All The Songs You Need On Your Playlist Right Now
A few years ago, psychologists studied the correlation between seasons and romantic relationships. They concluded that the colder the weather, the more likely a relationship had a chance to thrive, hence, "cuffing season." Nevertheless, the warmer the weather, the more likely a relationship is to fail, consequently creating the term, "uncuffing season." "Uncuffing season" is defined as a period, usually the spring and summer, when "people who were previously in relationships during the winter break-up to be free for the summer and warm months." The idea is that once the relationship has concluded, one is able to play the field and not be tied down by the pestering obligations of a relationship. And unfortunately, this seems to be the case for the artists this week.
No longer singing about the best parts, we've entered in the phase of summertime sadness; and boy, is this summer scheduled to be a doozy. Between Leon Bridges' constant questions in "Why Don't You Touch Me," Nao's refusal to return to "Messy Love," and Cynthia Erivo choosing to remember only "The Good" parts of her relationship, it seems like everyone is being "uncuffed" and sent to enjoy their summers alone. Though, there might be light at the end of this tunnel yet. Why? Well, because if they're sent to join their summer's alone, chances are you are, too.
If that's the case, you'll have a couple of new ballads, and upbeat songs, that can help you make it through your summer blues, before finding yet another in the fall and winter months.
1. "Why Don't You Touch Me: Part 1" - Leon Bridges
With his new album Gold—Diggers Sound coming out July 23, 2021, Leon Bridges has arrived with part one of two singles, "Why Don't You Touch Me: Part 1" (you can listen to "Part 2" here). Like all of his other singles, Bridges' music feels like it has been written and sung by someone beyond his years. In "Why Don't You Touch Me: Part 1," Bridges wonders the title amongst other things, particularly why his lover doesn't seem to love him anymore.
Despite "dressin' to the nines" and his desires to do whatever to improve the relationship, Bridges' lover is distracted by the glitter and gold and continues to fade away. It's sad that his lover doesn't seem to be in love with him anymore, but the saddest part might be the fact that his relationship is ending and he doesn't even know why.
2. "Mad" - Hope Tala
To avoid the "Heartbreak Olympics," I won't say that one heartbreak is worse than the other. Although, when it comes to heartbreak, nothing quite matches the sting that comes from unrequited love. In Hope Tala's newest single "Mad," the 23-year-old London artist sings about having a lover fall out of love, while she is still head over heels. The song plays with an enticing allure, combining an acoustic guitar with a groove reminiscent of Bossa nova and a slowed samba, instead of a piano ballad.
As if her rage is simmering, Tala doesn't raise her voice, but allows her repetition of her wanting to tear her hair out to show her frustrations and sadness to her lover's sudden change in mind. At the end of the song, she is left with more questions than answers, which seems to be the new way of breaking up (a la the previously mentioned "Why Don't You Touch Me"). With her lover not answering her calls, it's hard to say if she'll get the closure she needs to extinguish her inevitable explosion.
3. "Messy Love" - Nao
After the early (leaked) release of her newest single, Nao has officially released "Messy Love" from her upcoming third album. Like her single "Make It Out Alive," in "Messy Love," Nao tells of a love that was once cherished turning into a burden. In a trope that I am glad to see artists taking, Nao decides to place self-love, self-respect, and inner peace over the struggles and insecurities created by an unstable and exhaustive relationship.
Old Nao might've had the energy to chase her lover, she might've had the energy to roll around and enjoy the mess of it all. Nevertheless, after one too many heartbreaks, Nao has reached a place in her life where she refuses to return back to "messy love."
She wants her love to know that she cares about him, but in the end, she will choose herself and her progress over everything, including this relationship.
4. "Wusyaname" - Tyler, the Creator ft. YoungBoy Never Broke Again & Ty Dolla Sign
Only Tyler, the Creator would walk up to a complete stranger and use "Aw, you look malnourished" as a pick-up line. Strangely for Tyler, the Creator, this seems well within his playbook and still might have the potential to work. In his recently released single "Wusyaname," Tyler, the Creator falls in love with a woman at first sight. Pursuing the woman, he hopes to get her attention by hurling insulting compliments one after the other. Creator's advancements are so contradictory that it wouldn't be surprising if this woman had experienced whiplash.
Although, after saying, "That's when I met 'She'"—a reference to his Goblin album and "She" track—it is clear to the audience that this woman probably deserves it. As if jumping into a time machine, the audience is given the moment that eventually leads to the chaotic moment that unravels in his and Frank Ocean's "She." In addition to this magic track, Tyler, the Creator's "Lumberjack" and "Brown Sugar Salmon" singles are out, too.
