Melissa Butler is a makeup pioneer. In 2012, when her beauty brand, The Lip Bar, was first launched, it was rare to find lip products bold enough to represent daring makeup enthusiasts, yet subtle enough to complement the range of skin tones for Black and brown customers. For The Lip Bar, the mission was clear: challenge the status quo within the industry and increase visibility for Black women to be seen and understood as their own standard of beauty.
When she first launched her widely popular lipstick line, Melissa was building her plane in the sky at a time where most of the conversations around diversity and inclusion within the beauty industry were still just faint chatter. In 2015, Melissa was coming off of the public "redirection" of her, now viral, Shark Tank appearance. What some have deemed as a moment of rejection, ultimately proved to be a lesson in preparation for life's turning points, "When we had all the love and excitement from Shark Tank, I didn't know what to do with it. We didn't have the proper email flows, we weren't running any ads. I didn't know how to monetize it."
(photo: The Lip Bar)
"When we had all the love and excitement from Shark Tank, I didn't know what to do with it. We didn't have the proper email flows, we weren't running any ads. I didn't know how to monetize it."
Although Shark Tank served as an opportunity to generate awareness for the brand, it's not what Melissa attributes to The Lip Bar's initial growth. While on the show, she experienced harsh criticism from the panel of investors who weren't keen to the vision of her brand. In just five years since the episode aired, the foresight of The Lip Bar's collection of vibrant lipstick colors has proven to be a classic example of innovation before its time. But everything comes back around, and in true full-circle fashion, the brand was able to remain nimble while challenging trends and setting new markers for beauty ingenuity.
Now, Melissa continues to revolutionize the beauty world with the newest addition to her expanding "Fast Face" product line, the Quick Conceal, Caffeine Concealer. In a world where many brands are exploring the diversification of their complexion products with 20-50 shade rollouts, this 6-shade collection of brightening concealers challenges the notion of whether more is actually beneficial for the customer.
(photo: The Lip Bar)
"Everyone is probably going to think we're crazy for launching 6 concealers," Melissa jokingly shares about The Lip Bar's push to simplify the color-matching process for its customers. "The reality is that a lot of brands are launching 20+ shades of concealer but we've learned that it becomes more intimidating for the customer." At its core, The Lip Bar is all about streamlining the makeup process and eliminating the guesswork. Melissa's approach to complexion is all about understanding what universally works for each complexion family so her customers can get their desired look with no expertise needed.
Now more than ever, the attention has been brought to what brands are actually doing to create lasting change for their underrepresented customers. "I'm understanding that in time, things change, the customer's needs change. My job as the leader of the organization is to make sure that I'm always serving the customer." As universal beauty standards advance to be challenged and reimagined, Melissa continues to lead by making space for Black women in the beauty space to be seen as their whole and authentically beautiful selves.
"I'm understanding that in time, things change, the customer's needs change. My job as the leader of the organization is to make sure that I'm always serving the customer."
The inspiration within the formulation.
When she began formulating ingredients for The Lip Bar's newest and highly-requested concealer, Melissa stayed true to the brand's vegan and cruelty-free methodology by infusing avocado and macadamia oils for hydration and caffeine to awaken the under-eye area. "People take caffeine in the morning as religion because that's going to be the one thing that gets them through the day. This concealer is going to awaken your morning and beauty routine because of the caffeine and its brightening effects."
(photo: The Lip Bar)
As an on-the-go entrepreneur, Melissa understands the importance of creating products that make life easier for her customers. The Lip Bar's "Fast Face" philosophy and complexion-based shopping has informed their launches, making the Caffeine Concealer the perfect addition to amp up your morning routines. "It's close to your complexion to provide coverage for whatever blemishes you might have and blends into the skin for a buildable, sheer to medium coverage. "
On what it’s like being a Black business owner in the age of collective uprising.
June was a busy month for The Lip Bar. In fact, according to Melissa, "It was one of the best months for us in The Lip Bar's history." However, the hypervisibility that The Lip Bar and that many other Black-owned brands launched a wider conversation around why "Buying Black" is less of a momentary trend and more of a long-term fight for economic liberation. "I don't want charity dollars. I want life-long customers."
(photo: The Lip Bar)
(photo: The Lip Bar)
"I don't want charity dollars. I want life-long customers."
In the age of social media, our collective attention span is constantly being pulled in different directions, so much that it has become increasingly important to differentiate trends from long-lasting movements. After witnessing the hypervisibility of Black-owned brands peak during the month of June, Melissa saw the need for a space where Black-owned businesses could be easily accessed in order to drive economic empowerment within the Black community. This motivated Melissa to co-found The BLK Pact, a dictionary of Black-owned businesses for people to pledge their allegiance to, reducing the economic deficiency and growing the economic empowerment within the Black community.
This initiative informs individuals on not just how to support Black-owned businesses, but what's at stake if they don't. "There's some alarming statistics out there, one of which says by 2053, the median household wealth could reach zero for Black households. So I know how important it is to make sure that we're focusing on supporting Black-owned businesses, but more importantly, it can't be a trend."
