
Y’all, I don’t know if now just happens to be a heavy season for this or perhaps it’s just me, but whether it’s been on Facebook, TikTok, Instagram, or “X” (which we all know is still Twitter…LOL), have you noticed that a lot of people have been talking about the pain of going through a friendship break-up? I’ll be the first to raise my hand in this class and say that some of the ones that I’ve personally experienced over the course of my lifetime damn near took my breath away; especially when it comes to the unexpected levels of grief that oftentimes typically follow (check out “How To Heal From A Broken Friendship”).
When I write my next book (that’s currently slated for release in June of 2024; just in time for a big milestone), I’m going to share some of the things that personally caused me to go through the ending of some friendships. For now, I’m going to share a big one: friendship infidelity.
Yeah, I know — oftentimes, whenever the word “infidelity” is used, the main (if not only) thing that comes up in people’s minds is someone cheating on their partner. However, if you’ve read my content for a while now, you already know that an “occupational hazard” of mine is the fact that, as a writer, I’m pretty word-literal. Therefore, when it comes to infidelity, I’m aware that it’s got more than one meaning. And when it comes to friendship (or so-called friendships — check out “Ever Wonder If A Friend Is Just...Not That Into You?” and “7 Signs Your Friendship...Actually Isn't One”), yes, there is a definition that totally applies. Let’s discuss.
What Does Infidelity Literally Mean?
GiphyIn order for this to “scratch any itch” that you might have about this particular topic, let’s get into the definition of infidelity that I was referring to. While yes, the most popular one is “marital disloyalty; adultery” (one day, we’ll have to talk about how the Bible doesn’t define adultery in the way that folks think it does (check out Matthew 19 sometime), another definition is “unfaithfulness; disloyalty.” While we’re at it, let me share a few synonyms for the word too: betrayal, falseness, inconstancy (bookmark that), deceit, double-dealing, fraud, breach of trust, violation, dishonesty, and false-heartedness.
Okay, so now do you see how it is totally appropriate to use the word “infidelity” in the realm of friendship if someone has been unfaithful or disloyal to you in any of these ways (that inconstancy one is a mutha!)? Do you also get that there is a huge possibility that, even if you don’t want to admit it to yourself, there are times when you’ve committed some form of infidelity when it comes to one or more of the friends in your life?
Because be real — have you never breached their trust? Have you always been consistent? To violate is to treat someone or something with disrespect. Have you never done that before? Only your ego would tell you that you’ve been a perfect friend — and the ego lies.
That said and with the meanings of a different kind of infidelity established, let’s now talk about how to approach this type of experience…because it ain’t easy.
When It Comes to Faithfulness in Your Friendships, What Should Your Expectations Be?
GiphyAs far as having my own accounts, I don’t do social media (still trying to decide if I will, a little bit, around my book release) — and it has been peace, wonderful peace, to live that way. This means that it’s pretty rare that I’ll read comments via any of the platforms I write for (also peaceful). Oh, but a few years ago, when I penned “Why I Prefer My Friends To NOT Be Friends With Each Other,” I did tiptoe out a bit, and boy, some folks were disgruntled with me, chile. I was called petty, problematic, and a host of other stuff.
Uh-huh first, I don’t get how you can be mad at me about what works for me and my life (being controlling manifests in all sorts of cryptic ways) and secondly, time and experience have taught me that it’s a boundary that has served me extremely well. One of the reasons is that, since friendship infidelity is a very real thing, my lines not crossing helps to keep people from betraying my confidence or double-dealing in a way that may not even be intentional.
An example? Say that I have two friends and I tell one of them something in confidence. Then she tells the other friend, assuming that I already had because she thought that the other friend and I had similar discussions. This would be a non-issue if I hadn’t brought them together in the first place.
Another example is, one of my closest friends has some people who I like a lot who live in Nashville (my friend doesn’t). Sometimes, when she comes into town, we’ll all hang out. I don’t do it outside of that, though, because there are things that she shares with me about them on occasion (from a getting a different perspective to make certain decisions angle; especially since I’m a life coach) that I don’t want to make her or them feel awkward about (even if it’s just due to somewhat of a shift in my energy). Plus, everyone just needs to have their own people. This ain’t high school; everyone doesn’t have to be in the same cliques.
If one of my friends wants to vent about me…I don’t care if/when they are talking to someone who I don’t even know…because I’m not friends with that person… because I don’t expect anything from a complete stranger. So again, this type of boundary has served me extremely well over the years — and my friends agree. It has made “faithfulness” so much easier for all parties involved because again, lines don’t cross and things don’t get messy.
