Who doesn't remember showing up to the hair salon with a ripped out page from Hype Hair, ready to be transformed? The magazine has been a staple in salons and homes for more than 20 years, giving us edgy editorial spreads with the latest haircare and styling trends, and featuring our favorite style icons. We've seen Eve go from her platinum TWA to her signature braids, Monica go from her "Don't Take It Personal" precision cut to slayed extensions, and all the chic transitions of our favorite Real Housewives. We've also read stories about style trends and techniques from the industry's top stylists.
Today, the brand is set for a major refresh with its new CEO, Lia Dias, a Los Angeles native with her own personal connection to the haircare world. As founder of The Girl Cave LA, a growing chain of beauty supply stores with locations in California and Texas, Dias has always been someone not afraid to take risks and create the change she wants to see. Trained as a social worker and leaving the industry after not finding fulfillment, she took $30,000 in savings to start her first location.
It's been up and onward ever since.
Image by Ashli Brown
"I grew up going to beauty supply stores to get ready for the weekend, you know, on a Friday night," she recalled. "So it was just natural for me. I love being in beauty supply stores, but I always felt like I was never treated like a customer. I always felt like I was being treated with an air of suspicion. I wanted to create something that felt good for me. I'm from Inglewood, so [it had to be] something that felt good for my friends, my sisters. And so I started with the small store. April actually makes six years, and now we have seven locations."
Dias is adding to the growing number of black-owned beauty supply stores in a multibillion-dollar industry that's far from diverse when it comes to ownership. Seventy percent of the nation's stores are owned by Korean-Americans, yet African-Americans spend more than $600 million on personal soap and ethnic hair and beauty aids, according to a recent Nielson report. In other words, we buy a whole lot of products from these types of stores but we don't have a major share of the behind-the-scenes buying power, customer service protocols, community investment or influence.
Dias has been empowering other women in ownership via her franchise model, and several of her stores are female-owned as well. "My husband and I are franchisees of a juice bar called Juice It Up!, and I love the model. I love the support that the corporate office gives us because we knew what we wanted to do but we didn't know how to do it. I would have a lot of women come to me say, 'I want a beauty supply store,' and they'd want to know about how do I get started. I thought, well, why don't I expand the stores?" she says. "My goal is to have stores across the country, but the reality is that I'm a mother of three.
"I have a husband who has a career that I help him and support him through, and I have my own career and ambition. So I knew that I wouldn't be able to run retail stores by myself across the country. I thought about this franchise model and I said, 'This is the best way to [not only] expand the stores, but to also give people an opportunity to get into ownership without having to figure out this beauty supply model on its own.'"
With Dias's model, prospective owners must go through an application process, pay a fee, and invest to start their store. Upon approval, they are given the tools they need to succeed including access to vendors, how-tos on setting up their store, and information on how to run the business.
"We go through the interview process and we really see who will fit the model and make sure that their finances are in line with what it takes to run a store," Dias explains. "Then we approve people based upon their tenacity and what we feel like would be a good fit for the brand. It's [not so much] about how much money you have personally. We really are looking for the right family, the right person, the right partnership that will go well with what we're creating."
Image by Ashli Brown
Dias's venture into acquiring Hype Hair came about in the same strategic way she was able to expand the Girl Cave LA brand. She'd been interviewed for the magazine, and after building a relationship with the magazine's previous owners, she was able to step into the CEO role.
"I'd never get too excited when I have good sales months. I've always put money away. I didn't know what it was, but every time I had these good sales month, I'm like, 'Let me just put this money away.' So by the grace of God, when this opportunity came up, I didn't have to go to a bank. I didn't have to go borrow the money. I had it stockpiled from years of savings from my retail stores, so that when the opportunity came up and it was almost down to the dollar of what I had saved over the last few years, that was another indication to me that this was what I was supposed to be doing. I didn't have to stretch for it."
Due to its built-in audience, long-standing presence in publishing, and popularity in the haircare industry, Hype Hair has served as the perfect opportunity for Dias to get into something that has the potential to continue growing in spaces she's passionate about. "I want to really give a more full picture," she adds.
"We're doing the same things—editorials featuring hairstylists and hairstyles that are on the cutting edge and inspirational—but the other thing that I'm really bringing to the magazine is I want to infuse more of the culture into it."
"We're talking about a lot of women who are in the hair industry and telling their stories because I feel like those stories are powerful, too," she adds. "A lot of the stories that we're telling, we're making sure that we tell them very boldly. We're giving a lot of color. We're giving a lot of things that grab people's attention because this is a digital magazine and what comes down to it is the clicks and impressions. We want to provide useful, meaningful content."
For more of Lia, follow her on Instagram.
Featured image by Joseph Ford/Gifted Mindset
Exclusive: Gabrielle Union On Radical Transparency, Being Diagnosed With Perimenopause And Embracing What’s Next
Whenever Gabrielle Union graces the movie screen, she immediately commands attention. From her unforgettable scenes in films like Bring It On and Two Can Play That Game to her most recent film, in which she stars and produces Netflix’s The Perfect Find, there’s no denying that she is that girl.
