
For those of you who are college graduates, what I'm about to share may serve as a walk down memory lane. And for those who are about to go (or are currently enrolled), please take it as a bit of a cautionary tale.
Whenever the topic of college, as it specifically relates to sex ever comes up, I usually say that it reminds me of really wack free hotel situation. In most cases, there's barely any dating going on. Typically, you like some guy and he likes you (and I even use "like" loosely), then either after getting tipsy at some party or talking for a couple of hours on the phone, one of you walks over to the other's dorm, has sex and probably doesn't even spend the night.
Lordy, lord. Although I took heed to some wise advice my freshman year (something along the lines of avoid having sex on the yard as much as possible), minus my late fiancé, I had three other partners while I was in school. For one guy, in particular, I walked clear across campus, 80 percent of the time, to get it on with him. Right. He didn't even come pick me up (and yes, he had a car). One of my male besties (to this day)? There was a chick who used to call him and (get this) plead to come over and give him fellatio. Sometimes I'd be in his room and he'd literally say, "OK, but hurry up because I've got plans later." SMDH.
College sex, boy. All that freedom yet oftentimes not enough self-esteem or self-awareness to know what to do with it.
Thankfully, God willing, you start to live a little more life and your standards and expectations begin to shift—greatly so. Now that I am in my mid-40s, I can promise you this: The trash talking, quickie sex and low bars that I used to settle for aren't even a bleep on my radar. My fellow Black sistahs, please hear me and hear me good. Whether you're in your early 20s, my age or older, allow me a moment to share with you the kind of sex you should always expect—with no hesitations or apologies; the kind of qualities that grown women have learned to fully and consistently expect.
Passionate
I'm a passionate person. Unapologetically so. And if there's one thing that was a total non-negotiable back when I was gettin' some (click here to read about where I'm currently at on the sex tip), it's that my partner had to be passionate too. Personally, I prefer a man to be that way across the board, but since we're talking about sex right now—deep kisses, face holding, verbally expressive…intense, erotic and even lust-filled in the sense of having a strong sexual appetite and being extremely enthusiastic (almost as if it's the first time) every time we're together. Whew chile. Grown women know exactly what I talk about. A passionate lover rarely disappoints. That's why this trait tops the list.
Creative
I'm a Gemini and if you know anything about us, you know that a signature trait is we tend to get bored fairly easily; that's why a lot of us are able to thrive and succeed in a creative space. But I think that when it comes to sex, all grown women would agree that a man who approaches it from the headspace of being originative and inspired is the kind of man who not only catches but keeps our attention.
You know what I'm talkin' about. A man who wants to try new positions. A man who initiates exploring the less sought-after erogenous zones. A man who doesn't settle for how good sex was the last time; that's in the past. He is all about outdoing himself the next time. A creative man doesn't have to be the biggest or even the best ever. The mere fact that he constantly seeks to bring something new and sexy to the table makes him a winner in a grown woman's book.
Fulfilling
Back when I was in college, there's a guy that I used to fantasize about all of the time. He was a deep dark chocolate. His body was muscular perfection. His smile was radiant. Oh, that man was fine. Little did I know that he had an interest in me too and so, after about four semesters, we decided to hook up. Unfortunately, what I created in my mind isn't what went down. He was so busy trying to show off all of his tricks that I felt like he was trying to turn me into his handy little contortionist than actually checking to see if I was enjoying the sex or not.
I was in my early 20s at the time, so I didn't stop him to tell him how wack he was. But bae-bay, let a man try that foolishness now and see what happens. I don't care how much a man thinks he knows about sex or has decided in his mind that he's blowing my mind, if I'm not satisfied by the experience, I am not impressed nor appreciative.
Grown women want to be fulfilled. Not once in a while. Constantly. In order for that to happen, a man has to be interested in what we want; not just willing to give what he thinks we will like. Oh, and if he's grown too, he won't want us to fake it to please his ego. If the climaxes ain't real, he'll keep trying until they are.