5. "2 You" - Mariah the Scientist
Something is in the water, and apparently it's forcing everyone to confront or end their relationships. Regardless of what it is, "2 You" is the newest single from Mariah the Scientist's upcoming project, Ry Ry World. In the song, the Atlanta-based artist reflects on a failed relationship. Pointing out her ex's flaws, Mariah addresses feeling disappointing in the direction of their relationship and embarrassment from allowing it to go on for so long. Unlike the singles mentioned before, Mariah the Scientist doesn't wonder why the relationship has ended or how they got there. Instead, she wonders why she doesn't feel at peace with this decision, despite knowing that it was for the best.
6. "BYE" - Jaden
Most artists have something that makes them uniquely and utterly them. For instance, SZA has her word play. J. Cole has his storytelling. Kendrick Lamar has his poetic prose and Jaden has his…well, everything? When I say this, I don't mean it negatively, I mean that Jaden is never the same person when a single is released. This is even shown in his name change from Jaden Smith, to just Jaden. For most artists, the constant change between genres, flow, writing, and artistry wouldn't work. It would make the listener feel like they are following too many artists at once. But for Jaden, it seems to be the main thing keeping his artistry afloat.
In his newest single, "BYE" Jaden ventures to the beach in hopes of repairing his broken relationship. Despite its melancholy theme, the song comes off as a light summer pop/hip-hop track, which juxtaposes the song released from the previous album. Although the songs from Syre are hip-hop tracks, "BYE" leans more into the pop genre with its layered harmonies and almost synthetic voice.
7. "t r a n s p a r e n t s o u l" - WILLOW ft. Travis Barker
There is a special kind of wonderful when a Black woman is in the alternative/indie genre. There is an even more special kind of wonderful when she seems like she'll dominate the genre, if given the chance. Returning with Blink 182 drummer, Travis Baker, Willow Smith has released a new hit, "Transparent Soul." The single is mixture of the early 2000s alternative/rock and 80s grunge, with a new 2021 spin. Her voice is powerful and dominating as she sings about being able to see through all of the lies of her subject. Whether she is talking to a lover, former friend, or just an over confident stranger, Willow puts her subject in their place as she tries to navigate between friends and foe.
8. "Pasadena" - Tinashe ft. Buddy
I just can't stop smiling when I hear this song. This is a bop, a groove, a shimmy, and a shake.. Ahead of her fifth album, Tinashe returns with her exhilarating new single "Pasadena." This upbeat track focuses on the pride and joy one obtains when they live freely and embrace the moment. With a fun video filled with group dancing, penthouses, and a beautiful skyline, "Pasadena" has the potential to be a song you need on repeat this summer.
9. "Bed Friend" - Jacquees ft. Queen Naija
With his newest single from his new album P.T.O.F, Jacquees and Queen Naija team up to tell the story of friends who've become lovers. Unlike the typical "friends with benefits" set up, Jacquees talks about falling in love with his best friend while still being in a relationship with another. He knows that his desire for his friend over his girlfriend is wrong, but he can't seem to stop making comparisons and he can't seem to want to invest in his relationship because of this. He is aware that he and his best friend are moving past the boundaries of their friendship, though, despite this knowledge he leans fully in, hoping that the relationship "doesn't end in a dead in." After all, if this doesn't work out, Jacquees is aware that he has more to lose than just "Bed Friend."
10. "The Good" - Cynthia Erivo
The last five years have been kind to Cynthia Erivo. Between her discovery in London, her Tony, Grammy, and Emmy awards, her roles in blockbuster movies (Harriet, Bad Times at the El Royale, and Widows), and the Aretha Franklin mini series, she has shown that hard work truly pays off. Now, she is tackling another milestone, this one in the form of her upcoming debut album. From Ch. 1 vs. 1, Erivo has released her newest single "The Good." The song tells a story about a failed relationship, but instead of mourning its absence, she choose to remember the good times. Despite the somber lyrics, the song is upbeat and almost playful while she sings soulfully and powerfully. Released during Pride Month, Erivo's video has her in a tumultuous same-sex relationship, which is rarely seen between two Black women, unless you're counting the recent season of Masters of None.
Keep scrolling for more singles released in the week of June 18 to June 25!
"Feeling Good" - Chloe Bailey
"Talk About It" - Jungle
"Letter to My Daughter" - NLE Chopper
"Live from the Country" - Logic
"Wish List" - Joey Trap
"Muddy Flow" - Kill Jasper
"Genesis" - Azizi Gibson ft. AKTHESAVIOR
"You the Type" - CJ Fly
DaBaby - "Ball If I Want To"
"LAW OF AVERAGES" - Vince Staples
"Angles" - Wale ft. Chris Brown
"When You Love Someone" - Tone Stith ft. H.E.R.
"Formwela 5" - Esperanza Spalding ft. Corey King
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Taysha Robinson is a writer and high school English teacher, based in metro-Atlanta. A self described philomath, you can find her reading books and articles of every genre, attending educational conferences, and hiking wherever the terrain will allow.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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