're just moving slow. Don't watch what everyone else is doing. You are doing fine, too."
Our self-love journeys are not monolithic, but one thing is true for us all: Growth is possible.
For more of Shelah, follow her on Instagram.
Featured image by Latoya Osborne
Originally published on February 13, 2019
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Women's Voting Organization Supermajority's CIO Talks Election Issues, Minus The Drama
Voting has been a part of my life for as long as I can remember. As a child, my parents would pack my sister and me up in the car and allow us to take in the excitement of the polls during local and national elections.
Years later, in 2008, I voted in my first election for Barack Obama and emotionally celebrated his win surrounded by fellow classmates from Clark Atlanta, Spelman, and Morehouse.
I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
Uwe Krejci/ Getty Images
xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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