Okay. I’ll give you one more example that has to do with one of my male friends and his personal friendship-related preference. Due to his high-profile profession, he doesn’t like to be discussed at all, not even casually (really). He doesn’t want me to bring his name up and, when someone else does, he prefers that I keep the conversation down to an absolute minimum, no matter what the topic is. For him, it works for his close friendships to be somewhat private, so that people don’t know who they can go to in order to get in touch with him or to receive any intel that he hasn’t directly shared — professionally or personally.
Some people may call that “paranoid.” For him, it’s safe to move that way. And so, as his friend, it’s not my job to try and talk him out of his standard. If I value our friendship, I simply need to honor his request — plain and simple. To do otherwise would be an act of unfaithfulness (especially if I agreed to what he asked me to do and then switched up on him).
So, when it comes to you, what are your expectations? What do you need — actually require — of your own friends? Have you stated those things? Because you should never assume that your definition of what a friend should be is exactly the same as someone else’s. Next, have you made it abundantly clear to them that if those expectations are not honored, you will feel some level of betrayal? If you haven’t, you should because, although most of us can agree that a partner sleeping with someone other than their own spouse is a form of infidelity, friendship infidelity isn’t quite so black and white.
If you want your friend(s) to be faithful — “true to one's word, promises, vows, etc.,” “steady in allegiance or affection; loyal; constant” — you need to be upfront with them about what they are vowing to do…what you want them to be constant in? Because, again, how you might roll as a friend may be something different to/for them.
Come to think of it, love languages in friendships is a good example of this. One of my close friends is a quality time person; I’m not. On the other hand, I am a words of affirmation person; she isn’t. She used to think that it was a given that I should want to hang out at least once a month and I used to get irritated that she wasn’t big on words. When we had a talk about our individual expectations, we found a “middle ground” and that made things so much easier…on both sides. Indeed, in order to be faithful (or unfaithful), you first gotta know what you’ve agreed to be faithful to. It’s not fair to expect someone to honor you and what you bring to a friendship if you’re not communicating your expectations on the front end.
So, what should your expectations in your friendships be? That, I can’t answer for you, because even when it comes to across-the-board traits like support, availability, and communication, honestly, even those are gonna manifest differently for different people.
All I’m saying is make sure that you share what your expectations are as you listen to theirs as well. That way, you both can move forward in your friendship knowing what you have mutually agreed to actually be faithful to.
What Should You Do If a Friend “Cheats on You”?
GiphyOkay, so what if, after you have established what you need/expect from your friend, they are unfaithful or disloyal? That’s kind of a loaded question because there are a lot of different ways that this box can get checked. For instance, I once had a friend who kept trying to put me in touch with someone who I knew was unsafe (on a lot of levels). She kept asking and I kept telling her “no.” One day, she called me and then handed that person the phone — she was disloyal because she dishonored my boundary.
Back in the day, I used to write devotionals and I shared the story (sans her name) in it. All of a sudden, she thought that she was the victim (gaslighting friends are something else). So wait — you put me in harm’s way and I need to apologize to you for it? If her identity was obvious (I didn’t even say “she”), I get it — it wasn’t. She just felt guilty and didn’t want to take accountability. As a result, she weaponized our friendship by going ghost for like a year and then tried to come back as if nothing had ever happened. Chile.
For me, there was no coming back. The way she handled that, on a few different levels, was emotionally draining and I honestly didn’t have the stamina for it. So, I ended the relationship officially. Years later, we saw each other and made our peace. I’m fine with it being just that (check out “Why I Don't 'Cut People Off' Anymore, I Release Them Instead”).
That’s kind of an extreme example. Still, the reason why I brought it up is because I wanted you to see how I handled one form of friendship infidelity: I thought about what happened, I pondered what I was getting (and not getting) from the friendship, I thought about how she handles things when she is in the wrong and I focused on what would be the benefits and challenges of keeping her in my life. The conclusion that I came to is I care enough about her that we’re not rolling our eyes in the mall or sucking our teeth whenever one of our names comes up to the other yet I don’t want her to continue walking closely to me in my journey. I’m good.
For you, it might be a bit different. What if one of your friends betrays you in some way? Is it fair to take a “one-and-done” approach? I dunno. Is that how you would want your friends to handle you? Do you want to feel like, no matter what, after you make one mistake (or poor choice; not everything is a mistake…some things are intentional), there’s no coming back? If so, you might not want to have relationships at all because humans are fallible, INCLUDING YOU. You might as well settle in with that fact now or you’re about to be triggered, irritated, or angry for most of your life, chile.
What Should You Do If YOU’RE the One Who Cheats?
GiphyOver the weekend, I watched a movie where a woman cheated during a long-distance relationship and then claimed that her boyfriend was “punishing her” because he wasn’t over it a month later. The first thing that came to my mind? A lack of accountability. Why? Because I’m pretty sure that if the shoe had been on the other foot, she wouldn’t be all rainbows and sunshine four weeks later…either.
