I was 14 when I told my first boyfriend I loved him. It was moments after losing my virginity and he was already getting pretty bored of me. I wasn't exciting, I wasn't confrontational, nor was I glamourous. I was a quiet bookworm afraid of my own shadow. I had been abused as a kid, and taught that codependent behaviors were normal.
I didn't realize that codependency wasn't a problem or a real thing up until I was 29.
I went to therapy, I journaled, I read books. I even joined a support group to which I quit a month later because I didn't believe codependency was a disease, just a shitty learned behavior. And even though most of my codependent behaviors I have unlearned, there is one I hadn't wanted to reveal to my therapist because it felt too embarrassing.
I told guys I loved them when I didn't. Growing up in an abusive household, I gravitated towards boys and men who mistreated me. I did it without giving it a second thought. I would bend over backwards, smile when I wanted to cry, laughed when they would put me down, and stayed in those relationships far longer than I should have because I felt fortunate to be seen even if it wasn't in a healthy way. I'd tell these guys I loved them because I had never gotten any love from home and I wanted to make my own family. I told them this because I thought if I did so, they would want to stay with me forever.
I take responsibility for my own pain. I take responsibility for the fact that in the back of my mind, I knew I did not love them. And I take responsibility for the can of worms I had opened once I told them this and the abuse I allowed to happen because those three words meant I was malleable.
They'd get money, clothes, food, a babysitter, and, one time, an unpaid personal care assistant for their elderly mother. "You said you loved me, right?" I heard that question all too often when I would reluctantly agree to do something for them that often came to my detriment.
It has been 18 years of me doing this.
A pattern that was just made clear after scratching my head from my pursuit of the latest jerk. "Why did he not answer my phone calls, texts, and emails?" "Why would he tell me he was interested in me and act the opposite of it?"
I realized then that I dated the same type of men; got hurt nearly the same way; and even though I felt myself be more confident than I have ever been and more self-aware due to three years of therapy, I still found myself saying "I love you" when things felt uncertain between me and whatever jerk I was with at the time. This is the familiar. Date a guy, like the guy, the guy's true awful colors show, I tell him I love him, and am with him far longer than I should be.
Lather, rinse, repeat.
I knew their lines for their neglect or disinterest like the back of my hand. I knew when they moved onto someone else. I'd blame their mistreatment of me on the belief that I wasn't pretty enough and felt they were dragging the relationship on to see what else they could get out of me. Even though it has been years since a man has gotten a gift, a babysitter, a personal care assistant, whatever the hell else they wanted, know that ended with me in tears, with me feeling worthless, and me giving up on love to find myself with the same type of jerk in different men years later.
I know this now to be an unhealthy ass pattern that I feel it's time for me to unlearn.
I started thinking about what I know is familiar and what I know isn't. I never heard a man tell me they loved me and meant it. I never had a boyfriend who doted over me or gushed about me to his family and friends. I never had a man treat me as if I was a true treat to his eyes, I never had a man who encouraged me to pursue my goals for myself and not for him. I never had a man who didn't shame me for being more intelligent than him. I never had a man who didn't shame me for accomplishing more. I've never had a man who just accepted me the way that I was.
Maybe I overlooked the men who liked me in the healthy way because I was so focused on having the unhealthy. Maybe Mr. Right was there in front of me and I had missed my chance and maybe I had not.
I know that I have never felt more empty and alone than when I with these guys. I know I never cried more than I did when I was with these guys. And even though I had learned long ago that it was better to be alone than to be unhappy, I still found myself retreating to the familiar.
And now that I am aware, I am ready to embrace the unfamiliar with open arms, slight hesitation, and lots of therapy.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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