Conversations around diversity and inclusion are being reshaped to go beyond just making products to meet a quota. The goal is for the support of Black-owned businesses to be woven into the fabric of our community and to build awareness through information sharing. "I want to make sure we're going in with intention and longevity in mind. That has been the most helpful and has inspired people to continue on that journey."
To purchase your own Quick Conceal, Caffeine Concealer, click here. And for more of Melissa, follow her on Instagram @melissarbutler.
Featured image courtesy of The Lip Bar.
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Since summer is the time of year when the things that cause frizz to happen are very much in full effect, let’s dive into what causes frizzy hair, along with some super effective ways to combat it. That way, you can have fewer “bad hair days,” and you won’t have to rely on protective styles so much of the time (unless, of course, you want to).
What Causes the Annoyance of Frizz to Begin With?
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You know what’s a trip? Because I have finally mastered how to tame my own frizz, I get that a lot of times, whenever we, as Black women, get frustrated with our hair, we think it’s because of our coils when it’s really because frizz is jacking them up; once the frizzing is under control, suddenly all is right with the world.
How can I be so sure? It’s because of the fact thatfrizz is the reason why our hair cuticles end up not being smooth, and our hair strands end up looking all crazy while being hard to style. And what causes that drama to begin with?Humidity is definitely a top culprit; that’s because when there is moisture in the air, it can cause your cuticles to swell up (just for the record, washing your hair in super-hot water can lead to frizzing becauseit can cause humidity).
Know what else can cause frizz? Anything that dries out your hair, whether it’s heat styling tools, hair dye, or hair products that end up stripping your hair of the hydration that it needs. Why? Because your hair produces natural oils that help to keep your cuticles smooth, and when those oils are lost, that also can wreak some serious havoc on your cuticles and cause your hair to look frizzy instead of curly.
So, you know what this means, right? If you want to have less frizz and more of your natural curl definition, your hair needs more moisture, less heat, and as little hair manipulation (via styling) as possible. The following 10 things can help you out across the board.
1. Go with a Sulfate-Free Shampoo
Some people think thatsulfate shampoo is the devil. I don’t. If you happen to be someone who uses a lot of product on your hair, at some point, you’re gonna need that type of hair cleansing product because it’s able to remove gunk from your tresses like nobody’s business. The key here is to not wash your hair with it all of the time because it really is a lot like detergent is to clothes. Also, definitely follow up with a deeply penetrating deep conditioner (to restore the moisture that was lost). You may also want to go without doing a protein treatment on the days when you use this type of shampoo.
Protein treatments are bomb; however, they tend to be “hard” on your hair enough without sulfates getting into the mix at the same time.
So yeah, outside of trying to clarify your hair, go with a shampoo that is sulfate-free. Something that I’m personally a big fan of is shampoo bars.Etsy has a lot of them that are made with all-natural ingredients. Just go to the site and put “shampoo bars” in the search field to see which ones will meet your hair (and scalp’s) personal needs.
2. Apply a Conditioning Hair Mask on Wash Days
Whenever I write hair articles for the platform, it’s rare when I don’t shout out the importance of deep conditioning; that’s because it’s one of the most effective ways to penetrate your hair shaft with lots of moisture that lasts longer than just a couple of days. What doesn’t get as much attention as it deserves is talking abouthair masks.
Kind of look at them like how a mask works for your skin when you’re getting or giving yourself a facial — it’s an extra pampering step that can do your hair strands a ton of good. Hair masks can do everything from strengthening your hair and reducing damage to soften it and help to prevent frizz.Two other cool things about hair masks are they have a way of protecting your tresses from extreme weather conditions, and they can help to promote a healthier scalp as well.
There are plenty of hair mask options that you can buy. Or, if you’re someone who likes to go the DIY route, you can read up on some homemade recipes that you can tryhere,here, andhere.
3. Use Your Fingers for Detangling/Styling As Much As Possible
When it comes to detangling or even styling your hair, be careful how much you comb and brush it. The main reason why is manipulating your locks too much can cause breakage and split ends, and that can cause your hair to frizz up. That’s why it’s always a good idea to use your hands during the detangling and styling process as much as possible. Oh, and when it comes to detangling, it’s imperative that you use a brush that was specifically designed to do just that. Check out The Strategist’s article, “This Kids’ Detangling Brush Cut My Hair Routine in Half,” for a few options to consider.
4. Dry Your Hair Gently
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If one of the things thatyou struggle with is having a pretty good curl definition when it comes to the middle and ends of your hair, yet not so much as far as your roots are concerned, a part of the reason may be due to how you dry your hair. For one thing, when you’re in the process of towel-drying your locks, the friction from a lot of them can definitely cause your hair frizzing. That’s why it’s always a wise move to go witha microfiber towel; it’s gentle on your hair, hella absorbent, and doesn’t require a lot of “cloth movement” in order for your hair to dry in a good amount of time.
Also, if you’re going to rock a blowout, always use a thermal protectant, go with a blow dryer that doesn’t tend to overheat, and try and let the blow dryer attachment (or your brush or comb) go with your hair’s cuticles in downward strokes (like what you see in this videohere); that way, you’re not raising them unnecessarily.
