Three Influencers Show Off Their 2022 Holiday Hair Looks Using Their SheaMoisture Faves
This post is in partnership with SheaMoisture.
For Black women, there’s one compliment that will boost our confidence like none other: “Come through hair!” You know the vibe! Walking into a room with folks acknowledging that your hair is laid for the gawds, and the effort that it took to get it there, is a top five feeling. And with the holiday season just weeks away, you’ll be hearing that quite often. Between Thanksgiving gatherings with the family, Friendsgiving, company parties, and Christmas get-togethers, the opportunities to let your hair show up and show out aren’t too far away.
Apart from the holiday stuntin’, the end-of-year slow down is also the perfect opportunity to reevaluate the year your hair has had. Whether you kept it cute with protective braids, went big with blowouts, or let loose with textured twist-outs, this is the perfect time to give your hair the gift of TLC - tender lovin’ curls. Like the weather, our hair goes through seasons and has different needs depending on what we’ve put it through. Perhaps the transition into fall/winter has left your curls a bit parched and in need of some serious hydration. Or maybe your strands could use some restorative conditioning after taking it down from a convenient protective style. No matter what category you fall into, SheaMoisture has hundreds of ways that you can clean, treat and refresh your hair for a healthy shine that will bring you into the new year right. Bring your curls back to life with the nourishing and fragrant Coconut & Hibiscus line. Boosted with natural ingredients such as coconut oil, neem oil, carrot oil, and shea butter, this line is the antidote to reviving thirsty, dehydrated hair. Even better - with SheaMoisture’s custom quiz, you can get a hair analysis that will lead you to the right products for your hair needs. Say hello to sleek edges, and moisturized, stronger strands.
In need of a little hair-spiration? We got you covered! xoNecole and SheaMoisture have teamed up with three natural hair influencers to debut their holiday hair looks. Meet Ambrosia Malbrough, Jasmin Moses, and Daye Covington - beauty bawses who’ve created some incredible holiday looks that are stylish and easy to achieve. They also gave us the scoop on the SheaMoisture products they’re loving right now, as well as their 2023 hair goals.
Read on for more:
Daye Covington Kicks Her Twist Out Up A Notch With A Voluminous Updo
“I wanted to create a style that was super cute but also easy to pull together, so I went with a puff and tendril combo! It's a style that can be done on freshly washed curls or one that can be done on old hair. [It’s perfect for] when we're short for time but want to add a little razzle-dazzle to our hair before a special occasion. It's very versatile!”
“I would love to dye my hair back to blue! It was my favorite hair color, but unfortunately, my 9-5 now prohibits unnatural hair colors. I'm pushing it with this dark plum color, but I look forward to the day where I can transition into a new stage of life and go back to blue. In the meantime, I'm focusing on length retention. I've been doing well for 2022 and have had no major cuts so I'm hoping to stay consistent with my routine in 2023.”
Follow Daye on Instagram @dayelasoul
Ambrosia Malbrough Made Magic With Poppin’ And Defined Finger Coils
“[Finger coils] is a style that I don’t do often, it takes much more time than my usual wash and go. But that extra time put in makes it extra special and so worth it. The results are beautiful. It’s a style that offers many days of wear, too!”
“[Earlier this year] I did my 4th big chop. This time around hit different as a mom of two. I don’t always have the extra time on my hands to put into my hair, so the short ‘do has been convenient. I’ve realized that not all wash days are created equal even if I use the same products. However, my 4c coils are loving the products I'm using now”
“Since I’ve been having my hair dyed, I’m looking forward to trying Shea Moisture’s new Mongongo and Jojoba Oils High Porosity Moisture Replenish Hair Masque. I am currently growing my hair out and plan on having fun with more highlights and a new shape - possibly a shag cut in 2023!”
