Quantcast
RELATED
Slutty Vegan’s Pinky Cole Lands Historic Shake Shack Partnership
Business

Slutty Vegan’s Pinky Cole Lands Historic Shake Shack Partnership

Pinky Cole is a beast in so many ways. All around a megatron, a peak performer who doesn't let a single thing get in her way. I consider her a marketing genius that happens to sell food. She (and the food) are just that good at what they do. With a customer line that is always wrapped around the building, literally feeding the city for free (in partnership with various celebrities), to opening new locations throughout the country, it was inevitable that partnerships with fellow major players would follow.


And that's exactly what happened.

Earlier this year, Shake Shack announced a series of localized chef collaborations in multiple cities. The partnerships were part of a project called "Now Serving", which allows prominent chefs to put their own flair on Shake Shack's menu items and serve it to their community for one or two days only. But the best part is a portion of the proceeds benefit a local charity of the chef's choosing.

In March, the James Beard-winning chef Chris Shepherd got the party started by selling his Southern Smoke Chicken sandwich to Houstonians to raise money for hospitality workers in the area.

Now, our sis Pinky gets her moment in the spotlight to spread a meat-free agenda in not one, but two American cities.

Pinky may be best known for Slutty Vegan, but before that, though, she was a New Yorker, serving Jamaican food at her successful Harlem restaurant, Pinky's. And because she has played such a major role in the Atlanta and Harlem food scenes, Shake Shack will be offering her limited-time "SluttyShack" burger to both communities this week (April 8 and 9 only).

So add this to the list of partnerships and business endeavors that she seemingly collects, from doing a packed-out Slutty Vegan tour, to Steve Madden, and to even our very own, Will Packer. She reminisced on her journey via Instagram:

"I remember in 2019 when I had to go to court about my first location because people in the community didn't want Slutty Vegan there. Today, I bought the daycare in the same neighborhood I was once getting pushed out of. NOW THATS HOW YOU BUY THE BLOCK. Black broker. Black bank. Building previously owned by a black woman! Thinking about making this one a community center #Pinkythecloser"

The SluttyShack will be available for a limited time at Shake Shack locations in New York City and Atlanta. Customers can purchase the SluttyShack on Thursday, April 8, at the Old Fourth Ward Shack in Atlanta. The burger will also be available on Thursday, April 8 and Friday, April 9, at the Shack in Harlem.

Proceeds will be donated directly to Giving Kitchen in Atlanta, a crisis relief organization for people in the food and beverage industry, and ROAR in New York, a community of hospitality leaders advocating for the NYC restaurant industry.

Congrats, Pinky! You always kill it, girl!

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Pinky Cole/Instagram

 

RELATED

 
ALSO ON XONECOLE
Crystal-O-with-baby-son-postpartum-hair-loss

This article is in partnership with SheaMoisture

For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.

KEEP READINGShow less
Draya Michele and Jalen Green

Romantic relationships with significant age gaps often attract heightened attention and scrutiny, especially when they involve an older woman dating a much younger man.

This criticism is usually viewed as a double standard, considering society's general acceptance of couples like Jay-Z and Beyoncé or Julius Tennon and Viola Davis, where the male partners are over a decade older than their female spouses.

KEEP READINGShow less
LATEST POSTS