I love beauty launches. But, the one I'm going to tell you about is different. It fed my inner beauty lover and made me feel like a little girl again.
PUR Cosmetics and Mattel recently released a new 10-piece collaboration filled with lipsticks, lashes, a beautiful complexion brush, a 12-piece palette, a highlighter palette, a mask, and a lip gloss. As a black woman with a deeper skin tone, I am usually underwhelmed by makeup collaborations. Most of the time, I can only use one or two of the products in the release because, to be frank, no one in the creative process is thinking about me. The word "diversity" is usually a buzzword, not a meaningful thought beyond what will get a release trending.
Growing up, Barbie was a large part of my life, but from a distance. My sister and I had many Barbie dolls, but we couldn't play with them because they were "collector's items" as my mom put it. Not to be touched. We could only gaze at them from below their placement on the unreachable shelves in our rooms through their boxes.
Now that I'm older, I get it. Finding a Barbie doll, well any doll for that matter, without white skin was an anomaly at the time. So, when I saw this collection roll out with a dark-skinned woman front and center — I was shook.
The night of the launch party, I pulled up to a house in Mid-City Los Angeles with a pink corvette to my right as I entered the house with pink decor everywhere. There were pink cookies. Pink cocktails. Pink photo ops. The little girl in me was going ham. I was standing in a real-life Barbie playhouse surrounded by makeup, sweets, and walls filled with Barbie dolls.
As the night went on, I get a chance to meet members of the PUR and Mattel team that worked to put this collaboration together. One of which was Tisha Thompson, the Vice President of Marketing and Innovation, and she was black.
I hate calling attention to that fact, but in the beauty game, it is important.
In my mind, I was fangirling. Because even in this time of "diversity", it's rare you see a woman of color, let alone a black woman, behind the products we're wearing. After meeting her, I knew the marketing wasn't a result of a white person in a boardroom trying to create a campaign because inclusion is trending. It was clear this was organic and coming from a place of authenticity.
"The entire motive behind this collaboration is to empower beauty lovers to showcase their unique beauty and limitless potential through the use of beautiful makeup and skincare products," said Thompson. "That can't be accomplished without intentional representation in all facets of the launch. We wanted not only to create a marketing campaign that was representative of our PUR Beauties but formulated with colors and shades that would flatter all skin types and tones, as well."
The little girl in me walked away, saying, "I want to be like her when I grow up." And the 33-year-old woman I am today knows it's possible. The collection is filled with products you'll not only want to use like the semi-matte lipstick (the color and staying power are amazing), and the 12-piece eyeshadow palette. But, in true Barbie fashion, the packaging is encrusted with pink rhinestones and glitter (that won't come off on you).
We know that collabs come at us daily, but this one is worth a look because it has us in mind.
Want more stories like this? Sign up for our newsletter here to receive our latest articles and news straight to your inbox.
Featured image by PUR Cosmetics/Instagram
- PÜR (@purcosmetics) | Twitter ›
- When Does The PUR x Barbie Makeup Collection Launch? It's Even ... ›
- Pur Cosmetics Barbie Ulta Collection Is So Cute It Hurts | StyleCaster ›
- PUR Cosmetics Teamed Up With Barbie & All Your Makeup Dreams ... ›
- The Pür x Barbie Makeup Collection Celebrates the Doll's 60th ... ›
- PÜR X BARBIE™ Signature Pressed Pigments Palette | PÜR The ... ›
- PUR Cosmetics x Barbie Collaboration | POPSUGAR Beauty ›
- PÜR X BARBIE™ - New ›
- PÜR x BARBIE MAKEUP COLLECTION... OMG?! - YouTube ›
- PUR Cosmetics ›
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
2023 has become the year of celebrity breakups with headlines breaking left and right about celebs filing for divorce or ending high-profile relationships. The latest couple to announce their dissolution? British actress Jodie Turner-Smith. TMZ reported that Jodie has filed for a divorce from her husband, Dawson Creek alum Joshua Jackson.
As far as her reason for calling it quits, Jodie cited "irreconcilable differences," according to TMZ, and has requested joint custody of the couple's daughter, Juno Rose Diana Jackson. Late last year there were rumblings of there being "trouble in paradise" for the couple after the media realized they were no longer following each other on Instagram.
Those rumors were more than laid to rest when Jodie and Joshua went to the 2023 Oscars together earlier this year, and even more recently, when they celebrated her birthday together last month during the September unveiling of the Lotus Emeya.