Follow Ambrosia on Instagram at @brosiaaa
Jasmin Moses Shows The Secrets To Her Jaw-Dropping Curly Ponytail
“I love doing a sleek ponytail with my baby hairs laid to a T! It helps so my hair isn't in the way when I am cooking and running errands, but it's still snatched to provoke anyone in the room to stop me to say 'girllll your hair is laid!'. I like to add a little razzle dazzle by adding my cute, naturally curly ponytail extensions. It elevates the look perfectly for the holidays.”
“It took me from my freshman year of college to now, almost seven whole years, to know what works for my hair. I love protective styles like wigs and braids because my hair thrives when I don't mess with it. When I leave my hair alone, it grows the best, so I love taking off my wig when I get home, oiling my scalp and putting my bonnet on for bed! When I do wear my natural hair out, what helps me maintain the health of my hair is to get in a rhythm with my hair. [I do] my wash days on Sunday, wear it in a wash n’ go all week, and repeat the next Sunday.”
“My 2023 hair goal is to get back to my 2021 hair length! Recently, a hairstyle damaged my hair causing me to lose 4 inches in length, which was not fun. So I’m working on getting [my hair] back to its original health and keep growing from there! I am also looking forward to trying the Shea Moisture Curl Enhancing Smoothie as a one-product wash n’ go! I hear such great things about it and I think it will give me hold while also keeping my hair lightweight and voluminous. I’m also excited about the Coconut & Hibiscus Defining Styling Gel and Edge Gel.”
Follow Jasmin on Instagram @slimreshae
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Tinashe's 'Quantum' Leap: How Manifestation & Fearlessness Drive The Pop Star's Creative Journey
If there's one mantra that feels like the sound of summer, it is definitely Tinashe's clever earworm, "Is somebody gonna match my freak?" The 31-year-old singer's career has seen quite the resurgence with the popularity of her viral hit "Nasty," the subsequent release of her seventh album, Quantum Baby, and her 23-date Match My Freak World Tour, coming to a city near you this fall.
As a believer in manifestation, Tinashe is primed to think where she is in her journey is a testament to divine timing.
Quantum Baby, which dropped last month, is the second part of what Tinashe intends to be a trilogy. No doubt a nod to her angel number 333 (which also shares a name with her fifth studio album, 333), the intended trilogy will be an ever-evolving work-in-progress with room to become anything the universe and her path have in store for her.
While she's gearing up for what she says will be a "high energy tour," the Grammy nominee is also blessing us with her turn as the cover girl for a recent cover story with FLAUNT. In their "Close Encounters" issue, the pop princess is serving looks and spiritual wisdom, and these are just a few of the gems we collected.
On the ideal way to listen to her album, 'Quantum Baby':
"You have to be focused. I want you to be sitting in your room, smoking a joint, drinking some green tea with a candle, looking out the window, vibing with some cool visuals on the TV. I just want a vibe. I’m really into a vibe and then we can grow from there."
On the importance of action when manifesting:
"I think there’s not enough conversation about manifestation through action, and about creating energy as well as receiving it. It’s just as important to be able to start conversations and create banter as it is to contribute to what the universe is. The universe is asking you to participate.
"It’s asking you to give to it as well as receive it... you can’t be waiting for someone to do something for you and for it to fall out of the sky."
On not needing external recognition to create her art:
"I would create regardless of if anyone was listening or if anyone was helping me. Viral moments are amazing, and they really help and can create a lot of attention and a lot of eyes on you, but where I think the longevity is created is in creating that universe, creating a storyline, building a world that people can immerse themselves in."
On finding safety in her art and being fearless with her creativity:
"I feel a lot of safety in my art because you always have the fallback of ‘It’s just a song...’ There’s definitely some gray areas there in terms of what’s for the story and what’s real. That can be scary. I feel like I’ve reached a point where there’s a lot less fear in my creativity. I’m much more willing to see how it all plays out and to go with the flow because I have been so successful. So it’s just about enjoying those moments and not trying to live in fear."
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Featured image by Santiago Felipe/Getty Images