Off-screen, she uses that power for good by sharing her trials and tribulations with other women in hopes of helping those who may be going through the same things or preventing them from experiencing them altogether. Recently, the Flawless by Gabrielle Union founder partnered with Clearblue to speak at the launch of their Menopause Stage Indicator, where she also shared her experience with being perimenopausal.
In a xoNecoleexclusive, the iconic actress opens up about embracing this season of her life, new projects, and overall being a “bad motherfucker.” Gabrielle reveals that she was 37 years old when she was diagnosed with perimenopause and is still going through it at 51 years old. Mayo Clinic says perimenopause “refers to the time during which your body makes the natural transition to menopause, marking the end of the reproductive years.”
“I haven't crossed over the next phase just yet, but I think part of it is when you hear any form of menopause, you automatically think of your mother or grandmother. It feels like an old-person thing, but for me, I was 37 and like not understanding what that really meant for me. And I don't think we focus so much on the word menopause without understanding that perimenopause is just the time before menopause,” she tells us.
Photo by Brian Thomas
"But you can experience a lot of the same things during that period that people talk about, that they experienced during menopause. So you could get a hot flash, you could get the weight gain, the hair loss, depression, anxiety, like all of it, mental health challenges, all of that can come, you know, at any stage of the menopausal journey and like for me, I've been in perimenopause like 13, 14 years. When you know, most doctors are like, ‘Oh, but it's usually about ten years, and I'm like, ‘Uhh, I’m still going (laughs).’”
Conversations about perimenopause, fibroids, and all the things that are associated with women’s bodies have often been considered taboo and thus not discussed publicly. However, times are changing, and thanks to the Gabrielle’s and the Tia Mowry’s, more women are having an authentic discourse about women’s health. These open discussions lead to the creation of more safe spaces and support for one another.
“I want to be in community with folks. I don't ever want to feel like I'm on an island about anything. So, if I can help create community where we are lacking, I want to be a part of that,” she says. “So, it's like there's no harm in talking about it. You know what I mean? Like, I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change. I'm just getting better and stronger and more intelligent, more wise, more patient, more compassionate, more empathetic. All of that is very, very welcomed, and none of it should be scary.”
The Being Mary Jane star hasn’t been shy about her stance on therapy. If you don’t know, here’s a hint: she’s all for it, and she encourages others to try it as well. She likens therapy to dating by suggesting that you keep looking for the right therapist to match your needs. Two other essential keys to her growth are radical transparency and radical acceptance (though she admits she is still working on the latter).
"I was a bad motherfucker before perimenopause. I’m a bad motherfucker now, and I'll be a bad motherfucker after menopause. Know what I’m saying? None of that has to change. How I’m a bad motherfucker, I welcome that part of the change."
Gabrielle Union and Kaavia Union-Wade
Photo by Monica Schipper/Getty Images
“I hope that a.) you recognize that you're not alone. Seek out help and know that it's okay to be honest about what the hell is happening in your life. That's the only way that you know you can get help, and that's also the only other way that people know that you are in need if there's something going on,” she says, “because we have all these big, very wild, high expectations of people, but if they don't know what they're actually dealing with, they're always going to be failing, and you will always be disappointed. So how about just tell the truth, be transparent, and let people know where you are. So they can be of service, they can be compassionate.”
Gabrielle’s transparency is what makes her so relatable, and has so many people root for her. Whether through her TV and film projects, her memoirs, or her social media, the actress has a knack for making you feel like she’s your homegirl. Scrolling through her Instagram, you see the special moments with her family, exciting new business ventures, and jaw-dropping fashion moments. Throughout her life and career, we’ve seen her evolve in a multitude of ways. From producing films to starting a haircare line to marriage and motherhood, her journey is a story of courage and triumph. And right now, in this season, she’s asking, “What’s next?”
“This is a season of discovery and change. In a billion ways,” says the NAACP Image Award winner. “The notion of like, ‘Oh, so and so changed. They got brand new.’ I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
"I want you to be brand new. I want me to be brand new. I want us to be always constantly growing, evolving. Having more clarity, moving with different purpose, like, and all of that is for me very, very welcomed."
She continues, “So I'm just trying to figure out what's next. You know what I mean? I'm jumping into what's next. I'm excited going into what's next and new. I'm just sort of embracing all of what life has to offer.”
Look out for Gabrielle in the upcoming indie film Riff Raff, which is a crime comedy starring her and Jennifer Coolidge, and she will also produce The Idea of You, which stars Anne Hathaway.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Mike Lawrie/Getty Images
If you are looking to bring a little spice into your life, dating a fire sign is the way to do it. These bold lovers are confident enough to take the lead but may surprise you with how generous they are as well. Fire signs are the heat, the passion, the charisma, and the heart of the zodiac. They are often the initiators in love, and don’t mind making the first move. The three fire signs: Aries, Leo, and Sagittarius, love uniquely in their own way, but all have a lasting impact on those they meet.