Emotionally Mature
Emotional maturity is such an attractive trait when it's applied in any room of the house. But the way that it translates into bedroom action is emotionally mature people act responsibly (they use birth control); they are flexible (they're open to exploring new things that they wouldn't normally consider on their own); they are non-judgmental (about their partner's sexual past); they take a realistic approach to things (sex doesn't look like it does in the movies; it takes time to feel and figure your partner out) and they know that there's more to a healthy relationship than off-the-charts sex. Therefore, when they aren't getting everything they want outside of the bedroom, they are (yep) emotionally mature enough to let the sex go.
Reciprocal
"Reciprocal" is such a great word. It means mutual. It means matching. It means equivalent. It means complementary. It means give-and-take. When you have a partner who reciprocates the energy, effort and time that you're putting into sex, it's hard to imagine it not being good. Shoot, better than that. A reciprocating partner is not comfortable with only gettin' theirs. They don't want you to be the only one who initiates, comes up with creative things to do or shows how romantic sex can be. If you take things up a notch, they are gonna try to outdo you in the very best ways possible because the last thing they want you to get out of bed thinking to yourself is, "I can think of at least 10 other things that would've satisfied me more than this guy."
When you're young, sometimes all you care about is size and maybe technique. When you're older, while those factor in, when you're able to find a man who is consumed with familiarizing himself with your body and conforming himself to the point where, as India.Arie once sang in the song "Brown Skin", "I don't know where yours begins, I can't tell where mine ends"—that's when you know you've got a winner regardless.
(Fun fact about size: The most intense nerve endings in our vagina is in the first two inches of its opening and the average size of a man's erect penis is 5". So yeah, focus on the reciprocal more than a man's size. I'm fairly certain that you'll get better sex if you do.)
Consistent
It's no secret that Beverly Hills, 90210 (the original one that is about to premiere somewhat of a reboot soon) was one of my favorite shows back in the day. Sometimes, while I'm writing these articles, I'll catch some of the reruns that still come on. I remember that one time, Kelly was talking about the best kissers she's ever had. She told her friends that, "Colin wins for intensity and Brandon wins for consistency, but nothing is like that night at the cove with Dylan." (Sigh. RIP Luke Perry.) You know what's funny? While some of y'all would take Colin (intensity) or Dylan (most memorable), my ears perked up at Brandon!
Think about it for a sec. Would you prefer a man who makes you climb the walls on your birthday and Christmas or someone who made sure you had at least an 8 (on the orgasm scale of 1-10) climax each and every time?
I've been with men who I had a really great experience with, a couple of times (even though we had sex more than twice). I've also been with men who, I knew what I was getting each and every time, and while it might not be a "Dylan", it was definitely a "Brandon". I was gonna be pleased and it was gonna be good. Maybe not always an A+ night but never ever below a B. NOT. EVER. I am cool with that; especially the older that I get.
Private
For the record, private and sneaky are not the same thing. If you and your partner are sneaking around, it's probably because you have something to hide. Be careful. Although secrets can be quite seductive, sometimes they can come with consequences that you're not totally prepared for. Private, on the other hand, is about wanting certain things to be sacred. It's about not needing to always give a, pardon the pun, blow by blow, even to your closest friends. It's about being totally OK with intimacy being and remaining, well, intimate. It's about enjoying the fact that a part of what makes sex so special is that it's between you and your partner only. If you want to keep it that way, even outside of the bedroom (or wherever you do it), that's OK. Totally.
Grown women? If they are married, the only details you might get is the sly grin on their face whenever their husband's name comes up. If they are single, you might not even know they've been having sex…until after the relationship/situationship is over.
There's no real rhyme or reason really. You just weren't the one they were involved with. Simple as that.
REAL
Why did I decide to end this thing with the word "real"? It's because real things revolve around truth and facts. A grown woman doesn't factor in how she feels about her sex life and her sex partner without taking the truth and facts about the situation into total account. She looks at the truth of what she and he are feeling. She accepts the facts of what comes along with the sex acts that she participates in. She doesn't fake orgasms, she doesn't do what makes her feel uncomfortable and she also doesn't automatically think that just because the sex is great that the relationship is healthy. She even takes in the truth and facts when it comes to how physical intimacy affects the matters of the heart too.
A grown woman knows that real sex is the best sex and she doesn't settle for less.
Just like a grown woman should.
Featured image by Getty Images
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