5. Keep a Leave-In Conditioner Handy
Something that has definitely done wonders for my hair is applying a leave-in conditioner on my wash days and also to my ends (since they are the oldest parts of my hair) at night. Even though I do a deep conditioning practice every wash day, pretty much within about five days, my hair is out here looking for more moisture. Something that helps to replenish it is a leave-in conditioner.
I will apply it before my blowouts on my wash days (because I tend to blow out my hair and then keep it braided up to keep it stretched out until the next wash day), and then I will apply some to my ends about every other evening before bedtime. Yeah, definitely, if you want to keep your hair quenched and your ends from splitting, a leave-in conditioner is gonna help to make both of those things happen for you.
6. Try a Blend of Avocado and Sandalwood Oil for Dry Hair
While checking out a blog on things that cause hair to frizz up, something that was mentioned waselectrostatic repulsion. Long story short, super dry hair apparently gives off a negative charge, and when the dry strands rub against each other, they can cause flyaways and what appears to look like a lot of frizz. Again, as someone whose hair can’t get enough moisture, I’m constantly on the quest to find things that will keep it hydrated, in part, to keep frizz from becoming an issue. One combo that works well is avocado oil and sandalwood oil.
Avocado oil is great for dry hair because it contains magnesium and biotin (to strengthen your hair), it has properties that will add sheen, it will help to define your curls, and it definitely reduces dryness (to your scalp included). Sandalwood is effective because not only does ithelp you to grow longer hair, but it also helps tokeep your ends from drying out — and since, again, your ends are always going to be the oldest parts of your hair, that is definitely a win.
I like to mix two tablespoons of avocado with a few drops of sandalwood essential oil, heat it up, and apply it as a hot oil treatment on wash days from time to time. It's also pretty bomb if you want to use a small amount as a massage oil for your scalp; since avocado oil isn’t super greasy, you don’t have to worry a lot about residue or build-up.
7. Experiment with Moroccan Argan Oil to Smooth Your Cuticles
Argan oil is something that my hair has never really been able to gel very well with. I wish it did, though, because I am constantly seeing articles like Vogue’s “Why Argan Oil Is Considered 'The Liquid Gold' of Hair Care.” Aside from the fact that it’s loaded with vitamins D and E, argan oil contains anti-inflammatory properties and helps to treat dandruff and dry scalp (which aren’t the same thing; check out “Stop Scratching: The Differences Between Dandruff And Dry Scalp;” deeply hydrates; helps to increase elasticity, and it also reduces the chances of your hair developing split ends and breaking off —all of which play a solid role in keeping hair frizz at bay.
8. Honey Can Seal Your Hair Shaft
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I grew up with honey always being in the house, so it’s not like I’m not a fan. Oh, but when I found out that it’s the one food that never expires, it got my respect on a whole ‘nother level, chile. When it comes to your hair, specifically, honey is awesome because it contains properties that promote hair growth, reduce breakage, deeply condition, gently yet effectively cleanse your scalp, and add shine to it, too. Since honey is also a humectant, if your hair is naturally dry, it can keep moisture in your hair longer so that you can keep the curl definition in your hair from frizzing up on you.
One of the best ways to get the most out of honey is to mix a tablespoon (or two) of itwith a half-cup of carrier oil like jojoba (it’s a hair strengthener), sweet almond (it’s a moisturizer that won’t leave much build-up) or argan (it’s filled with antioxidants). Zap it in the microwave for 10-15 seconds, apply it to clean and damp hair for 20-30 minutes; then thoroughly rinse with warm water followed by cool water (to seal your cuticles). You should actually notice an immediate difference in the quality of how your hair both looks and feels if you do.
9. Don’t Be Afraid of Hair Serums
Something that I didn’t get into until far too late (in my opinion) is hair serums. Because they tend to be such a polarizing topic, I always thought that they wouldharden my already naturally dry hair too much to give them a shot. What I have learned is that the key to hair serum success is to take the “less is more” and/or “a little bit goes a long way” approach to them.
When you do that,hair serums can be pretty wonderful for your hair because they contain ingredients that help to boost shine and add definition and, thanks to the silicone that’s in a lot of them, serums are also able to smooth out your cuticles so that you experience less frizz. If you’d like to experiment a bit with hair serums, check out Byrdie’s “The 12 Best Hair Serums That Yield Transformative Results” to see if any of those are able to pique your interest.
10. Keep Those Ends Trimmed
Bad ends are ultimately gonna ruin your hair shaft (because when they split, they don’t stop, they just keep moving upwards). If that isn’t enough of a reason to keep them trimmed, when your ends aren’t even, that’s another reason why your hair may look like it’s frizzing up. Bottom line here — keep your ends trimmed. No one is saying that every six weeks is a cardinal rule.
Just make sure to check your ends on your wash days and, if you notice that they look straggly, feel rougher than the rest of your hair or you have some split ones, at the very least, dust them (check out “Your Ends Are How You Get Length. 10 Things They Desperately Need.” for more on that.). The health of your hair will thank you.Your hair goals will thank you. Frizz will hate you — and that’s a good thing. LOL.
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