Being that I grew up in an environment (pretty much everywhere, including church) where folks absolutely sucked at taking personal responsibility for their actions without trying to make excuses, using justifications, deflecting, or gaslighting, I am almost violent about making sure that I don’t follow suit. And because I’ve had times when I’ve violated someone’s boundaries (I used to be more controlling than I should’ve ever been) and/or betrayed their trust (just because I’m basically an open book, that doesn’t mean that I should assume that everyone is the same way) — I’ve had to learn how to take full ownership for my actions. Then, if the person is open to accepting my apology, I would take things up a notch by making amends (check out “Heads Up: It's NOT An Apology If An Amends Isn't Made”).
If you’re not sure what an "amends" is, basically, when you’ve done something that has offended someone or caused them some type of harm if you’re truly remorseful, it’s not enough to flippantly toss a “my bad” in their direction. No, when you really get the magnitude of what has transpired — and if you want to restore the damage that was caused — you need to be intentional about doing something that will help with the healing process. This can happen with a simple, “What can I do to make things better?” People who apologize and then ask something along those lines show that they really get what they did; not only that but they are displaying that they want to humble themselves enough to help the person they hurt to “recover” in any way that they can.
So, if you are the one who was unfaithful or disloyal — own it, address it, apologize (without any unnecessary extra-ness, make amends, and then give your friend space to heal…however they need to do so. Infidelity hurts in any kind of relationship dynamic yet when two people — BOTH INDIVIDUALS — really want to make things work, they can come back from it. Oftentimes better than they were before.
How to Heal from Friendship Infidelity
GiphyIt really can’t be said enough that humans are fallible. In fact, it is my belief, that if more of us said that as a mantra, five times a day, we’d probably be a lot more merciful than we tend to be. Because since none of us are perfect — INCLUDING OURSELVES — it really is pretty ridiculous to expect to be in relationships with folks and have them never disappoint you (where they do that at?!). The reality is sometimes a friend may be disloyal — not in a malicious or redundant kind of way (another message, another time) but just…they didn’t meet your requirements, they hurt your feelings (even if not intentionally) or they simply made a poor decision. Just like you have before — and at some point, will again.
Yes, it can hurt; trust me, I’ve been there. At the same time, you can heal from the pain and your friendship can survive too. The key is to really process the character of your friend, the track record of your friend, and if the benefits far outweigh the challenges with them. If everything is on the upswing, talk to your friend about how you are feeling, pay close attention to how they respond (if there is remorse, compassion, and patience), and then make the decision that you want to move forward. And then move in a way that shows that you’ve learned from it all.
For instance, say that you told one of your friends something in confidence and they repeated it. After getting context, if it was reckless chatter, healing begins with forgiving them, them trying to make things right and then you easing into sharing anything else. No, it’s not about keeping the door shut forever — it’s more like, telling them something that you don’t really mind if it gets out. If it does, although that’s not a big deal, you will now see that yapping is a pattern for them and so, although you like having them in your life, being a “confidant space” is not where they need to be — at least not for quite some time.
And what if, in your opinion, there is no coming back from friendship infidelity? How do you heal from that? Well, you need to grieve it like you would grieve anything else. Go through the five stages: denial, anger, bargaining, depression, and acceptance. The key is to not stay stuck; especially in anger. Because really, how is that gonna help or change anything?
I’ve gone through some acts of extreme infidelity that took me a while to move to acceptance — really accepting that it happened and fully accepting that I had to let the relationship go. Yet once I got there, healing was waiting for me. Because I wasn’t beating myself up trying to read someone else’s mind or motive or exhausting myself by wishing things were different. No one can change the past. Even accepting that can restore you to some pretty unexpected levels.
______
This is the kind of topic that I really could write an entire book about. For now, I just hope that this article provides some clarity that, if you wonder if unfaithfulness is a real thing as far as friendship is concerned, it most certainly is. It’s also not automatically unforgivable either.
Last example: I’ve got a friend of decades who prioritized a woman that he barely knew over our friendship. Meaning, she was threatened by me being around and so he did whatever to make her happy even at the expense of what we agreed to do and be to each other, as friends. Friendship infidelity. He has since apologized and I told him what I am a firm believer in: the apology needs to breathe. I need to take some time, he needs to take some time and, in time, either we will still see value in our dynamic or, because an apology was made and then accepted, peace will always remain between us.
Infidelity is something that none of us want to experience — oh, but we probably will. When it comes to your friendships, perhaps you’ve got a (better) grasp on how to handle it.
Whether you’re on the giving or receiving end. Live long enough, chile, for better or for worse, you will know about both. I can almost guarantee it.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
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