Jodie Turner-Smith celebrates her birthday with husband Joshua Jackson at the unveiling of the new fully-electric Lotus Emeya on September 07, 2023 in New York City.
Brian Ach/Getty Images for Lotus
Despite seeming particularly happy and in love, perhaps the writing was already written on the wall even then. In the past, Jodie has been very celebratory publicly about her love for her estranged husband, even boldly recounting their love story for the books in a 2021 interview with Seth Meyers.
When Jodie and Joshua met, it was while at his birthday party in 2018. Their relationship was hot and heavy from the start, with Jodie openly noting that they began as a "one-night stand." During her 2021 interview with Seth Meyers, she jokingly referred to their love story as a "three-year one-night stand." She shared:
"First of all, I saw him before he saw me and when I saw him, I was like, 'I want that.' And then when he saw me, I just pretended like I didn't see him. He had to yell across the room to me, and I was wearing this T-shirt from a movie called Sorry to Bother You and [actress] Tessa Thompson plays a character called Detroit, and she has this T-shirt that says, 'The Future Is Female Ejaculation.'
"And so, he shouts across the room, 'Detroit!' He comes over and… does this really cute, charming thing that he does and just all night -- he just basically followed me around the party."
The couple were together from that moment forth, and even made things "Instagram official" less than two weeks later while on a dinner date. Joshua would later clarify to Insider that the night they met in 2018 was not a 'one-night stand' or a 'three-year one-night stand' like his then-wife joked but instead, it was "technically a three-night stand."
"It was sealed with a kiss that night and then we didn't leave each other's sides for, well, three years now," Joshua continued at the time.
In a July 2021 interview with Jimmy Fallon, Joshua dropped more details about the why behind getting married. He revealed that he didn't know he wanted to get married to Jodie until "the moment she asked me."
"She asked me on New Year's Eve. We were in Nicaragua. It was very beautiful, incredibly romantic, we were walking down the beach and she asked me to marry her."
He added, "I did not know [she would propose], but she was quite adamant and she was right. This is the best choice I ever made."
Joshua Jackson Reveals Jodie Turner-Smith Proposed To Him
Jodie received quite a bit of flack for proposing to Joshua because it goes against tradition and what society sees as acceptable for a woman to do to a man, and proposing isn't one of them. No matter how much time has passed, the viewpoints around who should do the proposing and who should be proposed to are still very traditional.
After being on the receiving end of such backlash, Joshua would later clarify to the media in a separate interview that it wasn't just Jodie's proposal to him that sealed the deal of them getting married, he proposed to her too. She might have initiated it, but Joshua followed through.
"I accidentally threw my wife under the bus because that story was told quickly and it didn't give the full context and holy Jesus, the internet is racist and misogynist," he explained to Refinery29 that same year. "We were in Nicaragua on a beautiful moonlit night, it could not possibly have been more romantic."
David M. Benett/Dave Benett/Getty Images
He continued, "And yes, my wife did propose to me and yes, I did say yes, but what I didn't say in that interview was there was a caveat, which is that I'm still old school enough that I said, 'This is a yes, but you have to give me the opportunity [to do it too].'"
"She has a biological father and a stepdad, who's the man who raised her. [I said], 'You have to give me the opportunity to ask both of those men for your hand in marriage.' And then, 'I would like the opportunity to re-propose to you and do it the old-fashioned way down on bended knee.' So, that's actually how the story ended up."
Joshua and Jodie would eventually marry in December 2019. Shortly thereafter, Jodie gave birth to the couple's first child, Janie, in 2020.
In a recent interview with Elle UK, Jodie shared the ways becoming a mother to Juno helped to heal her of her wounds from colorism she experienced in the past. "It's interesting because I had a lot of resistance to becoming a mother and, throughout my life, I always said if I were to have children, I wanted to have Black, Black babies so that I could affirm them as children with the love that I felt I needed to have been affirmed with by the outside world," Jodie shared with the outlet.
She continued, "Then I fell in love with my husband and we talked about having kids. I did have this mini pause, where I was like, 'She's going to be walking through the world not only having an experience that I did not have, but looking like people that, in a way, I'd always felt a little bit tormented by.' Now that I've got this little, tiny, light-skinned boss, I feel like it’s the universe teaching me lessons. I've been given a daughter who looks this way to heal my own conversations around colorism."
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Amy Sussman/Getty Images