You can feel a fire sign’s energy from a mile away, and getting close to them on a romantic level is a whole other type of heat.
Fire Signs in Love: What Is It Like To Date a Fire Sign?
Dating a fire sign is exciting, heartfelt, intense, and sexy. Fire signs are some of the most independent of the zodiac signs, yet they are also some of the most loyal. Their inner fire will warm your heart, but treat them badly, and it can just as easily burn. Due to fire signs' nature of feeling everything a little more heightened, they make empathic lovers, but they can also let their feelings overwhelm them and become easily irrational or agitated.
Fire signs can get heated quickly, and dating an unevolved one can get messy as they love to put on a show. They need a partner who is a good balance to their fierce nature, but someone who isn’t going to put out their inner fire in the process.
When it comes to who fire signs are looking to date, they look for partners who can love just as passionately as they can, and expect an unwavering type of loyalty. They are also looking for confident lovers, as they aren’t one to play games or beat around the bush. They are the type of partner to be your biggest cheerleader and will support you in all your endeavors, building up your self-esteem in the process.
These lovers are ready to risk it all when it comes to their relationships and love, and dating them is a fun adventure, to say the least. These are creative, confident, romantic, and heart-warming souls, and dating a fire sign is inspiring.
Dating an Aries
Aries are independent lovers. They are free spirits that are a little hard to settle down with, as most fire signs are, yet you will know how much they are willing to give and put into the relationship through their efforts. You have to be going at the same pace as them in life, and they need to see you as someone who can keep up with them to gain their respect and commitment. Aries have a vision when it comes to their life and love, and are looking for a partner that aligns with their plans or goals that they have for themselves.
Aries, at their best, are loyal and exciting; at their worst, they are competitive and brash.
When it comes to dating an Aries, they want to do things that keep their energy moving and stimulate them. They are fun lovers and are constantly doing things as a young soul does, fueling their spirit. Aries doesn’t want to feel restricted or limited in any way and seek relationships where there is a certain amount of freedom, which in turn sometimes leads them into emotionally unavailable relationships. An evolved Aries seeks their balance and finds themselves in long-lasting partnerships where they can still feel authentically themselves.
Dating an Aries is a compelling adventure.
Learn how an Aries pairs with each sign of the zodiac in love here.
Dating a Leo
Dating a Leo is like entering a rom-com movie. Leos are bold, outspoken, and dramatic lovers. They tend to prefer a spotlight on them, but when it comes to love, they are usually willing to share the stage. Leos want a grand love. They are all about outrageous romantic gestures, complete and utter loyalty, and a little spice. Leos want to be adored, and when you are dating one, they want all of your attention to be on them. Evolved Leos understand they cannot be the center of everyone's world, but Leo’s still going through their love journey may find themselves entertaining drama and controlling the scenario.
Leo’s, at their best, are playful and loving; at their worst, they are irrational and disruptive.
All in all, however, Leos can make some of the best partners to date as they rule the 5th house, the house of romance, dating, love, and flirtation. They are fun partners and are often the ones planning the dates or outings, and creating an atmosphere that is happy and inviting. They are the type to create an uplifting energy in their relationships, and you can expect a lot of laughs in this pairing. Leos don’t hold back when it comes to most things in life, including love. They will express their love and admiration for you often and will expect the same respect in turn.
Dating a Leo is a statement.
Learn how a Leo pairs with each sign of the zodiac in love here.
Dating a Sagittarius
Sagittariuses are hard to grasp, but if they decide to let you into their world, you’ll find a space of wonder, adventure, and magic. There are many different stages a Sagittarius moves through in love, and as much as they like to do things quickly in all other aspects of their lives, when it comes to dating, they tend to take it more slowly. They are not the type to be in a rush to define the relationship and take their time when opening their heart. You will feel their love, their personality, and their attention, but getting to know their deepest selves, their goals, and their dreams is going to take time for Sagittarius, and they prefer to have some fun with you while they get there.
Sagittarius, at their best, are warm and hopeful; at their worst, they are harsh and disingenuous.
Being ruled by abundant Jupiter, Sagittarius lives larger than life. They want a love that feels like it was destined by the stars, and it needs to make sense and fall into place for them with ease. They are looking for all types of synchronicities and signs when dating you, and once you make it past this stage, they truly have their eyes open to you. Sagittarius wants to go on adventures, learn, travel, and explore the world and you while dating. This is a spontaneous sign, and if you can match their energy of passion and wanderlust, then this is a good match for you when it comes to love.
Dating a Sagittarius is a journey.
Learn how a Sagittarius pairs with each sign of the zodiac in love here.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Milena Magazin/Getty Images